ENGLISH 10

Name: _____________________________________ Grade Level: __________________

Section: _____________________________________ Date: _________________________

Language of Research, Campaign, and Advocacy

Learning Competency: Observe the language of research, campaigns and advocacies. (EN10G_IVa-
32)

Topic Overview

This learning activity sheet aims at helping you reinforce your current skill in writing observing
and depicting the languages used in research, campaign, and advocacies. These three important
concepts are necessary in dealing with information and in disseminating them to the public for
societal development.

Are you familiar with research? Have you tried watching an environmental campaign rally?
Did you ever read a leaflet of an advocacy?

Research, campaign, and advocacies are different but intertwined concepts that require the skill
of gathering and using information sources. Their languages are formal yet clear and understood by
the readers in order to maximize their use and specifically serve their purpose.

Will you be able to refresh your knowledge on research? Will you get influenced by a
campaign? Will you advocate an issue or concern? Let’s find out.

In this learning activity sheet, you are expected to:

a. define technical terms used in research;

b. enumerate and elucidate the five dimensions of campaign;
c. make an advocacy slogan; and
d. use primary and secondary sources of information in research.

Jumpstarting

Which of the following do you use in getting information for research?

 Have you used any of them in researching for a lesson? Did you also use any of them in
coming up for a new knowledge? If YES, please write your experience briefly on the blanks.

___________________________________________________________________

___________________________________________________________________

___________________________________________________________________

Your answers to the questions are important in understanding the languages of research,
campaigns, and advocacies. Moreover, your experience is also significant in realizing the key role of
these three concepts in your daily life.

You may see it absurd but you encounter all these every day. Such activities as watching
television, listening to radio, reading books, browsing the Internet, interviewing people, exchanging
ideas, and getting the common insights are related to the concepts of research, campaigns, and
advocacies.

Knowing More

Technical Terms Used in Research

Research has various technical terms that you should be familiarize with. However, some few
are very significant to have a general outlook of what research is. Here are some terms used in
research:

1. Design. It is the overall strategy to carry out the process of research. It provides the plan of
how research will be done.
 2. Data. These are gathered facts and information through pre-identified methodologies and
instrumentalities.
3. Significance. It exemplifies the important data and relevant as well as meaningful findings of
research if successfully carried out.
4. Evidence. It includes observations or information that can help solve or address a problem or
concern.
5. Treatment. It is the course of action designed for research.
6. Experiment. In experimental research, it is a test to see what happens when all variables but
one is controlled.
7. Conclusion. It is a summary of what has been carried out and learned from the research
process, in general.
8. Observation. It is looking keenly at the subjects at hand.
9. Statistics. It is the study of numerical data and how they are organized.

Reading Further

Primary vs. Secondary Sources

by Raimo Streefkerk

When you do research, you have to gather information and evidence from a variety of sourc

Primary sources provide raw information and first-hand evidence. Examples include intervi
transcripts, statistical data, and works of art. Primary research gives you direct access to the
subject of your research.
Secondary sources provide second-hand information and commentary from other researche
Examples include journal articles, reviews, and academic books. Thus, secondary research
describes, interprets, or synthesizes primary sources.

Primary sources are more credible as evidence, but good research uses both primary and
secondary sources.
Source: https://www.scribbr.com/working-with-sources/primary-and-secondary-sources/

Sorting Sources: Based on what you just read, classify the following sources of information in
research to primary and secondary sources. Write the sources in the corresponding column.

novel dance documentary of a literary analysis autobiography

 performance historical event
news about reaction essay
photos from a government
painting government about the
historical event orders
orders performance

Primary Source Secondary Source

Reinforcing Knowledge

Five Dimensions of a Campaign

The following are the five dimensions of a campaign:

1. Awareness Raising. In order to change people's attitudes, behaviors, and beliefs in order to
accomplish a certain objective or goal, awareness-raising involves educating and informing
them about a topic or issue.
2. Research. The methodical exploration and analysis of materials and sources for the purpose
of establishing facts and drawing new conclusions is known as research.
3. Social Mobilization. Social mobilization encourages people to work together to solve
problems and participate in decision-making processes.
4. Training. Training helps members of an organization acquire and apply knowledge, skills,
abilities, and attitudes needed for a job and organization.
 5. Lobbying. Lobbying is an attempt to influence government decisions, usually in the lobby
outside the legislative chamber.

