Media Plan - Executive Summary

Client ABX MART Commercials

Project Commerce Class Agency Fees - Fixed 15,000
Date of Plan 1st March 2023 Agency Fees - % 12% Secondary Obj
Camaign dates 1st march to 31st march Currency INR
Version V1 GST/VAT 18%
Prepared by Samkit Mehta POC Samkit Mehta

Next 3 Months Summary

Period May - June - July Total Budget

Platform Breakdown
Budget in INR %age Allocation
Meta ₹200,000.00 40.00%
Google ₹150,000.00 30.00%
SnapChat ₹125,000.00 25.00%
TikTok ₹25,000.00 5.00%

TOTAL ₹500,000.00 100.00%

Agency Fee 75,000
VAT (GST) ₹103,500.00
Total Payable ₹678,500.00
 Primary Objective Sales Conversion
Secondary ObjeciveBrand Building
Tech Details Ecom - Shopify

Revenue Forecast
 Financials
Channel Buying Model Exp. Net Rate Budget Share Cost To Client

Meta Ads CPM 100 40.00% ₹200,000.00

Google Search CPC 4.1 30.00% ₹150,000.00
TIk Tok CPM 0.15 25.00% ₹125,000.00
SnapChat 150 5.00% ₹25,000.00
₹0.00
₹0.00
₹0.00
₹0.00
₹0.00
₹0.00
Recheck 100.00% ₹500,000.00
AGREED COMMERCIALS
Sub - Total (INR) ₹500,000.00
Currency Indian Rupee (INR) Agency Fee (12%) ₹60,000.00
Agency Fee 12% Tax (18%) ₹90,000.00
Rate of Tax 18% Total Payable ₹650,000.00
 Budget
META ADS PLAN MONTHLY Monthly Budget 200,000.00 Consumed
Top Of The Monthly Target Auidence
Funnel Budget Name Size of Audience Est. CPM
Ad Set 1 24000 110
Campaign 1 Ad Set 2 24000 150
Ad Set 3 24000 100

Bottom Of
The Funnel
Ad Set 1 30000 Video Watchers 150
Campaign 1 Ad Set 2 30000 Website Visitors 250
Ad Set 3 30000 ATC& IC Last 30 days 350
 162000.00 Budget In Hand 38000.00 SWIPE RIGHT FOR SUMMARY --->
Frequency Cap Total Impression Reach CTR Clicks Cost Per Click
1 218182 218182 0.50% 1091 22.00
1 160000 160000 0.50% 800 30.00
1 240000 240000 0.50% 1200 20.00

1 200000 200000 1.00% 2000 15.00

1 120000 120000 1.50% 1800 16.67
1 85714 85714 2.00% 1714 17.50
RY --->
Landing Page Landing Page Conversion Number of Cost Per Avg. Order Conversion
View View Rate Conversion Conversion Value Value
873 27.50 3.50% 31 785.71 2500 76364
640 37.50 3.50% 22 1071.43 2500 56000
960 25.00 3.50% 34 714.29 2500 84000

1600 18.75 2.50% 40 750.00 2500 100000

1440 20.83 4.50% 65 462.96 2500 162000
1371 21.87 6.50% 89 336.54 2500 222857
ROAS
3.18
2.33
3.50

3.33
5.40
7.43
 Segment Name Demographics
25-35, Urban, Income Psychographics
Career-focused, Tech- Platforms
LinkedIn, Facebook,
Young Professionals 50k+ savvy Instagram
 Potential Reach Custom Audiences 1%Lookalike
LookalikeAudiences
based on
100,000 List of past purchasers converters
 Targeting
Channel Market Age & Gender Language Detail TargetingTargeting
not availabe below 18
India> Ratlam 13- 18 All English & HindYears.
Parents of Students of 11th & 12th Class
Meta Ads
India> Ratlam 30- 55 All English & Hind>Life event> Parents

SnapChat India> Ratlam 13- 18 All English & Hindi

(Agreed Keywords)
Google Search India English Theme: Frequent Shoppers,

Forecasts are estimates that rely on industry standards and forecasting tools, and may vary in actual performance.
The current rates quoted are subject to revision at the time of booking.
The placement of ads is subject to the availability of ad space at the time of booking.
By signing this plan, the client authorizes the agency to book and bill for the media placements.
 Schedule
Placement Ad Format Jan Feb Mar APR May Jun Jul Aug Sep Oct Nov
IG Feed, Stories, Reels, ExplorBanner, Videos, GIFs 15 Feb to 15
April
IG Feed, FB Feed, Stories, Vid Banner, Videos

