MINISTRY OF EDUCATION AND TRAINING

℘℘℘
HO CHI MINH CITY UNIVERSITY OF
ECONOMIC AND FINANCE

Essay
Subject Digital Marketing

Topic Brand Crocs

School year 2023-2024

Student Name: Dương Thị Như

Quỳnh
Student ID: 215122018
 Class:
Instructor: MBA. NGUYỄN MINH

Ho Chi Minh City, 31 March 2024

TABLE OF CONTENTS

INTRODUCTION................................................................................................6
1. Project Overview:.......................................................................................6
2. Reasons for Choosing Handmade Wool Products:.................................6
3. Benefits of Developing the Website:.........................................................6
4. Sources of Products for the Website:.......................................................7
5. Structure of the report:.............................................................................7
1. SECTION 1: PROJECT CHARTER.........................................................8
1. Project objectives:......................................................................................8
2. Scope:..........................................................................................................8
3. Relevant Legislation and Regulations:.....................................................9
4. Stakeholders:..............................................................................................9
5. Project Specification:.................................................................................9
5.1 Timeline:..................................................................................................9
6. Project Resources:....................................................................................10
SECTION 2: PROJECT PLANNING..............................................................11
1. Project schedule........................................................................................11
1.1 Work Breakdown Structure (WBS)....................................................11
1.2 Gantt chart............................................................................................12
2. Project organization.................................................................................13
2.1 Object Breakdown Structure (OBS)....................................................13
2.2 RBS.........................................................................................................14
2.3 Human resources planning..................................................................14
2.4 Job description......................................................................................15
2.5 Staffing plan..........................................................................................15
3. Budget planning.......................................................................................16
3.1 Human resource cost............................................................................16
 3.2 Material and Equipment cost..............................................................17
3.3 Web Construction Cost........................................................................18
4. Risk management.....................................................................................19
4.1 Risk breakdown structure (RBS)........................................................19
4.2 Measurement of risk.............................................................................19
4.3 Risk measurement by level of risk.......................................................20
4.4 Control risk............................................................................................21
5. Complete project......................................................................................21
6. Overview of website.................................................................................22
6.1 Homepage...........................................................................................25
6.2 User Register/ Login.............................................................................26
6.2 List of products..................................................................................26
6.4 Product Catalog....................................................................................27
6.5 Product Information.............................................................................28
6.6 Cart.........................................................................................................29
6.7 Payment.................................................................................................29
6.8 Customer review and rate....................................................................30
SECTION 3: CONTROLLING AND CLOSING PROJECT.......................31
1. Control schedule, quality and cost..........................................................31
1.1. Process Control....................................................................................31
1.2 Pareto chart...........................................................................................32
1.3 Ishikawa chart.......................................................................................32
2. The reports of project..............................................................................33
2.1 Weekly report........................................................................................33
2.2 Task base report....................................................................................34
2.3 Quality report........................................................................................34
2.4 Project expense tracking report..........................................................35
2.5 Project human resource report............................................................36
2.6 Test report.............................................................................................36
2.7 Control important document and records..........................................37
2.8 Training, teamwork skill......................................................................37
2 Closing.......................................................................................................38
Contract liquidation minutes.....................................................................38
3 Learned Experience:................................................................................39
CONCLUSION:.................................................................................................40
REFERENCES...................................................................................................41
 TABLE OF CONTENTS
Figure 1 : SMART principles.............................................................................8
Figure 2 : WBS.................................................................................................11
Figure 3 : Gantt chart........................................................................................12
Figure 4 : Gantt chart 2.....................................................................................12
