pushpa h n

INTERNSHIP REPORT
A STUDY OF ANALYSING SALES PROMOTION AND ADVERTISING

STRATEGY FOR HERO MOTORS AT MANJUNATHA MOTORS [SIDLAGATTA]
Internship Report submitted in partial fulfilments of the requirements for the award
of the degree.
BACHELOR OF COMMERCE
OF
BENGALURU NORTH UNIVERSITY
SUBMITTED BY
Mrs. PUSHPA H N
U19RK21C0074
Under the guidance of
Mrs MURALIDHARA SIR
Assistant Professor Department of commerce
PRAGATHI FIRST GRADE COLLEGE VIJAYAPURA,

BANGLORE NORTH-562 135
2023 - 2024
STUDENT DECLARATION
I, hereby declare that this report entitled a study on “A STUDY ON ANALYSIS OF
SALES PROMOTION AND ADVERTISING STRATEGY during The summer vacation
between the period From 28/03/2024 To 12/04/2024” MANJUNATHA MOTORS,
SIDLAGATTA BRANCH” under the supervision and guidance of Mr.MURALIDHARA
SIR, Assistant professor of Commerce, PRAGATHI FIRST GRADE COLLEGE,
VIJAYAPURA
PLACE: SIDLAGHATTA PUSHPA H N

DATE: U19RK21C0074
\
ACKNOWLEDGMENT
I wish to express my sincere thanks to Principle, Dr.NAGARAJA N, and

assistant professor MULARALIDHARA SIR, of PRAGATHI FIRST GRADE
COLLEGE, VIJAYAPURA, for providing me an opportunity to prepare the
project and present it.
I feel to acknowledge my indebtedness and deep sense of gratitude to my guide

MURALIDAR SIR whose valuable guidance and kind supervision given to me
throughout the course which shaped the present work as its show.
I take this opportunity and thanked to the Manager of MANJUNATHA

MOTORS SIDLAGHATTA, Authorised hero space and service centre for his
whole hearted guidance and suggestions at each and every stage of the project.
Last but not the least I take this opportunity to thank my parents and Friends for
their encouragement without which this project would not have been a success.
Date:
Place: SIDLAGHATTA
PUSHPA H N
TABLES OF CONTENTS
CHAPTER CHAPTERS PAGE NO

NO
1 INTRODUCTION 1 - 12
2 DESCRIPTION OFORGANISATION 13 - 21
3 EXPERIENCALLEARNING 22 - 26
4 INTERNSHIP OUTCOMEAND CONCLUSION 27 - 32
5 BIBLIOGRAPHY
33
6 ANNEXURE 34 - 35
EXECUTIVE SUMMARY
Certainly! Let’s create an executive summary related to a study analyzing the sales promotion
and advertising strategies of Hero Motors. This summary will include the research objective
Executive Summary: Analysis of Sales Promotion and Advertising Strategies at Hero Motors
Research Objective:
The primary objective of this study was to evaluate and understand the effectiveness of Hero
Motors’ sales promotion and advertising strategies. Specifically, we aimed to identify the key
elements that contribute to the company’s market leadership and growth prospects.
Overview of Hero Motors: Hero Moto Corp, headquartered in New Delhi, is the world’s
largest two-wheeler manufacturer with a remarkable 46% market share in the Indian two-
wheeler industry
The company offers a wide range of motorcycles and scooters, catering to diverse customer
needs—from affordable commuter bikes to high-performance motorcycles.
Hero Moto Corp has expanded its global footprint, exporting products to over 40 countries.
Notably, the company has ventured into the electric vehicle (EV) segment, launching its first
electric scooter, the Vida V1, in 2023.
Marketing Strategies and Initiatives:
Digital Marketing: Hero Moto Corp has leveraged digital marketing strategies to strengthen
its presence globally.
Product Launches: In August 2023, the company partnered with AKSHAY KUMAR to
endorse the new electric scooter, Vida V1.
EV Infrastructure: Hero Moto Corp announced partnerships with Bharat Petroleum for EV
charging stations in India and with Taiwanese battery maker GOGORO for global electric
two-wheeler development
A STUDY ON ANALYSIS OF SALES PROMOTION AND ADVERTISING
STRATEGIESMANJUNATHA MOTORS, SHIDLAGHATTA.
CHAPTER-1:
INTRODUCTION
Sales promotion are action focused action-focused marketing events whose purpose is
to have a direct impact on the behaviour of the firm customer.
Sales Promotion Definition

The term sales promotion has been defined by many eminent authors. Some of the
important salespromotion definition are as follows:
Philip Kotler defines it as “Sales Promotion encompasses all the tools in the marketing
mix whose major role is persuasive communication“. “Sales promotion comprises that
range of techniques used to attain sales/marketing objectives in a cost-effective manner
adding value to a product or service either to intermediate or end users, normally but not
exclusively within a definite time period”. – Institute of Sales Promotion, U.K.
FEATURES OF THE STUDY
Features of Sales Promotion

On the basis of the above definitions, following characteristics of sales promotion
may beenumerated:
 Sales promotion does not include advertising, personal selling and publicity.
 Sales promotion activities are generally performed at certain times. Thus, these are
not regular activities, as display fairs and exhibitions, demonstrations, seasonal
discount free-gift, etc.
 Sales promotion helps in selling and it makes advertisements and personal selling
easy andeffective.
 Sales promotion encourages dealers and distributors to sell the product more.
 Sales promotion encourages consumers also to buy the product.
OBJECTIVES OF STUDY
Objectives of Sales Promotion

1. To Introduce New Products
2. Building Product Awareness
3. Creating Interest
4. Stimulating Demand
5. Reinforcing the Brand
PRAGATHI FIRST GRADE COLLEGE Page

A STUDY ON ANALYSIS OF SALES PROMOTION AND ADVERTISING
STRATEGIESMANJUNATHA MOTORS, SHIDLAGHATTA.
1. To Introduce New Products

Have you ever heard about distribution of free samples? Perhaps you know that many
companies distribute free samples while introducing new products. The consumers after
using these free samples may develop a taste for it and buy the products later for
consumption.
2. Building Product Awareness

