CONG HOA NA HQLCHU NGHIA VIET NAM. DGe lip = Ty do = Hgnh phic —000— HOP DONG DICH VU $6: 30032024 - 2/0B-CCHS. + Cain cit BG lugt Dan swe ctia Quée hpi meéc CHXHCNVN sé 91/201S/QHI3 thong qua ngdy 24/11/2015 cé higu lec tie ngay 01/01/2017 vd cde vin bin Ineéng dn thi hank; + Cain cit Lugt Tiwcong Mai ctia Quéc H6i Céng Hod XA hgi Chit nghta Vigt Nam sb 36/2005/QHI1 théng qua ngdy 14/06/2005 cé higu lie tit ngdy 01/01/2006 va cic van ban huéng dan thi hanh; > Cain cit vao kha nding, nhu cdu ctia hai ben. Hom nay, ngdy 30 thang 03 nim 2024 tai Ha NGi. Ching toi gdm: BENA : CONG TY TNHH CHA CA HANG SON Dai dign : LUONG VIET ANH Chire vy: Giim Déc | Dia chi £6 nha 24, ngd 162, 18 5, cum 1, ding Khuong Dinh, phudng Ha Dinh, quin Thanh Xufn, Ha NGi Masé thué —: 0108308897 BENB : CONG TY CO PHAN TRUYEN THONG VA GIAL TRI OCEAN BROTHERS Daidign — : PHAMNGQC DAI DUONG Chire vu : Tong Giim déc SDT: 0855 044 888 Dja chi : TT 16, 16 28, KDT Vin Pho, Phudng Phi La, Quin Ha Dong, Tp. Hi Noi MST 20110365532 \ Sau khi théa thudn, hai bén théng nhat ky két Hop ding dich vy véi cdc didu khodin sau: Didu 1. NGi dung hgp ding 1.1. Bén A ding ¥ giao va Bén B dong ¥ nh{n cung cép dich vy tu vin chién luge Khai hoat dong marketing cho thong higu Cha ed Hing Son theo ngi dung ben A y 1.2, Thdi gian trién khai - ‘Thoi gian trién khai Hop dbng: Tir ngdy 01/4/2024 dén hét 30/6/2024 rien 1. ‘Thd! han Hop ddng c6 thé thay di tuy huge tinh hinh thy té va thod thugn c6 xée un eda hai ben, 1.3. Noi dung va khdi lrgng edng vige md dich vy cung cfip cy thé duge thé hign 6 bing dndi day: MKT Mix Danhmye| ‘Thingd | Things | Thing 6 LRhai trong Event Bhal riscng : 48,300.00 : i quai ding branding Th Truydn ng | Chay quing edo bing hay ads thé kivich hang k tinh | 21,000.00 | 31.500.000 | 31.00.00 Aa hop dng | TH.Traydn thong Booking bio cht bp meg 5-7 dliu bio, a 41,000,000 : Emagazine (Afamily Booking Frame thang anon . diy TV. Chi phi vat Dau tir lightbox mit phim MKT tidn Sea Z : BO sung ciic POSM trong nh (table matt | 18,000.00 | 3.000.000 2 + table tent) Menu chinh (bia da + gidy Couche) 54.000.000 9.000.000 - Menu extra : 12,600,000 - V. Creative Media W - - San xudt clip truyén | Viral clip 1 - Mia he . 300.000.000 _ é thong. mén méi 7 Viral clip 2- Mia lé . 7 7 hgi VIM. Pht quan I+ adn see KE 12.200.000 | 51.390.000 [ hogch chién djch ‘Téng ting thang (chua VAT) 134.200,000 | 565.290.000 = VAT 8% 10.736.000 | 45.223.200 S ‘Téng timg thing (bao gsm VAT) 144,936,000 | 610.513.200 : Téng ting quy (bao gm VAT) 755,449,200 (Bang chit: Bay trém nd mucoi lim trigu, bdn tram bén muoi chin nghin, hai tram aéng/,) HOl =~ RHO Vowcn WAS Didu 2, Git Or] cia Hyp ddng va phiong thite thank (oan 24. Git tr] edn Hyp ddng Gi tr] Hop ddng: 755.449.200 (Bang chit: Bay trim ndim murat lem trigu, bon tram bon imieoi chin