Professional Documents
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Vấn đề 1_ mâu thuẫn nội bộ làm ảnh hưởng đến quản lý chiến lược của Trung Nguyên Legend (1)
Vấn đề 1_ mâu thuẫn nội bộ làm ảnh hưởng đến quản lý chiến lược của Trung Nguyên Legend (1)
Vấn đề 1_ mâu thuẫn nội bộ làm ảnh hưởng đến quản lý chiến lược của Trung Nguyên Legend (1)
Trung Nguyen Legend Group, one of Vietnam's famous coffee brands, has been
experiencing a long-lasting internal conflict between the couple Mr. Dang Le Nguyen Vu and
Mrs. Le Hoang Diep Thao. This conflict not only affects their personal lives but also causes
chaos in the management and operation of the corporation. Prolonged legal disputes, trials
and public criticism of each other have reduced the reputation and image of the Trung
Nguyen brand.
## Reason
## Consequence
## Solution
1. **Legal dispute resolution**: Accelerate the process of resolving legal disputes to create a
stable foundation for business operations.
2. **Establish a professional management system**: Apply professional and transparent
management measures, ensuring the rights of all stakeholders.
3. **Strengthen internal communication**: Build effective internal communication channels to
improve communication and cooperation between departments.
4. **Develop a clear brand strategy**: Reorient the brand development strategy, focus on
product and service quality, enhance marketing activities to regain customer trust.
5. **Build a strong corporate culture**: Create a positive working environment, encourage
employee creativity and engagement, thereby improving work efficiency and loyalty.
Implementing these solutions not only helps Trung Nguyen Legend overcome difficult times
but also creates conditions for sustainable development in the future.