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Ltd
Gestures are a universal language.
And within this language, Tap might be the
most powerful character

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THE
POWER
OF TAP
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Tap on one’s shoulder to
capture their attention

Tap on a table to turn it

into an instrument

& NOW,

TAP
Tap on a tiny circle on
your phone to capture a
stunning selfie
TO PAY
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EXTEND THIS POWER OF
TAP TO CREATE SOME
NEXT DIMENSION FUN

● Gamify the journey to help reinforce

the benefits and ease of Tap to Pay

● Leverage AI to keep users engaged with

the proposition

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01 Start with the android bot explaining the

A NOT SO SIMPLE game: Aim, Shoot, Score

GAME OF BALL
Use the tap function to get users to
add power to their shot and score
GEN Z’s ways might be simple, but
getting their attention is not

Hook them in with a classic With 60 seconds on the clock urge

football game - but with a twist - users to score high - add obstacle
to help reinforce the simplicity of defence along the way to raise the
Android’s Tap to Pay stakes

Conclude the journey by emphasising that all

it took was a tap to score xx points in a mere
60 seconds. And How with android tap to pay -
the game of life could not become more
efficient

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02
FASTEST TAPS
FIRST
Introduce users to tap to pay
through an easy and fun game of
whack a mole where the players
have to tap the peeping android
bot as fast as they can
A play on quirky communication
(specially challenging non android
users in a witty way) - are you as
fast as android?
Start with a grid in the users space, show
Android bots appear with funny one liners
Users are to tap as fast as they can to
tap and collect these bots
Create an array of different themed
bots to emphasise on different life
scenarios - work, vacation, shopping
etc
Conclude the journey by emphasising that
all it took was a mere tap to sort you out for
all your life events
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03 Split the game into 2 parts

TAP & Start by filling the users room with floating

balloons

POP
PART 01: Tap Mania
Users to tap and pop as many
While the gestures may be many - balloons as they can in 15 sec
nothing can replicate the ease and
efficiency of a TAP
PART 02: Swipe Away
Reinforce this via a fun game of Users to swipe te dart and pop as
popping balloons, but with a twist, many balloons as they can in 15 sec
to showcase the speed offered by
android Tap-To-Pay

Conclude with a screen showing the

score across the 2 games. Add a CTA
emphasising on the ease of Tap "See the
difference? Tapping is way faster for
quick payments!"
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04
CHAT-BOT
2.0
Bring AR and AI together to create
your very own personal ‘ease
assistant’ - created in the form of
an Android Bot
Nuance the personality at the
backend to allow this assistant
talk to you about navigating
complicated life scenarios with
ease - emphasising the fact how
Android makes everything easier
Start with a an android bot welcoming the
user in their space
Users can engage in a verbal (or text)
banter - as they are urged to ask
questions on what complicated
matter troubles them
From a backend, we leverage AI to
engineer the personality to give
relevant responses, emphasising on
making things simpler
We limit the interactions - concluding with
how Android has an answer to simplify
every complicated matter - even Payments!
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05 Create a series of static collaterals (Print,

AUGMENTING poster, OOH etc) with the word TAP on it

EVERY TOUCHPOINT
Users are urged to scan and then Tap
on it
A tall claim requires a larger than
life takeover!

Augment all static touchpoints to We see this canvas explode with all
communicate the ease of Tap To fanfare as a larger than life Android
Pay by creating an exploding Bot peeps out and waves at the user
installation

We add a clear CTA emphasising on the

benefits and ease of Tap to pay with
android. Navigate the user further as
desired

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06 Create a series of static collaterals (Print,

CLEANING UP poster, OOH etc) with a bulky & messy

wallet on it

THE MESS
Reinforce Android’s revolutionary
future-first approach for
payments - emphasising how its
better than every other ‘wallet’ out
there
Upon scanning - we see a matrix of
complicated lines, doodles of cash
and steps emerging out of this -
showcasing the complexity of the
world of payments
As the experience progresses, the
animation speeds up and a lighting
comes and zaps this into a smart
phone with a blinking android bot

We add a clear CTA "No more messy

wallets - be like android”

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