D.Y. Patil Business School, Pune Prof.

Sham Malgikar

Subject: Global Trends in Business Management

Unit No 1 : General & Technological Trends : Data Concept, Information Concept, System
Concept, Management in today’s era, Business Problems, Types of Problems , General
Global Trends Model, Latest Business Trends : Business Intelligence, Tools of BI: Data
warehousing, Data mining, Big data, Artificial Intelligence in different domains and
machine learning: Types of ML : Case Study on above unit

Definition of Data: Data is a collection of real facts & figures.

Information: Processed data is information

System: System is a set of elements, which are interrelated, interdependent and

integrated among each other to achieve predefined goals and objectives of the
organization.

Characteristics of a system:

 Organization: It implies structure and order. ...

 Interaction: It refers to the manner in which each component functions with other
components of the system.
 Interdependence: ...
 Integration: It refers to the holism of systems. ...
 Central Objective:

Elements of system:

System is designed to achieve objectives of the organization

System has n number of elements

Elements are : Interrelated, Interdependent and Integrated

There are Major & Minor elements are present in a system

A major objective of a system is to produce an output that has value to its user.
Whatever the nature of the output (goods, services, or information), it must be in
line with the expectations of the intended user.

Here are a few benefits of system integration and the ways that each helps
overcome the problems caused by disorganised systems.
 Automation and Streamlining. ...
 Accessibility, Accuracy, and Coordination. ...
 Efficiency and Productivity. ...
 Cost Efficiency. ...
 Availability of New Performance Insights. ...
 Scalability. ...
 Security.
 D.Y. Patil Business School, Pune Prof. Sham Malgikar

• Let us revamp few terms in today’s situation for defining Management word
…….

What is Management in Today’s Scenario :

By using all these terms today’s corporate is doing business smartly,

innovatively and by means of intelligence.

 People : Innovative & Intellectual Brains with complementary skills

 Process : Digitalized Process : Methods : BPR, Lean Manufacturing,

Additive Technology

 Techniques : Hybrid work Model for Employees, Power Skills

 Technology : AI, ML, Virtual reality, Augumented Reality, Chatbots, Digital

Tools, Fintech tools, HR Analytics, Marketing 5.0, Industry 4.0

 Innovation: Research & Development as per needs, desires, preferences of

customers

 Agility ; Rapid Speed : Project Management tools : JIRA S/w, SCRUM

Framework

 Leadership : Transformational leadership, Charismatic Leadership &

Visionary leadership :

Levels of Management with Types of Problems

Request
Strategies
Strategic Level
CEO, MD, CTO, CFO , Directors
Plans Unstructured & Semi Structured Instructions
Problems

Reports Tactical Planning Orders

Managers, Executives, Sr. Developers, Project Managers,
Production Managers Guidelines
Ideas Structured & Semi Structured Problems
Operational Control Approvals
Supervisors, Foreman's, section officers, superintendent
Deals with purely Structured Problems
LEVELS or TYPES OF MANAGEMENT
 D.Y. Patil Business School, Pune Prof. Sham Malgikar

Types of Problems:

Structured Problems: Symptoms of the problems are known to you. Means

Routine day to day problems

Unstructured Problems: Symptoms of the problem is unknown to you : New

Problems

Semi structured Problems : Half of the symptoms of the problem is known to you
and half is unknown to you . : Ex: Consumers buying behavior pattern :

Definition of Business Trend

• Definition. A business trend is a shift or change in the fundamental

business dynamics within an industry.

• Business trends tend to drive enterprise-wide strategic decisions and are

the result of shifts in attitudes, values, technologies and the economic
landscape.

• “The general way in which a particular situation is changing or

developing.”

Global Trends in general:

1. Shifts in economic and political power:

 By 2050, the list of the most economically and politically powerful
countries in the world will look very different to today.
 China’s economy, for example, is now predicted to overtake the United
States by 2028, five years earlier than previously thought.
 The combined economic power of the E7 economies – China, India,
Brazil, Mexico, Russia, Indonesia, and Turkey – could be double that
of the G7 by 2040.
 As economic power shifts, it will become more expensive for
organizations to outsource services to countries such as India.

