MEENAL SURI

21 Years old DIGITAL MARKETING ENTHUSIAST

CONTACT WORK EXPERIENCE

+91 – 6290405574 Jio Creative Labs

Management Trainee: Brand Strategy and Research |June 2023 – Aug 2023
meenalsuri2003@gmail.com
Key Result Areas:

Kolkata, West Bengal, India  Developed primary and secondary research for 7+ pitch decks and creative
strategies.
  Analyzed consumer behavior and market trends to inform campaign
CORE COMPETENCIES development.
 Collaborated with the Head of Strategy to create brand and media
Creative strategy campaigns for clients including Borzo, Forest Essentials, NMACC, Pillsbury,
and Schmitten.
Market research  Participated in 5+ marketing sessions led by top industry professionals.

Content Strategy The Print

Marketing and Revenue Intern | June 2023 – Aug 2023
Brand management
Key Result Areas:
Branding & identity
● Managed social media engagement and public relations on Instagram,
Consumer behaviour YouTube, and Facebook.
● Conducted trend analysis and provided editorial support.
Team management ● Analyzed conversion rates and assessed impact metrics.

Relevant Courses: Econometrics, Branding and Consumer Behaviour (Advanced),

Marketing
Statistics and Research Methods 1 and 2

Communication Technical Skills: Stata, R Programming, Canva, Brand Management, Digital

Marketing, Presentation Skills, Market Research, Communication Skills, Problem
Media Relations Solving, Consumer Insight

Canva Independent Research Study Module

Professor Bittu's Lab, Ashoka University | Jan 2024 – May 2024
Microsoft Excel
● Investigated unconventional methods of nicotine cessation in wild
zebrafish.
Social media
● Conducted quantitative data analysis and gained hands-on laboratory
EDUCATION experience.
B.Sc. in Psychology, Minor in Economics
Ashoka University |2024 |CGPA:3.61/4 Influencer Marketing and Its Impact on Brand Perception
Research and Consulting | Jul 2023 - Present
Class XII in Arts
● Developed a research proposal under the guidance of industry expert Vani
Delhi Public school, Megacity | ICSE | 2021 | Dandia.
97.8% | ● Utilized primary and secondary research, along with focus group insights, to
create a consulting toolkit for small businesses.
Class X
CORE COMPETENCIES
Delhi Public school, Megacity | ICSE | 2019 |
95.1% |
 Team leadership ,Event management
 Analytical skills, Neuromarketing
MBA PROJECTS
Ashoka University
 Project Title: Independent research study Undergraduate teaching assistant | Psychology Department | Jan 2024 –
module present
Organization: professor Bittu,s lab
 Assisted Professor Bittu Rajaraman with course logistics and student
Ashoka University
discussions.
Duration: Jan 2024 – May 2024
 Provided feedback and support during office hours.

Banjaara: Ashoka's Annual Cultural Fest

AWARDS & ACHIVEMENTS Head of Social Media, Design, and Marketing | Feb 2023 –Apr 2023

 Dean’s list University | Ashoka University | ● Led a team of 20 members.

Monsoon 2021, 2023; Spring 2024 ● Designed 25+ marketing materials and managed content calendars.

 Telegraph Award for All-Round Excellence Ashoka Behavioural Insights Team

and Academic Excellence | The Telegraph |
2021, 2023
 All-India National Topper ISC (Humanities)
| Delhi Public School, Megacity | 2021 |
CERTIFICATIONS
Strategies and Actionable Insights Contributor | Oct 2023 –present
● Conducted research on consumer behavior.
● Developed strategy toolkits for student and external brand management.
Delhi Public School, Megacity
School Vice-Captain of Cultural Activities

The Fundamentals of Digital Marketing ● Organized and led 15+ events.

Google ● Coordinated with 20+ schools for inter-school events.

An Introduction to Consumer Neuroscience and Delhi Public School, Megacity

Neuromarketing School Captain of Outreach and Communication | May 2019 –May 2020
Copenhagen Business School
● Managed communications for inter-school events.
TECHNICAL SKILLS
Her Campus Ashoka Chapter
 Digital marketing Marketing Chapter Member | Apr 2020 –May 2021
 R programming
● Created content for social media using Canva.
 Canva
Ashoka Psychology Society
Marketing and Media Team Member | Jan 2022 –present
INTERESTS
● Assisted in building the website and creating marketing materials.
 Public speaking
 Travel
Enactus Ashoka
 Swimming Events and Marketing Member | Aug 2022 –present
 Singing
● Led 8+ events and managed social media campaigns.
LANGUAGES
● Provided comprehensive plan and tariff information, empowering
English customers to make informed decisions.

Hindi, Bengali
Extracurricular Activities

● Mental Health Advocate: Led 6+ mental health circles and 5+ projects

under Dr. Arvinder Singh at Ashoka Centre of Well-Being.
● Singing: Participated in 5+ solo events and 15+ choir competitions; won
state-level competitions and performed at the Diamond Jubilee of CISCE.
● Swimming: Head of the girl's swimming team; won a silver medal at the
district level.
● Public Speaking: Participated in 6+ MUNs and won extempore and
elocution competitions.