Cápsula de design P/V 24:

jeans masculino e jovem –

Verão psicodélico
Efeitos modernos de tie-dye e cores ousadas e divertidas
atualizam o estilo do jeans para uma cápsula para festivais,
inspirada em psicodélicos e no retorno da rave.

Hayley Stanton
12.15.23 - 7 minutos

Em inglês

Urban Outfitters
Mood and colour

A: Fondant Pink
E: Radiant Red

B: Cyber Lime

F: Black
C: Cornflower

Farfetch/Aries Andrew Friendly

G: Galactic Cobalt
D: Mellow Peach

Coloro - A: 147-70-20, B: 051-76-36, C: 122-62-21, D:

022-81-13, E: 011-50-32, F: 153-19-00, G: 120-28-32

Pantone - A: 14 3209, B: 13-0651 TCX, C: 16-4030 TCX,

D: 14-1219 TCX, E: 18-1651 TCX, F: 19-4203 TCX, G: 19-
3952 TCX

Why? Young men’s increasingly bold approach

to personal styles merges with the continued
interest in #Psychedelics and micro-dosing, the
return of raving and an ongoing mood for #90s
Fashion Week Streets @ambush_official Coachella
nostalgia, including the second summer of love.
How? Streetwear staples are updated for
summer capsules and festival drops, focusing
on colourful denim, psychedelic sprayed graffiti
graphics and colour-infused washes and
modern tie-dyes highlighted in our S/S 24 Solar
Punk story.

1
Baggy skater short
Influenced by #90s and
#NoughtiesNostalgia, the baggy skater
short emerges as a key catwalk, street style
and festival favourite.

Construction: update #BaggyShorts with

elongated silhouettes and below-the-knee
lengths for an authentic #90s skater look.
Materials and finish: use BCI, GOTS-certified
organic and GRS-certified recycled cotton in
Fashion Week Streets
midweight denim to add structure.
Alternatively, explore softer, fluid versions in
lightweight FSC-certified Tencel to tap into the
#SoftUtility trend.
Details and trims: work into #UtilityDetails
with contrast #Topstitching and play with
exaggerated pockets for an off-kilter look.
Explore dissolvable threads such as Resortecs’
Smart Stitch and use bar tacks to reinforce
pockets.
Circularity stream: design for disassembly and
recycling

WGSN Original CADs/Flats Seoul Dhruv Kapoor

2
Sleeveless shell
Taking inspiration from our Solar Punk
theme, the sleeveless classic trucker jacket
works as a layering piece and a vehicle for
wash and print experimentation.

Construction: the classic trucker silhouette is

updated with an elongated body and oversized
silhouette for a volume fit with a streetwear
edge.
Materials and finish: opt for unbleached ecru
Ludovic de Saint Sernin
cotton, which is kinder to the environment.
Responsibly source fibres of BCI, GOTS-
certified organic cotton.
Print and colour: explore low-impact dyes,
alternative food waste dyes or vegetal sources or
dyes made from recycled textiles, such as
Officina+39’s Recycrom, as highlighted in our
Denim Responsible Colour report.
Details and trims: use bar tacks to reinforce
pockets. Ensure buttons are unscrewable or
easily removable.
Circularity stream: design for disassembly and
recycling
WGSN Original CADs/Flats Études Fashion Week Streets

3
Soft dungaree
Dungarees continue to be a popular festival
item, signalling the ongoing appeal of
#Utility style and young men’s increasingly
bold approach to fashion, as highlighted in
our #RedefiningMasculinity trend.

Construction: update the classic dungaree with

roomier, oversized fits and #Minimalist
detailing in soft, fluid silhouettes. Our Soft
Function and #SoftUtility themes are key
references. Fashion Week Streets

Materials and finish: responsibly source fibres

of BCI, GOTS-certified organic and GRS-
certified recycled cotton. Explore light to
midweight denim or blend with Tencel to add
softness and drape. Achieve vintage-inspired,
washed-down effects sustainably using our
guide to responsible colour.
Details and trims: keep detailing minimal for a
clean #Utility look and explore alternatives to
metal hardware such as knotted straps. Utilise
dissolvable threads such as Resortecs to aid
disassembly at end of life.
Circularity stream: design for disassembly and WGSN Original CADs/Flats @innat_official Acne Studios
recycling

4
Minimalist #UtilityJean
The #UtilityJean continues to resonate with
youth, tapping into #90s and
#NoughtiesNostalgia for skater-inspired
fits.

Construction: update trending

#WideLegTrouser denim silhouettes with
comfort and active-inspired details, such as
elasticated or drawstring waists. Embrace
#LowRises for an authentic retro fit.
Maison Mihara Yasuhiro
Materials and finish: source fibres of BCI,
GOTS-certified organic and GRS-certified
recycled cotton in light to midweight denim.
Details and trims: keep detailing minimal, with
contrast #Topstitch #Utility styling and mini
#CargoPockets. Explore eco-elastic for the waist
trim and removable rivets or bar tacks for
pocket reinforcement, alongside dissolvable
threads such as Resortecs.
Circularity stream: design for disassembly and
recycling

WGSN Original CADs/Flats Wilsonkaki Seoul

5
Summer chore jacket
Despite the focus on smarter denim
outerwear in recent seasons, the classic
denim jacket remains a wardrobe staple
and festival essential with timeless appeal.

