P R E - L A U N C H I N G

T H E O N LY G L O B A L L A N D O P P O R T U N I T Y

CODENAME

JA N M A BHO OM I
A Y O D H Y A

THE BIRTH OF THE W O R L D ’ S S P I R I T UA L CA P I TA L

WORLDWIDE RELEASE JUNE 2024

A O N C E I N 5 0 0 Y E A R L A N D O P P O R T U N I T Y T O I N V E S T I N I N D I A’ S G R O W T H N U C L E U S .
O W N L A N D I N AY O D H YA’ S O N LY 7–S TA R D E V E L O P M E N T.

The world’s gateway

TM

to Ayodhya

“In the heart of

Ayodhya's cultural embrace,
I find my home.”

The project ‘The SarayuTM’ is registered with UPRERA under registration nos. ‘The Sarayu’: UPRERAPRJ311468 and ‘The Sarayu-2’: UPRERAPRJ954926/03/2024, available at https://www.up-rera.in/.
 DI V I N E
The inauguration of Shri Ram Janmabhoomi temple has spurred an economic boom in Ayodhya with
real estate, hotels, railways, and airlines all benefiting from the surge in tourism at the birthplace of Lord Ram.

An investment makeover worth Daily footfall now reach

`85,000 Crore 1.5 Lakh,

is transforming the ancient city showcasing Ayodhya's growing

into a bustling tourist hub. appeal.

The new Maharishi Valmiki International Tourism has surged by

Airport Phase 1 is operational,
capable of handling 140% , with 5.75 Crore

1 million
visitors in 2023 compared

to 2.39 Crore in 2022.

passengers.

Real estate prices have skyrocketed, An investment of

with land rates rising
`12,000 Crore
5-10 times is made by NHAI for road

post the consecration ceremony. construction

Celebrities from the entertainment industry, cricket

world, politics, art and literature seek Ram Lalla's
blessings from time to time. Renowned Bollywood
actor Amitabh Bachchan has also invested in land
at 'The SarayuTM' project by
The House of Abhinandan Lodha .
®

Source: Hindustan Times, The Economic Times

All future developments and proposed infrastructure facilities to be provided by
third parties, municipal authorities and are subject to approvals.
 GR AND
The Confederation of All India A total of 37 state and
Traders (CAIT) reports that the national agencies are already
consecration ceremony alone working in tandem to give a
generated business worth more new look and feel to the city
than `100,000 crore with a budget of
across the country. `31,662 crore.
The `400 crore
world-class bus terminus
project approved by the
Uttar Pradesh government
aims to enhance commuter
experience.

REL I ABLE INVES TMENT OPPORTUNI T Y

F O R R E A L E S TAT E

Ayodhya is becoming an increasingly attractive destination for investment due to its changing landscape and urbanisation.

The real estate market and residential sector has seen a significant increase in prices.

The price of land and properties have escalated, with rates fluctuating between `2,000 per square foot to almost
`20,000 per square foot within 5-10 km of the temple site.
Ayodhya is the only tier-2 city in India witnessing property price appreciation that is much higher than
the top 10 cities.

Wednesday, April 17, 2024

All future developments and proposed infrastructure facilities to be provided by

Source: Hindustan Times, The Economic Times
third parties, municipal authorities and are subject to approvals.
 F U T U R I S T IC
THE 8 CONCEPTS OF AYODHYA’S DEVELOPMENT

Sanskritik Ayodhya: Saksham Ayodhya:

To become India's cultural capital with To be developed for employment
plans to establish majestic monasteries, through tourism jobs, religious and
temples, and ashrams cultural activities

Adhunik Ayodhya: Sugmay Ayodhya:

Transforming Ayodhya into a smart city, To be easily accessible via air,
safe city, solar city, and greenfield road & trains
township

Bhavnatmak Ayodhya:
Surmay Ayodhya:
Every aspect of Ayodhya is being
To beautify ponds, lakes, ancient
culturally enhanced with the goal of
reservoirs, rejuvenating old gardens,
reflecting its connection with
and constructing new ones
Shri Ram

Swach Ayodhya:
Ayushman Ayodhya:
To implement various initiatives to
To provide convenient and high
ensure cleanliness, along with creation
quality medical facilities to patients
of effective drainage systems

THE MAGNIFICENT VISION OF THE MAJESTIC AYODHYA RAM MANDIR COMPLEX

As envisaged by the Government, Ayodhya Ram Mandir complex will be completed by December 2024.

