Brand Guidelines Cofco Identidade Visual

COFCO
International
Brand
Guidelines
September 2021 – Version 3.0
Copyright © 2021 COFCO International. All rights reserved

COFCO International Brand Guidelines September 2021 – Version 3.0 2
Contents
The COFCO International Brand overview 3 5.0 Photography
5.1 Photography overview 17
1.0 Logo
1.1 Logo composition 4 6.0 Icons
1.2 Using the right version of our logo 5 6.1 Icons – values and sustainability pillars 18
1.3 Logo clear space and sizing 6 6.2 Icons – supply chain and products 19
1.4 Secondary logo 7
1.5 Logo incorrect usage 8 7.0 Stationery
1.6 Logo colour formats and file types 9 7.1 Stationery overview 20
7.1 Business cards 21
2.0 Colour palette 7.2 Letterhead 22
2.1 Primary colour palette 10 7.3 Letterhead follow-on page 23
2.2 Secondary colour palette 11 7.4 Compliments card 24
3.0 Typography 7.5 Stamps 25
3.1 Typography – brand fonts 12 7.6 Banner & Flag 26
3.2 Typography – internal use 13 7.7 Email signature 27
3.3 Typography – Chinese fonts 14 8.0 Powerpoint
4.0 Rén symbol 8.1 Powerpoint slides 28
4.1 Rén symbol usage 15 9.0 Alternative logo versions 29

4.2 Rén symbol examples 16
Our Brand in action 30

COFCO International Brand Guidelines / Brand overview September 2021 – Version 3.0 3
Brand overview
COFCO International logo Colour palette Typography
Publico Banner
Helvetica Neue
Times New Roman

Rén symbol graphic and pattern
Arial
Photography
15%

COFCO International Brand Guidelines / Logo September 2021 – Version 3.0 4
1.1 Logo composition
The COFCO International Brandmark Wordmark

logo is composed of two
key elements:
– the brandmark, consisting of
the ‘rén’ inside a hexagon, on
the left and;
– the wordmark on the right
hand side, consisting of the
company name COFCO INTL
( which is the abreviation for
“International”)
These two elements are aligned
on the horizontal axis.
Our logo encapsulates our culture
The upper part of the logo symbolises The Chinese ‘rén’ symbol in green, The orange colour represents the earth
the bright, optimistic sunlight set in a means ‘human’ and is at the centre of through soil, which fuels the harvest,
blue sky of boundless opportunity. our organisation. and in turn the people – all made
possible by the sunlight.
This represents our uplifting and This represents the core nature of our
transparent working culture, along with agri-business by combining the concepts The elements are bound by a hexagon –
our innovative and dynamic approach of people and harvest – both symbolising showing robust structure – which nurtures
to doing business. vitality and teamwork. the elements so they all work in harmony.

1.2 Using the right version of our logo
Primary logo
Our primary process colour logo is
preferred for use in all situations and is
available in two versions:
Primary brown wordmark – for use on
light background colours and light
photographic backgrounds.
Primary white wordmark – for use on
dark background colours and dark Primary logo Primary logo white
photographic backgrounds.
Simplified spot colour logo

Occasionally it will be necessary to brand
an item other than a printed document
or digital application; on a large
piece of equipment for example. In this
situation the simplified spot colour version
of our logo should be used to guarantee
colour accuracy.
Primary logo Primary logo white
Single colour usage

The above full colour versions are always
prefered, however for situations where a
single-colour version is required, please use
the Wordmark version on page 29.

1.3 Logo clear space and sizing
Logo clear space 0.25X 0.25X

This diagram shows the
clear space that must be
used around the COFCO
International logo. 0.25X
0.25X
Logo minimum size 28mm 42mm 52mm 70mm

and sizing for ‘A’ formats
Shown here is the
minimum size the COFCO
International logo should
be used, plus the Minimum size
suggested minimum size A5
A4
for the most commonly
used ‘A’ printing formats. A3

1.4 Secondary logo
When space is at a premium, Secondary logo clear space

a secondary vertical version of
X
the COFCO International logo
is available.
0.25X
This version of the logo is
only for use in exceptional
circumstances.
If further guidance is
needed please contact the
Communications Director.
0.25X
0.25X 0.25X
Logo minimum size 14mm 21mm 26mm 36mm

and sizing for ‘A’ formats
Shown here is the
minimum size the COFCO
International portrait logo
should be used, plus the
suggested minimum size
for the most commonly Minimum size A5 A4 A3
used ‘A’ printing formats.

