Sheet n°33-1/2- Integrated textile unit (wool production and manufacture of

textile from wool)

Description Market indicators
Unit including wool collection and processing (textile fabrics,
clothing: coat, burnous, etc.) Target market(s) Target
: market: Local vs Export vs National

Target market(s), (from highest to lowest priority) to be addressed :

Main customers : Specialist shops and textile companies
Branch and sub-branch: Textile/clothing + National (including local): Opportunity for the local and national market
Export: mainly to African and European countries
-
Complexity -3,33 2,56 HS Code : NA Market size and development
of the product
NA
Handicraft market -Morocco Growth projection for the crafts market-
In billion Mad Morocco
Key facts 2
In billion Mad
➢ Export potential of Moroccan handicraft products: average annual growth of exports of
7% over the last 5 years
➢ Regional competitiveness in terms of mastery of craft skills +36% 10%.a 114,2
103,8
➢ Strong potential for garment exports to African countries (+138% of exports in 2021- 94,4
2022), European countries (France, Germany) and the United States 80 85,8
74 76 77 78,0

Prerequisites (1)
23
➢ Setting up partnerships to secure upstream supply

2015 2016 2017 2018 2019 2023 2024 2025 2026 2027

98
(1) Projection: Business research insight study - Growth of the global crafts market 2023-2028
Source: Press article
 Sheet n°33-2/2 - Integrated textile unit (wool production and
manufacture of textile from wool)
Financial indicators (indicative) : Investment elements
Potential land
Potential investment 10-20 Mns MAD

Priority provinces
Turnover 30-40 Mns MAD
Laayoune Es Smara Boujdour Tarfaya
Estimated selling price 500-2,000 MAD/Burnus
500-3,000Mad/Coat
Type of land Area
ROI 20-30 % Private domain of the State (e.g. <1 000m²
Laâyoune-Es-Smara-Boujdour-
EBITDA (as % of sales) 10-20% Tarfaya handicraft activity zone)

Average land price Mode of mobilisation

Jobs 20-50 Unified Regional Investment Unified Regional Investment
Commission (CRUI) Commission (CRUI)
Human resources Raw materials and suppliers Main investment benefits

Grant Morocco SME programme "creativity and co-

HR skills needed Main inputs development
Support for training TAEHIL", "IDMAJ" programme
• Knowledge of wool spinning • Wool
• Mastery of dyeing techniques and Other
definition Tahfiz", "Nawat" programme
• Seamstress - Quality & Design
Contacts

Training offers Main suppliers

Full name : Telephone : 0661445891
• CMC Laâyoune - Handicrafts branch • Textile distribution
- company (e.g.
VIGHNESH, PREVENTEX) Bachir Lafkih E-mail :
("Haute couture" speciality)
laayouneinvest@gmail.com
99
Source: Craft expert analysis