nghin, hat trém déng/,) Quy trinh than ton Bén A c6 trich nhigm thanh to’n ee chi phi vgn hinh va sin xult marketing cho Bén B theo quy. Cythd: + Tirngiy 1-5/4: Bén A thanh (oin cho Bén B t8ng 70% chi phi ciia quy tuong img voi sO tin 1d 528,814.440 VND (Bang chit: Naim treim hai mucoi tam trigu, tm trém mudi bén nghin, bén tran bén muroi déng/) - Tiengiy 25-31/6: Bén B cung ep chitng tit va hd so thanh tofn cho bén A; Bén A thy hign quyét tosn theo thye té va thanh tovin n6t 30% chi phi cdn Igi tuong tg voi sb titn Ld 226.634.760 VND (Béing chit: Hai trim hai moi sdu trigu, sd tram ba mieoi tue nghin, bay trem séu muoi déng/) ‘Trong trudng hgp chi phi c6 sy thay di cin phai c6 sy ddng y va théa thugn ciia hai bén 2.2. Plurong thite thanh toin Bén A chuyén khoain bing tién Vigt Nam dng cho Bén B theo théng tin ti khoan dudi day. Thong tin chuyén khodin: Don vj thy hudng: Cong ty ed phan truyén théng va gidi tri Ocean Brothers Taikhoin —: 6669 6688 Tai : Ngan hing TMCP Kj thuong Vigt Nam (Techcombank) - CN Ha NGi. Didu 3. Quyén va trich nhigm mai bén 3.1. Quyén va trich nhigm bén A: - ung efp cde ngi dung, hinh anh, tw ligu lign quan dén thuong higu Cha cd Hing Son cho bén B dé bén B thy hign ké hogch truyén théng theo théa thudn cia hai bén. - _ Kiém tra, thao lugn, théng nhit chién luge, dinh huéng trién khai cng bén B, phan i c6 ni dung chua phit hgp. - Kim tra va duyét n6i dung do bén B cung cfip. = Thanh todn kip thi, diing han va tra lai chim thanh toan (néw cd) cho Bén B theo quy dinh cia Hop déng nay. = BénA cé trich nhigm théng bao ngay Ip tite bing vin ban vé moi su kign, kha ning 6 thé anh hudng dén vige bén B ky két va thy hign hgp dong nay. - Dug yéu clu bén B thye hign cung efip dich vy diing thoi han va nop phat, bai thang thigt hai (néu ¢6) theo ding quy dinh cia hgp déng nay. 3.2. Quydn va tréch nhigm bén B:+ hin céc n6i dung, hinh anh, tur ligu 1ign quan dén thong higu Cha cé Hang Son do bén A cung cfip theo ding théa thugin cia hai bén. + Thyc hign c6ng vige sin xuat ni dung, trién khai chién dich, quing céo theo ding ni dung da théa thugin, = Dam bao céng vige vé thai gian cho bén A theo ding tién d6 da cam két tai Hop dong nay. > Duge quyén sir dung fanpage, website va cdc hinh anh lién quan dén thuong higu Cha ca Hang Son véi muc dich truyén thong quing bé cho thuong higu va cé sy ding y ctia ben A. + Nhén chi phi marketing va vin hanh theo quy dimg ky han nhu théa thudnn cita hai bén. + Lign tye efip nh§t théng tin va cde bio cao dinh ky cho bén A vé tién do céng vige. - Ban giao Iai toan bé file ngi dung, bao cdo sau khi két thac hop dng theo quy dinh tai diéu 2.2 cita hgp ding nay. + Cétréch nhigm chinh stra n6i dung cho Bén A theo quy dinh cia Hop déng nay. - BénB cé trich nhi¢m théng bao ngay lip tic bing van ban vé moi sy kign, kha ning c6 thé inh hudng