EDUCATION

S U D I P B A N E R JE E
• 0091-8767815908 • bansk1@rediffmail.com • PGDBM, Sales & Marketing, Wigan &
Leigh New -Delhi, 1998 – 2000
• in.linkedin.com/in/sudip-banerjee-96319627
• BBA, Marketing Nagpur University ,
1997 – 1998
• BCOM, Nagpur University, 1994-1997
CAREER SUMMARY
KEY SKILLS
A Pragmatic and elucidate financial automotive expert with more than 21 years of
experience in multi-varied provinces such as budgeting, cost planning, sales and • Supply Chain Management
marketing. Empirical expertise in analysing the market, forecasting trends and • Resource Planning
fostering relationships along with exemplary persuading skills. Passionate about • Efficacious Budgeting
continual growth, building long-term partnership with vendors, suppliers and key • Financial Management
stakeholders while delivering massive orders. A leader committed to motivating the • Interpersonal Skills
team by nurturing relationships, achieving ambitious sales targets to drive the growth • Strategic Thinking
of the company and performing well under pressure at all times • Analytical Forecasting
• Negotiation Skills
WORK EXPERIENCE
MEMBERSHIPS
Ethnosphere India Private Limited – Director (Operations)
March 2021 to Present • Wigan & Leigh Alumni
• Automobile industry Professional’s
• Developed and implemented policies and procedures to ensure that core
India
operational functions achieve their business objectives in compliance to
• Automobile industry Professionals
corporate and government rules and regulations.
Worldwide
• Devised corporate strategy in the areas of production, purchase, distribution
and supply chain to ensure accomplishment of company’s short and long-
term objectives. INTERNSHIPS
• Governed and controlled production to ensure that finished goods of the
required standard are available to customers within agreed costs and at the • Cadbury Schweppes India Ltd (New
right times. Delhi)
• Prepared and administered an annual operating budget for the electric • Phil Corporation India Ltd (Goa)
vehicle service and parts departments.
• Oversaw purchasing to ensure that the company has the goods and services AWARDS &
required for production purposes within agreed costs and quality standards
and at the right times. ACCOLADES
• Administered working relationships with all other directors to ensure
effective co-ordination of all company activities in support of corporate • Global Operations Managers Training
objectives. Program, Ford Motor Co
• Functioned as the company’s main adviser on all issues relating to • Six Sigma Training Program, Ford
operational functions and keep abreast of latest developments to ensure that Motor Co
the company maintains its competitive position. • Middle East Managers Training
Program, Mazda
eBikeGo, Intelligent Mobility – Service Business Partner
March 2021 to Present REFERENCES
• Leased EV to eBikeGo for last mile connectivity and delivery service.
• Established a New Set up in Central India and dea lt with Spares and Riding • Available on request
Gear Marketing and Trading for Super Bikes.
• Researched and Implemented New projects in automotive projects.
• Corroborated with technicians about the required repairs and alternatives
that can be offered instead of expensive repairs.
WJ Towel Sultanate of Oman - Head Muscat Sales – Mazda
September 2004 – June 2020
Achievements

• Contributed to 65 % of overall Mazda Business in Sultanate of Oman for the Company

• Improved Mazda Market share in Domestic Sales Sultanate of Oman consistently YOY Basis
• Predominant in establishing Mazda amongst the Top 3 Automobile Brands in Sultanate of Oman after Toyota and Hyundai.
Responsibilities

• Superintended Overall Sales Operations of Mazda in Muscat alo ng with monitoring strategic Growth Plans, Operations and
People management.
• Prepared annual sales plans and budgets to meet the business unit/department strategic planning requirements.
• Monitored actual sales performance against budgeted figures and take corrective measures as appropriate.
• Developed forecasts and KPI reporting for the sales leaders, CRO, and upper management, for use in organizational planning,
financial forecasting, budget setting and strategic planning.
•
•
ALEXA RAY
Proposed annual marketing and sa les strategy, such as pricing, stock levels, product mix
Responsible for Business Growth in the region for Mazda in Oman by collaboratively working with teams including
Engineering, Product and Marketing.
• Bestowed full visibility into the sales pipeline at every stage of development
• Established and fostered partnerships and relationships with key customers both externally and internally.

Ford India Private Limited, Regional Sales Manager – North and East
January 2001 – July 2004
Achievements

• Improved Market Share of Ford Vehicles from 16 % in 2001 to 21 % in 2004 in North and East in C Segment
• Attained market leadership in SUV Segment with Endeavour 4x2 and 4x4
• Achieved Sales of 2489 units in 2001 which was 99 % o f Business Plan and contributed 47% towards Overall Regional
Achievement
• Achieved Sales of 3150 units in 2002 which was 98.5 % of Business Plan and contributed 53% towards Regional
Achievement.
• Achieved Sales of 3450 units in 2003 which was 110% of Business Plan and contributed 55% towards Regional.
• Achievement Volume Improvement in form of Wholesales went up from 350 - 400 units range to 1000 Plus units in North
and East Region with increase in Corporate sales and market volumes with dealership expansion p lanned in his tenure from
8 dealers to 24 dealers across the region.

Responsibilities

• Successfully set up new and developed existing dealers’ network of Ford India North and East India Operations.
• Superintended and developed fleet business of Ford India in entire North and East Region meeting key fleet customers for
generating incremental business.
• Developed new fleet accounts and bestowed necessary support to the fleet teams of Channels.
• Accomplished regional sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling,
coaching, counselling, and disciplining employees in North and East India.
• Delivered regional sales financial objectives by forecasting requirements, prepared an annual budget, scheduled expenditures,
analysed variances and initiated corrective actions.

Daewoo Motors India Ltd - Sales Officer

April 2000 - December 2000
• Steered Channel Sales for Daewoo Dealers in Delhi and NCR.
• Accountable for liaising with Sales Planning for executing orders of channels and ensuring timely availability of products
• Assessed sales training needs of channels network and bestowed necessary support in conducting trainings.
• Identified business opportunities by analysing prospects and evaluating their position in the industry along with researching
sales options.
• Fostered relationships with clients by providing support, information, and guidance.