Demographic Information

I. Age
19 – 25 Years Old
26 – 35 Years Old
35 – 45 Years Old
>45 Years Old

II. Race
Malay
Chinese
Indian

III. Gender
Male
Female

IV. Occupation
Health Care
Information Technology
Real Estate & Development
Education
Agriculture
Government

V. Salary Range
< RM1.5k
RM 1.5k – RM 4.5k (B40)
RM 4.5k – 10.5k (M40)
> RM 10.5k (T20)

Tealive Consumptions Habits:

1. How frequent you visit to tealive in a month?
Everyday
Once a week or more
2-3 times a month
Once a month
Rarely

2. On average, how much do you spend per visit at Tealive?

Less than RM 10
RM 10 – RM15
RM 15 – RM2
More than RM20

3. You usually pay by

Cash
QR code
Debit / Credit

4. Base on Question 3, why?

………………………………………….

Product Selection Preference

1. What factors influence your selection of Tealive Product? (Select all that apply)
Taste
 Price
Variety of options
Healthiness
Brand reputation
Others :____________

2. Which tealive product categories do you usually purchase? (Select all that apply)
Signature Bang Bang
Milk Tea
Smoothie
Barista’s favourite
Classic Coffee
Nishio Fine Matcha
Fruit Juice
Sparkling Fruit Tea
Crafted Tea

Psychdemographic Variables
1. How would you describe your level education in UTM Space?
College or Vocational Traning
Bachelor’s degree
Master’s degree or above

2. How would you rate your familiarity with different tea flavours?
Not familiar at all
Somewhat familiar
Very familiar

3. How important is health consciousness to you when making food or beverage choices?
Not important
Somewhat important
Very important

Customer Satisfaction
1. On scale 1 to 5, how satisfied are you with Tealive’s product selection?
1 (Very Dissatisfied)
2 (Dissatisfied)
3 (Neutral)
4 (Satisfied)
5 (Very Satisfied)

2. Base on Question 1, why?

3. What improvements would you suggest to enhance your satisfaction with Tealive’s product
selection?

Thank you for taking the time to complete this questionnaire. Your feedback is highly valuable for our study.