Nithesh Kumar.

U
Work-Ex: 56 months, Spot Awardee, Marketing and Product Enthusiast
Summary – Experienced in Product marketing, Presales, Business Analysis and Consulting

+91 8682032118 Chennai, India www.linkedin.com/in/NitheshKumarU

PROFESSIONAL EXPERIENCE SKILLS

GAVS TECHNOLOGY (AUG 2021 – PRESENT)
Marketing Analytics SAAS Positioning SQL Excel
LEAD CONSULTANT – PRODUCT MARKETING and PRESALES
• Communicated with the customers to identify their pain points and Presales B2B Marketing Business Analysis
worked on presale technical demos and presentations.
• Assisted sales team in responding to RFP/RFI/RFQs and drafting Product Marketing and GTM Strategy Market
SOWs. Growth Research
• Spearheaded comprehensive bid management, overseeing
both process execution and pricing strategies.
• Drove generative AI research, fostering innovative use cases and QUALIFICATION
contributing to product evolution.
• Led UI/UX overhaul project, collaborating closely with UX team. PGPM
Acted as Product Owner, driving decisions on business flow, Great Lakes Institute of Management 3.32/4
conducting UAT, and preparing BRD. Chennai (06/2020 – 06/2021)
• Worked closely with the product managers in deciding the new
features which are to be added to the product.
B Tech (Computer Science) 7.98/10
ST. Joseph’s College of Engineering
• Authored web, magazine, and social media content, amplifying Chennai (2014 - 2018)
brand impact with content marketing finesse.
• Produced CEO-endorsed marketing content, earning critical HSC (TN State Board) 95.4%
acclaim, and enhancing brand perception. Mahatma Matriculation school
• Orchestrated impactful digital marketing campaigns, realizing a Madurai (2013 - 2014)
25% ROI increase and 5x rise in POV signups.
• Orchestrated a seamless market entry for a product extension HSLC (TN State Board) 97.6%
through a strategic go-to-market plan, ensuring independence Mahatma Matriculation school
Madurai (2011 – 2012))
and impact.
• Acted as a Techno-Management Consultant, seamlessly CERTIFICATIONS
bridging technical and business teams.
• Ensured effective marketing and management of the product post- • Microsoft Azure Fundamentals
merger with GSLAB, aligning marketing strategies with the • Product Management Certified, PayPal
overall goals of the merged organization. • Inbound Content Marketing, HubSpot
• Conducted sales team training, enhancing customer-centric • Digital Marketing, Google Analytics
understanding, and boosting product knowledge.
• Achieved a 20% organic increase in social media following and ACHIEVEMENTS
engagement, strengthening online presence.
• Awarded Service commitment award for
• Crafted impactful product positioning and unique selling
maintaining strong internal and client relationship.
points for two AI products through precise market research,
• Awarded Star Performer of The Month by the client
ensuring audience resonance.
for the work in a critical production issue.
WIPRO TECHNOLOGY (JUN 2018 – MAY 2020)
ACADEMIC PROJECTS
PROJECT ENGINEER
Business Analytics
• Worked for a client which is a leading global payment firm.
• Worked on the core conversion and Modernization of their Core • Forecasted Real Estate prices and sales for an
Processing system to achieve Digital transformation. agency using Machine learning algorithms Linear
• Automated client system to produce hourly monitoring reports. This Regression, Multiple Linear Regression and
reduced Report creation effort by 9 hours/week. EDA.
• Delivered End to End project for the Data Migration from the PayPal - Software Product Management Program
Mainframe to Azure Cloud which helped to timely decrease the cost
of maintenance by 20%. • Making Digital Payments Easier for Non-Digital
Natives in India.
• Conducted daily Scrum calls with the client to understand their
requirements and to develop workplan for project execution.. Market Research Projects
• Provided Consultancy on GCMS modules by analyzing the data using • Empirical Study on “Factors that influence
various analytic techniques and domain knowledge. successful Customer Adoption of Alternate meat
in India”