DIGITAL TRANSFORMATION

Data-
based
Drones
routing
Demand Wearables Robotics
forecasts Big data
Autonomous
vehicles
Preditive Digital Data Automation Additive
Internet
manufacturing
maintenance of Things
DIGITAL
Smart TRANSFORMATION eCommerce
Fourth-
factory
Pure Cloud Social party
Digital
digital computing Connectivity networks logistics
Customer Access
products
Mobile
Remote Broadband Internet/apps Infotainment
maintenance
DIGITAL TRANSFORMATION
Core Elements of Digital Transformation Customer
Understanding

Customer
Performance
Touch Points
Management

DIGITAL
TRANSFORMATION

Process
Digitization Digitally
Modified Business

Top-Line
Growth
DIGITAL TRANSFORMATION
What is Digital Transformation?
Customer interaction

Changes in Business Model Employee Engagement

Robotics Wearables

What is It??
Change in Operational
Cloud Computing
Model

Big Data Mobile Apps

Artificial Intelligence
DIGITAL TRANSFORMATION

LOCATIONS
MOBILE

REAL ESTATE
WEBSITE

SUPPLY CHAIN
SOCIAL

SALES CALL
CENTER

MARKETING ACCOUNTING
INVESTOR
RELATIONS
DIGITAL TRANSFORMATION
4 D’s of Digital Transformation

DISCOVER DESIGN DELIVER DE-RISK

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D D D D
DIGITAL TRANSFORMATION
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DIGITAL
TRANSFORMATION TRANSFORMATION
PLAN

CAPABILITY
GAPS

DIGITAL IT CAPABILITY
STRATEGY MODEL

DIGITAL
VALUE MAP

CIO VISION
BUSINESS
STRATEGY
DIGITAL TRANSFORMATION
The Journey

Acknowledge Investigate current

Start dedicating
the need to state of digital in the
time
transform business

$
Develop a plan Invest where Work together
necessary as a team

Track progress Establish best Optimize and

and ROI practices grow digitally

$
DIGITAL TRANSFORMATION
Digital Transformation Building Blocks
New products Customer Operations
and business relationships
models

Data and It Infrastructure

Organization and governance

Digital culture and change management

DIGITAL TRANSFORMATION
7 Stages of Digital Transformation

Bargaining Anger
(Assessment (Operational and
And planning) Personnel Evaluation)
Hope
(Software Integration)

Guilt
(Initial Insvestment)
Acceptance
(Developer Empowerment)

Depression
(Informed Assessment
and Evaluation)
Denial
(Business as Usual)
DIGITAL TRANSFORMATION

Systems of Intelligence

Empower your Engage your Optimize your Transform your

employees customers operations product
DIGITAL TRANSFORMATION

Business Model & Operational

Connected System of Intelligence

Digital as
the Oxygen

of the
company’s
WHY’S &
WHAT
Customer People
as the as the
Heart Soul

Customers Experiences People Architecture

DIGITAL TRANSFORMATION
6 Dimensions of Digital Maturity

Human
Resources

HIGH
Social Technology
Business Resources
Strategy
MEDIUM
0 1 2 3

LOW
Channel Data
Strategy Strategy

ZERO
Content
Strategy
DIGITAL TRANSFORMATION
Plan Your Journey To Digital Transformation

Initial Managed Defined Quantified Optimized

A Digital Laggard Developing digital Average digital Competing with Best in class digital
capability capability digital marketing
DIGITAL TRANSFORMATION
The 7 Layers of Digital Transformation

Customer
Infrastructure
Experience

7 1
Leadership &
Culture
capabilities 6 2

5 3
Processes Business Model
4

Ogranization
DIGITAL TRANSFORMATION
Transformation Strategy Process

1 3 4
Context & 2 Strategy & Road Map & Execution &
Capability Vision & Goals Experience Execution Optimization
insights Modeling Planning

• Gather insights • Frame • Identify key • Develop business

• Size up challenges and initiatives case for investment
capabilities objectives • Define technical • Prioritize initiatives
• Analyze gaps and • Develop digital and operational based on effort and
opportunities vision and high requirements impact
level goals
DIGITAL TRANSFORMATION
Opportunities and Advantages of Digital Transformation

Digital Business Transformation

Customer Product Processes

Customer Customer New Product Cost & Time Increase of

New Technology
Insights Experience Services Savings Productivity

• Professional • Cross-media • New digital • New • Reduced sales, • Increase

web controlling customer services and technologies delivery and process and
enables the experiences products e.g. enable service costs employee
analysis of through apps offer advanced for fast time to productivity
usage behavior mobile, social added value services such market through the
and generation and online for customers as apps or use of digital
of insights platforms digital signage applications
terminals

External Chances Internal Opportunities

DIGITAL TRANSFORMATION
Core Components

Services and
Digital Strategy User Experience Design Meaningful
Content

Channel Digital
Operations Governance
Integration Infrastructure
DIGITAL TRANSFORMATION
How To Drive Digital Transformation

Sustain the transformation

Fra
m

l
ita
in Frame the digital challenge
• Build capabilities
ch g th

on ig
• Understand the impact

it i d
• Align incentives & a ll e d

ns the
en ig • Assess digital maturity
rewards ge ita

tra ing
l • Develop vision & align
• Measure, monitor &

ln
around it
iterate sta
Su
Sustain Frame

Engage Focus
En
or gag

es ing
Engage the organisation

t
en
ga in Focus investments

inv ocus
• Signal the change ni g

tm
• Mobilise at scale sa t h • Build a digital roadmap
tio e

F
• Build investment case
• Evolue culture & adapt n
• Set up governance model
work practices
DIGITAL TRANSFORMATION

Technology - rarely the differentiator

Strategy & culture - if Process & Innovation
technology does enable digital
strategy and culture - without these,
transformation and it is therefore
aren't right, It leads to incoherent actions
vital that the right technology is
digitization of services occurs
embraced

Digital
Staff &
Business Process & Data &
Customer Technology
Strategy & innovation Analytics
Engagement
Culture

Staff & customer

engagement - if Data & analytics - used for
engagement with
stakeholders is wrong, it
Digital insights and evidence based
decision marking, without it
leads to resistance
Transformation there is simply stagnation