Incorrect Use
COFCO International Brand Guidelines / Logo 6.0 September 2021 – Version 3.0 8
Incorrect Use Placement 6.0

6.0 6.0
6.0
1.5 Logo incorrect Incorrect

usage Use
Incorrect
Incorrect Use
Incorrect
Typography
Typography Use
Use
Placement
Color
Color
The COFCO International logo Typography Placement Colour

Typography Placement Color
should always be correctly
COFCO INTL
Do not change the typeface of the
Typography
Do not change the position or size
Placement
Do not change the colour of the logo
Color
applied and not altered or
changed in any way.
Typography
Typography
COFCO COFCO INTL
INTL English text, change its
Typography Placement
Placement
of thePlacement
brand mark in relation to the Color
Color
type. Do not use the logo on a busy
Color
position in relation to the Chinese type. logo type. Do not distort the logo. colour background.
Some common incorrect uses of
the logo are shown here.
COFCO INTL
COFCO INTL
COFCO INTL
COFCO
COFCOINTL
COFCO
COFCOINTLINTL
INTL
COFCO INTL
COFCO INTL
COFCO
COFCO
COFCO INTL
INTL
INTL
Version 1.24, 4.5.2017

Version 1.24, 4.5.2017
Version 1.24,1.24,
Version 4.5.2017
4.5.2017
Version 1.24, 4.5.2017
Version
Version1.24,
1.24,4.5.2017
4.5.2017
1.6 Logo colour formats and ﬁle types
Colour formats and usage File formats and usage
CMYK EPS
CMYK colour is used for all printed applications, such as EPS file formats are the preferred format for reproducing
booklets, posters and banners. logos and graphics in print as the format allows items to be
CMYK is also known as Process colour, this is a print EPS scaled to any size without any loss of quality.
process that uses a combination of cyan, magenta, yellow and Encapsulated Postscript vector graphics (EPS) is a format that
black ink to ensure a smooth gradation of tones. contains scalable vector-based graphics (rather than a lossy
Bitmap image). An EPS file can contain text as well as graphics.
RGB PNG
RGB colour is used for digital applications, such as PNG file formats are the preferred format for reproducing
web pages, Powerpoint and Word documents. logos and graphics on the internet where keeping file
RGB (red, green, and blue) refers to a system for representing the PNG sizes to a minimum is key.
colours to be used on a digital display. Red, green, and blue can Portable Network Graphics (PNG) was created as an improved,
be combined in various proportions to obtain any colour in the replacement for Graphics Interchange Format, and is the most
visible spectrum. widely used lossless image compression format on the Internet.
Spot colour JPG

Spot colour is used for the printed reproduction of colour JPG file formats are a lossy format that are preferred for
when there is a limited palette or the need for accuracy reproducing logos and graphics on digital applications such
over a defined area where CMYK ink would be too JPG as Powerpoint and Word. A lossy format is one where the
complex or impractical – for example, the reproduction logo shouldn’t be used larger than 100% of the supplied file
of a logo on a large piece of equipment. size without some loss of quality.
Pantone® 144
A spot colour is a special premixed ink that is used instead JPG is a file extension for a lossy graphics file. The JPEG file
of, or in addition to, process inks, and that requires its own extension is used interchangeably with JPG. JPEG stands for
printing plate on a printing press. Joint Photographic Experts Group who created the standard.

