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About Wolters Kluwer Legal & Regulatory U.S.
Wolters Kluwer Legal & Regulatory U.S. delivers expert content and
Graeme
Mark
SUMMARY OF CONTENTS
Contents
Preface to Fifth Edition
Preface to First Edition
Competition Law
Chapter 2 Distinctiveness
Chapter 3 Functionality
Chapter 4 Use
Chapter 5 Registration
Chapter 12 Remedies
Table of Cases
Index
xi
CONTENTS
COMPETITION LAW
and Patents
Year 2002
Name System
E. An Illustration
xii
C. Generic Terms
Distinctiveness
xiii
Exclusions?
1. Exotic Source-Identifiers
In re Clarke
Notes and Questions
FUNCTIONALITY
3
A. An Introduction to the Concept of Functionality
2. Aesthetic Features
xiv
USE
4
A. “Use” as a Jurisdictional Prerequisite
Goods
2. Priority of Use
In re Rath
Notes and Questions
E. “Surrogate” Uses
1. Uses by Affiliates
xv
Programs
Problem 4-9: Trademarks and the
REGISTRATION
5
A. The Registration Process, Post-Registration Actions,
and Incontestability
Figure 5-1
2. Post-Registration Actions
3. Incontestability
1. Overview
Matal v. Tam
In re Brunetti
Notes and Questions
Inquiry
3. Geographic Marks
4. Name Marks
xvi
In re Sauer
Notes and Questions
Applying Section 2
Rights
Sales
THEORIES
7
A. Evolution of the Confusion Standard
xvii
Confusion Analysis
Factors Analysis
Marks Factor
Nonverbal Marks
Prudent Purchaser
Confusion Factor
Goods/ Channels of
Confusing or Not?
Goods
Doubt?
Litigation
Proceedings
Agreements
1. Post-Sale Confusion
xviii
E. Reverse Confusion
Baptists’ Bathrooms
8 NON–CONFUSION-BASED TRADEMARK
LIABILITY THEORIES
A. Dilution Protection
Provisions
Dilution by Blurring
a. Tarnishment
b. Blurring
xix
Policy (UDRP)
TRADEMARKS
9
A. Fair Use of Another’s Trademark
Indicators
Use Tests
Movies and TV
Sale” Doctrine
xx
Worlds
Speech
FALSE ADVERTISING
10
A. Introduction: The Evolution of Section 43(a) False
Advertising Claims
B. Threshold Issues
“Advertising or Promotion”
Claim
Labeling Regulations
1. False Over-Attribution
2. False Under-Attribution
Paris Hilton
xxi
B. Right of Publicity
Figure 11-1
Characters
Publicity
REMEDIES
12
A. Injunctive Relief
B. Monetary Relief
Lindy Pen Co. v. Bic Pen Corp.
George Basch Co. v. Blue Coral, Inc.
Synergistic Int’l, LLC v. Korman
Notes and Questions
C. Counterfeiting
D. Other Remedies
Table of Cases
Index
xxiii
that the reduced cost will provide at least a little relief for students’
budgets.
reflects two emerging themes in U.S. trademark law. The first is the
under Lanham Act Section 43(a), and particularly the extent to which
enforced through Section 43(a) actions. The Tam decision, and other
cases (such as Belmora, covered in Chapter 6), have brought renewed
attention to this longstanding puzzle. This development is relatively
more developed and quite prominent), but we have tried to flag the
Instructors who are familiar with past editions will notice that the
critical approach to the field from early in the course. We have also
this new edition of the book. Professor Janis benefitted from the
xxiv