Playbooks - Meta Ads

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Overview

● Meta Ads: Previously known as Facebook Ads, but now covers FB and
Instagram
● Meta Ads provide businesses with a dynamic platform to connect with
their audience on a personal level.
● Offering precise targeting of ads led by advanced AI.

Key Benefits:

● Dynamic Ad Content: Showcase promotions, reviews, and more in a


visually compelling way. Create interactive content that engages your
audience.
● Precise Audience Targeting: Reach the right people at the right time
with advanced AI targeting options. Ensure your ads are seen by the
most relevant demographics in the right geographic areas.
● Increased Local Visibility: Connect specifically with your local
community
● Performance Tracking: Monitor campaign performance in real time.
Receive immediate insights to optimise campaigns and improve ad
performance.
● Storytelling and Brand Building: Build a strong brand presence and
connect emotionally with your audience.
● Mobile-First: Optimize your ads for mobile devices, reaching users on
the go.
● Local First: Tailor campaigns to cater to local preferences and
behaviors.
● Flexible Budgeting Options: Advertise with flexibility by choosing daily
or lifetime budgets. Allocate your budget strategically for maximum
impact.

Telesales Script:
Hi [Contact: First Name], it's [Your Name] calling from Get Dynamic and Digital. I
hope you're well? We've spoken to you before about advertising on one of our
digital billboards, but that didn’t turn out to be for you...don’t worry though,
that’s not what I’m calling about today.

It’s just, we’re working with a number of businesses like yours at the moment;
helping them to grow and sell more through advertising on social
media....they’ve done really well out of it, and having looked at your profile I
think it would work for you too.

I’m not talking about POSTING on social media; we run optimised ad


campaigns to target ads at your ideal customers. Instead of wasting your
money with a scattergun approach, (marketing to everyone), we select the
type of people who match your normal customer profile, and who have already
shown an interest in your products - then we focus your advertising on them!

Have you tried running Facebook and Instagram ads before?

It’s more complicated than you’d think to do it well, and doing it badly can be a
huge waste of money. People thing that they can do it themselves, but just like
many things in life, prior experience and training go a very long way when
marketing your business on social media. Yet professional management of
your ads probably costs less than you'd think.

Our Meta Ad campaigns start at only £299 a month for instance, and that
INCLUDES your ad spend to Meta AND your artwork production. We would
take care of everything for you and you'd not have to think about it

I just wondered if this is something you may consider having a look at?

Couple of points though - that price is for a 12 months paid monthly, but if you
wanted to just give it a go, we also have 3 or 6-month plans at a a slightly
higher rate.

We work with lots of small businesses like yours so we know that it works and
we've seen how much they've benefitted.

Is it just yourself who needs to look at this to make a decision?

We can continue in 2 ways - I can set up an online meeting or most companies


just want a written quote and to get going - which would you prefer??

I can set up a time that suits you to have a chat about how Meta Ads would
work for you? When's good for you?

Schedule a meeting

If you want to go ahead, it's a really easy process, I'll email you a quote based
on which package you decide to sign up to – you just click on the link to pay
securely online, and we’ll get the ball rolling. Please be aware the quote
expires after 48 hours and as this is an introductry offer I cannot guarantee the
price after that!

I am just checking that timescale works for you as I do not want to waste
anyones time?

Can I just confirm your email?

Meta Advertising for Local Businesses FAQ


1. What is Meta Advertising, and how can it benefit my local business?

Meta Advertising, previously known as Facebook Advertising, is a powerful


tool to promote your business on both Facebook and Instagram. It offers
precision targeting, helping you reach your local audience effectively, driving
brand awareness and customer engagement.

2. How does Meta Advertising differ from traditional advertising?

Meta Advertising provides advanced targeting options, allowing you to reach


specific demographics, interests, and behaviors. This precision targeting
ensures that your ads are seen by the right people, increasing the chances of
converting viewers into customers.

3. Is Meta Advertising suitable for small local businesses?

Absolutely! Meta Advertising is highly scalable, making it perfect for


businesses of all sizes. It allows you to set a budget that suits your needs and
offers geographical targeting focussing on local audiences.

4. What is included in the Meta Advertising package for local businesses?

Our Meta Advertising package includes:

● Professional ad artwork and copywriting.


● Listing creation and optimisation.
● Ad spend is included in the package price.

5. How much does Meta Advertising for local businesses cost?

Our tailored Meta Advertising plans start at £299 per month, payable over 12
months. We also offer 3-month and 6-month plans to provide flexibility for
your budget and business goals.

6. Can I customise my advertising plan based on my business goals?

Absolutely! We understand that every business is unique. Our team will work
with you to customize your Meta Advertising plan based on your specific
goals, whether it's driving more foot traffic, increasing online sales, or
boosting brand awareness.

7. How do I get started with Meta Advertising for my local business?

Getting started is easy:

● We'll send you a detailed quote outlining the plan tailored to your
business.
● You sign and approve the quote.
● Make the online card payment.
● Sit back, relax, and watch your Meta Advertising campaign elevate your
business.

8. Can I track the performance of my Meta Advertising campaign?

Absolutely! We provide regular reports on your campaign's performance,


including key metrics like impressions, clicks, and conversions. This allows
you to see the real impact of your advertising investment.

9. How soon can I expect to see results from my Meta Advertising campaign?

Results vary, but many businesses notice an impact within the first few weeks
of their Meta Advertising campaign. We continuously optimise your campaign
for the best results over time, meaning the performace improves the longer the
campaign runs for.

10. What support do you provide during the Meta Advertising campaign?

Our team is here to support you throughout the campaign. If you have any
questions or need adjustments, simply reach out, and we'll be happy to assist.

Include a question you'd like answered

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