Republic of the Philippines

Department of Education
Region IX, Zamboanga Peninsula
Division of Zamboanga Del Sur
MOLAVE VOCATIONAL TECHNICAL SCHOOL

BUSINESS PLAN

Aena Calamansi Juice

In fulfillment of the requirements in
Entrepreneurship

Submitted to:
Harold E. Bongcawel
Subject Teacher

Submitted by:
Jemerie Adalim
Aiza A. Albacia
Angel D. Adolfo
Kent Vinyl Espiritu
Adrian Jay Astillero
Karren Cate L. Arnaiz
Ryna Jane N. Arong
Psalm Zeny Kriz N. Arong
Novie Clarence V. Torralba
 May 2024

Table of Contents
Introduction…………………………………………………………………………………………………………………..1
Executive Summary…………………………………………………………………………………………………………2
Management……………………………………………………………………………………………………..………….3
Marketing Section…………………………………………………………………………………………………..……….4
Financial Section……………………………………………………………………………………………………………5
Production Section………………………………………………………………………….…………….……...…………6
Competitive Analysis……………………………………………………………………………………..…………………7
Market…………………………………………………………………………………………………………………….….8
Organizational Chart………………………………………………………………………………………………………..9
1. INTRODUCTION
In this business plan written as document that outlines Introduction, Executive Summary
Management Section Marketing Section, Financial Section, Production Section, Competitive Analysis,
Market, and Organizational Chart. It serves as a roadmap for entrepreneurs and business owners,
providing a detailed overview of the company's objectives and how it plans to achieve them. We
proudly represent our business, called Aena Calamansi Juice which is the combination of our last
names.

2. EXECUTIVE SUMMARY

Aena is a Calamansi Juice product is located in Poblacion, Ramon Magsaysay Zamboanga Del Sur.
This business owned by Jemerie Adalim, Aiza Aharaji, Angel Adolfo, Adrian Astillero, Karren cate Arnaiz, Psalm
Zeny Kriz Arong, Ryna Jane Arong, and Kent Espiritu. They are the entrepreneurs of Grade 12 Gas in the
making.

Aena Calamansi Juice Business is a start-up company that will specialize in producing and selling high-
quality, all-natural calamansi juice products. Our mission is to provide customers with a healthy and refreshing
beverage option that is free from artificial ingredients and preservatives. We will offer a variety of calamansi juice
products, including freshly squeezed lemon, lemon-infused water, and ready-to-drink lemon juice blends. Our
target market will be health-conscious individuals who are looking for a tasty and nutritious alternative to sugary
drinks.

3. MANAGEMENT

Aena calamansi juice provides a detailed overview of how business structured, operated and led to
achieve its objectives. The strategic direction set by the leadership team to the day to-day operation manage by
key personnel, this section illuminates the cohesive efforts undertaken to ensure the success of Ainas calamansi
juice in the market.

● Leadership team

● Operation management

● Marketing and also sales strategy

● Financial management

● Human Resources and talent development

● Sustainability and corporate social responsibility

● Continuous improvement and innovation

Through effective management practices, Aena calamansi juice aims to not only meet consumer expectations
but also exceed them, while also contributing positively to society and the environment

4. MARKETING SECTION

In order to establish the "Aena calamansi juice" to the market we use the four basic marketing
functions, the product, Place, Price, and Promotion or 4p's

Product- The product of the Ainas calamansi juice is a natural calamansi and other ingredients that provides
vitamin C to people and it is also unique and it will catch attention to people and encourage them to buy.

Price- The price of Ainas calamansi juice is P20 per bottle.

Promotion- Our products makes brochures to give to the costumer or to the possible customer so that they will
have an idea about our products and its price.

Branding- The brand name of our products is Ainas calamansi juice, the main products of our business is
calamansi juice in a 230ml. per plastic bottles.

Social media networking- The Ainas calamansi juice utilizes Facebook networks to disseminate information to
the target market about our products that offered.

5. FINANCIAL SECTION

6. PRODUCTION SECTION

7. COMPETIYIVE ANALYSIS

Competitive analysis

Aina compete with other calamansi juice business in its area, but its stands out by providing high quality
calamansi and high quality calamansi juice and made by the best organic calamansi and white sugar. And to
attract and retain customers, aina focuses and developing on effective marketing strategies that showcase its
quality and affordability to our dear customers. By exiding customers’ expectations and continuously innovating
 our product, aina aims establish as leading and trusted name in the calamansi juice industry. And it is known for
its organic and Natural calamansi juice and it is effective branding strategy.

8. MARKET ANALYSIS

9. ORGANIZATIONAL CHART

Aiza A. Aharaji
Owner

Novie Clarence Toralba

CEO

Karren Cate L. Arnaiz Angel D. Adolfo Kent Espiritu

Manager Manager Manager

Psalm Zeny Arong Adrian Astillero

Jemeie Ryna Jane
Adalim Arong Employee Employee
Employee Employee