Sheet n°37 -1/2- Production unit for laying hens

Description Market indicators

Production unit for laying hens with a capacity of 600 laying hens Target market(s) Target
: market: Local vs Export vs National
Main customers : Supermarkets, supermarkets, CHR (cafés,
hotels, restaurants...) Target market(s), (from highest to lowest priority) to be addressed :
Branch and sub-branch: Livestock / poultry
+ National (including local): as a substitute for egg product imports from France,
Ukraine, USA
Export: to West African countries
-
Complexity -3,33 2,56 HS Code2 : 0407
of the product1
-0,3 Market size and development

Production of eggs for consumption Growth projection for egg production-

Key facts
Morocco Morocco
➢ National production of 6.9 billion eggs for consumption in 2019, i.e. an increase of ~86% In bn units In bn units 4
compared to 2008
➢ Growing national demand for egg consumption: 195U/hbt/year in 2019 vs 169
U/hbt/year in 2015 (+4% growth) +4%.a
7%.a
➢ Export potential to West African countries: ~ 30 Mn eggs marketed in 2018 6,6 6,9
5,9 6,3 9,6
8,5 9,1
4,9 7,5 8,0

Prerequisites (3)

2015 2016 2017 2018 2019 2023 2024 2025 2026 2027

(1) Product Complexity Index: Diversity and sophistication of the know-how required to produce a product. The PCI is calculated according to the number of countries that produce the product and the economic complexity of
these countries. The most complex products, those that only a few countries can produce, have the highest PCI (e.g. electronics, chemicals) vs. the least complex products (e.g. raw materials, agricultural products)
(2) HS Code: Trade map: chicken eggs 108
(3) Study: Analysis of the Moroccan egg product sector and prospects for development
Source: TradeMap, Harvard economic complexity, press article
 Sheet n°37-2/2 - Production unit for laying hens

Financial indicators (indicative) : Investment elements

Potential land
Potential investment 2 Mns MAD
Priority provinces
Turnover 3 Mns MAD
2 Mad/Egg Laayoune Tarfaya
Estimated selling price 100 Mad/cup
25Mad/ chick Type of land Area
ROI
3 years Public domain of the State 5 ha
(eg.Boucraâ)
EBITDA (as % of sales) 25 %
Average land price Mode of mobilisation
Jobs 6 Unified Regional Investment Unified Regional Investment
Commission (CRUI) Commission (CRUI)

Human resources Raw materials and suppliers Main investment benefits

Grant Agricultural Development Fund

HR skills needed Main inputs
Support for training TAEHIL", "IDMAJ" programme
• Poultry physiology and reproduction • Laying hens
• Egg physiology and hygiene • Poultry feed Other Tahfiz", "Nawat" programme
• Poultry feeding and rationing
Contacts
Training offers Main suppliers
Full name : Telephone : 0661445891
• Agro-Industry sector -CMC Laâyoune • 30 Local poultry units
Bachir Lafkih E-mail :
laayouneinvest@gmail.com

109
Source: Agricultural expert analysis