Figure 5 : OBS..................................................................................................13
Figure 6 : RBS..................................................................................................14
Figure 7 : Human Planning...............................................................................14
Figure 8 : RACI Chart......................................................................................15
Figure 9 : STAFF Plan.....................................................................................15
Figure 10 : Human resource............................................................................16
Figure 11 : Material cost.................................................................................17
Figure 12 : Equipment cost.............................................................................17
Figure 13 : Web Construction Cost.................................................................18
Figure 14 : RBS...............................................................................................19
Figure 15 : Measurement of risk.....................................................................20
Figure 16 : Risk measurement by level of risk...............................................20
Figure 17 : Control Risk..................................................................................21
Figure 18 : Homepage.....................................................................................23
Figure 19 : Homepage 2..................................................................................23
Figure 20 : User Login....................................................................................24
Figure 21 : List of products............................................................................24
Figure 22 : List of products 2..........................................................................25
Figure 23 : Product Catalog............................................................................25
Figure 24 : Product Information......................................................................26
Figure 25 : Cart...............................................................................................26
Figure 26 : Payment........................................................................................27
Figure 27 : Customer review and rate.............................................................27
Figure 28 : Process Control.............................................................................28
Figure 29 : Pareto chart...................................................................................28
Figure 30 : Ishikawa chart...............................................................................29
Figure 31 : Weekly report...............................................................................30
Figure 32 : Task base......................................................................................30
Figure 33 : Quality..........................................................................................31
Figure 34 : Project expense tracking report....................................................32
Figure 35 : Human resource report.................................................................33
Figure 36 : Test report.....................................................................................33
Figure 37 : Contract Liquidation Minutes.......................................................35
 INTRODUCTION
1. Project Overview:
E-commerce has become an indispensable part of modern life and
http://woolhandmade.lovestoblog.com/ it has transformed this into a creative and
unique experience for craft enthusiasts. Here, you not only simply buy and sell
products, but also explore and experience each product as more than just an item,
but as a story, a piece of the artisan's heart and soul. With a user-friendly
interface, our website provides customers with a comfortable and enjoyable
online shopping experience. Immerse yourself in the colorful and creative world
of handmade crafts at http://woolhandmade.lovestoblog.com/ - where every
product is a true work of art!
2. Reasons for Choosing Handmade Wool Products:
In a world filled with mass-produced goods, handmade wool products are
always attractive to everyone, because the products are made by the meticulous
hands of craftsmen. Amid the skillfully handwoven wool, lies a picture of why
choosing these handmade creations is more than just a hobby.
- Firstly, uniqueness. Handmade wool products possess an individuality and
authenticity that appeal to customers in search of one-of-a-kind items.
- Secondly, artistic support. By promoting handmade products, this project
provides support to independent artisans and preserves traditional
craftsmanship.
- Thirdly, market demand. There is a growing consumer interest in sustainable
and ethically sourced goods, making the handmade wool market a profitable
niche.
- Finally, there are customization options. Handmade wool products often offer
customization choices, allowing customers to personalize their purchases.
3. Benefits of Developing the Website:
There are many benefits to developing a website where people can buy and
sell handmade wool products, including:
- Accessible Marketplace, the website offers artisans a platform to reach a
wider audience while providing customers with convenient access to explore
and purchase handmade wool products.
- Increased Sales Opportunities, establishing an online presence expands
artisans' customer base beyond local markets, potentially leading to increased
sales and revenue.
- Enhanced Customer Experience, the website facilitates seamless transactions
and interactions between artisans and customers, ensuring a smooth and
satisfying shopping experience.
- Enhanced User Experience, the website provides various features such as
search filters, detailed descriptions of products, and secure payment options,
all of which contribute to improving the overall shopping experience.
- Cost-effective Marketing, utilizing digital marketing strategies allows for
efficient promotion of the platform, enabling targeted audiences to be reached
more effectively compared to traditional methods.
4. Sources of Products for the Website:
The website will directly source products from independent artisans, crafters,
and small-scale knitting businesses that are renowned for their exceptional
quality and craftsmanship.
5. Structure of the report:
The report from our group, aside from the Introduction and Conclusion, this
report consists of three main parts:
- Section 1 Project charter
- Section 2 Project implementation plan
- Section 3 Controlling and closing project
 1. SECTION 1: PROJECT CHARTER
1. Project objectives:
Develop a user-friendly e-commerce website for the sale of handmade
products. Establish partnerships with suppliers who are artisans in order to offer a
wide range of high-quality products on the platform. Ensure compliance with
relevant laws and regulations governing e-commerce operations and consumer
protection.
By following the SMART principles, our team determine the project's
objectives into specific ideas:

Figure 1 : SMART principles

2. Scope:
The group's project will last from [February 28, 2024] to [April 13, 2024] with
the aim of providing an e-commerce platform for selling handmade wool products,
forming partnerships with suppliers, ensuring secure payment processing, and
complying with legal requirements. The project will have an estimated cost of
140,000,000 VND.
3. Relevant Legislation and Regulations:
"Article 52. Prerequisites for Establishing an E-commerce Website for Sales"
Merchants, entities, and individuals are permitted to establish e-commerce
websites for sales provided that they satisfy the following prerequisites:
Possess a valid trader's license, organization registration, or personal tax
code.
Notify the Ministry of Industry and Trade regarding the establishment of an
e-commerce website for sales, as outlined in Article 53 of this Decree.
Ensure that the website possesses a legitimate domain name and adheres to
regulations governing Internet management.
According to the regulations, if you establish and operate an online sales
website, you must complete the necessary procedures to inform the Ministry of
Industry and Trade. Failure to comply with these regulations may result in
administrative fines ranging from 10,000,000 VND to 20,000,000 VND for
failing to notify competent state management agencies about e-commerce
websites, and from 20,000,000 VND to 30,000,000 VND if the website is not
registered according to regulations prior to selling goods or providing services to
consumers.
4. Stakeholders:
- Social media (SM): Facebook, Instagram, TikTok.
- Government (GO): Bộ Công Thương (Cục thương mại điện tử và Kinh tế số).
- Shipping unit (SU): J&T Express
- Designer: Như Quỳnh, Anh Phương, Kim Ngọc
- Technician: Minh Nhựt
- Tester: Quỳnh Như
- Supplyer: FPT, Viettel.
- Seller: who supplies the items and uploads the items to the website.
- Buyer: who makes orders by purchasing the product from the seller.
5. Project Specification:
5.1 Timeline:
- Starting: [February 28, 2024].
- Ending: [April 13, 2024].
5.2 Total cost:
- Total cost: 140,000,000 VND.
- Quality requirements: Requirements include a user-friendly interface, a secure
payment system, and high-quality product listings containing detailed
descriptions and images.
- Milestones: These milestones include completing website development,
establishing vendor partnerships, and launching marketing campaigns.
6. Project Resources:
- Human Resources: Management, design, tech, tester, marketting, and
Accountant.
- Equipment: Computer table, data base, graphic design and development tools,
SSD Hard Drive.
- Materials: Internet, google drive , host name.
- Capital Resources: Web development services, domain registration, payment
gateway fees, marketing and advertising, E-commerce platform fees.
- How to perform: Goal setting, market research, user interface design,
implementation and testing, promotion and marketing.
- Managing method: Determine project scope, risk management, division of
work, and monitor progress.
- Necessary information: Information about markets, products, competitors,
legal requirements, payment and delivery systems.
 SECTION 2: PROJECT PLANNING
1. Project schedule
1.1 Work Breakdown Structure (WBS)
A work breakdown structure (WBS) visually organizes project
deliverables into different levels based on dependencies. A work breakdown
structure is a tool that helps yorganize project by hierarchy. With a WBS,
products are divided and delivered into sub-products to visualize the project
and outline key dependencies.

Figure 2 : WBS

Our team created the WBS diagram above to illustrate the level of work
we needed to complete to build the website
http://woolhandmade.lovestoblog.com/ , dedicated to selling handmade wool
products.
1.2 Gantt chart
A Gantt chart is a project management tool that allows project managers
to create a project schedule by mapping project tasks over a visual timeline
that shows the order in which they’ll be completed, when they’re due, their
duration, and other details about them, such as their percentage of
completion. Every Gantt chart has two main parts: a grid or task list on the
left side and a project timeline on the right.

Figure 3 : Gantt chart 1

Figure 4 : Gantt chart 2

The Gantt chart serves as a powerful tool for project management. It helps
organize tasks in a horizontal timeline, the team easily understands the order
of activities and how long each activity takes. This aids team members in
 gaining a clearer understanding of their roles and responsibilities, enhancing
their accountability and collaboration.
2. Project organization
2.1 Object Breakdown Structure (OBS)
OBS - Organization Breakdown Structure is a hierarchical model
describing the established organizational framework for project planning,
resource management, time and expense tracking, cost allocation,
revenue/profit reporting, and work management.

Figure 5 : OBS

Our team uses OBS - Organizational Structure, our team forms the
operations side of the organization with three hierarchical levels. The first
level includes project owners, followed by a second level that includes
departments such as management, engineering, design, testing, and
marketing. Finally, and final level consists of smaller units within our
organization.
 2.2 RBS

Figure 6 : RBS

Risk Breakdown Structure (RBS) is a project management tool that helps to

identify, classify, and assess potential risks in a project. RBS is represented in a
tree structure, with risks grouped into categories and subcategories.