This medium is effective in exposing customers to products for the first time and can serve
as key promotional components. To build the product awareness sales promotion techniques
own advantageof capturing customer information while exposing promotion.
3. Creating Interest
4. Marketers realize that sales promotions are very potent in creating interest in a
product. An appealing sales promotion can significantly increase customer traffic to
retail outlets in the retail industry. One more way to create interest is allowing a
customer to experience a product (products for free or at low cost).
5. Stimulating Demand
It can be done by lowering the cost of ownership to the customer. This helps in stimulating
sales. Because building product awareness and convincing customer to purchase the
product is important
6. Reinforcing the Brand After purchasing the product, mostly for additional
purchase or to promote the sales. Many companies, including airlines and retail
stores, reward good or preferred customers with special promotions (e.g., email
special deals and surprise price reductions at the cash register).1
ADVANTAGES OF SALES PROMOTION
Advantages of Sales Promotion

1. Price discrimination
2. Produces immediate results
3. Effect on consumer behaviour
4. Support and involvement push the product
5. Effect on trade behaviour
6. Regional differences

A STUDY ON ANALYSIS OF SALES PROMOTION AND
ADVERTISING STRATEGIESMANJUNATHA MOTORS,
1. Price discrimination
Producers can introduce price discrimination through the use of sales promotions. They can
charge different prices to different consumers and trade segments depending on how
sensitive each segment is to particular prices. Coupons, special sales events, clearance sales
and discounts are examples to explain the phenomenon.
2. Produces immediate results
While advertising or public relation act as an investment producing sales in the long run,
sales promotion works during a definite span of time. Most of the sales come during the
sale promotions period itself. Very often, if the promotion is successful, one can get results
within hours, days or weeks.
Sales promotion produces result by stimulating people to act to try, to buy, to buy more, or to
buy more often. It can lead to trial, generate excitement, encourage repeat purchase, attract
switchers, etc. It is especially helpful in situations where there is extreme pressure to increase
sales, e.g., at the end ofthe year when there are shortfalls in budgeted sales.
3. Effect on consumer BEHAVIOUR.
As sales promotions are mostly announced for a short period, customers may feel a sense of
urgency and stop comparing the alternatives. They are persuaded to act now rather than
later.
4. Support and involvement push the product
Sales promotion techniques directed at channel members or sales force can gain channel
support and involvement and help push the product. It helps in getting shelf space and
merchandising benefits at the retail level, clearing off excess inventory, motivating sales
people to find new contacts, etc.
5. Effect on trade BEHAVIOUR.
Short-term promotions present an opportunity and encourage dealers to forward buy. This
forward buying ensures that retailers would not go out of stocks. As dealers have more than
the normal stocks, they think it advisable to advertise in local media, arrange displays and
offer attractive promotion deals to consumers.
DISADVANTAGES OF SALES PROMOTION
Disadvantages of Sales Promotion

1. Increased price sensitivity
2. Used for short-term results
3. Quality image may become tarnished
4. Merchandising support from dealers is doubtful

5. Increasing sales promotion activities
1. Increased price sensitivity

Consumers wait for the promotion deals to be announced and then purchase the product.
This is true even for brands where brand loyalty exists. Customers wait and time their
purchases to coincide withpromotional offers on their preferred brands.
2. Used for short-term results
Most sales promotion is used for short-term results. Any excessive use can shift the focus
on short-term marketing planning that acts only at the behavioral level.
3. Quality image may become tarnished
If the promotions in a product category have been rare, the promotions could have a negative
effect about its quality image. Consumers may start suspecting that perhaps the product has
not been selling well, the quality of the product is true compared to the price or the product is
likely to be discontinuedbecause it has become outdated.
4. Merchandising support from dealers is doubtful
In many cases, the dealers do not cooperate in providing the merchandising support nor do
they pass on any benefit to consumers. The retailer might not be willing to give support
because he does not have the place, or the product does not sell much in his shop, or maybe
he thinks the effort required ismore than the commission/benefit derived.
5. Increasing sales promotion activities

Increasing sales promotion activities has led to clutter, leading companies to cut each other
and thuseroding the bottom line.
TYPES OF SALES PROMOTION
Types of Sales Promotion

Sales promotion can be classified based on the primary target audience to whom the
promotion isdirected.
Three types of sales promotion:
1. Consumer Market Directed
2. Trade Market Directed
3. Business to Business Market Directed
1. Consumer Market Directed
Possibly the most well-known methods of sales promotion are those intended to appeal to the
final consumer. Consumers are exposed to sales promotions nearly every day. Many buyers
are conditionedto look for sales promotions prior to making purchase decisions.

2. Trade Market Directed

Marketers use sales promotions to target all customers, including partners, within their
channel of distribution. Trade promotions are initially used to entice channel members to
carry a markets products and, once products are stocked, marketers utilize promotions to
strengthen the channel relationship.
3. Business to Business Market Directed
A small, but important, sub-set of sales promotions are targeted to the business-to-business
market. While these promotions may not carry the glamour associated with consumer or
trade promotions, B-to-B promotions are used in many industries.
Designing a Sales Promotion Program
Designing a sales promotion program includes the following steps:
 Deciding Sales Promotion Objectives
 Selecting Consumer Promotion Tools
 Selecting Business and Sales Force Promotion Tools
 Selecting Trade Promotion Tools
 Developing a Sales Promotion Program
 Implementing, Controlling, and Evaluating the Programme
1. Deciding Sales Promotion Objectives
Sales promotion objectives derive from broader promotion objectives, which derive from
more basicmarketing objectives for the product.
2. Selecting Consumer Promotion Tools

The promotion planner should take into account the type of market, sales promotion
objectives,competitive conditions, and each tool’s cost-effectiveness.
3. Selecting Business and Sales Force Promotion Tools
Companies spend large amounts of money on business and sales-force promotion tools to
gather business leads, impress and reward customers, and motivate the sales force to
greater effort. They typically develop budgets for tools that remain fairly constant from
year to year.
4. Selecting Trade Promotion Tools
Manufacturers use a number of trade pro tools. Manufacturers award money to the trade
1. To persuade the or wholesaler to carry the brand;
2. To persuade the retailer or wholesaler to carry more than the normal amount;
3. To induce retailers to promote the brand by featuring, and price reductions;
4. To stimulate retailers and their sales clerks to push the product.

