Ans 1.

Noise is an Indian consumer electronics brand that specializes in the design and manufacture of
various technology products, particularly in the audio and wearables segment. It has employed a
product strategy focused on catering to the tech-savvy youth and addressing the growing demand for
affordable yet feature-rich gadgets. It has product portfolio consist of:

1. Wireless Earbuds: Noise offers a range of wireless earbuds, catering to different preferences
and budgets. These earbuds often feature Bluetooth connectivity, touch controls, and
varying degrees of water resistance.

2. Smartwatches: Noise has a line of smartwatches that combine fitness tracking features with
smart functionalities. These smartwatches typically monitor health metrics, track physical
activities, and offer notifications for calls and messages.

3. Fitness Bands: Noise's fitness bands are designed to monitor health and fitness metrics such
as steps taken, calories burned, heart rate, and sleep patterns. These devices are often
budget-friendly alternatives to full-fledged smartwatches.

4. Headphones: The company offers a range of headphones, including both wired and wireless
options. These headphones may feature noise cancellation, ergonomic designs, and high-
quality sound.

5. Mobile Accessories: Noise also provides various mobile accessories, such as phone cases,
power banks, and charging cables. These accessories are designed to complement and
enhance the user experience with smartphones.

6. Fitness Tracker Ring: Noise has recently introduced a technology-driven wellness device in a
compact form of a ring. Luna Ring is the only product in this category for Noise as of
November 2023.

PRODUCT STRATEGY

Youth-Centric Approach:

 Noise has been known for targeting a younger demographic, positioning its products
as trendy, stylish, and appealing to the preferences of the youth. This includes
vibrant designs, trendy colours, and marketing strategies that resonate with the
younger generation. Products that fulfil this approach include smartwatches,
wireless earphones, and fitness bands.

Affordability and Value for Money:

 Noise's product strategy has often focused on providing affordable options without
compromising on features. By offering products at competitive price points, the
company aimed to make advanced technology accessible to a broader consumer
base.

Diversified Product Portfolio:

 Noise has diversified its product portfolio to cover various consumer electronics
categories. This includes wireless earbuds, smartwatches, fitness bands,
headphones, mobile accessories, and potentially other emerging tech segments like
 the recent “Luna Ring” fitness tracker. This diversification allows Noise to address
different consumer needs within the electronics and wearables space.

Innovation and Features:

 Noise has incorporated innovative features into its products, keeping up with the
latest technological trends. This includes features such as touch controls on earbuds,
health tracking capabilities in smartwatches and fitness bands, noise cancellation in
headphones, and other smart functionalities.

E-Commerce Focus:

 Noise has had a strong presence in the online marketplace, leveraging e-commerce
channels to reach a wide audience. Selling directly to consumers through online
platforms helps the company maintain cost-effectiveness and enables it to adapt
quickly to market demands.

Customer Engagement and Community Building:

 Noise has emphasized building a community around its brand. Through social media,
online forums, and other channels, the company engages with its customers, gathers
feedback, and creates a sense of belonging among users of Noise products.

Agile Product Development:

 The consumer electronics industry is fast-paced and subject to rapid technological

advancements. Noise's product strategy involves agile product development,
allowing the company to quickly adapt to changes in consumer preferences and
technological trends.

PRODUCT LINE LENGTH

Noise’s product line length includes over 60 products falling under different segments of its portfolio.
It has over 23 products under its smartwatch segment ranging from basic digital watches with a few
body trackers, under the category “ColorFit” to premium watches which hefty features like Active
Noise Cancellation (ANC), advanced displays & BT calling under the “NoiseFit” category.
Furthermore, in its earphones segment there are broadly two product categories with multiple
variants. The two categories are wireless earbuds and neck-band earphones. The variants range
from 2 in the premium category to over 15 in the affordable one. It also has about four different
types of over the head- headphones. In its fitness bands segment, Noise displays about 4 to 7 types
of bands- that are not so diverse from the smartwatches. It has also almost discontinued this line and
is majorly focusing on integrating this category into the smartwatches. Noise also has a range of
speakers with little variety, mostly in the compact speaker category. The length of this category is
only 2 as of November 2023. Finally, Noise’s portfolio also consists of gadget accessories, including
smartphone cases, watch straps- with over 3 varieties, cables, screen-protectors, and chargers. The
featuring aspect of Noise in India currently is its latest introduction of a fitness tracker in the form of
a ring. This is a new addition to Noise’s portfolio and is a sole product in its premium segment & a
brand new category (an up-market stretch feature).