RBS helps project managers to better understand the potential risks that may
occur, which allows them to plan and implement effective preventive measures.

2.3 Human resources planning

Figure 7 : Human Planning

Human resources planning outlines the different job titles, the names of the
people who fill those roles, and a brief description of the job duties. This helps
ensure that the project is carried out by people with the right skills.
 2.4 Job description

Figure 8 : RACI Chart

The RACI chart defines the roles and responsibilities of each team member in the
project.
A (Accountable): The person responsible for the outcome of the task.
R (Responsible): The person who performs the task.
C (Consulted): The person who is consulted about the task.
I (Informed): The person who is informed about the task's progress
2.5 Staffing plan

Figure 9 : Staffing Plan

A staffing plan is a roadmap that outlines your organization's personnel needs to
achieve its goals. It helps ensure you have the right people, with the right skills,
at the right time. Staffing plan includes phases: Planning, website development,
quality control, testing, Delivery and Closing project.
3. Budget planning
Budgetary planning is the process of constructing a budget and then utilizing
it to control the operations of a business. The purpose of budgetary planning is to
mitigate the risk that an organization's financial results will be worse than
expected. The first step in budgetary planning is to construct a budget. Our team
uses and prepares human resource cost tables, material costs, and equipment
costs to calculate costs for each other job.
3.1 Human resource cost

Figure 10 : Human resource

Personnel costs are the highest, accounting for nearly 50% of the total project
cost. This shows that the project uses a lot of human resources or the
employee's salary is high.
The cost of materials accounts for 23% of the total project cost. This shows
that the project uses a lot of raw materials or the price of raw materials is
high.
Costs for equipment and services are relatively low, accounting for only 17%
and 10% of the total project cost.
Project costs are at a high level compared to the general level. Businesses
should consider optimizing costs by reviewing cost items and choosing
reputable suppliers with reasonable prices.
Businesses need to make detailed spending plans for each item and closely
monitor the implementation process to ensure the project is carried out on
schedule and on budget.
3.2 Material and Equipment cost

Figure 11 : Material cost

The material include the internet, Google Drive, and host name. The
equipment includes Computer, Tablet, Data base, Graphic Design and
Development Tools, SS Hard Drive. Total construction cost of 2 tables is
6,085,000 VND. Risk management.

Figure 12 : Equipment cost

The cost of materials is the highest, accounting for nearly 50% of the total
project cost. This shows that the project uses a lot of raw materials or the
price of raw materials is high. Labor costs account for 23% of the total
project cost. This shows that the project uses a lot of human resources or the
employee's salary is high. The cost of machinery, equipment and other costs
is relatively low, accounting for only 17% and 10% of the total project cost.
Project costs are at a high level compared to the general level. Businesses
should consider optimizing costs by reviewing cost items and choosing
reputable suppliers with reasonable prices. Businesses need to make detailed
spending plans for each item and closely monitor the implementation process
to ensure the project is carried out on schedule and on budget.
3.3 Web Construction Cost
 Figure 13 : Web Construction Cost

Marketing and promotion costs are the highest, accounting for nearly 83% of
total costs. Businesses should consider optimizing this cost by choosing
appropriate and effective advertising channels.
Costs for website construction and development only account for 11% of total
costs. Businesses can consider using free or open source solutions to save
costs.
Costs for website operation account for 6% of total costs. Businesses should
choose a reputable service provider to ensure service quality and optimize
costs.
The cost of building a website is at an average level compared to the market.
Businesses should make detailed plans for website construction and operation
before deployment. Businesses should use free or open source tools and
services to save costs. Businesses should regularly monitor and evaluate
website performance to make appropriate adjustments.
4. Risk management
4.1 Risk breakdown structure (RBS)