COFCO International Brand Guidelines / Brand colour palette September 2021 – Version 3.0 10
2.1 Primary colour palette
Our brand colours are a visual representation of our Sunshine Culture All main headings and body copy
and reflect the colours used within the COFCO logo mark. should be set in dark grey or white when
reversed out of a colour or image.
Visionary Joyful Dark grey

blue orange
Is the colour of the sky, Spot Colour Is the colour of the land, Spot Colour Spot Colour
representing goals, ideals Pantone® 2915 representing the harvest. Pantone® 144 Pantone® 000
and pursuits. It symbolises passion
CMYK and profoundness. CMYK CMYK
C 60 / M 5 / Y 0 / K 0 C 0 / M 60 / Y 100 / K 0 C 0 / M 0 / Y 0 / K 95
RGB RGB RGB

R 84 / G 188 / B 235 R 248 / G 152 / B 29 R 000 / G 000 / B 000
Youthful Commitment White

green brown
Is the colour of life, Spot Colour Represents integrity Spot Colour CMYK
representing energy, Pantone® 584 and reliable quality. Pantone® 504 C0/M0/Y0/K0
creativity and continuous
innovation. CMYK CMYK RGB
C 20 / M 0 / Y 100 / K 0 C 75 / M 100 / Y 100 / K 45 R 255 / G 255 / B 255
RGB RGB
R 217 / G 218 / B 86 R 87 / G 28 / B 31

COFCO International Brand Guidelines / Brand colour palette September 2021 – Version 3.0 11
2.2 Secondary colour palette
Our secondary colour palette brings vibrancy to the COFCO International look and feel. It is
used to colour-code sections within communications, highlight headings and subheadings
within communications and to add greater flexibility for icons and info graphics.
Spot Colour Spot Colour Spot Colour Spot Colour

Pantone® 513 Pantone® 286 Pantone® 2925 Pantone® 1805
CMYK CMYK CMYK CMYK

C 50 / M 90 / Y 0 / K 0 C 100 / M 80 / Y 0 / K 5 C 85 / M 25 / Y 0 / K 0 C 15 / M 95 / Y 100 / K 20
RGB RGB RGB RGB

R 157 / G 77 / B 158 R 0 / G 93 / B 170 R 0 / G 150 / B 214 R 191 / G 49 / B 26
Spot Colour Spot Colour Spot Colour

Pantone® 166 Pantone® 582 Pantone® 7406
CMYK CMYK CMYK

C 0 / M 75 / Y 100 / K 5 C 50 / M 35 / Y 100 / K 10 C 0 / M 25 / Y 100 / K 0
RGB RGB RGB

R 244 / G 123 / B 32 R 139 / G 141 / B 9 R 255 / G 207 / B 1

COFCO International Brand Guidelines / Typography September 2021 – Version 3.0 12
3.1 Typography – brand fonts
Our visual identity comes not just Brand typeface for print and digital Use Publico Banner Bold
Publico Banner
through the words we use, but also for all titles, short introductory
in how these words look and feel. paragraphs and pull outs only.
We use two different typefaces as part Use Publico Banner Bold Italic
of our brand identity system to ensure to highlight words or other key
consistency and optimisation across pieces of information within titles
different touch points. ABCDEFGHIJKLMNOPQRSTUVWXYZ or large call-outs.
These fonts would be used by external abcdefghijklmnopqrstuvwxyz
agencies in the production of brand
collateral and digital applications. Bold Bold italic
Body copy typeface for print and digital Use Helvetica Neue Light for
Helvetica Neue LT Std

all printed body copy.
Use Helvetica Neue Regular
and Medium for highlighting key
words and call-outs within main
ABCDEFGHIJKLMNOPQRSTUVWXYZ body copy.
abcdefghijklmnopqrstuvwxyz Use Helvetica Neue Bold
for sub-headings and when
needed for creating distinction
Light Italic Regular Italic Medium Bold within body text.