15 Feb to 31
Stories Banner & Videos March

1 Mar to
Seach Ads Text Ads with Extension 15 April

n actual performance.
Dec
 Financials
Campaign Name Ad Set Name Buying ModelAuidence SizeAv. Frequency Net Rate

ToF Top Cities Interest 02 CPM 3M 2 100

ToF_Jan5_Testing
ToF Top Cities Interest 02 CPM 380,000 2 125
ToF_LookAlike ToF LAL1% Pur CPM 945,000 2 180
MoF_Education MoF Engagers CPM 380,000 3 200
BoF_Jan10 BoF ATC 45 Days CPM 945,000 3 300
BoF_Jan10 BoF IC 30 Days CPM 380,000 3 380

AGREED COMMERCIALS
 Budget Forecasts
Billing Metrics Share Cost To Client CTR% Clicks Views Impressions CPC

500 20.00% ₹50,000.00 0.90% 4,500 - 500,000 ₹11.11

400 20.00% ₹50,000.00 0.80% 3,200 - 400,000 ₹15.63
278 20.00% ₹50,000.00 1.10% 3,056 - 277,778 ₹16.36
125 10.00% ₹25,000.00 1.80% 2,250 - 125,000 ₹11.11
167 20.00% ₹50,000.00 2.20% 3,667 - 166,667 ₹13.64
66 10.00% ₹25,000.00 1.90% 1,250 - 65,789 ₹20.00

Recheck 100.00% ₹250,000.00 0.0117 17,922 0 1,535,234 ₹13.95

Sub - Total (INR) ₹250,000.00
P
Tax ₹45,000.00 R Rough Estimation of Revenue
Total Payable ₹295,000.00 O Total Sales 744 Estimated Revenue
F
I Avg. Order Value 1400 Estimated ROAS
T

P
L
U
G
casts Conversion Cost Per
Rate Sales Purchase

3.00% 135 ₹370.37

3.80% 122 ₹411.18
4.30% 131 ₹380.55
0.50% 11 ₹2,222.22
6.00% 220 ₹227.27
10.00% 125 ₹200.00

4.60% 744 ₹335.91

on of Revenue
Estimated Revenue ₹1,041,934.44
Estimated ROAS 4.17
 Campaign Adset Budget Campaign
Funnels Location Name Objective Adset Name Daily total budget
Totals 32000
Top of the SM_ToF_ 500 15000
Funnel India SM_ToF_ Conversions SM_ToF_ 300 9000
SM_ToF_webn
Top of the air_
SM_ToF_webn 500 5000
Funnel India SM_ToF_ Conversions air 300 3000
performance this Audience taregting to be
will change) Gender used Exclusions Placements Asset Type
English Speaking, book a Feed/Reels/Sto video +
16 - 24 Male + Female Writing,
EnglishAborad Studies
Speaking, webniar
book a ries
Feed/Reels/Sto Screenshot
16 - 24 Male + Female Writing, Aborad Studies webniar ries videos
pages or any big player book a Feed/Reels/Sto video +
16 - 24 Male + Female pages
socialormedia handle
any big player webniar
book a ries
Feed/Reels/Sto Screenshot
16 - 24 Male + Female social media handle webniar ries videos
Asset Type Asset Sizes Client Notes/Suggestions
and Stores
9:16 for entire
and Stores month. Rest
9:16 will be paused
and budget
and Stores will be utilize
9:16
and Stores to run new
9:16 test.
 Adset Budget
ME
Funnel Location Campaign Name Objective Adset Name Daily
Totals
Top of the Noida and Conversions/
Funnel
Top of the Hyderabad Sales
UdaiPur, SM_ToF_ProductName01_TESTING
JaiPur, Conversions/ SM_ToF_6K_TopC 500
Funnel RaiPur, Bhopal, Sales SM_ToF_6K_SubC 500
Bottom of the Only Top cities & SM_BOF_6K_7
Funnel
Bottom Tier
of the Only 2 Cities
Top cities & Conversion DaysWebView
SM_BOF_6K_V 400
Funnel Tier 2 Cities BoF_ProductName Conversion ideoWatchers 200
Top of the Noida and ersion_Tuning
Funnel Hyderabad Conversion Kit-brands 400
Top of the Noida and ersion_Broad-
Funnel Hyderabad Conversion Audience 400
SM_ToF_Conversio
Top of the Noida and ns_Interests ersion_Luxury-
Funnel Hyderabad Conversion Audience 400
Top of the Noida and
Funnel Hyderabad Conversion New Test 400
Top of the Noida and Conversions/
Funnel
Top of the Hyderabad
UdaiPur, JaiPur, Sales
Conversions/ _ToF_TopCity_In 500
Funnel
Top of the Excluding: North SM_ToF_Dashcam Sales
RaiPur, Bhopal, Conversions/ _ToF_SubUrban_ 500
Funnel East Part, J & K _Testing Sales _ToF_Purchaser 300
Top of the Noida and Conversions/
Funnel
Top of the Hyderabad
Noida and SM_ToF_CarCovers Sales
Conversions/ SM_ToF_Interes 500
Funnel Hyderabad SM_ToF_CarCovers Sales SM_ToF_Purcha 300
Top of the Ernakulam and cars_OtherCiti
Funnel Hyderabad Whatsapp Chat es 200
Top of the Delhi, Noida & SM_ToF_Gallabox_ 15-35L-
Funnel Gurugram Product-2 Whatsapp Chat cars_DelhiNCR 300
 Campaign
META ADS PLAN Detailed Targeting Audience
on performance this will
total budget change) Gender taregting to be used Exclusions

