AMITY SCHOOL OF BUSINESS

NTCC Term Paper 2023

WEEKLY PROGRESS REPORT (WPR) – 2

Enrolment Number- A3906422140

Program- BBA General
Batch- 2022-25
Student name- Roshan Kumar

Faculty Guide’s Name- Dr Gaurav Sood

For the Week: 12/06/2023 – 18/06/2023

PROJECT TITLE:

Holistic study of Aigroedge

Technologies
Market Analysis (STP analysis)
AigroEdge Technologies can segment its target market based on various factors,
including:

1. Geographic Segmentation: AigroEdge can target specific geographical

regions or countries where agriculture is a significant part of the economy and
there is a demand for advanced agricultural technologies. Factors such as
climate, crop types, and farming practices can influence segment selection.

2. Farm Size Segmentation: Different farm sizes have distinct needs and
resources. AigroEdge can segment the market based on small-scale farms,
medium-sized farms, and large commercial farms. Each segment may require
tailored solutions based on their scale of operation.

3. Crop Type Segmentation: AigroEdge can consider segmenting based on

different crop types, such as grains, fruits, vegetables, or specialty crops. Each
crop type may have unique requirements and challenges, allowing AigroEdge to
customize its solutions accordingly.

4. Technological Adoption Segmentation: AigroEdge can segment the market

based on the level of technology adoption among farmers. This can include
early technology adopters who are more willing to embrace innovative
solutions, as well as late adopters who may require more education and
convincing.

Targeting:

After segmenting the market, AigroEdge needs to evaluate and select the most
attractive segments to focus its marketing efforts on. Factors to consider during
target market selection include:

1. Market Potential: Assess the market potential of each segment in terms of

size, growth rate, and profitability. AigroEdge should target segments with
significant market size and growth potential to maximize its market reach.
2. Customer Needs and Pain Points: Identify the specific needs, challenges,
and pain points of each segment. AigroEdge should prioritize segments where
its solutions can address critical problems and provide substantial value.

3. Competitor Analysis: Evaluate the competitive landscape within each

segment. Consider the level of competition, market share held by competitors,
and the differentiation AigroEdge can bring to that particular segment.
Targeting segments with lower competition or gaps in the market can be
advantageous.

Positioning:

Positioning refers to creating a distinct and favorable perception of AigroEdge

Technologies in the minds of its target customers. Key elements of positioning
include:

1. Unique Value Proposition: AigroEdge should clearly communicate the

unique value its solutions offer to customers within each target segment. This
could include benefits such as increased crop yield, resource optimization,
sustainability, cost savings, and ease of use.

2. Differentiation: Identify and highlight the factors that differentiate AigroEdge

from competitors within each target segment. This could include technological
expertise, comprehensive solutions, data-driven insights, customer support, or
pricing strategies.

3. Messaging and Communication: Develop targeted marketing messages and

communication channels to effectively reach and engage with each target
segment. Tailor the messaging to address the specific needs, pain points, and
aspirations of the customers in each segment.

By conducting a thorough STP analysis, AigroEdge Technologies can understand

its target market, select the most attractive segments, and develop a
compelling positioning strategy. This analysis will guide its marketing efforts,
allowing the company to effectively target and serve its chosen market
segments with tailored solutions and communication.
Financial Analysis
1. Balance Sheet Analysis:

The balance sheet provides a snapshot of a company's financial position at a specific point in
time. Key items to analyze on Agroedge's balance sheet include:

- Assets: Examine the composition and growth of assets such as cash and cash equivalents,
short-term investments, property and equipment, and intangible assets like patents and
trademarks.

- Liabilities: Analyze the company's short-term and long-term debts, accounts payable, and
other obligations.

- Equity: Review the shareholder's equity section, including retained earnings and any
changes in equity over time.

Calculate financial ratios such as current ratio (current assets divided by current liabilities),
debt-to-equity ratio (total debt divided by shareholder's equity), and return on equity (net
income divided by shareholder's equity) to assess liquidity, solvency, and profitability.

2. Profit and Loss (P&L) Account Analysis:

The P&L account summarizes a company's revenues, expenses, gains, and losses over a
specific period. Important elements to analyze on Agroedge's P&L account include:

- Revenue: Evaluate the company's sources of revenue, such as advertising, licensing, or

hardware sales, and track revenue growth over time.

- Operating Expenses: Analyze various expenses, such as research and development (R&D),
sales and marketing, and general administrative costs.

- Net Income: Assess the company's profitability by analyzing net income (revenue minus
expenses) and net profit margin (net income divided by revenue).

You can calculate financial ratios like gross profit margin (gross profit divided by revenue),
operating profit margin (operating profit divided by revenue), and net profit margin (net
income divided by revenue) to understand Agroedge's profitability and operational
efficiency.