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 Business Communication & Value
Science – I

Department Computer Science & Business

Systems

Batch/Year 2021-2025 / I

Created by Dr. S. Anita Evelyn

Dr. Gayathiri Devi G
Ms. M. Rubitha
Department of English

Date 11.10.2021

4
 CONTENTS

S. NO. PARTICULARS PAGE NO.

1 Course Objectives 7

2 Prerequisites 8

3 Syllabus 9

4 Course outcomes 11

5 CO - PO/PSO Mapping 12

6 Lecture Plan 13

7 Activity based learning 14

8 Lecture Notes –Unit-I 16

1.1 Self Introduction 17

1.2 Presentation 20

1.3 Interview 22

1.4 Business Communication 24

1.5 Writing Report in Newspaper 26

1.6 Self-Awareness, Stress Management 27

9 Practice Quiz 30

10 Assignments 32

11 Part A Questions and Answers 33

12 Part B Questions 35

5
 CONTENTS

S. NO. PARTICULARS PAGE NO.

13 Supportive online Certification

36
Courses
14 Real Time Applications
37

15 Contents beyond the Syllabus

38

16 Prescribed Text Books & Reference

39
Books
17 Mini Project Suggestions
40

6
 1. COURSE OBJECTIVES

Define the key concepts of Values and life skills.

Equip the learners to identify and understand what life

skills are and their importance in leading a happy and
well-adjusted life.
Motivate students to look within and Create a better
version of self.

Illustrate the tenets of business communication.

Apply the basic communication practices.

Augment the learners to understand self-awareness,

confidence and communication.

7
2. Prerequisites (Course Names with Code)

Business Communication &

Value Science – I
20EL102

Basic Knowledge of high

school English

8
 3. SYLLABUS

Business Communication & Value Science – I

L T P C

2 2 2 4

UNIT I 6+6

Overview of LOL (include activity on introducing self), Class activity – presentation

on favorite cricket captain in IPL and the skills and values they demonstrate, Self-
work with immersion – interview a maid, watchman, sweeper, cab driver, beggar
and narrate what you think are the values that drive them, Overview of business
communication, Activity: Write a newspaper report on an IPL match, Activity:
Record a conversation between a celebrity and an interviewer, Self-awareness –
identity, body awareness, stress management.

UNIT II 6+6

Essential Grammar – I: Refresher on Parts of Speech – Listen to an audio clip and

note down the different parts of speech followed by discussion, Tenses: Applications of
tenses in Functional Grammar, Sentence formation (general & Technical), Common
errors, Voices. Show sequence from film where a character uses wrong sentence
structure (e.g. Zindagi Na MilegiDobara where the characters use ‘the’ before every
word).

UNIT III 6+6

Communication Skills: Overview of Communication Skills, Barriers of communication,

Effective communication, Types of communication- verbal and non – verbal – Role-
play based learning, Importance of Questioning, Listening Skills: Law of nature-
Importance of listening skills, Difference between listening and hearing, Types of
listening, expressing self, connecting with emotions, visualizing and experiencing
purpose.

UNIT IV 6+6

Email writing: Formal and Informal emails, activity,: Verbal communication

Pronunciation, clarity of speech, Vocabulary Enrichment: Exposure to words from
General Service List (GSL) by West, , significant abbreviations formal business
vocabulary – Read Economic Times, Reader’s Digest, National Geographic and take
part in a GD, using the words you learnt/liked from the articles. Group discussion
using Academic word list (AWL) technical specific terms related to the field of
technology, phrases, idioms words learnt, Written Communication: Summary
writing, story writing, Build your CV – start writing your comprehensive CV including
every achievement in your life, no format, no page limit, Project: Create a podcast
on a topic that will interest college students, Life skill: Stress management, working
with rhythm and balance, colours, and teamwork, Project: Create a musical using
the learnings from unit

9
 3. SYLLABUS (Contd.,)

Business Communication & Value Science – I

UNIT V 6+6
Understanding Life Skills: Movie based learning – The Pursuit of Happyness,
Introduction to life skills What are the critical life skills, Multiple Intelligences
Embracing diversity – Activity on appreciation of diversity, Life skill:
Community service – work with an NGO and make a presentation, Life skill:
Join a trek – Values to be learned: Leadership, teamwork, dealing with
ambiguity, managing stress, motivating people, creativity, result orientation
TOTAL: 60 PERIODS

Reference Books:

1. Alan Mc’carthy and O’dell, English vocabulary in use, Cambridge University

Press, 3rd Edition, 2017.

