that music industry opens employment opportunities, and even collaborations with other professions, from musicians and composers to marketers. (Tu imam već dvije natuknice) So, I hope that everyone of you have heard about the Vienna Philharmonic. They are famous for their New Year's concerts. So, how would you picture the audience, how are they dressed and why are they there? You see it as something expensive, or exquisite, or posh. Well, you are absolutely right, it is expensive. The tickets vary from 30 euros to 1200 euros. Because how we depict classical music as something upscale and expensive, there is an opportunity for marketing expensive brands. Target audience are usually the people who have money. If you go to the Vienna Philharmonic website, on the corner is a Rolex clock and when you click it, you will automatically enter their website. And the second thing is, of course, job creation and economic development. A good example is that shop owners can even hire composers to make music for their stores. It creates higher profits, more dynamic money circulation and changes in buying habits.