Amazon A-Z:

1. How amazon is different from other retail stores?

2. Demand supply gap.
3. Amazon (google for products)
4. Alibaba (google for factories)

Main Principle:

We will not generate any type of products or invent them but we will find a category which needs
some GENIUNE corrections.

Why customer buy your products:

Time

 Efficiency
 Convenience

Utility

 Functionality
 Experience
 Reliability
 Performance
 Compatibility

Self-expressions

Every customer has his own personal attachments or liking towards the products.

We will try to add value to our product by considering customer above needs in a market.

Process to validate the idea:

Get keywords

Analyze customer demand like

 Customer intentions
 And check every aspect Why is the customer buying that product? As the above metrics given in
ABOVE (why customer buy our products?) section

Always prefer differentiation from other sellers IF you find a cost effective way to do.

Check your resources to do that.

Develop Good ability to source those products.

END RESULT OF ALL THIS DOING:

YOU WILL ADD SUCH TYPE OF VALUE TO YOUR PRODUCT THAT, THE CUSTOMER WILL SAY I’M GOING TO
BUYING THIS PRODUCT OTHER THAN REST OF ALL.

This is called SOLVING an UNSOLVED NEED.

Customer Journey:
Attention
Interest
Desire
Action

Attention phase:
We divert the customer attention to our listing through our listing. NOTE: Picture, price, reviews,
ECB content and somehow title is for PEOPLE’S ATTENTION. Title, Description, Bullet points etc.
are mainly for AMAZON’ ALOGRITHM. Listing main image works as a CLICK BAIT other images
are used to convince them like this product will improve their lifestyle, convenience, benefits,
features etc. In addition, the Description and Bullet points are both for Customer and amazon.

You can also highlight the bad features (bad reviews) or the demanded features by your
competitor’s customer in your listing to convince your buyers.
Consumer buying process:

You can learn more about this in saved notes on UDEMY.

Product Development phases:

Scamper Model:
Launch Process:
 Setting price
 Fully optimized listing
 Run ads.
 Get reviews

How amazon rank you against any keyword?

If you are making the amazon’s customer happy against any keyword and you are performing
well on that keyword than other sellers, then Amazon will give you the ranking on top spot.
Where to go for launching?
A niche where there is one or more customer need which is not being fulfilled by the sellers
there and requires some solving of problems. Learn more about this in saved notes at Udemy.
How to ADD value in products: (brockson methodology)

 Create bundles of products for specified customers

 Serve the unserved customer
 Add features to product
 Give Premium Quality to customers
Ways of adding value in products:
 1. Better assortment of products
2. Different Size
3. Premium Quality
4. Color
5. Add features.
6. Design
7. More effective solutions
8. Better marketing to the customer

Golden principle:
Succeeding on amazon is all about the PRODUCT you choose. And only that product will sell
which is the need for some group of people.
And there are a lot of such products which are the needs of people, but these needs are being
fulfilled by the people effectively. And at this point, the process of finding the new needs of
the people COMES IN.
Competitor’s vetting:
Do not look only one time on your competitors but Dig deep into them and grab their whole
business and understand what actually they are doing? Check their total ASINs or products their
brand presence to conclude how to compete them
Barriers and competitive advantage theory:
Where there are more barriers to enter the market there will be more competitive advantages
to you.
Principle: you should determine the factors and must have those that will make you superior in
the market because if you make a product then the Chinese manufacturer will eventually come
and compete you in the price and dominate the market.