Social Advocacy vs. Self-Advocacy

Social Advocacy Self-Advocacy

Social advocacy is the process of empowering
individuals to become their advocates for various
internal and external causes. The goal of social
advocacy is to leverage people’s existing social
connections to distribute content and reach a wider
audience in the most efficient and authentic way.
An individual's capacity to effectively express,
negotiate, or assert his or her own interests,
desires, needs, and rights is known as self-
advocacy. It entails making thoughtful judgments
and accepting responsibility for them.

Do you think that campaign and advocacy are always the same? Do you need to have self-
advocacy before effectively running a social advocacy?

Driving for Learning Mastery

Definitions of Terms: Define the following technical terms of research in your own
words.

Technical Terms Definitions

1. Statistics

2. Observation

3. Data

4. Significance

5. Conclusion

What Dimension is Exemplified?: Identify the dimension of Campaign exemplified by the statement
or situation.

Dimensions Statements/Situations
1. World Wildlife Fund is invited in the Senate to talk about
possible specific law to conserve the green sea turtle in the
Philippine seas.
2. The United Nations help children displaced by war and
 terrorism; providing them food, shelter, and education in
different means.
3. Supreme Student Government officers attend seminar-workshop
on enhancing leadership skills and understanding different types
of students at school.
4. The Green Peace conducts a rally to raise knowledge on the
adverse effects of greenhouse gases from highly industrialized
countries.
5. Conservationists and scientists are conducting research in Mt.
Hamiguitan to help protect its biodiversity and discover new
species of flora and fauna.

Making a Slogan: Make a slogan on the topic, “understanding cultural differences of students in the
class.” Use the blank space below:

Valuing Significance

Research is the
facts and reach new conclusions. It is important to conduct research because it helps people attain new
discoveries in any field of study.

On the other hand, campaign is a pre-planned series of actions that individuals take over time
to effect change, such as social or political change. It is necessary to direct a course of action
especially in addressing a social concern.

Finally, advocacy is the act or process of supporting a cause or proposal. It is needed to help
people realize what should be prioritized in the society. It also helps them make choices that may
affect lives in the long-term run.

Sources
https://blog.optimalworkshop.com/7-common-mistakes-when-doing-user-research-interviews/

https://www.enago.com/academy/14-tips-for-designing-an-effective-research-questionnaire-survey/

https://collegeinfogeek.com/how-to-do-research/

https://www.scribbr.com/working-with-sources/primary-and-secondary-sources/
https://haiilo.com/blog/social-advocacy/#:~:text=Social%20Advocacy%20Defined,-Social
%20advocacy%20is&text=As%20defined%20by%20law%20entrance,enhance%20their%20well-
being.”

https://www.understood.org/en/articles/the-importance-of-self-advocacy

https://drc.ucsc.edu/general-resources/resources/online-resources/self-advocacy.html

Answer Key

Reading Further

Primary Source Secondary Source

1. photos from a historical event 1. documentary of a historical event
2. dance performance 2. news about government orders
3. painting 3. literary analysis
4. novel 4. reaction essay about the performance
5. autobiography
6. government orders

Driving for Learning Mastery.

Definition of Terms: Answers may vary. It should be checked by the teacher.
What Dimension is Exemplified?:
1. Lobbying
2. Social Mobilization
3. Training
4. Awareness Raising
5. Research
Making a Slogan: Answers may vary.
Writer: CARLO O. CASUMPONG
School: MABINI NATIONAL HIGH SCHOOL
Division: DAVAO DE ORO