5. Developing a Sales Promotion Program
In planning sales promotion programs, marketers increasingly blending several media
into a totalcampaign concept.
1. In deciding to use a particular incentive, marketers must first determine the size of the
incentive.
2. Second, the marketing manager must establish conditions for participation. Incentives
might beoffered to everyone or to select groups.
3. Third, the marketer must decide on the duration of the promotion.
4. Fourth, the market must choose a distribution vehicle.
5. Fifth, the marketing manager must establish the timing of promotion. Finally, the
marketer mustdetermine the total sales promotion budget.
6. Implementing, Controlling, and Evaluating the Programme. Although most sales

promotion programs are designed on the basis of experience and we can determine
whether the tools are appropriate, the incentive size optimal, and the presentation
method efficient. Marketing managers must prepare implementation and control plans
that cover lead and sell- in time for each individual promotion. Additional costs
beyond the cost of specific promotion include the risk that promotions might decrease
long run brand loyalty
IMPORTANCE
Importance of Sales Promotion
The business world today is a world of competition. A business cannot survive if its
products do not sell in the market. Thus, all marketing activities are undertaken to increase
sales.
 From the Point of View of Manufacturers

 From the Point of View of Consumers
 From the Point of View of middlemen
Let us discuss the importance of sales promotion:
From the Point of View of Manufacturers
Sales promotion is important for manufacturers because:
 It helps to increase sales in a competitive market and thus, increases profit
 It helps to introduce new products in the market by drawing the attention of potential
customers;
 When a new product is introduced or there is a change of fashion or taste of consumers,
existingstocks can be quickly disposed off
 It stabilizes sales volume by keeping its customers with them.

From the Point of View of Consumers

Sales promotion is important for consumers because:
 The consumer gets the product at a cheaper rate;
 It gives financial benefit to the customers by way of providing prizes and sending
them to visitdifferent places;
 The consumer gets all information about the quality, features and uses of different
products; iv. Certain schemes like money back offer creates confidence in the mind of
customers about the quality of goods;
 It helps to raise the standard of living of people. By exchanging their old items they
can use thelatest items available in the market.
From the Point of View of middlemen
Sales promotion is important for middlemen because:
 It helps in selling the product; actually it supplements the work of a salesman.
 It helps in increasing the sales of the middlemen.
 It becomes very convenient for the middlemen to sell the product to the consumers for
which salespromotion measures are adopted by the producers.
 It increases the goodwill of the middlemen.
 It helps in increasing the profits of a middleman
 It offers many monetary as well as non-monetary incentives to the middlemen.
TECHNIQUES OF SALES PROMOTION
Techniques of Sales Promotion

 Consumer Promotion Techniques
 Middlemen Promotion Techniques
 Sales Force Promotion Techniques
ADVERTISING STRATEGY
MEANING OF ADEVETISING STRATEGY
An advertising strategy is a plan that helps you determine how your brand will
reach its audience.

TYPES OF ADVERTISING STRATEGY
1. Content advertising
2. Informative advertising
3. Comparative advertising
4. Emotional advertising
5. Push advertising
1. Content advertising:
In this advertising strategy, you aim to directly influence customers Through different
channels with a direct and clear message that is directed at reaching as many people as
possible.
2. Informative advertisement:
Potential customers are shown the value of the brand. In most cases rational values are
used to guide it.
3. Comparative advertisement:
It compares a brand with the competition, in order to highlight the distinctive

characteristics it offers and persuade consumers that it has more benefits.
4. Emotional advertising:
Informational advertising aims to inform, while emotional advertising g aims

revoke emotion. People`s feeling about a product or services can be very
influential per year over the last 10 years, studies that survive to understand the
impact for sales on the customers are very important.
5. Push advertising:
It is better suited for new products or services since it aims to position Well
and generate sales by making something known among consumers. The push
strategy can use a variety of channels including median and social media.
IMPORTANCE OF ADEVERTISING STRATEGY
1. To stimulate sales amongst present and future consumers. It involves
a decisionregarding the media.

2. To communicate with consumers. This involves decision regarding copy.
3. To retain loyalty of present and future consumers. Advertising may be used to
reassure buyers that they have made the best purchase, thus building loyalty to the
brand name or the firm.
4. To increase support. Advertising impliedly bolsters the morale of the sales force and
of distributors, wholesalers, and retailers. It contributes to enthusiast and confidence
attitude in the organizational.
5. Advertising is used to promote an overall image of respect and trust for an
organization.
This message is aimed not only at consumers, but also at the government, shareholders
and the general public.
NEEDS OF ADVERTISING STRATEGY
Certainly! An advertising strategy is an action plan designed to increase sales of pecific

products or services, attract new customers, and encourage existing ones to make ultiple
purchases. It’s an essential part of a brand’s marketing plan and should align with the
company’s objectives1. Here are some key considerations for creating an effective dvertising
strategy:
1. Understand Your Audience:
o Determine who your audience is and where they can be found.
Considerdemographics, interests, and behaviour.
o Be authentic to your brand and tailor your message to resonate with your
audience.
2. Fine-Tune Your Message:

o Craft a compelling message that highlights your product’s unique value
proposition.
o Ensure that your creative elements (such as visuals and copy) work
together toreinforce your brand identify.
PRAGATHI FIRST GRADE COLLEGE Page 9

3. Choose the Right Channels:

o Reach your audience where they are. Consider online channels (social media,
searchads, display ads) and offline channels (TV, radio, billboards).
o Allocate your budget effectively based on the channels that will yield
the bestresults.
4. Measure and Optimize:
o Regularly track the performance of your advertising campaigns.
o Use key performance indicators (KPIs) to evaluate success and make data-
drivenadjustments.
Remember, successful advertising aims to influence actions, create awareness, and

differentiate your brand from competitors. Feel free to explore various advertising methods
and find what works best for your business.
ADVANTAGES OF ADVERTISING STRATEGY
Certainly! Advertising offers several advantages for businesses and consumers:

1. Increased Market Share and Sales: Effective advertising can help businesses
expand their market share by reaching a wider audience. It also drives sales by
creating awareness and interest in products or services.
2. Brand Image Enhancement: Consistent advertising builds brand recognition and
trust. Consumers are more likely to choose products from brands they recognize and
perceive positively.
3. Information and Education: Advertising informs consumers about new products,
features, and benefits. It educates them on how a product can solve their problems or
fulfill their needs.
4. Time and Money Savings: By providing information upfront, advertising saves
consumers time and effort in researching products. It also helps them make informed
decisions, potentially saving money in the long run.
5. Stimulating Demand: Advertising encourages demand for products, contributing

to economic growth and raising the standard of living.