2. Social, cultural and workplace shifts

 The number of Gen Z-ers and millennials in the workplace is on the rise,
and baby boomers are retiring.
 65 percent of people want to work for an organization “with a powerful
social conscience.”
 One in five global employees now work remotely at least some of the time,
and the coronavirus pandemic will only accelerate this “work from anywhere”
culture.
 The days of the "job for life" are well and truly gone, and more people will
work in the gig economy, as freelancers, and as free agents.
 D.Y. Patil Business School, Pune Prof. Sham Malgikar

Generalized Model of Trends to solve organizational Problems

Trends of SUB SYSTEMS

LEVELS OF MANAGEMENT HR, Finance, Production, Marketing, Purchase, Inventory,
Sales
Strategic, Tactical & Operational

ENVIRONMENT
Cloud
Internal
Repetitiv
Elements
Internal e Reports
Men
Money
Env
Problem
M
Machine
Material
Input
A
Rules & Query
guidelines N
External
A
Elements Query
Respons
G
Customer e
Vendor
External
E
Competitor
Banks
Govt. Rules
Env
Problem R
Input
Decision
Global
Economy

D E C I S I
GENRALISED MODEL OF DECISION MAKING O N

• Definition of Business Intelligence

• Business intelligence (BI) is a broad category of application programs and

technologies for gathering, storing, analyzing, and providing access to data to help
enterprise users make better business decisions.

• BI applications include the activities of decision support, query and reporting,

online analytical processing (OLAP), statistical analysis, forecasting, and
data mining.

• A popularized, umbrella term used to describe a set of concepts and methods to

improve business decision making by using fact-based support systems.

• Sometimes used synonymously with "decision support," though business intelligence

is technically much broader, potentially encompassing knowledge management,
enterprise resource planning, and data mining, among other practices.

• Business intelligence (BI) is the process of gathering information in the field of

business.
 D.Y. Patil Business School, Pune Prof. Sham Malgikar

Tools of Business Intelligence

Characteristics of BI

• BI is getting right info to right people at right time.

• Characteristics of Business intelligence

• Integrated: Must have a single, enterprise-wide view.

• Data integrity : Information must be accurate and must conform to business rules.

• Accessible : Easily accessible with intuitive access paths, and responsive for
analysis.

• Credible : Every business factor must have one and only one value.

• Timely: Information must be available within the stipulated time frame .

 D.Y. Patil Business School, Pune Prof. Sham Malgikar

Management Thought Process

Introduction to Data Warehouse

A Data Warehouse is Built by combining data from multiple diverse sources that

support analytical reporting, structured and unstructured queries, and decision

making for the organization, and Data Warehousing is a step-by-step approach for

constructing and using a Data Warehouse.

Many data scientists get their data in raw formats from various sources of data and

information. But, for many data scientists also as business decision-makers,

particularly in big enterprises, the main sources of data and information are

corporate data warehouses.

A data warehouse holds data from multiple sources, including internal databases

and Software (SaaS) platforms. After the data is loaded, it often cleansed,
 D.Y. Patil Business School, Pune Prof. Sham Malgikar

transformed, and checked for quality before it is used for analytics reporting, data

science, machine learning, or anything.

What is Data Warehouse?

A Data Warehouse is a collection of software tools that facilitates analysis of a large

set of business data used to help an organization make decisions.

A large amount of data in data warehouses comes from numerous sources such

that internal applications like marketing, sales, and finance; customer-facing apps;

and external partner systems, among others.

It is a centralized data repository for analysts that can be queried whenever

required for business benefits.

A data warehouse is mainly a data management system that’s designed to enable

and support business intelligence (BI) activities, particularly analytics. Data

warehouses are alleged to perform queries, cleaning, manipulating, transforming

and analyzing the data and they also contain large amounts of historical data.
 D.Y. Patil Business School, Pune Prof. Sham Malgikar

Need of Data Warehousing.

Data Warehousing is a progressively essential tool for business intelligence.

 It allows organizations to make quality business decisions.

 The data warehouse benefits by improving data analytics, it also helps to

gain considerable revenue and the strength to compete more strategically in

the market.

 By efficiently providing systematic, contextual data to the business

intelligence tool of an organization, the data warehouses can find out more

practical business strategies.