Figure 14 : RBS
The Risk Breakdown Structure (RBS) plays a vital role for project managers
by helping them identify potential risks and develop suitable strategies to
reduce or eliminate them. It also assists in creating contingency plans to
effectively handle risks if they occur. Through the use of RBS, project
managers obtain valuable information about the different risks involved in the
project, allowing them to proactively plan and implement measures to
minimize their effects and guarantee the success of the project.
4.2 Measurement of risk
Risk Measurement is a broad term denoting any activity aiming to quantify
(produce numerical measures) risks to an organization. The risks in scope for
measurement are normally thought to have been isolated in the Risk
Identification process that logically precedes Risk Measurement.
 Figure 15 : Measurement of risk
From the table above, our team can assess the frequency and outcomes
associated with each classification, establishing a foundation for identifying
and quantifying the level of risk involved. Based on that and calculate the risk
level.
4.3 Risk measurement by level of risk

Figure 16 : Risk measurement by level of risk

After determining the level of risk, we will proceed to build a risk
measurement table by level and classify small types of risks into each
available level on the table.
 4.4 Control risk

Figure 17 : Control Risk

My team divide the risks into 3 main levels to handle:
➢ Low level: Risks such as D1, D2, A3, A2, have a small impact or can be
handled simply. These risks do not affect the project much, and we can manage it
with simple measures such as monitoring, controlling, and maintaining the
system.
➢ Medium level: D3, B2, C2, E1, C1, A1, B1, E2. These are Medium level
risks that have a moderate impact on the operations of business and can have a
significant effect on business results. These risks require risk management
measures such as assessment, response, planning and decision-making.
➢ High level: E3 this risks that have a great impact on project operations and
can cause serious damage to business operations, brand image, and market
position. These risks require advanced risk management measures such as
technical analysis, cost analysis, contingency planning, good control.
5. Complete project
- Market research and competitive analysis: Analyze competing rivals, assess
their existing websites, and identify their strengths and weaknesses.
- Plan and design a website: Website's goals is selling handmade products.
Create a detailed plan on how to organize the website, its layout, and
necessary features. Design a user-friendly, easy-to-use, and engaging user
interface. Develop a suitable logo and brand imagery.
- Website Development: Choose appropriate development platform WordPress
from scratch. Integrate secure and convenient payment features for
customers. Create a system for managing products, orders, customers, and
reports. Optimize the website to increase page loading speed and search
engine optimization.
- Product Content: Create clear and easy-to-navigate product categories for
customers to browse. Provide high-quality images and detailed descriptions
for each product. Generate content related to handmade knitting and creative
ideas.
- Customer Support and Services: Providing an online support system or via
email to address customer queries. Handling orders and customer requests
promptly and professionally.
- Evaluate and continuously improve: Collect feedback from customers and
utilize it to enhance the shopping experience and customer service. Regularly
update and upgrade the website to meet the changing needs of customers and
new technologies.