Auto Publications like Moto Trend, Visitors All

15000 25 - 50 Male Top
Auto Gear, Autocar
Publications India,etc
like Moto Trend, Time
Visitors All
15000 25 - 50 Male Top Gear, Autocar India,etc Time
Specific Landing page of Product Purchasers of
12000 24 - 65 All Video Watchers 01for the Specific Product 01 of
Purchasers
6000 24 - 65 All Product 01 Product 01
-- And Must Also Match: Luxury Purchasers
12000 25 - 50 Male goods, enaged shoppers, etc. Last 90 days
Theme: Broad Audience // filtered Purchasers
12000 25 - 50 Male by iOS devices Last 90 days
Must also match Purchasers
12000 25 - 50 Male Auto Magazines and publications Last 90 days
Purchasers
12000 25 - 50 Male New Test Last 90 days
Qubo || Must also match: Engaged Visitors All
15000 25 - 50 Male Qubo || MustShoppers
also match: Engaged Time
Visitors All
15000 25 - 50 Male Shoppers
Product, Perfume and Other Time
Purchasers (All
9000 25 - 50 All Products. Excluding DashCam Time)
Theme: Car Brands \\ Similar to Visitors All
15000 25 - 50 All SmartStarted
People Car KeyaTargeting
WhatsApp Time
Purchasers
9000 25 - 50 All Conversation Only.
 Theme: Car models without Push- Purchasers
6000 25 - 45 Male button start feature Last 90 days
Theme: Car models without Push- Purchasers
9000 25 - 45 Male button start feature Last 90 days
 Placements Asset Type Asset Type Asset Sizes

Feed/Reels/Sto Hyundai, Videos - 1:1,

ries
Feed/Reels/Sto Videos Honda,
Hyundai,Kia, 4:5 and-9:16
Videos 1:1,
ries Videos Honda, Kia, 4:5 and 9:16
Feed/Reels/Sto Statics + Statics 1:1 ans
ries
Feed/Reels/Sto Videos
Statics + Offer Specific 9:16
Statics 1:1 ans
ries Videos Offer Specific 9:16
Feed/Reels/Sto Videos + Carousel with Statics 1:1 ans
ries carousel USPs 9:16
Feed/Reels/Sto Videos + Carousel with Statics 1:1 ans
ries carousel USPs 9:16
Feed/Reels/Sto Videos + Carousel with Statics 1:1 ans
ries carousel USPs 9:16
Feed/Reels/Sto Videos + Carousel with Statics 1:1 ans
ries carousel USPs 9:16
Feed/Reels/Sto Installation Videos - 1:1,
ries
Feed/Reels/Sto Videos Video
Installation 4:5 and-9:16
Videos 1:1,
ries
Feed/Reels/Sto Videos Video
Installation 4:5 and 9:16
Videos - 1:1,
ries Videos Video 4:5 and 9:16
Feed/Reels/Sto Car Cover Videos - 1:1,
ries
Feed/Reels/Sto Videos Videos, UGC
Car Cover 4:5 and-9:16
Videos 1:1,
ries Videos Videos, UGC 4:5 and 9:16
Feed/Reels/Sto start Videos - 1:1,
ries Videos installation 4:5 and 9:16
Feed/Reels/Sto start Videos - 1:1,
ries Videos installation 4:5 and 9:16
 GOOGLE ADS MEDIA PL

Campaign Level Campaign Settings

Campaign Conversion Monthly
Funnels Name campaign type goals Location Daily Budget Budget