2. APAART: Speak Well 1 (English language and communication)

3. APAART: Speak Well 2 (Soft Skills)

4. Dr. Saroj Hiremath, Business Communication, Nirali Prakashan, 2017.

10
 4. Course Outcomes

Upon completion of the course, students shall have ability to

HIGHEST
CO No. CO Course Outcomes COGINITIVE
LEVEL
Recognize the need for life skills and values.
C1.6.1 CO1 [U]
Recognize own strengths and opportunities.
C1.6.2 CO2 [U]
Apply the life skills to different situations
C1.6.3 CO3 [AP]
Understand the basic tenets of
C1.6.4 CO4 [U]
communication.
Apply the basic communication practices in
C1.6.5 CO5 [AP]
different types of communication.

Knowledge level:
U - Understanding; AP – Applying;

11
 5. CO- PO/PSO Mapping

POs PO PO PO PO PO PO PO PO PO PO PO PO
COs 1 2 3 4 5 6 7 8 9 10 11 12

C1.6.1 CO1 - - - - - 2 - 2 2 3 2 2
C1.6.2 CO2 - - - - - 2 - 2 2 3 2 2
C1.6.3 CO3 - - - - - 2 - 2 2 3 2 2
C1.6.4 CO4 - - - - - - - 2 2 3 2 2
C1.6.5 CO5 - - - - - - - 2 2 3 2 2

1: Slight (Low) 2: Moderate (Medium) 3: Substantial (High)

PSOs
COs PSO 1 PSO 2 PSO 3

C1.6.1 CO1 - 2 2

C1.6.2 CO2 - 3 2

C1.6.3 CO3 - 2 2

C1.6.4 CO4 - - -

C1.6.5 CO5 - - -

12
 6. LECTURE PLAN

UNIT – I
S. No. of K Mode of
Topics CO
No. Hours Level Delivery

Overview of LOL &

1 1 K2 CO1 PPT
Presentation Skills

self-work with immersion

- presentation on skills
2 2 K2 CO1 PPT
and values of anybody
whom you know

Overview of business
3 1 K2 CO1 PPT
communication

4 stress management 2 K3 CO1 PPT

Self-awareness –
5 1 K4 CO1 PPT
identity, body awareness

6 Newspaper report 1 K2 CO1 Activity

Record a conversation
7 between a celebrity and 1 K3 CO1 Activity
an interviewer

13
 7. Activity based learning

Activity 1 : Peer-to-Peer worksheet.

Self- Awareness

The basis of this activity is to explore the passion, interest, and

talent of each student.
Each student should be given a worksheet which has four simple
questions that will make them delve into these ideas.
1. How did you decide your field of interest?
2. Write about the person who helps you to explore and develop
your self-awareness skills.
3. Do your set goals and make plans to get better at your talent?
4. Write about your passion.

Outcome: This kind of simple questioning can help someone identify

and build upon his or her strengths.

14
 7. Activity based learning

Activity 2 : Understanding Values

Activity 2: Understanding Values

This activity will help the student to focus more on the importance of
values which are basic characteristics of human society.

1. Take papers with different colours

2. write about the value that is closest to your heart and how will you
demonstrate it in your life. (Each colour can represent one value)

3. Share your story of demonstrating the value in class – should be

supported by some evidence (recording, video, photo, email,
WhatsApp message).

15
 UNIT I

Overview of LOL (include activity on introducing self), Class activity – presentation

on favorite cricket captain in IPL and the skills and values they demonstrate, Self-
work with immersion – interview a maid, watchman, sweeper, cab driver, beggar and
narrate what you think are the values that drive them, Overview of business
communication, Activity: Write a newspaper report on an IPL match, Activity: Record
a conversation between a celebrity and an interviewer, Self-awareness – identity,
body awareness, stress management

16
 8. Lecture Notes

1.1 SELF INTRODUCTION

SELF INTRODUCTION

A good introduction can solidify your name and key facts that will help you make an
impression on the person you’re speaking to. Knowing how to introduce yourself helps
you “break the ice” when meeting new people.

