Scottish FA

Level 1
Performance Analysis
CPD Course
Session 1

Ian Donnelly
 AIM OF Aims
THEofCOURSE..
the course…
To add to your understanding of how analysis can be
utilised to enhance individual and team development.

 The importance of context

 Evidence-Based Approaches To Decision Making

 Analysis within the ‘player-development’ environment

 Analysis within the ‘competitive’ environment

- Analysing our won performance
- Opposition analysis

 Analysing our own coaching behaviour

ACCREDITATION AS A PERFORMANCE
ISPAS ANALYST

International Society for Performance Analysis of Sport

The Objectives Of The Organisation Are:

• Organise and manage accreditation and registration of Academic Performance Analysts and Consultant
Performance Analysts of sport (i.e. a form of quality assurance)

• Gather and disseminating information, knowledge and materials on performance analysis of sport

• Providing a forum for the exchange of ideas

• Bridging the gap between researchers and practitioners

• Counselling organisations in questions of performance analysis of sport

 Course Requirements
ISPAS

 Full attendance over the 3 sessions

 Video on
 WHO’SWho’s
WHO? Who?

1. Share:
 Your name and current role in the game
 What you are looking to get out of the course?
 Messi or Ronaldo?

2. As a small group, consider and discuss the value

of ‘Possession’ stats.
THE ROLE OFMetrics
Data, ANALYSIS
and Analytics

We analyse past performance in order to

try to impact (and predict) future performance.
 The ‘What’, the ‘How’ and the
The Roles Of The Analyst… ‘Why’…

What we do:
 We break the whole game down in a systematic way.

How we do it:
 Through the evaluation and measurement of key identified aspects of individual, unit and team performance.

Why we do it:
 It provides a more complete and accurate picture of performance.
 It enhances our understanding of what happened, informing the decision making process.
 It provides the platform for an Evidence-Based approach to decision making.
 It improves the quality of feedback we can provide for both coaches and players.
 We can measure performance over time and facilitate comparison with others.
 By better understanding past performance it helps us predict future performance.
 The Process…

From The ‘Chaos’ To Knowing To Understanding

Of The Game… ‘What’ Happened… ‘How’ & ‘Why’…
 Your Role…
Your primary responsibility at your club or programme will determine the nature
of the analysis you will want to carry out.

Player Development Focus Competitive Focus (Winning Games)

There will of course

be overlap

 Academy / Elite Youth  1st Team Manager/Head Coach

 Youth Development /U21/Reserve Coach  University Coach
 Assistant Coach or Analyst

• Driving the content of Player Development
Programmes.
• Underpinning key identified components of
your development curriculum.
• Your analysis will be based around
those aspects that you believe meet
the key objectives of that performance.
 The How
Value
Data, of Video…
Metrics
Do We AchieveandOur
Analytics
Goal…

Watch as much video as you can get you hands on

- and that your time limitations permit!

Video is your most crucial resource!

 It provides you with CONTEXT.

 It facilitates the ability to more effectively review performance

- more than once.

 This give us a greater opportunity to identify and better understand key

aspects of performance.
 Why Use VideoDoAnalysis
HowData,
WeMetrics Technology?
andOur
Achieve Analytics
Goal…

Technology enables us to do 2 things:

 Do things that we were able to do before - but more
effectively.

 Do things we were not able to do before.

 It allows us to view performance in a more objective way by allowing key

events to be tagged and reviewed.

 Interactive review capability enables key events to be instantly accessed.

 The interactive review process provides the opportunity to view

performance data in context.

 It SIGNIFICANTLY enhances the quality of feedback that we can provide

for our players – leading to enhanced learning and retention.
 An Evidence-Based Approach To Decision Making
HowData,
Do WeMetrics andOur
Achieve Analytics
Goal…

The Role and Value of Performance Data

 An objective view of performance.

 The identification of patterns that emerge

 ‘Benchmark’ performance over time

 Facilitate comparisons with others

 Facilitates the provision of performance-related feedback

 Measure your ‘Philosophy’

We Should Always Be
Data, Looking
Metrics and To Add
Analytics
How Do We Achieve Our Goal…
Context…

ADDING CONTEXT = ADDING VALUE

Our analysis should be designed in such a way as to provide us with the context we need
to better understand performance in relation to identified key performance objectives
Jose Mourinho on Context…

“The stats say Player B had 92% of efficiency in his passing.’ But
the stats don’t say that player only made passes of two metres,
they don’t say that the player was a centre-back who only passed
to the other centre-back. Or a No 6 who only passed to a No 8.

And the guy that had 65% of efficiency on his pass is the guy that
made the assist, is the guy that makes the adept passes, is the
guy that makes 60-metre passes to change the direction of the
play. So the stats many, many times are like an incredible piece of
meat or fish but badly cooked.”
 Xavi on Context…

An interviewer asked Xavi his view on statistics/data…

 Context Is EVERYTHING!
» We know for example that; no two Passes are the same, no two Chances
are the same.

» We add value by adding context.

PASSING CHANCES (ATTEMPTS ON GOAL)

- Distance?
Purpose?: Keep Possession, Penetrate (Through),
- Angle?
Penetrate (Around), move opposition players etc.
- Defensive Pressure?
- Shot Clarity?
Direction?: Forward, Sideways, Backwards
- Type of Assist?
- Type of Chance? (Shot/Volley/Header)
Level of Pressure?: (for Passer & Receiver)
– High, Medium, Low, No Pressure

Type?: First time, Long/Short, Along ground, In the air etc.

