Annual Sales Target Memorandum

FY : 2023-24 Date : 27/03/2023

Subject : FY 24 ASTM Communication

To
Nagarahalli Honda (KA070002)
Shimoga, Karnataka
Kind Attention :-Mr. Nataraj Nagarahalli
Dear Mr. Nataraj Nagarahalli San,

Season Greetings !

Thank you very much, for untiring efforts in FY 22-23. The year has been full of unprecedented challenges, but
your dedicated efforts led to increase in MS by 1% on YTD Feb basis but also helped in establishing brand
Honda.
Economy & Market situation are improving Quarter on Quarter basis, which is evident in increased walkins thus
Expecting that FY 24 will be even Better , Bolder & Bigger with introduction of our most awaited Model in Low
End Segment “Honda ki Sau”. With this introduction we are sure that you will “Tap the Untapped” which will
yield ample fruitful results ahead along with strong contribution coming up from Secondary Network with a
shining Future for all of us.

Post considering overall situation, Business plan is ready. Please find affixed FY 24 ASTM for your dealership
including your network.
Model Apr-23 May-23 Jun-23 Jul-23 Aug-23 Sep-23 Oct-23 Nov-23 Dec-23 Jan-24 Feb-24 Mar-24 100Ki
Activa 88 72 69 37 44 78 110 44 37 39 52 55 725
Dio - - 48 37 45 46 74 66 36 23 34 39 448
Activa 125 18 16 16 15 10 16 35 11 6 10 8 22 183
Grazia - - - 15 14 16 15 7 4 11 9 13 104
SC Total 106 88 133 104 113 156 234 128 83 83 103 129 1,460
Livo - - - - 1 3 2 1 2 2 1 2 14
CD 110 Dream - - - - 2 3 4 3 2 2 3 3 22
Shine 100 - 13 21 22 17 17 23 18 11 12 11 11 176
Shine - - 7 24 20 23 28 27 10 24 25 28 216
SP 125 12 17 18 13 15 20 14 13 12 15 20 18 187
X-Blade - - - - - 2 2 1 1 1 2 1 10
Unicorn - - 4 4 4 3 6 5 5 4 5 4 44
CB 200X 1 1 1 0 0 0 3
Hornet 2.0 - - - - - - 1 1 1 1 1 1 6
MC Total 12 30 50 63 59 71 81 70 45 61 68 68 678
All Model Total 118 118 183 167 172 227 315 198 128 144 171 197 2,138

We are closely monitoring market situation and target will be reviewed accordingly.

Wishing you all the best & Happy Selling !!!

Yours Truly,
For Honda Motorcycle & Scooter India Private Limited

Shreenath Kamlapurker
Regional Manager – South Region
Dealer Acknowledgement:
We will achieve the above-mentioned target month wise model wise for the financial year 2023-24
Dealer Seal & Sign