Brand Approval

(CMS Product)
Overview

Welcome! In this Module, we will learn the process of generating the request
for Brand Approval/OEM Dashboard in catalog management for product.
Seller during creation of catalogue will now get three options to select and
continue:
1. We own Registered Trademark for a Brand.
2. We are owner of a Brand but do not have Registered Trademark.
3. We do not own any Brand and want to apply for OEM dashboard
without Brand.
Open gem.gov.in and click on Login.
Enter your User ID, the captcha text and click on ‘Submit’.
Enter your password and click on ‘Submit’ to continue.
Points to be noted before requesting a Brand/OEM dashboard.

You can submit a request for new brand as well OEM Dashboard for an existing brand through
this functionality Please read the Guidelines document to know the mandatory requirements
for brand creation and OEM Dashboard.
Once the request is submitted, it will be processed by the GeM Brand Approval team. It usually
takes about 7 days for the approval team to review the request. They may ask for additional
information on the request during this time.
You can track the status of your request from the Brand /OEM Requests tab on your
Dashboard. Please note, if you don’t have any website link to enter in the link section, please
enter NA.
Furnishing wrong/misleading/spurious information will lead to rejection of your request.For
Unregistered and Unbranded products, the catalog uploaded will be sent to the product
approval team. Only once it is approved by them, the product is published in the market. In
Registered brand case, the product is auto published in the market.
First Scenario

Seller during creation of catalogue have to select below mentioned option

and have to continue-
We own Registered Trademark for a Brand.
To add a new product click
on ‘Add New Offering’ in
the sellers dashboard.

8
DA buyer selects a Product and starts creating a DA Demand.

In the general information

section seller will get an option
to initiate a request for Brand
approval in case if the Brand is
not available.

9
Here,
1. WeDDO
owncode is pendingtrademark for a Brand.
registered

Please read the Document

guidelines before you proceed.
Select “Option 1” if you have a
registered trademark for the
brand. Enter your “Brand Name”
and click Confirm to proceed.

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Please select “Yes” if you
wish to apply for an OEM
Dashboard as well.

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You will get an option to retry DDO registration if
it failed previously

Please click on the hyperlink to view the

attached document. This will help you
understand your roles and responsibilities
as an OEM. The OEM Dashboard will also
let you manage your resellers.

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DDO
Once status will beismarked
the Demand publishedas all
‘Inactive’ if IFMSthe same ministry/state
buyers under
rejects
(as the DDO/
DA Buyer) wouldPL be
code
able to create indents for the Published DA
Demand.
.

Please mention your Brand’s website

URL here. If you don’t have one, please
enter “NA” to proceed. You may hover
over the “I” icon for details.

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Only Active DDO/ PL codes will be available at
the time of amount blocking

Select Trademark certificate

as the file type and click on
Upload to put on the chosen
document here.

Click here to Upload more

documents, if required.

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Click on Select file type
and choose the document
you wish to upload.

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Please select “Yes”, if you
wish to apply for priority
processing of your request
to participate in an
ongoing bid.

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Once the Consignee is assigned, the buyer can submit the
indent by pressing ‘Submit’.
The Buyer can further change the indent as many times by pressing
Edit Consignee option.

Please read the

undertaking and click on
the checkbox to
proceed and submit
your request.

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L1 Price Negotiation - Service.

Once the request is submitted,

you can track the request status in
the Brand/OEM Requests option
under the “Published” tab.

18
To add a new product click
on ‘Add New Offering’ in
the sellers dashboard.

19
DA buyer selects a Product and starts creating a DA Demand.

In the general information

section seller will get an option
to initiate a request for Brand
approval in case if the Brand is
not available.

20
Second Scenario

Seller during creation of catalogue have to select below mentioned option

and have to continue-
We are owner of a Brand but do not have Registered Trademark.
 Here, DDO code is pending
2.We are the owner of a brand but do not have a registered trademark.

Please select the highlighted option if you don't have

a registered trademark for your brand or if you have
submitted an application for trademark but it is
pending approval. Please refer to the
“Guideline Document” to know the required
supporting documents.

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 For the existing orders for which the buyer has initiated the amendment
request, buyer must be able to proceed and generate the contract and request
for the same must be sent to the seller for the acceptance/non-acceptance.

The OEM’s company

name will get added to
the Brand name while
requesting.
Click here to Proceed

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 For the existing orders for which the buyer has initiated the amendment
request, buyer must be able to proceed and generate the contract and request
for the same must be sent to the seller for the acceptance/non-acceptance.

Pleas
Please click here to download
the OEM undertaking format.
Upload the “Undertaking
Document here. You may
choose to upload more
documents, if required.

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 For the existing orders for which the buyer has initiated the amendment
request, buyer must be able to proceed and generate the contract and request
for the same must be sent to the seller for the acceptance/non-acceptance.

Once the request is submitted,

you can track the request status
in the Brand/OEM Requests
option under the “Published”
tab.

25
To add a new product click
on ‘Add New Offering’ in
the sellers dashboard.

26
DA buyer selects a Product and starts creating a DA Demand.

In the general information

section seller will get an option
to initiate a request for Brand
approval in case if the Brand is
not available.

27
Third Scenario

Seller during creation of catalogue have to select below mentioned option

and have to continue-
We do not own any Brand and want to apply for OEM dashboard without Brand.
 Here,
3.We doDDO
notcode
ownisany
pending
Brand and want to apply for OEM dashboard without
Brand.

In absence of a brand, you’ll

need to select the highlighted
option. The company’s name
will be appended to
“Unbranded” as shown below.

Click here to proceed.

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 For the existing orders for which the buyer has initiated the amendment
request, buyer must be able to proceed and generate the contract and request
for the same must be sent to the seller for the acceptance/non-acceptance.

Please read the

undertaking and select
the checkbox and click
on “Apply for Brand
and OEM Dashboard”
to submit the request.
.

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 For the existing orders for which the buyer has initiated the amendment
request, buyer must be able to proceed and generate the contract and request
for the same must be sent to the seller for the acceptance/non-acceptance.

You can track the request status

in the Brand/OEM Requests
option.

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Document Updated 29th June 2021