1. Business User: Business users or customers need a data warehouse to look

at summarized data from the past.
Since these people are coming from a non-technical background also, the
data may be represented to them in an uncomplicated way.
2. Maintains consistency: Data warehouses are programmed in such a way
that they can be applied in a regular format
to all collected data from different sources, which makes it effortless
for company decision-makers to analyze and share data insights with their
colleagues around the globe. By standardizing the data, the risk of error
in interpretation is also reduced and improves overall accuracy.
3. Store historical data: Data
Warehouses are also used to store historical data that means, the time
variable
data from the past and this input can be used for various purposes.
4. Make strategic decisions: Data warehouses contribute to making better
strategic decisions. Some business
 D.Y. Patil Business School, Pune Prof. Sham Malgikar

strategies may be depending upon the data stored within the data
warehouses.
5. High response time: Data warehouse has got to be prepared for somewhat
sudden masses and type of queries that
demands a major degree of flexibility and fast latency.

Characteristics of Data warehouse:

1. Subject Oriented: A data warehouse is often subject-oriented because it

delivers may be achieved on a
particular theme which means the data warehousing process is proposed to
handle a particular theme that is more defined. These themes are often
sales, distribution, selling. etc.
2. Time-Variant: When the data is maintained via totally different intervals of
time like weekly, monthly,
or annually, etc. It founds numerous time limits that are unit structured
between the big datasets and are command within the online transaction
method (OLTP). The time limits for the data warehouse are extended than
that of operational systems. The data resided within the data warehouse is
predetermined with a particular interval of time and delivers information
from the historical perspective. It contains parts of time directly or indirectly.
3. Non-volatile: The data residing in the data warehouse is permanent and
defined by its names. It additionally
means that the data in the data warehouse is cannot be erased or deleted
or also when new data is inserted into it. In the data warehouse, data is
read-only and can only be refreshed at a particular interval of time.
Operations such as delete, update and insert that is done in a software
application over data is lost in the data warehouse environment. There
are only two types of data operations that can be done in the data
warehouse:

o Data Loading
o Data Access

4. Integrated: A data warehouse is created by integrating data from numerous

different sources such that from mainframe computers and a relational
database. Additionally, it should also have reliable naming conventions,
formats, and codes. Integration of data warehouse benefits in the successful
analysis of data. Dependability in naming conventions, column scaling,
encoding structure, etc. needs to be confirmed. Integration of data
warehouse handles numerous subject-oriented
warehouses.

Architecture & Components of Data Warehouse:

Data warehouse architecture defines the comprehensive architecture of data

processing and presentation that will be useful for data analysis and decision
making within the enterprise and organization. Each organization has different
data warehouses depending upon their need, but all of them are characterized by
some standard components.

Data Warehouse applications are designed to support the user’s data requirements,
an example of this is online analytical processing (OLAP). These include functions
such as forecasting, profiling, summary reporting, and trend analysis.
 D.Y. Patil Business School, Pune Prof. Sham Malgikar

The architecture of the data warehouse mainly consists of the proper arrangement
of its elements, to build an efficient data warehouse with software and hardware
components. The elements and components may vary based on the requirement of
organizations. All of these depend on the organization’s circumstances.

1. Source Data Component:

In the Data Warehouse, the source data comes from different places. They are

group into four categories:

 External Data: For data gathering, most of the executives and data analysts rely
on information coming from external sources for a numerous amount of the
information they use. They use statistical features associated with their
organization that is brought out by some external sources and department.
 Internal Data: In every organization, the consumer keeps their “private”
spreadsheets, reports, client profiles, and generally even department databases.
This is often the interior information, a part that might be helpful in every data
warehouse.
 Operational System data: Operational systems are principally meant to run the
business. In each operation system, we periodically take the old data and store it in
achieved files.
 Flat files: A flat file is nothing but a text database that stores data in a plain text
format. Flat files generally are text files that have all data processing and structure
markup removed. A flat file contains a table with a single record per line.

2. Data Staging:

After the data is extracted from various sources, now it’s time to prepare the data

files for storing in the data warehouse. The extracted data collected from various

sources must be transformed and made ready in a format that is suitable to be

 D.Y. Patil Business School, Pune Prof. Sham Malgikar

saved in the data warehouse for querying and analysis. The data staging contains

three primary functions that take place in this part:

 Data Extraction: This stage handles various data sources. Data analysts should
employ suitable techniques for every data source.
 Data Transformation: As we all know, information for a knowledge warehouse
comes from many alternative sources. If information extraction for a data
warehouse posture huge challenges, information transformation gifts even
important challenges. We tend to perform many individual tasks as a part of
information transformation. First, we tend to clean the info extracted from every
source of data. Standardization of information elements forms an outsized part of
data transformation. Data transformation contains several kinds of combining
items of information from totally different sources. Information transformation
additionally contains purging supply information that’s not helpful and separating
outsourced records into new mixtures. Once the data transformation performs
ends, we’ve got a set of integrated information that’s clean, standardized, and
summarized.
 Data Loading: When we complete the structure and construction of the data
warehouse and go live for the first time, we do the initial loading of the data into
the data warehouse storage. The initial load moves high volumes of data
consuming a considerable amount of time.