dén vige bén A ky két va thyc hién hop ding nay. - _ Nép phat, bdi thung thigt hai (néu ¢6) theo diing quy dinh ciia hop dng nay. Didu 4: Truong hop bit kha khiing - Swkign bat kha khang ld nhing sy vige xy ra khich quan, khéng luéng true duge va niim ngoai tim kiém soat ciia cdc bén trong hop ding. Cac bén khéng thé khic phyc duge mic di da dp dung moi bién phap cdn thiét trong kha ning cho phép nhu: thién tai, hoa hoan, dng dat, dinh céng, chién tranh... gay anh hudng dén vige thye hign quyén va nghia vy cia cdc bén trong hyp dong nay. - Bat ky vige khéng thyc hign hodc chim tré thyc hign nghia vy theo hyp dong nay do anh hudng tryc tiép cia sy kign bat kha khang trén déu khong bj coi la vi pham hop ding. - Trong vong 07 (bay) ngay ké tir ngay xy ra sy kign bat kha khdng, bén bj tac dong boi sy kign bat kha khang phai nhanh chong gui théng bio bing van ban cho bén kia biét déng théi tim moi cach han ché va khdc phuc hau qua do sy kign bat kha khang gay nén trong pham vi kha ning cho phép. - Trong trudng hgp mét Sy Kign Bat Kha Khang kéo dai trén 03 (ba) thang thi Ben A hoic Bén B cé thé don phuong chim dirt Hop Déng nay bing viéc giti thong bio biing vin ban cho Bén cén lai ma khéng lam anh hudng dén cdc quyén khac cla Bén con lai theo Hop Déng nay va theo quy dinh cia phap luat Vigt Nam. - Trong trudng hgp xay ra sy kign bat kha khéng, thoi gian thy hign hop dng sé duge kéo dai bing théi gian dign ra sy kign bat kha khéng ma bén bj anh hudng khong thé thy hign cdc nghia vu theo hgp déng cia minh. Hgp déng nay duge cac bén tiép tue thyc hign sau khi sy kign bat kha khdng khéng cdn hoe di khic phyc xong. Ditu 5. Phat vi pham, béi thudng thigt hai 45.1. Déivei Ben A + Trong truéng hop bén A chim thanh todn titn cho bén B trong vong 10 (mudi) ngay lam vige ké tir ngay hét ky thanh ton ma khéng c6 ly do chinh ding, bén A s& chu phat theo lai sudt cia Ngin hang Techcombank trong tg véi sé ngay ch{m tra. Trong trang hgp bén B chim thanh todn céc khoin dén bit theo quy dinh tai Diéu 5 trong Hyp ding nay, bén A cing chiu phat theo Iai sudt huy dong cia Ngin hang Techcombank tuong tng voi sé ngay cham tra. 5.2. bi véi Bén B Néu Bén B khéng thyc hign Hop déng hodc chim hoan thanh tién d@ theo quy dinh cla Hop Déng ma khéng do sv kign bat kha khdng hofic khéng do I6i cia Bén A giy ra thi Bén B phai chju phat nhu sa - Truong hop khéng thyc hign Hop ding: Bén B phai chju phat 08% gid tri Hop déng, dng thdi Bén B phai hoan tri khodn tién Bén A da thanh toan (néu c6). - Tring hop chim tién 49: Bén B phai chju phat 1% Gid trj phn Hop Déng bj vi pham cho méi ngay chm tré, thai gian chém téi da khong qué 08 (tam) ngay va mite ti da khOng qué 08% Gid tr] phin Hop Déng bi vi pham. Dieu 6. Cham dist hop ding 6.1. Hop ding nay sé chim ditt trong cae trudng hgp sau: a. Hop ding sé cham dist vao ngay