Construction: a boxier silhouette, chore pocket

details and overdyed #AcidWash effects update
the classic denim jacket for summer.
Materials and finish: work into midweight
denim and responsibly source fibres of BCI,
Levi's x JJJJound
GOTS-certified organic and GRS-certified
recycled cotton. Use lower-impact organic
enzyme washes to create #AcidWash effects,
with contrasting overdyes adding layers of
colour.
Details and trims: source recycled snaps for
pocket details and fastenings. Use seaming to
create contoured contrast stitch details across
pockets and add multiple pockets to tap into
#Utility styling.
Circularity stream: design for resale and repair

WGSN Original CADs/Flats Junya Watanabe Kenzo

6
3D range plan

Baggy skater short Sleeveless shell Soft dungaree Minimalist #UtilityJean Summer chore jacket

7
2D range plan

Baggy skater short Sleeveless shell Soft dungaree Minimalist #UtilityJean Summer chore jacket

8
Influences
Fashion Week Streets
#Psychedelic
Micro-dosing and the bold and
colourful nature of psychedelic
prints and graphics continue to
appeal to young men who want
to make a statement through
playful streetwear looks, as
highlighted in our men’s S/S 24
forecast.
9
Kajetan Sumila/Unsplash
Rave renaissance
As highlighted in WGSN Insight’s
Youth Culture 2023, rave culture
is experiencing a revival among
Gen Z and Millennials, who are
taking to the dance floor in
search of escape, connection and
collective effervescence.
Bluemarble
Bluemarble
French brand Bluemarble
merged colourful prints with
retro modern silhouettes and
crafted details for an S/S 23
collection inspired by ‘60s
counterculture and psychedelia.
Coachella
#FestivalFashion
With self-expression high on the
agenda, young men are
embracing bolder festival looks,
most notably at Coachella 2023,
tapping into our
#RedefiningMasculinity trend.
Dhruv Kapoor
Dhruv Kapoor
Indian-founded brand Dhruv
Kapoor is known for its use of
eclectic materials and custom-
developed fabrics, as well as its
adaptable elements and #Utility-
influenced streetwear.
1 2 3
Action points
Be bold with festival capsules
As the codes of menswear continue to blur in line with
our #RedefiningMasculinity trend, young men are
getting more playful and experimental with their
personal style. Don’t be afraid to push boundaries by
embracing bold colours, prints and washes, especially
for #FestivalFashion, where expressive, individualistic
style rules
10
Embrace lower-impact dye solutions
Recreate uplifting colour and #Psychedelic prints
through more responsible dye methods, from water-
efficient conventional dyes to zero-waste colour and
digital prints, as outlined in Denim Responsible Colour.
Officina+39’s Recycrom dye made from textile wastes
creates tie-dye-like effects on denim and is a lower-
impact solution to traditional methods
Refresh #Utility looks with softer styling
Utility themes are a perennial favourite, driven by
youth’s love for #90s and #NoughtiesNostalgia, as well as
functionality and practicality. Draw on #SoftUtility to
refresh items including the #UtilityJean, #BaggyShort
and dungarees in softer colours with stripped-back,
#Minimalist detailing, offering a new take for S/S 24
Glossário de circularidade
Design voltado para revenda
Ofereça produtos fabricados com
qualidade, para que preservem seu valor
e atraiam novos usuários no futuro. A
revenda de produtos prolonga sua vida
útil e ajuda a reduzir o uso de matérias-
primas, energia e processos necessários
para a fabricação de itens novos.
11
Design voltado para longevidade
Crie designs duradouros e versáteis.
Fabrique itens modulares, com
componentes removíveis e detalhes que
permitam adaptação para diversos looks
e situações. Use fechos ajustáveis e
detalhes de design que possibilitem à
peça se ajustar a diferentes tamanhos.
Adquira materiais resistentes e de boa
qualidade, produzindo peças duráveis e
atemporais.
Design voltado para reciclagem
Com um design voltado para a
reciclagem, a separação dos materiais e
componentes de um produto se torna
mais fácil para o reaproveitamento ao
final de sua vida útil, além de
possibilitar a remoção de cada elemento
da peça para conserto ou substituição.
Inovações como linhas de costura
solúveis facilitam esse processo.
Design voltado para reparos
Crie produtos cuja manutenção e
conserto sejam mais fáceis,
prolongando sua funcionalidade e vida
útil. Proporcione aos consumidores kits
para costura e remendos e inclua
materiais e detalhes de sobra de
estoque, além de fazer parcerias com
prestadores de serviços de conserto.
Ofereça tutoriais de personalização
criativa para envolver os clientes no
processo de conserto.