6. Overview of website
Explore function on website
 Function on website for sellers:
Sign Up and Create an Account: This feature allows both sellers and
customers to register on the website by providing essential details like their
name, email address, and password. Sellers have the additional option to
include business information and product details during the registration
process.
 Upload Business Products: Sellers can add their products to the e-commerce
platform by providing comprehensive descriptions, images, pricing, and
other pertinent information. This enables customers to view and purchase
the listed products.
Shipping Management:
Transport Unit Management: Sellers have the ability to manage shipping
carriers, enabling or disabling them based on their effectiveness and
advantages.
Efficient Mass Delivery: Sellers can effortlessly update the status of
multiple orders to "shipping" with a single click, streamlining the shipping
process.
Order Management:
Organize and Categorize Orders: Orders are listed and categorized based on
the availability of products in stock, making it easier to manage.
Track Canceled Orders: Sellers can keep track of canceled orders and
initiate refunds or returns when necessary.
Product Management:
Revise Product Information: Sellers have the ability to modify product
details, such as descriptions, images, videos, and packaging information.
Develop Product Size Conversion Chart: A chart is generated to exhibit
product sizes in different units, ensuring customer convenience.
Monitor Inventory: Sellers can track inventory levels to determine item
availability and update product statuses accordingly.
Marketing Channel Management: Enroll in Discounts and Promotions:
Sellers can register for discount codes and promotional events in order to
attract customers.
Create Promotional Campaigns: Sellers have the capability to create various
promotions, such as incentives for followers, mini-games, and flash sales, to
boost sales.
Interface Management:
Design User-Friendly Interface: The website interface is crafted to be
simple and easy to navigate, with clearly labeled menu buttons and a search
bar.
Categorize Products and Implement Sorting: Products are organized into
categories, allowing customers to sort them based on criteria such as price,
brand, and customer reviews.
Cart Functionality: Users have the convenience of adding items to their
shopping carts for easy checkout, with the cart function prominently visible
for effortless access.
These features cater to the requirements of sellers and customers alike,
guaranteeing seamless operation and a satisfying user experience on the
site.
 Function on website for customers
Account Registration/Login: Customers have the option to create an
account or log in to gain access to features such as order history, saved
addresses, and personalized recommendations.
 Product Search: Customers can search for specific products by name or
explore categories to discover items of interest.
Filtering Options: Customers can refine their search results by applying
various filters, including price range, brand, size, color, and customer
ratings, enabling more targeted product searches.
Product Details: Comprehensive information about the products, including
detailed descriptions, specifications, pricing, and multiple images/videos, is
provided to assist customers in making well-informed purchasing decisions.
Add to Cart: Customers can add desired items to their shopping carts,
specifying the quantity and size if applicable, and proceed to checkout when
ready.
Discount Code Management: During the checkout process, customers can
apply discount codes or promotional offers to avail themselves of discounts
or special deals.
Order Placement: Customers can review the contents of their cart, choose
their preferred shipping methods, enter delivery details, and securely
complete the payment using various options such as credit/debit cards, e-
wallets, or cash on delivery (COD).
Order Tracking: Once an order is placed, customers have the ability to track
its progress, view estimated delivery dates, and receive updates on the
order's status through email or SMS notifications.
Customer Support and Inquiries: Customers can easily reach out to our
dedicated customer support team for assistance or to make inquiries about
products, orders, shipping, returns, or any other concerns they might have.
Product Reviews and Ratings: Our valued customers have the opportunity
to provide feedback by sharing their experiences through writing reviews
and rating products.
Recently Viewed Items: We display a list of recently viewed items,
allowing customers to conveniently revisit products they have previously
expressed interest in.
Purchase Insurance: For added peace of mind, we offer optional purchase
insurance that safeguards packages against damage or loss during transit.
These customer-centric features are designed to enhance the overall
shopping experience, streamline the purchasing process, and foster trust and
loyalty among our users.
 Function on website for administrators
User Management: Administrators have the capability to oversee user
accounts, which involves creating, modifying, and removing accounts, as
well as monitoring user activities.
Content Management: Administrators possess the authority to add, modify,
and eliminate content on the website. This includes product listings,
descriptions, images, and other forms of multimedia content.
Order Management: Administrators can view, process, and fulfill orders.
They can also track the status of orders, handle returns and refunds, and
generate sales performance reports.
 Inventory Management: Administrators are able to manage inventory
levels, keep track of stock availability, receive notifications for low stock
items, and update the status of products.
Analytics and Reporting: Administrators have access to tools for analytics
and reporting. This allows them to monitor the performance of the website,
track sales trends, and identify areas that require improvement.
Security and Compliance: Administrators are responsible for ensuring the
security and compliance of the website.

6.1 Homepage
WoolHandmade - This is our website where you can discover and own
exquisite works of art made entirely by hand. With a mission to spread the
beauty and warmth of wool, we are proud to provide you with the highest
quality and most unique wool products.

Figure 18 : Homepage
We give you the opportunity to receive special offers and attractive discounts on
quality handmade wool products when you enter your email.
Figure 19 : Homepage 2
 6.2 User Register/ Login
Sign in to your account for an easier and faster shopping experience.
First Enter email address
Next Enter your password.
Finally click "Login" and enjoy a convenient shopping experience

Figure 20 : User Login

6.2 List of products

On this page when you want to find a product that fits your budget. Then
enter the product you want in the "search" box or use the "slider" to get the
maximum price you desire.
Figure 21 :
List of

products
The website will display a list of products suitable for the price range you have
chosen.

Figure 22 : List of products 2

6.4 Product Catalog

List of handmade wool products here includes images, product names and prices.
 Figure 23 : Product Catalog

6.5 Product Information

The image depicts a website providing comprehensive information to buyers
about the products sold on the website, including price, origin, dimensions, and
material of the product. Product information is clearly and transparently
displayed, making it easier for customers to make choices.
 Figure 24 : Product Information

6.6 Cart
On the website, customers can select products to add to their shopping cart. Each
order can include multiple products as customers add them to the cart.
Additionally, setting up the shopping cart on the website is done to optimize the
time it takes to complete orders. This helps users easily add and manage
products, thereby saving time and enhancing their shopping experience.