hét hen Hgp déng theo quy dinh tai Did Hop ding nay néu mét trong hai bén khong dng y gia han. 1.2 cia b. _ Khi Mét Bén vi pham céc diéu khodn va diéu kign cua Hop dng nhung khong chim ditt vige vi pham va khie phuc hu qua trong vong 10 (mudi) ngay ké tir ngay nhdn duge théng bao bing vn bin yéu cdu chdm ditt/khic phuc vi pham cla Bén kia, Bén bj vi pham 6 quyén don phuong chim dirt Hgp déng bing cach giti théng bao bing vin ban cho Bén vi pham va dén bit theo Diéu 5 tai Hop ding. c. rong truéng hop Bat kha khdng va cdc trung hgp khic theo quy dinh ciia phap lust, hai bén sé thyc hign theo quy dinh tai Diéu 4 Hgp ding nay 6. Trong trudng hop Hgp ding sé chdm ditt trée ngay dén han can phai cd vin bin ding y gitta hai bén. Khi dé hai bén khong phai bai thudng bat ky khodn chi phi ndo vi Ben B sé ban giao lai cho Bén A cdc théng tin va hinh anh vé thuong higu Cha cd Hang Son. Thai gian chdm dat sé do hai bén théa thufin va ding y. 6.3. Trong trudng hgp mt Bén don phuong cham dirt Hop déng truéc thoi han ma khong can ett theo quy dinh tai Hop ding nay va cdc vin ban phap ludt lign quan, Bén don phuong chém dist hop déng phai c6 van bin théng bio cho Bén bj chém dit_hgp ding trude it nhit 10 (mudi muoi) ngay. Ché tai vi pham sé ap dung theo Diéu 5 trong Hop dng nay. 6.4. Thong bio vé vige chim ditt Hop ding phai duge giri t6i Bén con Iai tdi thiéu 1a 10 (muéf) ngay truéc khi chim dit Hop déng. 6.5. Hau qua ciia viéc cham dist Hop dong: a. Bén BB phai ngimg ngay viée cung cp djch vy cho Bén A. MEK Sislendtsinnb. Hai bén e6 trich nhigm ban giao thong tin; d6ichiéu, thanh todn céng ng, (rs vi pham, tién bai thuong thiét hai va cde khodn phai tra khic thuge vé nghia vu cia Bén cn tai (néu 06). Diu 7. Digu khodn chung 7.1. Cée Bén cam két thy hign nghiém chinh eée diéu khodn da théa thugn trong Hop Déng nay, moi trudng hop sita di bé sung phai durge hai bén théa thudn va ky két bing Phy lye Hop dng, phu Ive Hop hgp déng la mét phin khéng thé téch ri ea Hop déng may. 7.2. Trong qué trinh thye hign Hop déng, néu c6 vin dé gi bat Igi phat sinh, hai bén kip thai théng béo cho nhau dé thuong Iugng, héa gidi va cling nhau ban bac gidi quyét trén tinh thin hop tée, Néu khong gidi quyét duge bing thod thudn, tran chap sé duge dua ra Toa an 6 thdm quyén tai thanh phé Ha NOi dé gidi quyét. Phin quyét cia toa An sé c6 gia trj chung thdm va rang bugc hai bén phai thyc hién. An phi do bén thua kién chi 7.3. Hop ding nay c6 higu lye ké tir ngay ky va sé duge thanh ly khi hai bén hodn thinh tat cd cdc nghia vu, tréch nhiém duge quy dinh trong Hop ding nay, hai bén ky bién ban thanh ly hgp ding. 7.4. Hop ding duge lap thanh 04 (bén) ban, Bén A gitt 02 (hai) ban, Bén B git 02 (hai) ban c6 gid tr] phap ly ngang nhau lam can eit thyc hign. DAI DIEN BEN A boc TONG GIAM péc Seaing Vel nk Pham Nooo Dui Duang