BDC-ASSIGNMENT

How Roblox Helps Companies Advertise in the Metaverse?

Roblox provides companies with vigilant and engaging means of advertising in the metaverse. As a
metaverse utility, Roblox can guarantee a virtual space where brands may connect with users in
innovative ways that traditional ad formats cannot be designed to do.
Custom and Immersive Ad Formats
It becomes possible for Roblox to leverage the immersive nature of the metaverse in building ad
formats native to the platform. This includes:
1. 3D image ads: Billboards, bus stop ads, in-game vehicles, or any other object within the
virtual environment as part of an experience styled to be like the rest around it, making them
significantly less obtrusive and more engaging.
2. Portal Ads: These are ads that transport users from one experience into another on Roblox.
For example, passing through a portal might transport a user into a sponsored virtual store or
event. Already, this increases brand engagement.
Branded Experiences
Roblox allows the creation of certain experiences by brands within the environment. These could be
in the form of virtual stores, events, or participating in activities. One such example will be:
1. Gucci Garden: Two weeks of popularity reappraisal campaigns by Gucci, theme rooms
reimagining, change of appearance to their avatar, and possibility of buying limited
merchandising from Gucci—now, a memorable experience users can use to relate to the
brand.
2. Vans World: Virtual skatepark in which one could do tricks, finish challenges, and
customize its avatar with things from Vans. The more interactive content, the more
engagement it drives. Moreover, increasing awareness because of branding.
Direct Real-World Activation
Some brands make use of Roblox to help bridge the gap between their virtual and real-world
experiences. Take Chipotle, for example: its Burrito Builder let people earn R$, Roblox's virtual
currency, for rolling virtual burritos, which could be redeemed to score real-world burritos at Chipotle
locations. The concept of play-to-earn encourages user engagement and drives real-world sales in
earnest.
Engage Ready Demographics
Roblox's user base is majorly younger, including many below the age of 16. This thereby provides a
strong platform for brands who want to reach children, teenagers, and young adults alike. Branded
content in an engagingly interesting and interactive way helps drive long-term commitment as well as
relevance of the brand with this key section of the audience.
Community and Social Engagement
Community and social interaction are big parts of Roblox, so users can interact among themselves and
with brands in the same virtual space. Create experiences to incentivize interactions between users—
dropping, sharing, and engagement—to fuel other broader marketing actions.
Revenue Share and Dev Collaboration
It has a vibrant developer community where they can turn their imagination into money using branded
experiences and items. Brands will, often, collaborate with the creators at Roblox for delivering
memorable and engaging experiences to both parties' benefits. This kind of partnership ensures that
branded content is well-integrated and resonates inside the Roblox community.
Advertising Considerations and Safety
On the back of this, and as part of the move to address the concerns over advertising to huge numbers
of young children, Roblox will seek to limit the ads to users who are 13 years or older. The platform
is designed in a way that avoids cross-platform behavior tracking. Furthermore, it will pick carefully
the ad types available—prohibited are those for alcohol, gambling, and weapons.
Another way of putting it is that Roblox opens flexible and engaging ways for campaigns to be run by
brands in the metaverse. With 3D image and portal ads, branded experiences, real-world activation,
and engagement from a young and social user base, it delivers new impressionable, impressive ways
through which companies can reach their target audiences.