Ayodhya stands on the brink of becoming a beacon of unity, seamlessly blending its rich history with an
ambitious vision for the future. The objective is to create a welcoming tourist environment, develop into a
world-class city with excellent connectivity, nurture green spaces, and foster educational opportunities.
Source: Hindustan Times, The Economic Times, Vision Ayodhya 2047
 AYO D H YA N O M IC S 2 . 0
The government’s vision is already seeing its fruition.
From a holy town to a smart city, with a huge investment boost, this once sleepy town is now an economic
hub. Its prosperity is spreading to neighboring districts, fueling the country's growth agenda.

Total Pledged investment State Government to invest Creation of

`1,42,836 Crore `85,000 Crore 1.02 lakh jobs in 3 years

AFTER JAN 2024

TRANSFORMATION
BEFORE JAN 2024 FUTURE
HIGHLIGHTS
Pran Prathistha
ceremony conducted
by honorable Prime Minister
Shri Ram Janmabhoomi Narendra Modi on 22nd Jan Temple complex
Foundation stone laid
Temple Construction completion slated for
on 5 th Aug 2020
Progress Dec 2024

Over 1.3 Crore tourists

visited from Jan - April Anticipating
Enriched Tourism Tourist footfall: 2.39
2024 6+ Crore Footfall by
Experience Crore in 2022
end of 2024

Completion of
Enhanced Airport Airport: Under Inauguration of International Terminal,
Infrastructure Construction Domestic Terminal, handling 6 million
25,000+ monthly passengers annually
passengers

Operates 24 arrivals
& departures from
major cities

Accommodation of only
Diverse and Upscale 120 stays including
Accommodation More than 470+ hotel stay options
with key chains such as

Vande Bharat Trial routes

Accommodates to begin from July 2024
Modernized Ayodhya
3000 passengers connecting Bhopal with
Dham Railway Station
per hour Mumbai and Ayodhya

Now handles over 21

million passengers annually
Certified as 'Accessible for
All' & 'Green Station'

All future developments and proposed infrastructure facilities to be provided by

third parties, municipal authorities and are subject to approvals. Source: Hindustan Times, The Economic Times, The Times of India
 RELIGIOUS AND SPIRITUAL
TOUR ISM ACCOUNTS FOR
O V E R 6 0 % O F I N D I A' S T O U R I S M

112% YOY GROWTH IN 107% GROWTH IN SPIRITUAL

SPIRITUAL TOURISM TOURISM REVENUE

Spiritual Tourism Inflow (Crore) 143.9 Spiritual Tourism Revenue (Crore)

`1,34,543

67.8 `65,070

2021 2022 2021 2022

D E CO DI N G R E A L E S TAT E
THROUGH SPIRITUAL TOURISM

Ayodhya holds a dynamic real estate landscape

a. The hospitality sector has catalyzed a surge in new constructions and renovations.
b. Retail spaces are experiencing increased demand, driven by the needs of tourists.
c. Residential development is on the rise due to heightened economic activity.

Increased Brand Percolation

With a total investment of `4,500 crore Lulu Group to set up shopping malls & hypermarkets
in Ayodhya.
set to launch soon.

Rising appetite for branded residences & luxury hospitality sector

With an investment of `7,200 crore, Japanese hotel chain Hotel Management International
(HMI) is set to develop luxury hotels across UP and Ayodhya.

Source: CBRE
 AY O D H YA’ S L A N D P R O M I S E S
EXPONENTIAL GROW TH IN
T HE NE X T 10 Y E A R S

7.3X
Government Investment & Initiatives

Noticeable Rise in Tourism Footfall

COMPLETION OF RAM TEMPLE

Proposed Iconic Structures and Attractions, Parikrama Marg

Greenfield Development

Efficient Tourism Infrastructure, Connectivity, Urban Regeneration & Transport Projects

Completion of Shri Ram Janmabhoomi Temple

Land Prices Appreciation

2023 2024 2025 2026 2027 2028 2029 2030 2031 2032 2033

Based on research by international property consultant.

AYODHYA'S JOURNEY TOWARDS BECOMING A GLOBAL SPIRITUAL CENTER ACCELER ATES AS

THE INFR ASTRUCTURE DEVELOPMENT AND INVESTMENTS AIDED BY THE GOVERNMENT IS
SET TO ELEVATE ITS ANNUAL TOURIST FOOTFALL BEYOND 10 CRORE.

A GLORIOUS PAST. A GO-TO FOR TOURISTS TRANSFORMATIVE

A PROSPEROUS FUTURE. FROM ALL WALKS OF LIFE. INFRASTRUCTURE DEVELOPMENT.
Land in Ayodhya is scarce 10+ Crore tourists projected, Upgraded infrastructure with
and has the potential to driving tourism boom with New International Airport,
appreciate 600% unmatched amenities, booming improved highways, railways
hospitality & heritage uplift. & riverfront development.