3.2 Typography – internal use
For internal Office applications such as Internal use brand typeface Use Times New Roman Bold
Times New Roman

Word® and PowerPoint® we use alternative for all titles, short introductory
fonts to maximise compatibility across print paragraphs and pull outs only.
and digital applications. Use Times New Roman Bold
Times New Roman and Arial are used in Italic to highlight words or other
place of the brand fonts shown on the key pieces of information within
previous page. ABCDEFGHIJKLMNOPQRSTUVWXYZ titles or large call-outs.
abcdefghijklmnopqrstuvwxyz
Bold Bold italic
Internal use body copy typeface Use Arial Regular for all printed
Arial
body copy.
Use Arial Bold for sub-headings
and when needed for creating
distinction within body text.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Regular Italic Bold Italic

3.3 Typography – Chinese fonts
Source Han Sans CN

When setting copy in Chinese we use Chinese typeface for print and digital Use Source Han Sans CN for
Source Han Sans CN. For internal Office all printed and digital copy that
來源韓沒有西艾娜
applications such as Word® and needs to be typeset in Chinese.
PowerPoint® we use Microsoft YaHei.
Chinese typeface for internal use Use Microsoft YaHei for
Microsoft YaHei
all internal copy that needs
to be typeset in Chinese.
微軟YaHei

COFCO International Brand Guidelines / Rén September 2021 – Version 3.0 15
4.1 Rén symbol usage
Rén symbol The rén symbol should always

appear angled at 15° off
The Chinese ‘rén’ symbol means ‘human’
the horizontal –this reflects the
and is at the centre of our organisation.
rén element within the COFCO
This represents the core nature of our
International logo.
agri-business by combining the concepts
of people and harvest – both symbolising
vitality and teamwork.
In our brand identity system the rén
symbol can be used as a graphic device. 15%
Rén pattern
When the rén symbol is combined in groups
it forms a circular shape within
a pattern which reinforces the human
aspect at the centre of our organisation.
The rén pattern can be coloured
orange, dark grey or white.
See the next page for examples of how

the rén symbol is used on applications.

COFCO International Brand Guidelines / Rén September 2021 – Version 3.0 16
4.2 Rén symbol examples
Examples of how the rén symbol

pattern is used on applications.
Our vision 06/07 Contents About us Our approach Sustainability Pillars Further information 2
Our culture will Welcome | Operations | Value chain
help us realise
About us
our vision
We’re building a world-

class global agri-business
Our vision is simple, yet
ambitious – to become a
world-class agri-business,
and be recognised for
our leadership position.
To achieve our vision, we need
to embed the right culture in
everything we do. committed to providing
the food the world needs
This requires a strong foundation
of unity, transparency and
openness to ensure constant
progression toward our vision.
in a responsible way.
A culture that fuels our journey.
A Sunshine Culture.
Our vision is represented by
the top part of this symbol,
which means ‘Rén’ and
stands for ‘human’.
Image: COFCO International soybean supply in Mato Grosso, Brazil.

We are the 3rd largest exporter of soybeans from Brazil.
cofcointernational.com

COFCO International Brand Guidelines / Photography principals September 2021 – Version 3.0 17
5.1 Photography overview
Our people Our products

We commissioned a range of photography
across our different facilities to showcase
the COFCO International brand, these
included imagery of our people, our
products, our services and the
environments in which we operate.
Examples of each are shown here.
If you would like to use these images

or commission new photography,
please contact the Communications
Director for guidance.
Our services Environments

COFCO International Brand Guidelines / Icons September 2021 – Version 3.0 18
6.1 Icons – values and sustainability pillars
As part of our brand we’ve Our values

developed a range of icons to
represent our values, our supply
chain and our products – these
can be used across printed
and digital applications
where needed.
Do not change or adapt
these icons. Integrity Inclusiveness Innovation Sustainability
If new icons need to be

developed, please contact
the Communications
Our sustainability pillars – primary icons
Upholding Taking care Managing our Connecting supply Building strong

standards of our people environmental and demand communities
impact responsibly

COFCO International Brand Guidelines / Icons September 2021 – Version 3.0 19
6.2 Icons – supply chain and products
As part of our brand we’ve Our supply chain

developed a range of icons to
represent our values, our supply
chain and our products – these
can be used across printed
and digital applications
where needed.
Do not change or adapt
these icons. Sourcing and Storage and Processing Trading and Transportation
production handling merchandising and distribution
If new icons need to be
developed, please contact
the Communications
Our products
Grains Oilseeds Sugar Coffee Cotton Freight