DISADVANTAGES OF ADVERTISING STRATEGY
1. Costs: Advertising can be expensive, especially for small businesses. Allocating

budget foradvertising campaigns can strain resources.
2. Misleading Information: Some advertisements exaggerate or misrepresent product
benefits.Consumers may make purchasing decisions based on false claims.
3. Privacy Concerns: Behavioral advertising and tracking raise privacy issues.
Consumers mayfeel uncomfortable with targeted ads based on their online behavior.
4. Overconsumption: Aggressive advertising can encourage unnecessary consumption,
leadingto waste and environmental concerns.
5. Intrusiveness: Ads interrupt content, whether online or on TV. Intrusive ads
can annoyconsumers and affect their overall experience.
6. Negative Impact on Society: Advertising can perpetuate harmful stereotypes,
promotematerialism, and contribute to societal problems.
7. 7. Leads to overconsumption and greediness:
ADVERTISING INCLUDES THE FOLLOWING FORMS OF MESSAGE
1. Newspapers and Magazines;

2. On radio and television broadcasts.
3. Circular of all kinds, [Whether distributed by mail, by person, through tradesmen,
or By insert in Packages;
4. Dealer Help material.
5. Window display and counter-display materials and efforts.
6. Store signs, motion pictures used for advertising.
7. Novelist bearing advertising messages and signature of the advertiser.
8. Label stags and other literature accompanying the merchandise.
Advertising is not an exact science. An advertiser`s circumstances are never identical
with Those of another; he cannot predict with accuracy what result his future
advertising efforts Will Produce.

CHAPTER 2:
DESCRIPTION OF THE
ORGANISATION
MANJUNATHA MOTORS Hero dealer in SIDLAGHATTA. Find SIDLAGHATTA

MANJUNATHA MOTORS Hero Showroom address and contact number here
MANJUNATHA MOTORS
NO-389, NEAR K S R T C BUS STAND,OPP SHARADA CONVENT,SIDLAGHATTA
- 562 105 SIDLAGHATTA, KARNATAKA:
Mobile No: 9448237043
Email: manjunathamotors.In@gmail.com
*MANJUNATHA MOTORS, Hero Showroom may present in one or more location. Some
MANJUNATHA Motors Hero dealer may not sell all Hero models. Kindly confirm over the
phone before visiting the showrooms.
Hours of Operation
Monday 10:00 AM-6:00 PM
Tuesday 10:00 AM-6:00 PM
Wednesday 10:00 AM-6:00 PM
Thursday 10:00 AM-6:00 PM
Friday 10:00 AM-6:00 PM
Saturday 10:00 AM-6:00 PM
Sunday Closed
Hero bikes available at MANJUNATHA MOTORS showroom in SIDLAGATTA.

HF Deluxe
SPLENDOR PLUS IBS i3S
SUPER SPLENDOR

Glamour
Maestro Edge 125
DESTINI 125
Passion Pro 110

Certainly! Here’s detailed information about MANJUNATHA MOTORS, the official Hero
Moto Corp dealer in SIDLAGATTA:
 Address: No 389, SIDLAGHATTA, KOLAR - 562105, Opposite

SHARADHAConvent.
 Phone: +918158254827
 Open Hours: Open until 07:00 PM today
Services Offered:
1. Sales: MANJUNATHA Motors offers a range of motorcycles and scooters from Hero
Moto Corp. You can explore their products, including new launches, practical models,
executive bikes, and performance-oriented options.
2. Service: They provide maintenance and repair services for Hero motorcycles and
scooters. Whether you need regular servicing, repairs, or spare parts, you can rely on
MANJUNATHA MOTORS.
Amenities:
 Free Parking: Convenient on-site parking is available.

 Payment Methods: They accept cash, cheques, debit cards, MasterCard, online
Detailed history of Hero Moto Corp and its association with MANJUNATHA MOTORS
IN SIDLAGHATTA:
Hero Moto Corp: A Brief History
 Hero Moto Corp, formerly known as Hero Honda, is a trusted and well-known
brand in the two-wheeler industry. Established in 1984, it began as a joint venture
between Hero Motor Company and the Honda Group. Here are some key points
about its journey:
o Joint Venture: Hero Honda Motors Limited was founded in DHUHARA,
India, with the MUNJAL family and Honda Group holding a 26% stake in
the company.
o Affordable Two-Wheelers: In the 1980s, Hero Honda introduced cost-

effective two-wheelers to cater to India’s market. Their famous slogan was
“Fill it – Shut it – Forget it.”
o Technological Influence: Many technologies used in Hero two-wheelers were
inspired by Japanese expertise.

o Separation from Honda: In 2010, the two groups separated, and the
MUNJAL Family regained their stake. Subsequently, Hero Moto Corp

Limited was established in 2011.
o Global Reach: Hero Moto Corp expanded its reach by exporting vehicles
to countries in West Asia, Africa, and Latin America.
o Bangladesh Operations: In 2014, Hero Moto Corp partnered with the
NILOY Group to commence operations in Bangladesh. The Bangladesh plant
started production in 2017.
 Awards and Recognition:
o Hero Honda was a trustworthy brand in India, receiving awards for
“Best Value for Money Bike Maker” and “Best Advertising” in 2012.
o Forbes recognized Hero Moto Corp as one of the most reputable
firms globally.
 Employee Strength:
o Hero Moto Corp currently employs 5,842 people and invests significantly in
employee benefits.
 Business Milestones:
o Till 2013, Hero Moto Corp had sold over 70 million two-wheelers.
o The iconic Hero Honda Splendor remains one of their most popular products.
MANJUNATHA MOTORS:
Official Hero Moto Corp Dealer in SIDLAGHATTA MANJUNATHA Motors serves
as an official dealer of Hero Moto Corp in
SIDLAGHATTA, KOLAR.
 Located at No. 389, SIDLAGHATTA KOLAR - 562105, opposite SHARADA

CONVENT, they offer a range of motorcycles and scooters.
 You can explore their products, including the latest models, and benefit from
exciting offers and deals.
 For any inquiries, you can contact them at +918158254827.
VISSION AND MISSION
Certainly! Let’s dive into Hero Moto Corp’s vision, mission, values, and sustainability
initiatives in more detail:
1. Vision:
o Hero Moto Corp’s vision is to “Be the Future of Mobility.”
o They aspire to lead the industry by setting standards for design, functionality,

and technology in the world of two-wheelers.
o Sustainability is a key focus, and they are committed to shaping a
greener, safer, and equitable future.
2. Mission:
o Hero Moto Corp’s mission revolves around creating value for their
customers by manufacturing affordable new-age mobility solutions.
o They empower people to move ahead in their lives, riding the wave
of development and innovation.
o Collaboration, inspiration, and responsible actions are at the core of
their mission:
 Collaborate: Work with co-workers and partners, drawing energy
andinspiration to excel and build a better world.
3. Values:
o Hero Moto Corp’s values guide their actions:
 Passion: Be bold, love what you do, and deliver your best.
 Integrity: Uphold ethics and do the right thing, even when no
one’swatching.
 Respect: Be confident yet humble. Appreciate everyone and
celebratediversity.
 Courage: Take risks, question the status quo, and dare to be different.
 Responsible: Care for your team, organization, society, and
theenvironment.
4. Sustainability Initiatives:
o Hero Moto Corp is committed to sustainable practices:
 Zero waste to landfill facilities by 2025
 Carbon-neutral operations by 2030
 Water-positive facilities by 20251.
5. Innovation and Global Footprint:
o Hero Moto Corp invests in research and development, filing patents,
and scaling global heights.
o Collaborations with partners like Harley-Davidson, ATHER Energy, and Zero
Motorcycles expand the electric vehicle ecosystem.
6. Preserving Biodiversity and Water Conservation:
o Hero Moto Corp actively contributes to preserving biodiversity and
promoting water harvesting measures.

