Anything Skool Limited

A Brief Intro
A. About Anything Skool: Anything Skool Limited is India's first organized initiative for providing a
complete solution in school wear. The concept is focused on creating school merchandise to be designed
and manufactured with established international standards, consistency in quality and fit, with a brand
assurance and from a single destination, thus giving new definition to School Wear.
1. Genesis of a Concept: Anything Skool, as the name suggests, is a platform, a single
destination to make available all the school wear needs of the students. The promoters of Liberty,
a pioneering Footwear giant of India, envisioned an exclusive retail to focus on the school wear
making it a One Stop School Shop. This huge potential school segment is utterly unorganized at
present.
2. Evolution of Brand Anything Skool: Thus the brand Anything Skool was born and started
its journey some 12 Years back with a vision for makeover of school students into Smart, Vibrant
and Confident citizens. The concept being a market niche, Anything Skool found a huge business
opportunity.
Footwear being our core strength, we introduced the concept of house color shoes to replace
the white PT Shoes and saw an overwhelming response in the school market. We matched the
color of the shoes with house color t-shirts and subsequently created our own manufacturing base
for Knitted Garments also to cater to the Active Wear requirements of the schools.
Recently we have also launched Regular Uniforms thus completing all the product categories for
school wear, which are required generally by the schools.
. The whole operations of manufacturing and sourcing are handled by a professionally qualified
team so as to provide a seamless service to the schools and subsequently to the students.
B. The School Wear Product Categories:
(1) Active Wear (2) Formal Wear (3) KG Kit (4) Footwear (5) Socks
Active Wear – All Kind of uniforms that come under this category can be sportswear, house
color uniforms, hostel wears or any other comes under comfort wear categories. A big range of
products are covered under this category for various school activities both in summer and winter

seasons.

Formal Wear – Primarily working for the active wear, now we have started focusing on the
Regular Uniform Segment, which will finally strengthen our “Retail Vision”. Regular school uniforms,
conventionally made with woven techniques are basically categorized into shirts and bottom wears
as formal trousers and skirts. Woven material and garment nowadays has the easiest outreach
whereas Knitwear is more intricate work.

Footwear - Footwear is the core strength of Anything Skool as 100% products are manufactured
in-house by Liberty Shoes and it has been exclusively created by Liberty for Anything Skool. This
product range is broadly categorized into:
• Premium Sports Shoes
• House Color Shoes
• Regular Uniform Shoes
 Kindergarten Welcome Kit - Kindergarten segment has a wide scope of business as a

number of chains are coming up in India with each having hundreds of centers spread across India.
Looking at the need for a packaged Kit solution from a single source, Anything Skool developed a
Welcome Kit for KG Students containing uniforms, Shoes, Socks and Bags with a color theme

uniformly running across products. All these products are packed into a stylish box providing a
joyful experience to the Kids and their parents; and save the schools from hassles of procuring and
kitting the products. All the products are packed into a stylish box providing a joyful experience to
the Kids and their parents; and save the schools from hassles of procuring and kitting the products.
The product range provides monopoly to the channel partner and a greater footfall of the students
of the tied-up school.
Socks - Anything Skool offers Socks in plain knits in a cotton rich blend with elastane. All the
socks are outsourced from two or three vendors under Anything Skool designs and branding.

C. Our Infrastructure Strength - The Company has created in-house manufacturing facilities from

knitted fabric to garmenting. In-House facilities are crucial for maintaining standards in quality and on-
time supply to the customer. Apart from This we have-
. CAD CAM Facilities
. Sampling Unit
. Cutting & Pattern Making Section
. 500 M/C Units
D. A technically Qualified Operations Team: The company has a well-qualified and technically
experienced structured team handling the sourcing, production and operations across categories so as to
provide good quality and value for money products with assurance of a brand.
E. Marketing Channels – Anything Skool Limited currently has more than 300 Channel Partners present
in all major Cities & Towns in India. The School Supplies business is primarily handled through three
different channels:
1. School Chain Business
There are many chains of schools which have branches throughout India which are being
managed and operated in a corporate system. They source all the school merchandise at one or
multiple warehouses and distribute it among their students through their own resources.
2. Direct School Business:
Then there are schools which source the school merchandise directly from the vendors and
manage the distribution through their own agencies. These type schools are rare and aren’t in
substantial numbers.
3. Distribution Channels
The most prominent and widespread system is that schools approve their uniform and appoint
dedicated vendors to distribute the uniform wear. This segment carries the biggest volume of school
supplies and which is utterly unorganized, selling sub-standard products. This is the area where huge
scope is available.

F. Anything Skool Retail Vision: Anything Skool has an ultimate vision to develop a retail solution for
school merchandise with exclusive stores with good ambience providing rich buying experience to the
 parents and students alike. Our stores will have products across all categories and will give school children
a quality destination for all their school needs. We are now closer than ever to this dream becoming a
reality and with the combined effort of the team the company envisages to plan 5-10 stores with this
concept in the year 2025.