COFCO International Brand Guidelines / Stationery September 2021 – Version 3.0 20
7.1 Stationery overview
Details of how to reproduce our

stationery can be found on the
following pages:
Business Cards page 21

With compliments
Letterhead page 22
Letterhead follow-on page page 23
Compliments card page 24
Stamps page 25
Banner & Flag page 26

COFCO Company Legal Name
Street Address 123, 456-789 PostCode, City, Country
Tel +00 11 123 45 67, Fax +00 11 123 45 67 cofcointernational.com
John Doe
Director
COFCO Company Name

Street Address 123,
Mobile +41 76 123 45 67 456-789 PostCode,
Direct +41 76 123 45 67 City, Country
johndoe@cofcointernational.com cofcointernational.com
John Doe
Director
COFCO Company Name

a member of COFCO INTL
Street Address 123,
Mobile +41 76 123 45 67 456-789 PostCode,


7.2 Business Cards
Two options are proposed for the business Option A 5mm 50mm 30mm 5mm
card front. If the name of the company
does not contain “COFCO”, then
“a member of COFCO INTL” is added 9mm
as in example option B. John Doe
Director
Format: 90 x 55 mm
Paper: Zeta Linen Bright FSC 260 g/m2
Text colour: C0 M0 Y0 K100
COFCO Company Name
Street Address 123,
Mobile +41 76 123 45 67 456-789 PostCode,
5mm
Option B
Arial Bold, 11pt John Doe

Arial Regular, 7/10pt Director
COFCO Company Name Arial Bold, 6/10pt

a member of COFCO INTL Arial Regular, 7/10pt
Street Address 123,
Arial Regular, 6/10pt Mobile +41 76 123 45 67 456-789 PostCode,

7.3 Letterhead
The following letterhead paper is to be Format: 210 x 297 mm (DINA4)

used as standard. The logo is positioned Paper: Full white 120g/m2
in the upper left corner and the footer
contains company name, address and Text colour: C0 M0 Y0 K100
phone numbers in roman letters.
20mm 52mm
20mm
Arial Bold, 7/10pt COFCO Company Legal Name

Arial Regular, 7/10pt Tel +00 11 123 45 67, Fax +00 11 123 45 67 cofcointernational.com
Arial Regular, 7/10pt

10mm
20mm
7.4 Letterhead follow-on page
20mm 52mm
20mm

7.5 Compliments card
Format: 210 x 100 mm

Paper: Zeta Linen Bright FSC 260 g/m2
Text colour: C0 M0 Y0 K100
20mm 45mm
10mm
With compliments Arial Bold, 10pt
Arial Bold, 7/10pt COFCO Company Legal Name

Arial Regular, 7/10pt Tel +00 11 123 45 67, Fax +00 11 123 45 67 cofcointernational.com Arial Regular, 7/10pt
10mm
20mm

7.6 Stamps
Being a monocolour application, the

Wordmark logo is used for stamps.
In the stamp versions, because of being
monocolour the recommended minimum
sizes may go down to 18mm in width for
18mm
Wordmark logo (10mm being the absolute
smallest possible). COFCO
COFCO Company
Company
COFCO Name
Company
Name Name Arial Bold, 7/10pt
Street
Street
Address
Address
Street
123123
Address 123 Arial Regular, 7/10pt
456-789
456-789PostCode
PostCode
456-789 PostCode
City,
City,
Country
Country
City, Country
10mm
John
John DoeDoe John Doe Arial Bold, 7/10pt
Director Director
Director Arial Regular, 7/10pt
20mm
omopmapa y Company
OCO C nynC NON Na Arial Regular, 7/10pt
FCFC F a a
CO
CO
CO
me
me
me
Arial Regular, 6/10pt
S tr e
S tr e t A d
S tr e
ostC o d e
ode
ode Arial Regular, 7/10pt

tC
tC
e
et
et
dr dr Country
Country dr PCountry
os
os
Ad
Ad
es es e P P
s 1s21 2 6- 768-s97s8 91 2 89
3 , 34,54 5 3, 4 5 6-7