o Initiatives range from conserving and nurturing biodiversity at the ARAVALI
Biodiversity Park to promoting water harvesting in arid areas, greening the

environment one initiative at a time.
In summary, Hero Moto Corp’s vision is to shape the future of mobility sustainably, and their
mission revolves around empowering people through innovative and affordable mobility
solutions. They lead with integrity, courage, and responsibility, aiming to inspire positive
change in the world of transportation.
STRUCTURE OF THE ORGANISATION
Hero MotoCorp, as a large multinational company, typically has a hierarchical

organizational structure. Here’s a simplified diagram of its organizational structure:
1. Board of Directors:
- Chairman
- Vice Chairman
- Non-Executive Directors
- Independent Directors
2. Chief Executive Officer (CEO):
- Reports directly to the Board of Directors

3. Senior Management Team:
- Chief Operating Officer (COO)
- Chief Financial Officer (CFO)
- Chief Marketing Officer (CMO)
- Chief Technology Officer (CTO)
- Chief Human Resources Officer (CHRO)
- Chief Supply Chain Officer (CSCO)
- Chief Legal Officer (CLO)
4. Business Units:
- Motorcycle Division
- Scooter Division
- Research & Development (R&D)
- Manufacturing
- Sales and Marketing
- After-Sales Service
5. Support Functions:
- Finance and
Accounts
- Human Resources
- Information Technology (IT)
- Legal and Compliance
- Procurement
- Quality Assurance
- Corporate Communications
6. Regional and Functional Heads:
- Regional Heads (for different geographic areas)
- Functional Heads (e.g., Head of Engineering, Head of Sales)
7. Employees:

- Various levels of employees across departments and functions

This structure allows Hero MotoCorp to effectively manage its operations, innovation,
marketing, sales, and support functions globally while maintaining a clear chain of
command and responsibility. It ensures that decisions can be made efficiently and that the
company can adapt to market changes and customer needs effectively.
PRODUCT AND SERVICES
Hero MotoCorp is an Indian multinational motorcycle .
1. Products: Hero MotoCorp produces motorcycles and scooters. Some of their popular
models include:
o Motorcycles: Xtreme 200S, Xtreme 160R, Pulse 200T, expulse 2004V

(LatestEdition)
o Scooters: Destini 125, Maestro Edge, Pleasure+
2. Market Share: Hero MotoCorp holds approximately 46% of the market share in
theIndian two-wheeler industry1.
3. Global Presence: With over 100 million customers worldwide, Hero MotoCorp
continues to be a leader in the industry, contributing to socio-economic progress and
empowerment through its range of products and services2.
 Dealer Services: They provide free parking on-site and accept payment methods
such as cash, cheques, debit cards, MasterCard, and online payments.

CHAPTER 3:
EXPERIENTAL LEARNING
The four weeks of my internship study project gave me a knowledge about the study on
the ANALYSIS OF SALES PROMOTION AND ADVERTISING STRATEGIES and
gaining experience in the following areas:
1. Promote awareness of a business and its product or services.
2. Establish a business image.
3. Communication with customers.
4. Stimulates sales directly and attract the competitor’s customers.
SKILLS
To study and analyze sales promotion and advertising strategies related to Hero Motors, one
would need to develop a set of skills that include: Analyzing sales promotion and advertising
strategies is a multifaceted skill set that involves a combination of creative, analytical, and
strategic abilities. Here are some key skills that are often acquired through such analysis:
1. Strategic Thinking: Understanding how to align promotional activities with

overallbusiness goals and brand strategy.
2. Creativity: Developing unique selling propositions and innovative campaigns that
standout in the market.
3. Market Research: Conducting both qualitative and quantitative research to
informstrategy and understand customer behaviour.
4. Data Analysis: Interpreting data to evaluate the effectiveness of promotions
andadvertising campaigns.
5. Communication: Crafting clear and persuasive messages that resonate with
targetaudiences.
6. Media Planning: Selecting the appropriate channels and media types to reach the
desiredaudience effectively and efficiently.

7. Budget Management: Allocating resources wisely based on affordability,
salespercentages, competitive parity, and specific objectives.
8. Digital Proficiency: Leveraging online platforms and digital tools for targeted
advertisingand promotions.
9. Listening Skills: Paying attention to customer feedback and adjusting
strategiesaccordingly.
10. SWOT Analysis: Evaluating the strengths, weaknesses, opportunities, and threats
ofpromotion strategies to optimize campaigns.
These skills can help you create effective campaigns that boost sales and brand awareness,
and they are valuable in a variety of marketing roles. Whether you’re designing an ad,
planning a sales promotion, or developing a comprehensive marketing strategy, these skills
will be crucial to your success.
CHALLENGES AND SOLUTIONS
Analyzing sales promotion and advertising strategies for a company like Hero Motors
involves several challenges, such as:
1. Market Saturation: With a significant market share in the two-wheeler industry,

Hero Motors faces the challenge of maintaining its position in a saturated market
while trying to expand further.
2. Changing Consumer Preferences: As consumers’ preferences shift towards more
eco-friendly and advanced technological features, Hero Motors needs to adapt its
product offerings and marketing strategies accordingly.
3. Digital Marketing Evolution: The rapid evolution of digital marketing requires Hero
Motors to continuously innovate and adapt its online advertising strategies to stay
relevant and effective.
4. Competition: Intense competition from other two-wheeler manufacturers means
that Hero Motors must constantly find new ways to differentiate its products and
promotions.
5. Regulatory Changes: Changes in regulations related to advertising, such as those
concerning environmental claims, can impact the strategies that Hero Motors
employs.