G. The Prestigious Client Base – We have following clients/schools tied up directly with the company
and happy to have our concept:-

Sr.
Sr. No
No. School Name City State . School Name City State
Surmount
Ajmani International
1 International Lakhimpur UP 16 School Gorakhpur UP
Billabong High Swiss Cottage
2 International School Rewa MP 17 School Gurugram Haryana
Birla Open Mind
3 School Jammu J&K 18 The Moksh School Gurugram Haryana
Bishop Cotton The Pentecostal
4 School Shimla HP 19 Assembly School Bokaro Jharkhand
The Westwood
5 BK Birla School Thane Maharashtra 20 School Rajkot Gujrat
Vailankanni Public
6 DAV Public School Patna Bihar 21 School Banglore Karnataka
Vibgyor Group of
7 Delhi Public School Jamnagar Gujrat 22 Schools Mumbai Maharashtra
Delhi Public World Vista International Hyderaba
8 School Gwalior MP 23 School d Telangana
Doon International
9 School Jammu J&K 24 Kunskapsskolan Gurugram Haryana
Dr. Ulhas Patil
10 School Jalgaon Maharashtra 25 Mother Pride Bilaspur Chhatisgarh
Fountain Head Mount Assisi
11 School Surat Gujrat 26 School Bhagalpur Bihar
Gems International Mount Litera Zee
12 School Gurugram Haryana 27 School Surat Gujrat
St. Xaviers Public Narayan
13 School Korba Chhatisgarh 28 Vidyalyam Surat Gujrat
Prerna
International
14 St. Teresa School Jaipur Rajasthan 29 School Nagpur Maharashtra
15 Supercub School Rajkot Gujrat 30 St. Peter School Sitapur UP

H. A Professionally Structured Marketing Team

Anything Skool has developed a professional marketing team with sound hierarchy system which is
dedicatedly working for promoting the concept of Anything Skool across India. We have deployed our
marketing team in almost all prominent locations in India. The company has also created a Customer
Relations Cell to provide one point service to our channel partners and for immediate solution to their
issues erupting in the supply chain.
 The team has been structured at Area, Region and Zonal levels and senior managers have been
designated to lead the teams at these levels.

Proposal for Collaborative Internship Program

The company has very successfully planned and executed the innovative concept of One Stop School
Shop called Anything Skool over the years, creating the Marketing Channels across around 300 locations in
various states of India. Since the concept is unique in itself and the marketing team has to be groomed for
the purpose, we prefer fresh candidates who are always energetic with clean slate of mind, who can very
easily imbibe new concepts and systems without any pre-conceived ideas. They are always ready to
explore new concepts and have a strong zeal to grow.
1. Thus we are offering some renowned institutes and colleges to send their talents to tie up with us
for the purpose of Internship. Actually it would be a collaborative approach to make the fresh
BBAs or MBAs industry ready through intensive training of field marketing or on site experiences;
so that they can exist and indulge in any company’s affairs they are going to join after the
completion of their degrees. In nutshell we wish to devote our efforts to groom them into good
professionals who can face the future hurdles in marketing field. Hope you will appreciate our
initiative.
2. Intensive Training for 12 Weeks –
1) School Market Survey – 3 Weeks
To gather classified information of schools in the allocated area, study the
scope of business and nature of the school supplies market.
2) Merchandise Awareness and Concept Marketing: 4 Weeks
Training on the products, features and processes.
3) Business Analysis & Planning – 2 Weeks
Scope analysis, Business planning and setting targets for the school
season.
4) Customer Relations: 3 Weeks
Handling customer queries, resolving their issues to the best satisfaction
level of the customer.

Pay Scale -
 Rs. 12000/- to 15,000/- PM will be paid on consolidated basis.
 Travelling allowance /expenses will be paid as per the Travelling Policy of the Company.
 Incentives will be paid on target achievements as per the below criterion :-

a. Rs. 500/- for per school – Where an adequate meeting is arranged by the Marketing Trainee with the top
management/ decision makers of the school.
b. Rs. 1000/- for per school – Where order has been finalized by the Marketing Trainee with his own efforts.
c. Rs. 1000/- for per Channel Partner – where a Channel Partner has been signed up with the company by the
Marketing Trainee with his own efforts.
d. Incentives are payable only on completion of the training period.

Important Points to note –

1. The Management Trainees will be paid the remuneration by 7 th of each month.

2. All the travelling expenses is paid on weekly basis. No travelling advance will be paid.
 3. There will be no leaves allowed during the period, the training period will be extended by the number of leaves taken
during the whole period.
4. Company will not take any responsibility of the Trainee for any losses or damage happens with Trainee or his
accessories during the working.


3. Opportunity For Regular Employment

After the completion of the 12 weeks of intensive training, suitable candidates may be placed into regular
employment to be designated as Business Development Executives. This will benefit the candidates as well the
company as they will not require any basic training and will start performing from the day one of their regular
employment. The mandatory probation period will also be waved off.

The above mentioned program of training is specific to our organization which can be aligned with the
curriculum of the institute for better learning of the students. The details and the modalities of the program
can be further evolved through discussions at the management levels of both the organizations.