BoF PP_Display_RemDisplay Conversion Pan India 2500 75000

ToF PP Pmax-FeedonPmax Feed OnlyConversion Top Cities 15000 450000

ToF PP_Brand Search Conversion Top Cities 2000 60000

 GOOGLE ADS MEDIA PLAN

ttings Adgroup level

Assetgroup/
Audience Adgroup Name Assets Asset Size Placements Product Feed

All GA4 AudiencRemarketing Offer creatives 1:1 and 1.91:1 - -

- Asset Group wit- - - All

- PP_BrandSearchSearch - - All
 Landing page

Hair Care

Home Page
 Spends Revenue Spends Revenue Facebook Spends
(ForeCast) (ForeCast) (Actual) (Actual) ROAS (ForeCast)
February 100000 25000 85257 78970 0.93 10000
March 100000 50000 91058 102500 1.13 10000
April 100000 75000 #DIV/0! 10000
May 120000 216000 #DIV/0! 30000
June 150000 300000 #DIV/0! 30000
July 200000 600000 #DIV/0! 50000
Revenue Spends Revenue Google Total Spends Revenue Revenue
(ForeCast) (Actual) (Actual) ROAS (ForeCast) (ForeCast) (ForeCast)
0 0 0 #DIV/0! 110000 25000 55000
15000 10000 7568 0.76 110000 65000 115000
25000 #DIV/0! 110000 100000 120000
36000 #DIV/0! 150000 252000 282000
45000 #DIV/0! 180000 345000 385000
100000 #DIV/0! 250000 700000 770000
Store ROAS Revenue
(ForeCast) (Actual)
0.50 61877
1.05 43591
1.09
1.88
2.14
3.08
CPA
CPC
CPCV
CPL
CPM
CPP
CPV
dCPM
vCPM
Cost Per Action (e.g. Acquisition). Assumes that the value in the quantity field is the count of actions. Media cost is calculated
Cost Per Click. Assumes that the value in the quantity field is the count of clicks. Media cost is calculated as quantity multipli
Cost Per Completed View. Assumes that the value in the quantity field is the number of completed views. Media cost is calcu
Cost Per Lead. Assumes that the value in the quantity field is the count of leads. Media cost is calculated as quantity multiplie
Cost Per Mille (Thousand) Impressions. Assumes that the value in the quantity field is the count of impressions. Media cost i
Cost Per Point. Used when buying points such as GRPs = Gross Rating Points
Cost Per View. Assumes that the value in the quantity field is the number of view. Media cost is calculated as quantity multip
Dynamic CPM - used for bidded media where you have an overall budget. Examples are buying through demand side platfor
Viewable CPM. Assumes that the value in the quantity field is the number of viewable impressions. Media cost is calculated a
 TERMS OF SERVICE

Agreement:

Services:

Fees:

Payment:

Term:

Termination:

Confidentiality:
Intellectual
Property:
Indemnificatio
n:
Limitation of
Liability:
Governing
Law:
Entire
Agreement:
 TERMS OF SERVICE
This agreement is between the client (referred to as "you") and the digital marketing agency
(referred to as "we" or "us") for the provision of digital marketing services.
media marketing, search engine optimization, pay-per-click advertising, email marketing, and
website development.
You agree to pay the fees for the services as set out in the proposal or quote provided by us.
Fees may be revised at any time with prior notice to you.
You agree to pay the fees as invoiced by us within the agreed-upon time frame. Failure to pay
may result in the suspension or termination of services.
The term of this agreement shall be as stated in the proposal or quote, unless terminated
earlier by either party.
breaches any material term of this agreement and fails to remedy the breach within 30 days
of receiving written notice.
services provided under this agreement. Similarly, you agree to keep confidential all
information received from us in connection with the services provided.
Any intellectual property created by us in connection with the services provided under this
agreement shall remain the property of us, unless otherwise agreed in writing.
You agree to indemnify us and hold us harmless against any claims, liabilities, damages, costs,
and expenses arising out of or in connection with the services provided under this agreement.
Our liability to you under this agreement shall be limited to the fees paid by you for the
services provided.
This agreement shall be governed by and construed in accordance with the laws of the
jurisdiction in which the agency is located.
prior agreements and understandings, whether written or oral, relating to the subject matter
of this agreement.
Selected Meta Ads Platforms Meta Ads Platforms
Not Selected All Platforms FB IG - Feed Only
Facebook Facebook Feed Only
Instagram Instagram Feed Only
Audience Network FB IG - Stories Only
Messenger Facebook Stories Only
Instagram Stories Only
FB IG Reels Only
Instagram Reels Only
Channels Months
January
Google Ads February
Meta Ads March
Instagram (Specific) April
Facebook (Specific) May
Google Display June
Google Search July
Youtube August
Google Demand Generation September
Twitter (X) October
LinkedIn November
SnapChat December
TikTok
ShareChat
HotStar
JioCinema
Meta ads Remarketing
Google Ads Remarketing