7.7 Banner & Flag
Flag ratio: 2:3 0.25X 0.25X
1/2
1/2

7.8 Email Signature
Arial Bold, 10px Firstname Lastname

Job Title
Arial Regular, 10px firstnamelastname@cofcointernational.com
(default html link)
Direct: +00 11 123 4567
Arial Regular, 10px Mobile: +00 11 123 4567
RGB COFCO Company Legal Name

R 87 / G 28 / B 31 Street Address 123, 456-789 PostCode, City, Country
124px width
cofcointernational.com

COFCO International Brand Guidelines / Powerpoint slides September 2021 – Version 3.0 28
8.0 Powerpoint slides
A Powerpoint template is
available and covers a range
of page styles from cover and
Introduction
dividers, to breakout and
to COFCO Divider slide title
text heavy text pages. International
(Presenter Name)
Example 1
Some examples of these
pages are shown here. 00/00/00 Section contents
Section contents
Section contents
Section contents
Section contents
Section contents

7 Copyright © 2018 COFCO International. All rights reserved
8
Text page Text page

One column with image Three column breakout page
Subheading
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nobitiatur as ditin re vel is minctur si de et eveest, sitatur
accuptasi untibus aci cori amus pelis cum iam nimillam
facculpa suntem repudae. Subheading Subheading Subheading
Itatia vendam alique vit qui corro cum eaquas resti Body copy optas dolorro vidunderia Body copy caes eaturibus nonesci Body copy optas dolorro vidunderia
laborrum laut abor rem audantur suntiuntur aut ea in et dio iam exerchilla nobitiatur as ditin consed mo consequ atectota dolupid dio iam exerchilla nobitiatur as ditin
expero essecearias re ped moluptat list od et venis di re vel is minctur si de et eveest, maximax iminctiorum et faceat re vel is minctur si de et eveest,
tem eaque eossuntor as esciet ipsandusdam vel essi sitatur accuptasi untibus aci cori RI¿FDERUXPLOLWDXWKLFLWDWHPIXJLDH sitatur accuptasi untibus aci cori
quodio. Rererum, inus accae plibusa. amus pelis cum nimillam facculpa. natatem quatis autatiorerum nobite amus pelis cum nimillam facculpa.
– Ximaxim vernatusam non repe voluptae manam serro Itatia vendam alique vit qui et corro vollabo. Ficaessum volest fugiatur Itatia vendam alique vit qui et corro
magniatur qui doluptatume quo mo ium di abor rem audantur suntiuntur aut ea epercil iquatiur. abor rem audantur suntiuntur aut ea
– Expero essecearias re ped moluptat list od et venis di et venis di tem eaque eossuntor as Da cone conse si rehenimolum et venis di tem eaque eossuntor as
sitation reptaeriat verte quad. esciet ipsandusdam vel essi quodio. sum hiciant magnam sam, con esciet ipsandusdam vel essi quodio.
Rererum, inus accae plibusa. rerspiendit, odis aut vero te nonse Rererum, inus accae plibusa.
ommo iliae vella senest lam.

3 Copyright © 2018 COFCO International. All rights reserved
5

9.0 Alternative logo versions
Wordmark
The wordmark is used where a single-colour
version is required, in situations where the
primary logo cannot be applied or where
cost reductions are required from a single
color application. Occasionally it will be
necessary to brand very small items or
where a high contrast version is needed. In
these situations the simplified wordmark
version of our logo should be used.
Wordmark Wordmark white
Outline logo
The outline logo is only used if the
primary logo can’t be used due to print
restrictions and a single colour logo
is required.
Use the outline logo for light backgrounds,
and the outline white logo for dark
backgrounds.
Outline Outline white
Chinese wordmark
The logo including Chinese characters is to
be used by the Geneva headquarters and
China offices and in any other situation
where the audience is mainly Chinese, e.g. in
China, during a lecture to Chinese students
abroad, or flags during an official Chinese
state visit to your asset or office.
Chinese wordmark Chinese wordmark white

