Sheet n°39-1/2- Irrigated perimeter for the production of market garden

crops and vegetables under glass

Description Market indicators
Soil-less production unit (with global G.A.P. certification) of market
garden produce and vegetables under glass (eg tomatoes, Target market(s) Target
: market: Local vs Export vs National
peppers, aubergines, courgettes, cucumbers, melons, herbs,
Target market(s), (from highest to lowest priority) to be addressed :
lettuces, watermelons, red fruits and others...)
Main customers : Food industry, supermarkets, grocery shops + Export: mainly to European countries (France, Spain, Netherlands, Italy)
Branch and sub-branch: Agriculture / Culture

- National (including local): as a substitute for imports from Canada, Spain, Egypt
Complexity -3,33 2,56 HS Code2 : 07
of the product1
- 1,07 Market size and development

Key facts Evolution of world imports of Growth projection for the vegetable
vegetable products market in Morocco
➢ Market garden sector: Priority sector of the Generation Green Plan, with strong growth potential:
In USD bn In bn MAD 4
▪ +506% of exports over the period 2010-2019 +2%+2%p.a

▪ +42% of the area over the period 2007-2019 with 1000ha in 2019 67,5 70,9 74,0 72,1 73,6
▪ +55% of production between 2007-2019 reaching 1000t in 2019
▪ Priority sector for the region with the development in Jrifia of 500 ha dedicated to market 2015 2016 2017 2018 2019 5,5%.a

gardening as well as projects for the extension of desalination stations 55 58

Imports of vegetable products - 52
46 49
▪ Export potential to Middle East and West African countries Morocco
In bn MAD
+28%.a
(3) -37%.a.
Prerequisites
➢ Need to secure the supply of slightly saline fresh water (<2g/l) from shallow groundwater. 1,6 1,7
0,8 1,2 1,0
2023 2024 2025 2026 2027
2015 2016 2017 2018 2019
(1) Product Complexity Index: Diversity and sophistication of the know-how required to produce a product. The PCI is calculated according to the number of countries that produce the product and the economic complexity of
these countries. The most complex products, those that only a few countries can produce, have the highest PCI (e.g. electronics, chemicals) vs. the least complex products (e.g. raw materials, agricultural products) 112
(2) HS Code: Board of Trade: Vegetables, plants, roots and tubers 071140,070930,070200,070511,070700
(3) Mordor Intelligence market research report - Growth projection for the fruit and vegetable market in Morocco
Source: TradeMap, Harvard economic complexity, press article
 Sheet n°39-2/2- Irrigated perimeter for the production of market
garden crops and vegetables under glass
Financial indicators (indicative per project) : Investment elements
Potential land
Potential investment 11 Mns MAD
Priority provinces
Turnover 6 Mns MAD
Laayoune Es Smara Boujdour Tarfaya
Estimated selling price 3 MAD/kg
Type of land Area
ROI 3.4 years
Public domain of the State 12 ha
(e.g. Jraifia irrigated area)
EBITDA (as % of sales) 58 %
Average land price Mode of mobilisation
Jobs 11
Unified Regional Investment Unified Regional Investment
Commission (CRUI) Commission (CRUI)

Human resources Raw materials and suppliers Main investment benefits

Grant Agricultural Development Fund

HR skills needed Main inputs
Support for training TAEHIL", "IDMAJ" programme
• General agronomy (botany, biology, • Seeds
fertilisation) • Fertilizers Other Tahfiz", "Nawat" programme
• Cultivation techniques, fertilisation
and irrigation
• Harvesting, packaging and storage Contacts

Training offers Main suppliers

Full name : Telephone : 0661445891
• Agro-industry sector-CMC Laâyoune • Local farmers Bachir Lafkih E-mail :
• Local cooperatives
laayouneinvest@gmail.com

113
Source: Agricultural expert analysis