All future developments and proposed infrastructure facilities to be provided by third parties, municipal authorities and are subject to approvals.
 J O U R N E Y O F H OA B L & AYO D H YA

MOS T SUCCESSFUL L AND DE VELOPMENT

India’s Most Visionary Phase I

Q3 Pre-Market Opportunity Sold out in 9 days
2023-24 An opportunity to invest in
the vision of Ayodhya

Launch of India’s Most Phase II

Awaited 7-star Land Sold out in 6 days
Q4
Development
2023-24 30 MINUTES
from International Airport

15 MINUTES
from Shri Ram Janmbhoomi Temple

PRESTIGIOUS
Hospitality Partner

GRAND CLUBHOUSE
and 20+ World-Class Amenities

Q1 INTRODUCING
2024-25 THE ONLY GLOBAL LAND OPPORTUNITY

THE FINAL OPPORTUNIT Y TO JOIN

T H E A PPR E C I AT IO N WAV E

`1.99
`1.8 Crore
`1.5 20% Crore
Appreciation
Crore

Q3 Q4 Q1
2023-24 2023-24 2024-25
 BEST TIME TO INVEST IS NOW
A visionary must possess the acumen to see through foresight.
Ayodhya is that masterpiece in the making and you can be the first to make your mark on this beacon of
global tourism.

Sunday, May 21, 2023

THE RIGHT TIME TO INVEST AND RIDE THE WAVE OF AYODHYA’S BOOMING ECONOMY IS NOW

The world’s gateway

TM

to Ayodhya
 AYO D H YA
A kingdom
reborn
World's biggest and fastest
branded land sell-out at India's
Spiritual Capital
A giant imprint of triumph
on the Goan shores:
A sell-out launch in
less than 100 hours
An epic land shopping festival
at Anjarle that saw:
3 x subscriptions 1200+ applicants
A massive 110% appreciation at Dapoli:
450 per sq.ft. in Aug 2020
950 per sq.ft. in Oct 2022
The grandest land celebration
in the country:
2 x subscriptions
A sell-out launch
L A U N C H I N G
TOMORRO ORLD
LAND of SEA
A roaring win with 150+ Crore revenue at
India’s fastest growing tourist destination:
Anjarle
 P R E - L A U N C H I N G

T H E O N LY G L O B A L L A N D O P P O R T U N I T Y

CODENAME

JA N M A BHO OM I
A Y O D H Y A

THE BIRTH OF THE W O R L D ’ S S P I R I T UA L CA P I TA L

30 MINUTES 15 MINUTES PRESTIGIOUS

from Ayodhya International Airport from Shri Ram Janmabhoomi Temple Hospitality Partner

BEST TIME TO INVEST FINEST SECTOR FINAL PHASE

With the temple complex Unveiling the finest sector, Pre-launching the last phase
completion by Dec 2024, closest to the clubhouse, 5-star with limited inventory & bringing
Ayodhya is set to see a new hotel by The Leela & the main back the much demanded
growth trajectory road off NH-27 highway 1250 sq.ft (116.2 sq.m) land

BROUGHT TO YOU BY INDIA'S LARGEST BRANDED LAND DEVELOPER

THE HOUSE OF ABHINANDAN LODHA® IS INDIA'S PREMIER INDEPENDENT CONSUMER-TECH BRAND BORN OUT OF A VISION TO DEMOCRATIZE LAND FOR THE NEW GENERATION OF THE COUNTRY

The project ‘The SarayuTM’ is registered with UPRERA under registration nos. ‘The Sarayu’: UPRERAPRJ311468 and ‘The Sarayu-2’:
UPRERAPRJ954926/03/2024, available at https://www.up-rera.in/.
The Project is being developed by HOABL Realtech Private Limited (“Promoter”).
Disclaimer: Sale is subject to the terms of application form, agreement for sale and other documents to be executed between the parties. All images, information, drawings and
sketches are for representation purposes only unless otherwise stated, Distance and timelines are indicative and may vary subject to weather, transport and infrastructure
facilities to be provided by third parties. All future developments and proposed infrastructure facilities to be provided by third parties, municipal authorities and are subject to
approvals. The projects The Sarayu and The Sarayu-2 are presently mortgaged with Vistra ITCL (India) Limited.The offer is valid for limited period and the Promoter reserves the
right to modify or cancel the same without prior notice. *T&C apply. For more information, please contact corporate office at The House of Abhinandan Lodha®, Lodha Excelus,
3rd floor, Apollo Mills Compound, N M Joshi Marg, Mahalakshmi, Mumbai, Maharashtra- 400011, visit www.hoabl.com