COFCO International Brand Guidelines / Our Brand in action September 2021 – Version 3.0 30
Our Brand in action
Contents About us Our approach Sustainability Pillars Further information 2
Welcome | Operations | Value chain
About us
We’re building a world-
class global agri-business
committed to providing
the food the world needs
Who we are Products & services Sustainability 08/09
in a responsible way.
Our culture How the character is broken How the character helps us
down into Chinese meaning explain our Sunshine Culture
Harnessing the rén
power of our people Our vision

Human
People first
by embedding a
yıˉ
One
One Team
Our mission
culture of positivity
One Voice
One COFCO
One Dream
koˇu
Mouth
Shared value
Our values
Nurture the world
Our culture is defined by the values,

beliefs and behaviours we demonstrate.
COFCO International’s culture
encompasses everything about the Image: COFCO International soybean supply in Mato Grosso, Brazil.
way we do business – our interactions We are the 3rd largest exporter of soybeans from Brazil.
with each other, with our shareholders,
farmers, customers, communities Our vision Our mission Our values cofcointernational.com
and countries in which we operate. Our vision is simple, yet ambitious Our mission is to create a positive Our values guide the way we
– to become a world-class and sustainable affect on our people behave and steward the direction
agri-business, and be recognised and shareholders, farmers, our of COFCO International.
Sunshine Culture for our leadership position. customers and partners, and the
Our values are represented by the Chinese
Our culture is symbolised by communities in which we operate.
To achieve our vision, we need to embed character ‘Koˇu’ at the base of symbol –
the Chinese character ’Hé’. the right culture in everything we do. Our Sunshine Culture facilitates positivity providing structure and a strong foundation
It represents working together throughout everything we do, as we for our culture. Koˇu means ‘mouth’ in
as one team collaboratively This requires a strong foundation of unity,
embark on our mission. Chinese and symbolises shared values
to achieve mutual results. transparency and openness to ensure
and nurture for the world.
The character embodies three constant progression toward our vision. It is bright, inspiring and optimistic.
equal elements – Our vision, They help us navigate the big picture while
A culture that fuels our journey. Our mission is captured by this part of
Our mission and Our values. helping us to make the right decisions, at
the symbol, which is ‘ ’ – and means
A Sunshine Culture. all times – providing structure and a strong
Together, these elements represent ‘one’ in Chinese. It represents unity and
foundation for our culture. It symbolises
our culture – our Sunshine Culture – Our vision is represented by the top the notion that we are all contributing
nurture and shared values.
which will help us pave a sustainable part of this symbol, which means to a shared mission.
path to long-term success. ‘Rén’ and stands for ‘human’.
Integrity
Inclusiveness
Innovation About us Our sustainability strategy 2017 in numbers Sustainability pillars 10/11
Sustainability
COFCO INTERNATIONAL CORPORATE BROCHURE 2018 COFCO INTERNATIONAL CORPORATE BROCHURE 2018
Taking care 361,275
of our people HOURS OF TRAINING DEDICATED
TO ENVIRONMENTAL, HEALTH
AND SAFETY TRAINING
2m
EMPLOYEE SAFETY WORK
HOURS AT OUR NANTONG
CRUSHING PLANT IN CHINA
We recognise people as the driving Occupational health and safety

force behind our business by Our corporate Environmental, Health and Safety
management system promotes consistent practices
respecting their human and labour across all regions, business lines and operation
rights, providing a safe and healthy types via 45 procedures and implementation tools.
work environment and offering In 2017, we focused on OHS training for employees
opportunities to grow and excel. and contractors, covering a range of topics
including personal protective equipment, hazard
Human rights work permit systems and handling of hazardous
We are committed to the International Bill of substances. We also piloted the “Eyes on Risk”
Human Rights and the eight International Labour programme in Brazil to encourage proactive
Organization Core Conventions. Extending to identification and reporting on risky behaviours
our contractors, our Human Rights and Labour or unsafe work conditions.
Policy outlines how we practice freedom of
association, no forced or child labour, diversity Lost-time frequency rate
and equal opportunities, no harassment and fair (per 200,000 work hours)
employment practices. Employees 0.47
These principles are strictly adhered to across our Contractors 0.48
global operations through country-level policies
and procedures, while our global grievance Safety index1
mechanism is available for any concern related (per 200,000 work hours)
to human and labour rights abuse. Employees 4.7
Contractors 3.8
1 Safety Index (SI) = (Medical Aid Frequency Rate/7.5)