What is Data Mart?

 A data mart is focused on a single functional area of an organization and

contains a subset of data stored in a Data Warehouse.

 A data mart is a condensed version of Data Warehouse and is designed for

use by a specific department, unit or set of users in an organization. E.g.,
Marketing, Sales, HR or finance. It is often controlled by a single
department in an organization.

 Data Mart usually draws data from only a few sources compared to a Data
warehouse. Data marts are small in size and are more flexible compared to a
Data warehouse.
 D.Y. Patil Business School, Pune Prof. Sham Malgikar

What is Data Mining?

• Data mining is looking for hidden, valid, and potentially useful patterns in
huge data sets. Data Mining is all about discovering unsuspected/
previously unknown relationships amongst the data.

• It is a multi-disciplinary skill that uses machine learning, statistics, AI and

database technology.

• The insights derived via Data Mining can be used for marketing, fraud
detection, and scientific discovery, etc.

• Data mining is also called as Knowledge discovery, Knowledge

extraction, data/pattern analysis, information harvesting, etc.

Why Analytics
• The explosive growth of data from
terabytes to peta bytes.

• Data collection & data

availability.

• Automated data collection tools,

databases system, web
computerized society.

• Major sources of abundant data

• Business: web , E-commerce,

Stock exchange

• Remote sensing, bioinformatics, news, digital cameras, YouTube, instagram,

IoT based systems

Why Data Mining

• Credit ratings/targeted marketing:

– Given a database of 100,000 names, which persons are the least

likely to default on their credit cards?

– Identify likely responders to sales promotions

• Fraud detection

– Which types of transactions are likely to be fraudulent, given the

demographics and transactional history of a particular customer?

• Customer relationship management:

 D.Y. Patil Business School, Pune Prof. Sham Malgikar

– Which of my customers are likely to be the most loyal, and which are
most likely to leave for a competitor? :

• Data analysis and decision support

– Market analysis and management

• Target marketing, customer relationship management (CRM),

market basket analysis, market segmentation

– Risk analysis and management

• Forecasting, customer retention, quality control, competitive

analysis

– Fraud detection and detection of unusual patterns (outliers)

Big Data
• Data science is the study of data analyzing by advance technology (Machine
Learning, Artificial Intelligence, Big data).

• It processes a huge amount of structured, semi-structured, unstructured

data to extract insight meaning, from which one pattern can be designed
that will be useful to take a decision for grabbing the new business
opportunity, the betterment of product/service, ultimately business growth.

• Data Mining: It is a process of extracting insight meaning, hidden pattern

from collected data that is useful to take a business decision in the purpose
of decreasing expenditure and increasing revenue.

• Big Data: This is a term related to extracting meaningful data by analyzing

the huge amount of complex, variously formatted data generated at high
speed, that cannot be handled, processed by the traditional system.

• Data Expansion Day by Day: Day by day amount of data increasing

exponentially because of today’s various data production sources like a
smart electronic device.

• As per IDC (International Data Corporation) report, new data created per
each person in the world per second by 2020 will be 1.7 MB.

• The amount of total data in the world by 2020 will reach around 44
ZettaBytes (44 trillion GigaByte) and 175 ZettaBytes by 2025.

• It is being seen that total volume of data being double every two years.

• Total size growth of data worldwide, year to year as per IDC report is shown
below:
 D.Y. Patil Business School, Pune Prof. Sham Malgikar

Where is this Big Data coming from?

• Social media: Big data companies like Facebook and google get the data
from whatever activities we perform. Other examples are YouTube, Twitter,
LinkedIn, blogs, slideshare, Instagram, chatter, WordPress, Jive, etc.

• Public Web: This includes data coming from Wikipedia, health care services,
the World Bank, government, weather, traffic, etc.

• Archives: This includes archives of any data like medical records, customer
correspondence, insurance forms, scanned documents, etc.

• Docs: Documentation of any format including HTML, CSV, PDF, XLS, Word,
XML, etc. are the sources of big data.