Solutions to these challenges could include:
 Innovative Campaigns: Developing creative and innovative marketing campaigns

that resonate with the target audience’s evolving needs.
 Customer Engagement: Enhancing customer engagement through personalized
marketing and leveraging social media platforms for better reach and
interaction.
 Product Diversification: Diversifying the product line to include electric
vehicles and other eco-friendly options to meet the changing consumer demands.
 Data Analytics: Utilizing data analytics to gain insights into consumer behavior
and preferences, thereby optimizing sales promotion strategies.
 Collaborations: Forming strategic partnerships and collaborations to expand
market reach and tap into new customer segments.
By addressing these challenges with targeted solutions, Hero Motors can aim to sustain and
grow its market presence effectively.
TASK PERFORMED
To analyze the sales promotion and advertising strategy of Hero Motors, you can consider the
following aspects:
1. Market Positioning: Understand how Hero Motors positions itself in the market. This
includes analyzing their brand messaging and how they differentiate themselves from
competitors.
2. Target Audience: Identify the target audience for Hero Motors. This involves
understanding the demographics, psychographics, and buying behavior of their
ideal customers.
3. Advertising Campaigns: Review the advertising campaigns launched by Hero
Motors. Look for the themes, messages, and channels used for these
campaigns.
4. Sales Promotions: Examine the sales promotion tactics employed by Hero Motors.
This could include discounts, offers, loyalty programs, and other incentives to
boost sales.
5. Digital Presence: Assess Hero Motors’ digital marketing strategies. This includes
their website, social media presence, online advertising, and content marketing
efforts.

6. SWOT Analysis: Conduct a SWOT analysis to evaluate the strengths,
weaknesses, opportunities, and threats related to Hero Motors’ marketing
strategies.

7. Competitor Analysis: Compare Hero Motors’ strategies with those of its competitors
to identify areas of improvement or potential advantages.
8. Performance Metrics: Look at the key performance indicators (KPIs) such as
sales volume, market share, website traffic, and conversion rates to measure the
effectiveness of their strategies.
9. Customer Feedback: Analyze customer feedback and reviews to gauge
public perception and the impact of marketing efforts on customer satisfaction.
10. Innovation and Trends: Keep an eye on the latest trends in the automotive industry
and how hero motor is innovating Its marketing strategies to stay ahead.
LESSONS LEARNED
1. Leverage Brand Ambassadors: Hero Motors has effectively used popular figures
like AKSHAY KUMAR to endorse their products, such as the electric scooter Vida
V11. This helps in creating a strong brand association and trust.
2. Diversify Product Portfolio: With a range of products from affordable commuter
bikes to high-performance motorcycles, and even entering the electric vehicle market,
Hero Motors caters to a wide audience1. This diversification allows them to tap into
different market segments.
3. Strategic Partnerships: Collaborations with companies like Bharat Petroleum for EV
charging stations and Taiwanese battery maker Gogoro for electric two-wheelers
development highlight the importance of strategic partnerships in expanding business
capabilities and reach.
4. Focus on Buyer Persona: Understanding the target audience is crucial. Hero Motors’
buyer persona, for example, focuses on individuals needing reliable and affordable
transportation, which guides their marketing strategies.
5. Innovative Advertising: Hero Motors has increased its advertising duration over the
years, indicating a robust strategy that adapts to market trends and consumer
behavior.
6. Service Efficiency: Highlighting service efficiency in promotions can reassure
customers about the post-purchase experience, which is a significant factor in the
decision-making process.
7. SWOT Analysis: Conducting a SWOT (Strengths, Weaknesses, Opportunities,
Threats) analysis can help in understanding the internal and external factors
affecting the business, guiding strategic decisions.

8. Digital Marketing: Embracing digital marketing strategies to reach a broader
audience online is essential, especially in today’s technology-driven market.
By incorporating these lessons, businesses can develop a more effective marketing strategy
that aligns with their goals and the needs of their target audience.
PROBLEMS
Analyzing the sales promotion and advertising strategies of Hero Motors can present several
problems. Here are some common issues that might arise:
1. Identifying Target Audience: Understanding the demographics, preferences, and

buying behaviors of potential customers is crucial. Hero Motors may face
difficulties in accurately identifying and reaching their target audience.
2. Measuring Effectiveness: Determining the success of promotional campaigns can be
complex. It involves tracking various metrics and analyzing data to assess the impact
on sales and brand awareness.
3. Budget Allocation: Allocating the right amount of budget to different
advertising channels (digital, print, television, etc.) is a challenge. There’s a need
to optimize spending to achieve the best return on investment.
4. Adapting to Market Changes: The two-wheeler market is dynamic, with frequent
changes in consumer preferences and competitor strategies. Hero Motors must
continuously adapt its promotions to stay relevant.
5. Digital Presence: With the increasing importance of digital marketing, Hero Motors
needs to effectively leverage online platforms for advertising and sales promotions.
6. Regulatory Compliance: Adhering to advertising standards and regulations is
essential. Non-compliance can lead to legal issues and damage the brand’s
reputation.
7. Innovation in Promotions: Creating innovative and engaging promotional strategies
that stand out in a crowded market is a significant challenge.
8. Sustainability and CSR: Consumers are increasingly aware of environmental and
social issues. Hero Motors’ promotions need to reflect sustainable practices and
corporate social responsibility.

CHAPTER - 4
INTERNSHIP OUTCOMES AND CONCLUSION
OUTCOMES OF SALES PROMOTION AND ADVERTISING
STRATEGY.
Honda Motors has implemented a comprehensive sales promotion and advertising strategy
that has led to several positive outcomes:
1. Target Market Expansion: Honda has expanded its target market to include not only
the middle-income group, traditionally interested in two-wheelers, but also younger
drivers and young families. This has broadened their customer base and increased
sales.
2. Digital Marketing Emphasis: By focusing on digital marketing, Honda has been able
to reach a wider audience and engage with customers more effectively. Their online
presence and social media marketing efforts have been particularly successful.
3. Innovative Product Strategy: Honda’s commitment to innovation is reflected in their
product strategy, which includes a range of vehicles that cater to different customer
needs and preferences.
4. Customer-Centric Approach: Through extensive market research and feedback,
Honda has tailored its products and services to exceed customer expectations,
leading to high levels of customer satisfaction.
5. Environmental Sustainability: Honda’s marketing strategy also emphasizes
environmental sustainability, which has attracted environmentally-conscious
consumers and aligned the brand with the values of a growing segment of the market.
6. Effective Promotional Campaigns: Honda’s promotional campaigns have utilized a
mix of demographic, psychographic, and geographic segmentation variables to
effectively communicate with and satisfy the changing needs of customers.
Overall, Honda’s strategic approach to sales promotion and advertising has reinforced its
position as a leader in the automotive industry and contributed to its strong brand reputation
and loyal customer base.