+ Lost Time Medical Aid Frequency Rate + (Severity Rate/5)
COFCO INTERNATIONAL SUSTAINABILITY SUMMARY REPORT 2017 COFCO INTERNATIONAL SUSTAINABILITY SUMMARY REPORT 2017

Global Headquarters
Route de Malagnou 101-105
CH-1224 Chêne-Bougeries
Geneva, Switzerland
Allan Virtanen
Director Communications
allanvirtanen@cofcointernational.com

Brand Guidelines Cofco Identidade Visual

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COFCO

Copyright © 2021 COFCO International. All rights reserved

3.0 Typography 7.5 Stamps  25

3.1 Typography – brand fonts 12 7.6 Banner & Flag  26

3.2 Typography – internal use 13 7.7 Email signature  27

3.3 Typography – Chinese fonts 14 8.0 Powerpoint

4.0 Rén symbol 8.1 Powerpoint slides  28

4.1 Rén symbol usage 15 9.0 Alternative logo versions 29

Copyright © 2021 COFCO International. All rights reserved

Times New Roman

Copyright © 2021 COFCO International. All rights reserved

1.1 Logo composition

The COFCO International Brandmark Wordmark

Our logo encapsulates our culture

Copyright © 2021 COFCO International. All rights reserved

1.2 Using the right version of our logo

Simplified spot colour logo

Single colour usage

Copyright © 2021 COFCO International. All rights reserved

1.3 Logo clear space and sizing

Logo clear space 0.25X 0.25X

Logo minimum size 28mm 42mm 52mm 70mm

Copyright © 2021 COFCO International. All rights reserved

1.4 Secondary logo

When space is at a premium, Secondary logo clear space

Logo minimum size 14mm 21mm 26mm 36mm

Copyright © 2021 COFCO International. All rights reserved

Incorrect Use Placement 6.0

1.5 Logo incorrect Incorrect

The COFCO International logo Typography Placement Colour

Version 1.24, 4.5.2017

1.6 Logo colour formats and ﬁle types

Colour formats and usage File formats and usage

Spot colour JPG

Copyright © 2021 COFCO International. All rights reserved

2.1 Primary colour palette

Visionary Joyful Dark grey

RGB RGB RGB

Youthful Commitment White

Copyright © 2021 COFCO International. All rights reserved

2.2 Secondary colour palette

Spot Colour Spot Colour Spot Colour Spot Colour

CMYK CMYK CMYK CMYK

RGB RGB RGB RGB

Spot Colour Spot Colour Spot Colour

CMYK CMYK CMYK

RGB RGB RGB

Copyright © 2021 COFCO International. All rights reserved

3.1 Typography – brand fonts

Helvetica Neue LT Std

Copyright © 2021 COFCO International. All rights reserved

3.2 Typography – internal use

Times New Roman

Bold Bold italic

Regular Italic Bold Italic

Copyright © 2021 COFCO International. All rights reserved

3.3 Typography – Chinese fonts

Source Han Sans CN

Chinese typeface for internal use Use Microsoft YaHei for

3.0 Typography 7.5 Stamps 25

3.1 Typography – brand fonts 12 7.6 Banner & Flag 26

3.2 Typography – internal use 13 7.7 Email signature 27

3.3 Typography – Chinese fonts 14 8.0 Powerpoint

4.0 Rén symbol 8.1 Powerpoint slides 28

4.1 Rén symbol usage 15 9.0 Alternative logo versions 29