• Media: Images, video, audio, live stream, podcast etc.

• Data storage: The various database and file systems which are used to store
the data serve as the source for big data.

• Machine Log Data: Data coming from server, application logs, audit logs,
CDR- call detail records, various mobile apps, mobile location etc.

• Sensor Data: Data from sensors connected to medical devices, road

cameras, satellites, traffic surveillance devices, video games, household
appliances, air conditioning units, office buildings etc.

5 V’s of Big data

1. Volume: The volume of data coming from multiple sources is huge. With this
increase in the volume of data it is important for the organizations to reevaluate
their architecture and applications.

• The name ‘Big Data’ itself is related to a size which is enormous.

 D.Y. Patil Business School, Pune Prof. Sham Malgikar

• Volume is a huge amount of data.

• Example: In the year 2016, the estimated global mobile traffic was 6.2
Exabytes(6.2 billion GB) per month. Also, by the year 2020 we will have
almost 40000 ExaBytes of data.

• 2.Velocity: Velocity refers to the processing speed of the data. In earlier

days, yesterday’s data were considered as recent data, but now this thing is
valid only in the newspapers.

• Velocity refers to the high speed of accumulation of data.

• In Big Data velocity data flows in from sources like machines, networks,
social media, mobile phones etc.

• Example: There are more than 3.5 billion searches per day are made on
Google. Also, FaceBook users are increasing by 22%(Approx.) year by year.

3. Variety:

• It refers to nature of data that is structured, semi-structured and

unstructured data.

• It also refers to heterogeneous sources.

• Variety is basically the arrival of data from new sources that are both inside
and outside of an enterprise. It can be structured, semi-structured and
unstructured.

• Structured data: This data is basically an organized data. It generally refers

to data that has defined the length and format of data.

• Semi- Structured data: This data is basically a semi-organised data. It is

generally a form of data that do not conform to the formal structure of data.
Log files are the examples of this type of data.

• Unstructured data: This data basically refers to unorganized data. It

generally refers to data that doesn’t fit neatly into the traditional row and
column structure of the relational database. Texts, pictures, videos etc. are
the examples of unstructured data which can’t be stored in the form of rows
and columns.

• 4. Veracity:

• It refers to inconsistencies and uncertainty in data, that is data which is

available can sometimes get messy and quality and accuracy are difficult to
control.

• Big Data is also variable because of the multitude of data dimensions

resulting from multiple disparate data types and sources.

• Example: Data in bulk could create confusion whereas less amount of data
could convey half or Incomplete Information.
 D.Y. Patil Business School, Pune Prof. Sham Malgikar

• 5. Value:

• After having the 4 V’s into account there comes one more V which stands for
Value!. The bulk of Data having no Value is of no good to the company,
unless you turn it into something useful.

• Data in itself is of no use or importance but it needs to be converted into

something valuable to extract Information. Hence, you can state that Value!
is the most important V of all the 5V’s.

What is Machine Learning?

Machine learning is a subset of AI, which enables the machine to automatically learn
from data, improve performance from past experiences, and make predictions.
Machine learning contains a set of algorithms that work on a huge amount of data. Data is
fed to these algorithms to train them, and on the basis of training, they build the model &
perform a specific task.

Machine Learning is a system that can learn from example through self-
improvement and without being explicitly coded by programmer. The
breakthrough comes with the idea that a machine can singularly learn from
the data (i.e., example) to produce accurate results.
 D.Y. Patil Business School, Pune Prof. Sham Malgikar

Machine learning combines data with statistical tools to predict an output.

This output is then used by corporate to makes actionable insights.

Machine learning is also used for a variety of task like fraud detection,
predictive maintenance, portfolio optimization, automatize task and so on.

Types of Machine Learning

1. Supervised Machine Learning

As its name suggests, Supervised machine learning is based on supervision. It means
in the supervised learning technique, we train the machines using the "labelled"
dataset, and based on the training, the machine predicts the output. Here, the
labelled data specifies that some of the inputs are already mapped to the output.
More preciously, we can say; first, we train the machine with the input and
corresponding output, and then we ask the machine to predict the output using the
test dataset.