Figure 25 : Cart

6.7 Payment
The payment page requires customers to ensure that their payment information is
accurate before proceeding with the payment and they should carefully read the
terms and conditions before placing an order. To complete the order, customers
need to provide the following information: Full name, Address, Phone number,
Email, and Payment method.
 Figure 26 : Payment

6.8 Customer review and rate

After placing an order, customers can evaluate the product based on their
satisfaction level with the order. If there are any discrepancies, they will be
promptly assisted. Additionally, customers who provide product feedback will
receive benefits for their next order.

Figure 27 : Customer review and rate

 SECTION 3: CONTROLLING AND CLOSING PROJECT
1. Control schedule, quality and cost
1.1. Process Control
The process control chart illustrates fluctuations in Quality, Cost, Safety,
Functionality, and Schedule factors over the past 5 months. Close monitoring and
corrective measures are necessary to ensure these factors remain within control.
X-axis: Represents time, from February to June 2024.
Y-axis: Represents the value and rate of each factor.
Each bar: Represents the value of one factor in a month.
Colored lines: Represent the average level (in red) and control limits (in blue) for
each factor.

Figure 28 : Process Control

 1.2 Pareto chart
A Pareto Chart is a type of chart consisting of columns and a line that
illustrates data, information, and analysis by the person conducting it. In this
chart, the columns are arranged in order from low to high, and the line
represents the percentage ratio.

Figure 29 : Pareto chart

.
The chart above represents poor quality data and is arranged from high to
low. We have identified errors in the chart and will promptly address them,
presenting 7 columns for 7 days of the week.
1.3 Ishikawa chart
 Figure 30 : Ishikawa chart

Once the main cause was identified, our team listed it on the diagram and
pinpointed the root cause of the issue. This diagram helped the team identify
the key factors, allowing us to focus on addressing the root problem more
easily and quickly.
2. The reports of project
2.1 Weekly report
Figure 31 : Weekly report
Weekly reports help team members monitor project progress and propose
appropriate solutions when the project deviates from the original schedule.
This facilitates an accurate understanding of the project's progress by all team
members.
2.2 Task base report

Figure 32 : Task base

Reporting provides stakeholders with a transparent overview of project
progress and performance, allowing for timely revisions to plans and
resources. Enables team members to monitor individual tasks,
responsibilities, and collaboration. By detecting potential problems at an early
stage, projects can maintain alignment with goals and progress, thereby
improving the likelihood of achieving a successful outcome.
2.3 Quality report
 Figure 33 : Quality

2.4 Project expense tracking report

Figure 34 : Project expense tracking report

Based on the cost tracking report above, our team has been able to
estimate and compare the actual initial costs that the team has provided,
helping us make more informed decisions about budget allocation.
 2.5 Project human resource report

Figure 35 : Human resource report

HR data into a single report. These reports are used to evaluate key
metrics such as onboarding, attendance, turnover rate, retention rates, and
more.
In the table above, we have gathered data on the number of absences and
turnover rates for the parties involved. We have carefully planned and
calculated performance indicators, resulting in a 100% achievement on the
KPI.
2.6 Test report

Figure 36 : Test report

A test report is a document that records the results of the software testing
process. It provides detailed information about the test cases that were executed,
the results achieved, and the defects found.
 2.7 Control important document and records

Contracts, data, and important project information are stored in separate

directories. Kim Ngoc, the project manager, is responsible for integrating,
storing, and maintaining all information and documents. Additionally, there are
physical documents extracted from the aforementioned directory, which hold
legal value.
2.8 Training, teamwork skill
In developing a project to create a website for selling handmade wool products,
training and teamwork skills are crucial to ensure the project is implemented
effectively and successfully.
… Planning Skills: Ensuring that everyone in the team understands the
project's goals, timeline, and necessary steps is essential. Planning helps
allocate tasks efficiently and ensures the project stays on track.
… Communication Skills: Clear communication among team members is
vital. This includes sharing information, asking questions, listening to
others' opinions, and effectively resolving conflicts.
… Time Management Skills: Ensuring that team members can effectively
manage their time is important to ensure tasks are completed on time.
… Innovation and Creativity Skills: When developing a sales website,
having the ability to propose new ideas and approaches creatively can
make the project stand out and attract customers.
 … Technical Skills: Team members need to have the necessary technical
skills to build and manage the website, including software development,
graphic design, and database management.
2 Closing.
Contract liquidation minutes
 Figure 37 : Contract Liquidation Minutes

