PERCEPTUAL ANALYSIS:

AN INTEGRATIVE APPROACH ON HOUSING FINANCE DECESIONS

WITH RESPECTIVE TO THE HDFC LIMITED, COIMBATORE

PROJECT REPORT - Phase I

Submitted by

ROSHINI JAISWAL

727722EPMB087
in partial fulfillment of the requirements

for the award of the degree

of

MASTER OF BUSINESS ADMINISTRATION

in

SCHOOL OF MANAGEMENT

SRI KRISHNA COLLEGE OF ENGINEERING AND TECHNOLOGY

Coimbatore
(An Autonomous Institution)
(Approved by AICTE and Affiliated to Anna University, Chennai)

JANUARY 2024
 SRI KRISHNA COLLEGE OF ENGINEERING AND TECHNOLOGY
(An Autonomous Institution)
Approved by AICTE and Affiliated to Anna University, Chennai

SCHOOL OF MANAGEMENT

Project Work – Phase 1

This is to certify that the project entitled Perceptual Analysis: An Integrative

approach on housing finance decision with respective to the HDFC Limited,
Chennai is the bonafide record of project work done by Roshini Jaiswal,
727722EPMB087 of Master of Business Administration during the year 2022-2023.

Project Guide Head of the Department

This project report is submitted for Project Phase I Viva-Voce

examination conducted on

Internal Examiner External Examiner

 ACKNOWLEDGEMENT

It is with great enthusiasm and learning spirit that I am bringing out this project report. I also feel
that it is the right opportunity to acknowledge the support and guidance that came from various
quarters during the period of my project.

I express my sincere gratitude to Dr. J. Janet, Principal, Sri Krishna College of Engineering and
Technology, Coimbatore for providing an excellent opportunity to undergo the project work.

I extend my sincere thanks to Dr. S. Jaisankar, Professor and Head, School of Management, Sri
Krishna College of Engineering and Technology, Coimbatore for his support and encouragement
to undertake the project work.

I am thankful to my guide Dr. R Suyam Praba, Associate Professor, School of Management, Sri
Krishna College of Engineering and Technology, Coimbatore for guiding me throughout the
Project work.

I also express my hearty thanks to HDFC Limited, Chennai, Mr: P. Dhesingh , Finance Manager,
and other staff members of the organization for immense support and to the organization for giving
me an opportunity to complete my project work.

Finally, I thank all my family members and friends who supported me for the successful
completion of my project.