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Download Marketing Planning and Strategy Asia Pacific 1st Edition Jain Test Bank all chapters
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Chapter 6 Scanning the Environment
TRUE/FALSE
3. It is important for an organisation to monitor the relevant changes taking place in its
environment and formulate strategies to adapt to these changes
4. Aguilar’s study concluded that while the process is not simple, a company can
systematise its environmental scanning activity for strategy development.
5. All products and processes have performance limits, and the closer one comes to these
limits, the less expensive it becomes to squeeze out the next generation of performance
improvements.
8. The environment of a corporation includes all those realities whose existence may affect
the corporation directly or indirectly in any perceptible way.
307
10. As a rule of thumb, the appropriate time horizon for environmental scanning for a
company would be half as long as the duration of its strategic plan.
ANS: F PTS: DIF: TOP: The concept of environment RAT: There are
five types: technological, political, economic, regulatory, and social.
13. Scanning refers to a decision-making system for the environmental forces that may
impact a company’s products and markets in the future.
ANS: F PTS: DIF: TOP: State of the art RAT: It refers to an early
warning system.
14. Aguilar suggests four patterns of viewing information: directed, unconditioned, formal
search, and active search.
ANS: F PTS: DIF: TOP: State of the art RAT: four patterns are
undirected, conditioned, formal and informal
15. According to the text, the four phases of the scanning process include primary,
secondary, formal, and informal.
ANS: F PTS: DIF: TOP: State of the art RAT: They include primitive,
ad hoc, reactive, and proactive.
16. A company may engage in applied research only, or it may undertake both basic and
applied research.
17. While tracking an emerging trend in the environment is difficult, determining its impact
for the business is easy.
21. Population growth and demand for consumer goods are negatively correlated.
22. Since the global financial crisis there has been a sharp increase in sales of ‘do it
yourself’ products
24. According to the text, organisms do not have the ability to adapt to a changing
environment.
25. It was the environmental influence of the globalisation of the world markets that
spawned the outsourcing strategy of many Australian firms.
26. One of the ways corporations organise scanning activity is through line managers
undertake environmental scanning in addition to their other work.
27. Economy, not convenience, will be a critical source of differential advantage in the
future.
29. Scanning helps an organisation capitalise on early opportunities rather than lose these
to competitors.
ANS: T PTS: DIF: TOP: What scanning can accomplish
MULTIPLE CHOICE
2. In order for an organisation to survive and prosper in the future, the strategist must
master the challenges of the profoundly changing _________ environment.
a. political
b. economic
c. technological
d. social
e. all of the choices given
8. Environmental scanning:
a. helps an organisation capitalise on early opportunities
b. cannot signal impending problems
c. improves the image of the organisation with its publics
d. both a and b
10. The environment may be scanned at _________ different levels in the organisation.
a. two
b. three
c. four
d. five
ANS: B PTS: DIF: TOP: The concept of environment
11. Based on the evolutionary phases of scanning discussed in the text, the reactive phase
(i.e. Phase 3) is characterised by the following:
a. management fully understands the significance of environment but dabbles in scanning
in an unplanned, unstructured fashion
b. management identifies a few areas that need to be watched carefully
c. environment is taken as something inevitable and random
d. information is fully related to strategy formulation
12. In the proactive evolutionary phase, scanning is practiced in the following manner,
except:
a. with vigour and zeal, employing a structured effort
b. proper scanning methodology is established
c. a distinction is made between macro and micro scanning
d. everything in the environment is considered important, and it is scanned in an
unplanned, unstructured fashion
13. According to Aguilar, the type of information about the environment most interesting to
managers is:
a. market tidings
b. acquisition leads
c. technical tidings
d. none of the choices given
14. The pattern of information viewing that incorporates directed exposure without
undertaking an active search is:
a. undirected viewing
b. conditioned viewing
c. informal search
d. formal search
e. all of the choices given
15. In response to environmental changes, a company must attack to win. This implies:
a. gaining access to new technology
b. devising strategies to protect the position
c. investing in capacity to use it
d. all of the choices given
17. According to the text, the impetus for technological breakthroughs can come from all of
the following sources, except:
a. meeting defence needs
b. seeking welfare of masses
c. improving corporate image
d. benefiting commercially
19. In the more elderly capitalist countries, it is expected that old markets will:
a. become saturated much faster than the emergence of new markets to take their place
b. continue to grow in the 1990s and beyond
c. grow faster than those in the less-developed countries
d. none of the choices given
20. The ultimate test of a business is its social relevance. This is particularly so in a post-
industrial society where _________ needs are already met.
a. self-actualisation
b. ego
c. social
d. survival
e. physiological
21. Even in a capitalistic society such as the Australia, government influence on business
appears to be:
a. increasing
b. stable
c. decreasing
d. none of the choices given
23. It is _________ that both planners and line managers undertake scanning.
a. undesirable
b. desirable
c. inefficient
d. none of the choices given
27. Which of the following is not a major stage in the process of technological
development?
a. diffusion
b. promotion
c. invention
d. innovation
31. Which of the following is not a major problem related to environmental scanning?
a. determination of the impact of an environmental trend
b. making forecasts of the relevant trends
c. lack of normative approaches to scanning
d. high interest rates
e. choosing what department in the company will be responsible for scanning
35. Since the global financial crisis, Woolworths noticed a sharp increase in the demand for:
a. high quality teas and coffee
b. non-branded products or home brands
c. companies requesting in store advertising
d. new products
36. To survive and prosper in the midst of a changing environment, companies must:
a. reduce prices
b. stay at the forefront of changes affecting their industries
c. advertise heavily
d. enter foreign markets
FILL-INS
1. It was the _________ influences emerging out of the energy crisis that were responsible
for the popularity of smaller, more fuel-efficient vehicles.
ANS: environmental
2. _________ serves as an early warning system for the environmental forces that may
affect a company’s products and markets in the future.
ANS: Scanning
3. Political forces, economic forces, and technological forces are attributes of the
_________ environment.
ANS: external
ANS: attack
ANS: economic
ANS: trend
7. _________ procedures require the use of information from the past to explore the
future.
ANS: Extrapolation
Author: Various
Language: English