Sheet n°29-1/2 - Collective marketing platform for Sahrawi fair trade

products
Description Market indicators
E-commerce platform for the promotion and marketing of the
region's craft products, with a view to ensuring greater visibility Target market(s) Target
: market: Local vs Export vs National
and accessibility.
Target market(s), (from highest to lowest priority) to be addressed :
Main customers : Local population, domestic and international
tourists + Local: Opportunity for local artisans to reach US and European markets
Branch and sub-branch: Distribution/Digital

-
Complexity -3,33 2,56 HS Code : NA Market size and development
of the product
na
Handicraft market -Morocco Growth projection for the crafts market-
In billion Mad Morocco
Key facts 2
In billion Mad
➢ Sector with a significant socio-economic weight: 2ème employers in the kingdom (~22%
of the active population) and 7% contribution to the national GDP +36%

➢ National dynamics for the development of the sector with the adoption of the new
strategy for the development of the handicraft sector by 2030, and sustained efforts by 80 10%.a 114,2
74 76 77
103,8
the Maison de l'Artisan to support the creation of digital marketing platforms 94,4
85,8
➢ E-commerce sector, a small but fast growing market in Morocco 78,0

Prerequisites (1) 23

➢ Preliminary survey of existing operators in the region

➢ Development of a sufficient volume of the product portfolio
2015 2016 2017 2018 2019 2023 2024 2025 2026 2027
➢ Quality labels, Fair Trade labels and internationally recognised certificates to penetrate
certain markets (eg FDA in the USA for local products)
82
(1) Projection: Business research insight study - Growth of the global crafts market 2023-2028
Source: Press article
 Sheet n°29-2/2 - Collective marketing platform for Sahrawi fair trade
products
Financial indicators (indicative) : Investment elements
Potential land
Potential investment 5 Mns MAD

Priority provinces
Turnover 0.5-3 Mns MAD
Laayoune Es Smara Boujdour Tarfaya
Estimated selling price 500-3,000 MAD/
membership
Type of land Area
ROI 2-7 %
Private domain of the <1000 m²
EBITDA (as % of sales) State
10-20%
Average land price Mode of mobilisation
Jobs 2-12 Unified Regional Investment Unified Regional Investment
Commission (CRUI) Commission (CRUI)

Human resources Raw materials and suppliers Main investment benefits

Grant Morocco SME programme "creativity and co-

HR skills needed Main inputs development
Support for training TAEHIL", "IDMAJ" programme
• Web development • Web servers and hosting
• Computer programming language • Software Other Tahfiz", "Nawat" programme
• Marketing/Commercial/Communication

Contacts
Training offers Main suppliers

• CMC Laâyoune-Digital and Artificial • Electronic equipment distribution Telephone : 0661445891

company Full name :
Intelligence (speciality "Digital
Development")
Bachir Lafkih E-mail :
laayouneinvest@gmail.com

83
Source: Craft expert analysis