FINDINGS
sales promotion and advertising strategies related to Hero Moto Corp. As one of the world’s
largest two-wheeler manufacturers, Hero Moto Corp has implemented several effective
strategies to maintain its market position. Here are some key findings:
1. Digital Marketing & SWOT Analysis:

o Hero MotoCorp has a strong presence in the global market. They have
utilized digital marketing strategies to enhance brand visibility.
o The company’s SWOT analysis highlights its strengths, weaknesses,
opportunities, and threats, allowing them to make informed
decisions.
2. Marketing Campaigns:
o Vida V1 Electric Scooter: In August 2023, Hero Moto Corp launched the
electric scooter Vida V1, endorsed by celebrity AKSHAY KUMAR. This
move aimed to tap into the growing demand for electric vehicles.
o Partnerships for EV Charging Stations: Hero Moto Corp partnered with
Bharat Petroleum to set up EV charging stations in India. Additionally, they
collaborated with Taiwanese battery maker to develop and manufacture
electric two-wheelers for the global market.
3. Buyer Person:
o Understanding their buyer persona is crucial for Hero Moto Corp.
Their typical customer profile includes:
 Name: Ravi Kumar
 Place: Bihar
 Age: 27 years
 Profession: Salesperson
 Motivation:
 Need for a reliable and affordable mode of transportation.
 Fuel efficiency and ease of maintenance.
 Status symbol.
4. Product Portfolio & Market Expansion:
o Hero Moto Corp focuses on building a strong product portfolio. They explore
growth opportunities both in India and internationally.
o Aggressive expansion and investment in brand-building activities are part of

their strategy.

5. International Sales Strategy:

o Hero Moto Corp aims to grow international sales by focusing on key markets
such as Nigeria, Kenya, Uganda, Colombia, Guatemala, and Peru.
o to their continue Their approach includes network expansion,
sales promotions, and product refreshes.
Hero Moto Corp adapts to changing market dynamics, prioritizes customer needs, and
leverages partnerships and endorsements to enhance its brand and product offerings. These
strategies contribute d success in the two-wheeler
SUGGESTIONS
For sales promotion and advertising strategies related to Hero Motors, here are some
suggestions based on current trends and practices in the industry:
Sales Promotion Strategies:
1. Loyalty Programs: Implement a loyalty program to reward repeat customers

withdiscounts, free services, or exclusive offers.
2. Seasonal Offers: Introduce seasonal discounts or special financing rates during
festiveseasons or launch anniversaries to boost sales.
3. Referral Incentives: Encourage existing customers to refer new customers by
offeringincentives for both the referrer and the referee.
4. Trade-In Deals: Provide attractive trade-in offers for customers looking to
upgradetheir vehicles, enhancing the value proposition.
5. Limited-Time Promotions: Run limited-time promotions on specific models to
createurgency and encourage immediate purchases.
Advertising Strategies:
1. Celebrity Endorsements: Partner with popular celebrities to endorse products, as

HeroMotors did with AKSHAY KUMAR for the Vida V1 electric scooter1.
2. Digital Marketing: Leverage social media platforms and search engine marketing
totarget potential customers effectively.
3. Content Marketing: Create engaging content such as blogs, videos, and
infographicsthat highlight the features and benefits of Hero Motors’ products.

It’s important to tailor these strategies to align with Hero Motors’ brand values of trust,
reliability, and innovation, and to address the specific needs and preferences of the target
audience. Additionally, staying updated with the latest marketing trends and consumer
behaviors can help in crafting effective promotional campaigns.
RECOMMENDATIONS
Improving sales promotion and advertising strategies for Hero Moto Corp can be a multi-
faceted approach. Here are some detailed recommendations based on current marketing
trends and strategies:
1. Digital Marketing and Online Presence
 Optimize the Website: Ensure that Hero Moto Corp’s website is user-
friendly,mobile-optimized, and SEO-friendly to attract more organic traffic1.
 Social Media Engagement: Increase engagement on platforms like
INSTAGRAM, twitter, and FACEBOOK, with interactive content and regular
updates about new models and offers1.
 Content Marketing: Publish high-quality, informative content such as blogs,
videos, and INFOGRAPHICS that highlight the features and benefits of Hero Moto
Corp’s two-wheelers1.
2. Brand Positioning and Market Segmentation
 Unique Selling Proposition (USP): Clearly define and communicate Hero Moto
Corp’sUSP, focusing on reliability, affordability, and innovation2.
 Target Audience: Identify and target specific customer segments, such as young
professionals, women riders, or eco-conscious consumers, with tailored marketing
campaigns1.
3. Promotional Campaigns
 Celebrity Endorsements: Collaborate with celebrities to endorse products, as

HeroMoto Corp did with AKSHAY KUMAR for the Vida V1 electric scooter.
 Sales Promotions: Offer limited-time discounts, exchange offers, or finance
schemesto encourage purchase decisions.

4. Customer Engagement Strategies
 Loyalty Programs: Introduce loyalty programs that reward repeat customers

withdiscounts, free services, or exclusive offers.
 Customer Feedback: Actively seek and incorporate customer feedback to
improveproducts and services.
5. Competitive Analysis.
 Market Research: Conduct thorough research to understand competitors’

strategiesand identify areas where Hero Moto Corp can differentiate itself2.
 Product Innovation: Stay ahead of the competition by investing in R&D for
newtechnologies, especially in the electric vehicle segment1.
6. Global Expansion
 International Markets: Expand into new international markets by understanding

local consumer preferences and establishing strong distribution networks2.task
undertaken related to
 Partnerships: Form strategic partnerships with local dealers and service providers
toenhance market penetration2.
7. Advertising Campaigns
 Creative Campaigns: Develop creative advertising campaigns that resonate with
thetarget audience and highlight the brand’s values1.
 Multi-Channel Approach: Utilize a mix of traditional and digital channels to reach
awider audience1.
8. Event Sponsorship and Sales Promotion
 Sponsor Events: Sponsor local and international events to increase brand

visibilityand connect with potential customers1.
 Test Ride Campaigns: Organize test ride campaigns to give customers a hands-
onexperience with Hero Moto Corp’s two-wheelers1.