The contract you are currently reviewing is merely a preliminary version

and has not yet been signed. This is because the project associated with this
document is still unfinished or pending approval.
3 Learned Experience:
- Understanding Market Dynamics: Through the project, stakeholders gain
insights into the dynamics of the handmade crafts market, including
consumer preferences, trends, and competition. This understanding is
valuable for future decision-making and strategic planning.
- Technical Expertise: The project provides an opportunity for the project
team, including web developers, designers, and marketers, to enhance their
technical skills and knowledge. Working on the development and
optimization of an e-commerce website equips team members with valuable
expertise in digital technology and online business operations.
- Stakeholder Management: Managing relationships with stakeholders such
as artisans, suppliers, customers, and regulatory authorities enhances
stakeholders' skills in communication, negotiation, and collaboration. This
experience is transferable to future projects involving diverse stakeholder
groups.
- Adaptability and Problem-Solving: During the different stages of a project,
team members come across different difficulties and barriers that demand
innovative problem-solving abilities and adaptability. These encounters
cultivate resilience and resourcefulness, which are valuable qualities when
dealing with future projects in constantly changing environments.
- Compliance and Legal Knowledge: Ensuring conformity with applicable
laws and regulations pertaining to e-commerce, data protection, and
consumer rights enhances stakeholders' comprehension of legal obligations
and risk management. This understanding can be utilized to minimize legal
risks in forthcoming projects and business endeavors.
 CONCLUSION:
The project charter outlines the objectives, scope, stakeholders, and
resources for developing a wool handmade e-commerce website.
By leveraging digital technology, the platform aims to support artisans,
provide customers with unique products, and contribute to the growth of the
handmade crafts industry.
 REFERENCES

1. T.T. (2023) Thương nhân có được tự thiết lập website phục vụ Cho
Hoạt động Thương Mại Của Mình Không? Quy Trình đăng ký website
Thương Mại điện Tử Như Thế Nào?, Thư Viện Pháp Luật.
https://thuvienphapluat.vn/phap-luat/thuong-nhan-co-duoc-tu-thiet-
lap-website-phuc-vu-cho-hoat-dong-thuong-mai-cua-minh-khong-quy-
trinh--315208-12474.html .Truy cập 30/3/2024.

2. SAPO (29/07/2021) Kinh doanh đồ handmade – Thấu hiểu thị trường

ắt sẽ thành công
https://www.sapo.vn/blog/kinh-doanh-do-handmade-thau-hieu-thi-
truong-at-se-thanh-cong.Truy cập 30/3/2024.

3. SINOVA ( 16/09/2022) Báo cáo quản lý dự án đúng cách.

https://www.sapo.vn/blog/kinh-doanh-do-handmade-thau-hieu-thi-
truong-at-se-thanh-cong .Truy cập 31/3/2024.
4. E-COMMERCE PROJECT MANAGEMENT COURSE documents.
(slide 80)
https://lms.uef.edu.vn/pluginfile.php/888049/mod_resource/content/
2/Full%20slides.pdf . Truy cập 30/3/2024.
5. ProjectManager. What Is a Gantt Chart?
https://www.projectmanager.com/guides/gantt-chart .Truy cập
31/3/2024.
6. Upland. Organization Breakdown Structure (OBS)
https://uplandsoftware.com/psa/resources/glossary/organization-
breakdown-structure-obs/ . Truy cập 31/3/2024
7. AccountingTools. Budgetary planning definition (08/10 2023)
https://www.accountingtools.com/articles/budgetary-
planning.html#:~:text=Budgetary%20planning%20is%20the
 %20process,is%20to%20construct%20a%20budget. Truy cập
1/4/2024.
8. Open Risk Manual. Risk Measurement
https://www.openriskmanual.org/wiki/
Risk_Measurement#:~:text=Risk%20Measurement%20(also%20Risk
%20Quantification,that%20logically%20precedes%20Risk
%20Measurement. Truy cập 1/4/2024.