Health fit

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 Overview

"Health fit"brand is oriented on

providing high-quality drinks
that will not take their energy
away and will not be harmful to
their health.
Idea behind this
product
The purpose of the business plan is to develop a
strategy to reach the large customer base that will
be interested in purchasing non alcoholic beverages
that do not contain harmful ingredient. the potential
of company's growth is vast with more and more
customers realising the need to choose healthier
options over sugar packed drinks that only harm
them. another important point to mention that full of
life will include the message of environmental
sustainability , the choice of packing ,ingredients
,marketing and public outreach efforts will align with
awareness of the company about adverse impactof
manufacturing on the environment
 Product speciality & innovation.
Diverse
Health fit can provide many diverse flavours required by people of the contemporary
flavours: world..
Including: •juices in sparkling water like sparkling mixed fruit, lemonade, pomegranateetc
•using stevia sugar, coconut sugar instead of refined sugar
• drinks of almond, cashew,oats and coconut for lactose intolerants
•various child safe healthy drinks and smoothies

Cold pressed Health fit will use a new technology of extracting nectar from fruits called the "cold press
technology" unlike other non alcoholic beverages where nutritional value is at the least amount,
technology: but in context of HEALTH FIT it will be not so because When you cold-press your juice, it retains
more of the vitamins, enzymes, minerals, and antioxidants than regular juice. This makes it a
The taste is alternative to traditional juicing. Cold-pressed juice is never exposed to heat during its
healthier
delicious juicing process, which is important for producing more fruit per serving.

Sustainable Instead of the traditional plastic packaging HEALTH FITcan use a sustainable plant based
packaging: recyclable packaging material, which shall contain 80% plant based fully recyclable cardboard
carton made from sustainable paper and sugarcane .Even the cap can be made from
sugarcane leftover making is consciously sourced.
 Target consumers
Every age group can be a part of these organic beverages..
But the targeted consumers are
TEENAGERS
MILLENNIALS
CHILDREN
Because In today's time these age group people are attracted towards the products which
are sophisticated, healthy along with having no compromise on there taste ....
attarctive looking packaging newly invented flawors can catch there attention and HEALTH
FIT can be a perfect example as an eye catching healthy beverage.