CONCLUSION
. The conclusion of sales promotion and advertising strategies related to Hero Motors,
based on the latest information, can be summarized as follows:
Hero Motors has consistently focused on its core values of trust, reliability, and innovation
in its marketing strategies. The company has aimed to make mobility accessible to everyone,
which is reflected in their wide range of products from affordable commuter bikes to high-
performance motor cycles. In recent times, Hero Motors has expanded its global footprint and
has been investing heavily in electric vehicles. The launch of the electric scooter Vida V1 in
2023 is a testament to their commitment to innovation and addressing the growing demand
for electric vehicles.
Marketing campaigns have been tailored to resonate with the target audience, emphasizing
the need for reliable and affordable transportation, which also serves as a status symbol. The
company’s advertising strategies have leveraged endorsements by celebrities like AKSHAY
KUMAR, partnerships with Bharat Petroleum for EV charging stations, and collaborations
with Taiwanese battery maker Gogoro.
Overall, Hero Motors’ sales promotion and advertising strategies have been effective in
maintaining a strong market presence and adapting to the evolving market dynamics,
especially in the context of the shift towards electric mobility. Certainly! Here’s a
summarized conclusion highlighting points about Hero Moto Corp’s sales promotion and
advertising strategy.

BIBILOGRAPHY
1. Google
2. https;//compare.pricesofindia.com
3. https;//dealers.heromotocorp.com
4. www.vicky.in
5. www.justdial.co
6. CAPILOT

ANNEXURES
For an in-depth study on sales promotion and advertising strategy related to Manjunatha
Motors, you would typically include several annexures (appendices) to support your research
findings and analysis. Here are some suggested annexures you might consider including:
1. Sample Promotional Materials: Include copies of flyers, brochures, posters, or digital

advertisements used by Manjunatha Motors for their sales promotions. This helps in
understanding the messaging and design strategies employed.
2. Data Tables and Charts: Annex detailed data tables and charts related to sales figures
before and after specific promotional campaigns. This could include metrics such as sales
volume, revenue generated, customer footfall, etc.
3. Survey Questionnaire: If you conducted any surveys to gather insights on customer

perception of promotions and advertising strategies, include the full questionnaire used.
This provides transparency on how data was collected.
4. Interview Transcripts: If you conducted interviews with key personnel at Manjunatha

Motors (such as marketing managers, sales executives), include the transcripts or summaries
of these interviews. This adds qualitative insights to your study.
5. Case Studies: If applicable, include detailed case studies of successful (or

unsuccessful) promotional campaigns conducted by Manjunatha Motors. Analyze the
strategies employed and their impact on sales.
6. Financial Data: Include financial statements related to the budget allocated for
advertising and sales promotions over a specific period. This helps in understanding the
financial commitment to these strategies.

7. Competitor Analysis: Annex comparative data or analysis on how competitors in the

automotive industry are approaching sales promotion and advertising. This provides context
to Manjunatha Motors' strategies.
8. Marketing Collateral: Include any additional marketing collateral that is relevant to

understanding the branding and positioning of Manjunatha Motors in the market.
9. Legal and Compliance Documents: If there are any legal or regulatory documents
related to advertising and promotions that are relevant to your study, include them in the
annexures.
Ensure each annexure is labeled clearly and referenced appropriately within your main
study. These annexures will provide comprehensive support to your analysis of sales
promotion and advertising strategies at Manjunatha Motors.

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INTERNSHIP REPORT

A STUDY OF ANALYSING SALES PROMOTION AND ADVERTISING

BENGALURU NORTH UNIVERSITY

Mrs MURALIDHARA SIR

Assistant Professor Department of commerce

PRAGATHI FIRST GRADE COLLEGE VIJAYAPURA,

I, hereby declare that this report entitled a study on “A STUDY ON ANALYSIS OF

SALES PROMOTION AND ADVERTISING STRATEGY during The summer vacation

between the period From 28/03/2024 To 12/04/2024” MANJUNATHA MOTORS,

SIDLAGATTA BRANCH” under the supervision and guidance of Mr.MURALIDHARA

SIR, Assistant professor of Commerce, PRAGATHI FIRST GRADE COLLEGE,

PLACE: SIDLAGHATTA PUSHPA H N

I wish to express my sincere thanks to Principle, Dr.NAGARAJA N, and

I feel to acknowledge my indebtedness and deep sense of gratitude to my guide

I take this opportunity and thanked to the Manager of MANJUNATHA

CHAPTER CHAPTERS PAGE NO

4 INTERNSHIP OUTCOMEAND CONCLUSION 27 - 32

Marketing Strategies and Initiatives:

Sales Promotion Definition

FEATURES OF THE STUDY

Features of Sales Promotion

Objectives of Sales Promotion

PRAGATHI FIRST GRADE COLLEGE Page

1. To Introduce New Products

2. Building Product Awareness

ADVANTAGES OF SALES PROMOTION

Advantages of Sales Promotion

PRAGATHI FIRST GRADE COLLEGE Page

Disadvantages of Sales Promotion

PRAGATHI FIRST GRADE COLLEGE Page

1. Increased price sensitivity

5. Increasing sales promotion activities

TYPES OF SALES PROMOTION

Types of Sales Promotion

PRAGATHI FIRST GRADE COLLEGE Page

2. Trade Market Directed

2. Selecting Consumer Promotion Tools

PRAGATHI FIRST GRADE COLLEGE Page

6. Implementing, Controlling, and Evaluating the Programme. Although most sales

 From the Point of View of Manufacturers

PRAGATHI FIRST GRADE COLLEGE Page

From the Point of View of Consumers

TECHNIQUES OF SALES PROMOTION

Techniques of Sales Promotion

MEANING OF ADEVETISING STRATEGY

reach its audience.

PRAGATHI FIRST GRADE COLLEGE Page

It compares a brand with the competition, in order to highlight the distinctive

Informational advertising aims to inform, while emotional advertising g aims

IMPORTANCE OF ADEVERTISING STRATEGY

1. To stimulate sales amongst present and future consumers. It involves

a decisionregarding the media.

PRAGATHI FIRST GRADE COLLEGE Page

2. To communicate with consumers. This involves decision regarding copy.

3. To retain loyalty of present and future consumers. Advertising may be used to

brand name or the firm.

of distributors, wholesalers, and retailers. It contributes to enthusiast and confidence

attitude in the organizational.

5. Advertising is used to promote an overall image of respect and trust for an

and the general public.

NEEDS OF ADVERTISING STRATEGY

Certainly! An advertising strategy is an action plan designed to increase sales of pecific

2. Fine-Tune Your Message:

PRAGATHI FIRST GRADE COLLEGE Page 9