Applications of Supervised Learning

Some common applications of Supervised Learning are given below:

o Image Segmentation:
Supervised Learning algorithms are used in image segmentation. In this process,
image classification is performed on different image data with pre-defined labels.
 D.Y. Patil Business School, Pune Prof. Sham Malgikar

o Medical Diagnosis:
Supervised algorithms are also used in the medical field for diagnosis purposes. It is
done by using medical images and past labelled data with labels for disease
conditions. With such a process, the machine can identify a disease for the new
patients.
o Fraud Detection - Supervised Learning classification algorithms are used for
identifying fraud transactions, fraud customers, etc. It is done by using historic data
to identify the patterns that can lead to possible fraud.
o Spam detection - In spam detection & filtering, classification algorithms are used.
These algorithms classify an email as spam or not spam. The spam emails are sent to
the spam folder.
o Speech Recognition - Supervised learning algorithms are also used in speech
recognition. The algorithm is trained with voice data, and various identifications can
be done using the same, such as voice-activated passwords, voice commands, etc.

2. Unsupervised Machine Learning

Unsupervised learning is different from the Supervised learning technique; as its
name suggests, there is no need for supervision. It means, in unsupervised machine
learning, the machine is trained using the unlabeled dataset, and the machine
predicts the output without any supervision.

In unsupervised learning, the models are trained with the data that is neither
classified nor labelled, and the model acts on that data without any supervision.

Applications of Unsupervised Learning

o Network Analysis: Unsupervised learning is used for identifying plagiarism and
copyright in document network analysis of text data for scholarly articles.
o Recommendation Systems: Recommendation systems widely use unsupervised
learning techniques for building recommendation applications for different web
applications and e-commerce websites.
o Anomaly Detection: Anomaly detection is a popular application of unsupervised
learning, which can identify unusual data points within the dataset. It is used to
discover fraudulent transactions.
o Singular Value Decomposition: Singular Value Decomposition or SVD is used to
extract particular information from the database. For example, extracting information
of each user located at a particular location.
 D.Y. Patil Business School, Pune Prof. Sham Malgikar

Reinforcement Learning
Reinforcement learning works on a feedback-based process, in which an AI
agent (A software component) automatically explore its surrounding by hitting
& trail, taking action, learning from experiences, and improving its
performance. Agent gets rewarded for each good action and get punished for each
bad action; hence the goal of reinforcement learning agent is to maximize the
rewards.

In reinforcement learning, there is no labelled data like supervised learning, and

agents learn from their experiences only.

Real-world Use cases of Reinforcement Learning

o Video Games:
RL algorithms are much popular in gaming applications. It is used to gain super-
human performance. Some popular games that use RL algorithms
are AlphaGO and AlphaGO Zero.
o Resource Management:
The "Resource Management with Deep Reinforcement Learning" paper showed that
how to use RL in computer to automatically learn and schedule resources to wait for
different jobs in order to minimize average job slowdown.
o Robotics:
RL is widely being used in Robotics applications. Robots are used in the industrial and
manufacturing area, and these robots are made more powerful with reinforcement
learning. There are different industries that have their vision of building intelligent
robots using AI and Machine learning technology.
o Text Mining
Text-mining, one of the great applications of NLP, is now being implemented with
the help of Reinforcement Learning by Salesforce company.

Cloud computing

Cloud computing is a model for enabling ubiquitous, convenient, and on-

demand network access to a shared pool of resources. These computing
resources can be rapidly provisioned and released with minimal effort.

What are the 3 cloud computing models?

 D.Y. Patil Business School, Pune Prof. Sham Malgikar

IaaS, PaaS and SaaS are the three most popular types of cloud service offerings.
(They are sometimes referred to as cloud service models or cloud computing service
models.)

Case Study/Scenario/ Critical thinking questions

Endurance System belongs to manufacturing industry domain and standing as one

of the fastest growing organizations in the Maharashtra region from last 20 years.
There major Products are Manufacturing Graded Cast Iron and S.G. Iron
Automotive Components, Casting, pattern Design, Engineering and Manufacturing.
The company has employee strength of over a 1000 at different locations.

The Company Management, Vendors/Channel Partners and customers required an

integrated Decision Support System to solve unstructured and semi structured
problems of the organization. The Major challenges in front of the Management are.

Business Challenges
1. Strategic Level wants Legacy data & operational data of the organization in one
scalable repository for the end users.
2. The New IT Infrastructure should be cost effective for implementation of new
System (Infrastructure/Softwares/ Platforms etc)
3. The New System must support multidimensional view and provide knowledge
discovery for analysing the critical problems.
As a Management Consultant Suggest a suitable Solution to Endurance Systems
for their Major Challenges (1,2,3).