Sheet n°32- 1/2 - Weaving and manufacture of clothing textiles (Gandouras,

Haïk)
Description Market indicators
Traditional clothing manufacturing unit (Gandouras, Haïk)
Main clients : Domestic (including local) and international Target market(s) Target
: market: Local vs Export vs National
tourists
Target market(s), (from highest to lowest priority) to be addressed :
Sector and sub-sector: Textiles/clothing
+ National (including local): local and regional
Exports: mainly to Africa, MENA and European countries (Moroccan World
basins)
-
Complexity -3,33 2,56 HS Code : NA Market size and development
of the product
na
Handicraft market -Morocco Growth projection for the crafts market-
In Mad Md Morocco
Key facts 2
In billion Mad
➢ Export potential of Moroccan handicraft products: average annual growth of exports of
7% over the last 5 years
➢ Proven regional competitiveness due to the mastery of ancestral, specific and +36%
differentiating know-how
10%.a
➢ Strong potential for export of traditional clothing to African countries: +138% growth in 80 76 77 114,2
74 103,8
exports 2021-2022 94,4
85,8
78,0
Prerequisites (1)
23
➢ Need to set up a partnership to secure upstream supply (quality raw material, not for
fibre)
➢ Technological innovation necessary for the manufacture of clothing (mechanical
2015 2016 2017 2018 2019 2023 2024 2025 2026 2027
spinning, digital weaving technology)
➢ Sustained effort in promotion and marketing to penetrate export markets

88
(1) Projection: Business research insight study - Growth of the global crafts market 2023-2028
Source: Press article
 Sheet n°32-2/2 - Weaving and manufacture of clothing textiles
(Gandouras, Haïk)
Financial indicators (indicative) : Investment elements
Potential land
Potential investment 3 Mns MAD

Priority provinces
Turnover 5 Mns MAD
Laayoune Es Smara Boujdour Tarfaya
Estimated selling price 50-100 Mad/ Gandouras
500-1,000 Mad/Haik Type of land Area
ROI 17 % Private domain of the State (e.g. <1 000m²
Laâyoune-Es-Smara-Boujdour-
EBITDA (as % of sales) Tarfaya craft activity zone)
10%
Average land price Mode of mobilisation
Jobs 10-20 Unified Regional Investment Unified Regional Investment
Commission (CRUI) Commission (CRUI)

Human resources Raw materials and suppliers Main investment benefits

Grant Morocco SME programme "creativity and co-

HR skills needed Main inputs development
Support for training TAEHIL", "IDMAJ" programme
• Mastery of the assembly, weaving • Fabrics
and finishing process Other Tahfiz", "Nawat" programme
• Design
• Quality
Contacts
Training offers Main suppliers
Full name : Telephone : 0661445891
• CMC Laâyoune - Handicrafts • Textile distribution company (e.g.
(speciality "Traditional weaving") VIGHNESH, PREVENTEX) Bachir Lafkih E-mail :
laayouneinvest@gmail.com

89
Source: Craft expert analysis