 Context IsMetrics
Data, EVERYTHING!
and Analytics
There is a tendency to approach our analysis from the perspective of the ‘broad’ context of a 90 minute game -- without
taking into consideration the important changes in context during that game. This dilutes the value of our analysis.

» GAME STATE: E.g. Winning, Losing, Tied?

» AREA (Where?): E.g. Win/Lose Possession

» TIME (When?): Break analysis down by Time Period

» SHAPE/TACTICS: The impact of changes in strategy?

» VENUE: Home, Away, Neutral?

» QUALITY OF OPPOSITION: Better, Equal, Poorer.

» DISMISSALS: 11 v 10, 10 v 11

» COMPETITION TYPE: League/Conference, Play-Off, Cup?

 Developing AMySystematic Approach
Contact Information…

A Framework For Your Analysis:

The ‘What’: What aspect(s) of performance do you want to analyse?

The ‘Who’? Who do you want your analysis to involve?

The Where? Where on the pitch is it taking place?

‘Context’
The How? What other Criteria would add value and understanding?

The When? When did this take place?

The Outcome? What are the potential outcomes of that action?

 Identifying The ‘What’...

What are your key Performance Objectives?

What are the Performance Indicators (quantifiable measures) that you will use
to evaluate success in meeting those objectives for performance?
 PERFORMANCE INDICATORS…
“A quantifiable measure used to evaluate success in meeting objectives for performance".

Key Performance Indicators (KPIs) should try

to consider:

» The important Technical / Tactical / Physical /

Psychological aspects, as they relate to the
specific role of an individual/a ‘unit’/the team

» The Attacking and Defensive performance of

the player/unit/team - in line with your identified
game objectives and/or team philosophy.

NOTE:
There may be KPIs that you want to measure in all games,
while some may be game-specific.
 Possession
Data, Metrics and Analytics
Your thoughts on the value of possession stats/data…
Overall Time In Possession
Data, Metrics and Analytics

Less of an indicator to outcome

of the game than it used to be.
 Overall Time In Possession…
Data, Metrics and Analytics

Liverpool…
2018/19
 Averaged 50% Possession
 Only 38% Possession in Final v Tottenham
 Winners

2019/20 UEFA
 Averaged 67% Possession Champions League
 71% Possession at Home and 72% 2019-20
Possession Away versus Athletico Madrid Technical Report
 Lost in Last-16 to Athletico Madrid

Bayern Munich
 Played 11 games in total
 Had more possession in 10 of those games
 The only game they had less than 50%
possession was in the 8-2 victory over Barcelona
The Number of Possessions…
Data, Metrics and Analytics

Absolutely no correlation
with final league position!

However…

This can tell us more about a team’s style of play.

For Example:

Southampton
a direct, counter-pressing style of football in which
turnovers of possession are treated as opportunities
for attack.

Man City
Looking to dominate possession. They have the ball
for longer.
Where You Have Possession…
Data, Metrics and Analytics
Entries Into Final 1/3 and Penalty Area…
 Individual Possession…
Data, Metrics and Analytics
An example of individual possession time being important for a team...

2010 WC
– Beaten Finalists

 Average ball possession became a critical factor

 Crunching the data, the coaching staff could see the
with the need to look at receiving the ball, control,
German players had been holding onto the ball for
passing and pass completion.
too long and the need to speed things up.

 How to make the German game faster and get in

 “Every training session was based around that KPI
front of the goal more quickly?
- make the game faster,”

3.4 Seconds 1.1 Seconds

 A Notational Analysis
Data, Example…
MetricsInformation…
My Contact and Analytics
The design of your analysis tool should be based around the key outcomes you are interested in.
The ‘What’: Effectiveness of Our Press

The ‘Who’: Team

The Where: Not Required this time.

The How: Not Required this time.
The When: Not Required this time.

The Outcome: Did not Press, Scored off Press, No Score off Press, Opp Broke Press, Did Not Win Possession.
LAST 5 GAMES Outcome
Did Not
Effectiveness
Of Our Press
Scored Did Not Score Opposition Broke Win Possession
Type of Cross Did Not Press off Press off Press Press (Other) TOTAL
   
    
Initiated Press
  

TOTAL 20 4 30 24 30 108
% 19% 4% 28% 22% 28%
 Task…
We want to better understand the nature of the goals that Manchester City
scored last season. Your task is to:

1. Identify those factors/aspects that you are interested in measuring in relation to the nature of the goals they
scored.

2. Decide within your group who is responsible for measuring each specific area.

3. Create the Notational Analysis (Pen/Paper) tools that you are going to use to gather the information that you
are responsible for.

4. Analyse the video and then collate your data. Analyse the first 35 goals.

5. Discuss as a small group and identify the INSIGHTS that you have gleaned from your group analysis.

6. Present back to the group (max 2 minutes).

The iSportsAnalysis Online Platform…
Data, Metrics and Analytics

https://www.isportsanalysis.com
The iSportsAnalysis Online Platform…
 @grpat

@ScottishFA

Social Media #ScottishFACoachEd

Links
@FOCUS_analysis

www.linkedin.com/in/ian-donnelly-62911624
CONTACTContact
DETAILSDetails

Ian Donnelly

ian@performanceinnovation.net