A STUDY ON EMPLOYEE ENGAGEMENT AND IT’S IMPACT

ON ORGANISATIONAL PERFORMANCE

PROJECT REPORT - Phase I

Submitted by

Subaashri A

727722EPMB102
in partial fulfillment of the requirements

for the award of the degree

of

MASTER OF BUSINESS ADMINISTRATION

in

SCHOOL OF MANAGEMENT

SRI KRISHNA COLLEGE OF ENGINEERING AND TECHNOLOGY

Coimbatore
(An Autonomous Institution)
(Approved by AICTE and Affiliated to Anna University, Chennai)

JANUARY 2024
 SRI KRISHNA COLLEGE OF ENGINEERING AND TECHNOLOGY
(An Autonomous Institution)
Approved by AICTE and Affiliated to Anna University, Chennai

SCHOOL OF MANAGEMENT

Project Work – Phase 1

This is to certify that the project entitled “EMPLOYEE ENGAGEMENT AND

IT’S IMPACT ON ORGANISATIONAL PERFORMANCE” is the bonafide
record of project work done by Subaashri A, 727722EPMB102 of Master of
Business Administration during the year 2023-2024.

Project Guide Head of the Department

This project report is submitted for Project Phase I Viva-Voce

examination conducted on

Internal Examiner External Examiner

 ACKNOWLEDGEMENT

It is with great enthusiasm and learning spirit that I am bringing out this project report. I also feel
that it is the right opportunity to acknowledge the support and guidance that came from various
quarters during the period of my project.

I express my sincere gratitude to Dr. J. Janet, Principal, Sri Krishna College of Engineering and
Technology, Coimbatore for providing an excellent opportunity to undergo the project work.

I extend my sincere thanks to Dr. S. Jaisankar, Professor and Head, School of Management, Sri
Krishna College of Engineering and Technology, Coimbatore for his support and encouragement
to undertake the project work.

I am thankful to my guide, Dr. R. Suyam Praba, Associate Professor, School of Management,

Sri Krishna College of Engineering and Technology, Coimbatore for guiding me throughout the
Project work.

I also express my hearty thanks to Mr. Shiva Kumar, Senior HR Manager, ABT Industries Limited,
Tata motors and other staff members of the organization for immense support and to the
organization for giving me an opportunity to complete my project work.

Finally, I thank all my family members and friends who supported me for the successful
completion of my project.
 TABLE OF CONTENTS

CHAPTER CONTENTS PAGE No.

I INTRODUCTION 01
1.1 Introduction 01
1.2 Industry Profile 02
1.3 Company Profile 03
II REVIEW OF LITERATURE 05
III RESEARCH METHODOLOGY 10
3.1 Need for the study 10
3.2 Objectives of the Study 10
3.2.1. Primary Objective 10
3.2.2 Secondary Objectives 10
3.3 Scope of the Study 11
3.4 Research Design 11
3.4.1 Data Collection Methods 11
3.4.2 Sampling Method 11
3.4.3 Respondents 12
3.4.3 Sample size 12
3.5 Limitations of the Study 12