AN EXPLORATORY STUDY ON THE IMPACT OF

EMPLOYEE ENGAGEMENT ON INDIVIDUAL AND

ORGANIZATIONAL PERFORMANCE
COIMBATORE

A PROJECT REPORT

Submitted by

SUBAASHRI A
727722EPMB102

in partial fulfilment for the award of the degree

of

MASTER OF BUSINESS ADMINISTRATION

SCHOOL OF MANAGEMENT
Sri Krishna College of Engineering and Technology, Coimbatore

MAY 2024
 BONAFIDE CERTIFICATE
Certified that this project report “An Exploratory Study on the Impact of Employee
Engagement on Individual and Organizational Performance” is the bonafide work of
“SUBAASHRI A: 727722EPMB102” who carried out the project work under my
supervision.

SIGNATURE SIGNATURE
Dr. S.Jaisankar Dr.R.Suyam Praba
HEAD OF THE DEPARTMENT PROJECT GUIDE
School of Management School of Management
SKCET SKCET

Submitted for the Project viva-voce examination held on ________

INTERNAL EXAMINER EXTERNAL EXAMINER

 DECLARATION

“I affirm that the project work titled ”An Exploratory Study On The Impact Of
Employee Engagement On Individual And Organizational Performance” being
submitted in partial fulfillment for the award of MBA degree is the original work carried
out by me. It has not formed part of any other project work submitted for the award of
any degree or diploma, either in this or any other University.

Subaashri A
727722EPMB102

I certify that the declaration made above by the candidate is true.

Dr. R. Suyam Praba

Associate Professor
 ACKNOWLEDGEMENT

It is with great enthusiasm and learning spirit that I am bringing out this project report. I also feel
that it is the right opportunity to acknowledge the support and guidance that came from various
quarters during the period of my project.

I express my sincere gratitude to Dr. S. Sophia, Principal, Sri Krishna College of Engineering and
Technology, Coimbatore for providing excellent opportunity to undergo the project work.

I extend my sincere thanks to Dr. S. Jaisankar, Professor and Head, School of Management, Sri
Krishna College of Engineering and Technology, Coimbatore for his support and encouragement
to undertake the project work.

I am thankful to my guide, Dr. R. Suyam Praba, Associate Professor, School of Management,

Sri Krishna College of Engineering and Technology, Coimbatore for guiding me throughout the
Project work.

I also express my hearty thanks to Mr. R. Pradeep, HR Manager, ABT Industries Ltd, Tata
Motors and other staff members of the organization for immense support and to the organization
for giving me an opportunity to complete my project work.

Finally, I thank all my family members and friends who supported me for the successful
completion of my project.
 TABLE OF CONTENTS

CHAPTER CONTENTS PAGE No.

I INTRODUCTION 01
1.1 Introduction 01
1.2 Industry Profile 05
1.3 Company Profile 07
II REVIEW OF LITERATURE 09
III RESEARCH METHODOLOGY 15
3.1 Need for the study 15
3.2 Objectives of the Study 15
3.2.1. Primary Objective 15
3.2.2 Secondary Objectives 15
3.3 Research framework 16
3.4 Hypothesis 16
3.5 Scope of the study 17
3.6 Research Design 18
3.6.1 Data Collection Methods 18
3.6.2 Sampling Method 20
3.6.3 Respondents 20
3.6.4 Sample size 21
3.7 Limitations of the Study 21
IV DATA ANALYSIS AND INTERPRETATION 21
V FINDINGS, SUGGESTIONS AND CONCLUSION 47
5.1 Findings 47
5.2 Suggestions 48
5.3 Conclusion 48
BIBILIOGRAPHY 49
ANNEXURE 49
 LIST OF TABLES

TABLE No. TOPIC PAGE No.

4.1 Age of respondents 22

4.2 Gender of the respondents 24
4.3 Marital status of the respondents 26
4.4 Monthly income of the respondents 28
4.5 Experience of the respondents 30
4.6 Educational qualification of the respondents 32
4.7 Department you engage in organization 34
4.8 Opportunities for professional growth 36
4.9 Satisfaction level of job related training 38
4.10 Opportunities for talents and expertise 40
4.11 Chi-Square analysis 42
4.12 Correlation 43
4.13 Anova analysis 44
4.14 Regression analysis 46
 LIST OF FIGURES

FIGURE No. TOPIC PAGE No.

4.1 Bar chart - Age of respondents 23

4.2 Bar chart - Gender of the respondents 25
4.3 Bar chart - Marital status of the respondents 27
4.4 Bar chart - Monthly income of the respondents 29
4.5 Bar chart - Experience of the respondents 31
4.6 Bar chart - Educational qualification of the respondents 33
4.7 Bar chart - Department you engage in organization 35
4.8 Bar chart - Opportunities for professional growth 37
4.9 Bar chart - Satisfaction level of job related training 39
4.10 Bar chart - Opportunities for talents and expertise 41