Answers for the below mentioned questions frame a proper self Introduction
➢ who you are ?

➢ what you do ?

➢ what others need to know about you ?

Purpose:
❖ Attending an interview

❖ Giving Presentation

❖ Taking part in a large event

❖ Meeting somebody new in a professional or casual gathering

Self-introduction key points

➢ Name

➢ Family Details

➢ Educational details

➢ Special interest

➢ Achievements (good at)

➢ Strength and Weakness

➢ Goal in life

17
 8. Lecture Notes

1.1 SELF INTRODUCTION

Example

Self Introduction in the first day of college.

My name is [your first name]. I’m from [name of the city] where I finished my
schooling last year from [name of the school]. Is there anyone here from my
city? (Changes tack to engage with the audience.) OK, few.

I like watching movies, at least once a month. I play basketball on weekends

and chess whenever I get time. I’m into reading thriller novels as well, Dan

Brown being my favorite novelist.

I’m happy to step into college life, which provides more freedom and where,

finally, I don’t have to come in a uniform. Post-college, I aspire to work in

consulting industry.

I’m particularly strong in Excel worksheets and creating well-designed banners

and documents. If anyone requires support in these areas, I’ll be glad to help.

I look forward to meeting each one of you in the coming days.

Thanks. Have a great day.

Do’s and Don’ts of Self Introduction

➢ Be confident when you speak

➢ Do include your personal details

➢ Highlight your life goals

18
 8. Lecture Notes

1.1 SELF INTRODUCTION

➢ Don’t tell your life story

➢ Don’t give negative information

Click to know more

https://www.youtube.com/watch?v=rc-M4PtgYug&t=237s

https://www.youtube.com/watch?v=QgjkjsqAzvo&t=315s

19
 8. Lecture Notes

1.2 PRESENTATION SKILLS

Presentation skills are the skills acquired to deliver effective and

engaging presentations to a variety of audiences. These skills cover a variety of
areas such as the structure of presentation, the design of slides, the tone of voice
and the body language.

STRUCTURE OF THE PRESENTATION

1) Introduction

❖ Greet the audience

❖ Introduce yourself

❖ Announce the topic

❖ Explain the purpose

❖ Duration of the time

❖ Presentation outline

❖ Ending the introduction

2) Main body

❖ Arrange the main points in an order

❖ Use lot of examples and facts to substantiate the main points

❖ Links should be clearly stated between ideas

3) Conclusion

❖ Conclusion should be brief

❖ Summarize or highlight the main points

20
 8. Lecture Notes

1.2 PRESENTATION SKILLS

4) Questions and answers

❖ Make sure you understand the question clearly

❖ Give your answers confidently with sufficient examples

❖ Admit if you don’t know the answer

Best ways to improve Presentation Skills

➢ Practice!
➢ Transform Nervous Energy into Enthusiasm.
➢ Attend Other Presentations.
➢ Arrive Early.
➢ Adjust to Your Surroundings.
➢ Use Positive Visualization.
➢ Take Deep Breath.
➢ Don’t try to Cover too much material.
➢ Actively Engage the Audience.
➢ Focus on your Audience’s Needs
➢ Smile and Make Eye Contact with the audience
➢ Keep it Simple: Concentrate on your Core Message

Click to learn more

Presentation Tips in English

https://youtu.be/RyrTSYdT9-k

ORAL PRESENTATION SKILLS

https://youtu.be/7NgL2z0HBk4

English Phrases for Presentation

https://www.youtube.com/watch?v=9kuZp3fhkdU

21
 8. Lecture Notes

1.3 INTERVIEW

Interview refers to a formal conversation between two or more

persons, wherein the exchange of information takes place. Different types of
interviews available based on the context.

Interviews are typically broken down into these 5 stages:

➢Introductions.
➢Small Talk.
➢Information Gathering.
➢Question/Answer.
➢Wrapping Up.

Click to know:

How to Interview People for Their Life Stories

https://youtu.be/0plSyP-uDzU

How to Interview a celebrity:

Interviewing a celebrity is one of the most common interviews and read by the
audience at very large level.
The way a interview is held, questions asked in interview can directly affect both the
parties and in case of celebrities it become more important to ask right
questions with right attitude

22
 8. Lecture Notes

1.3 INTERVIEW

Points to remember
➢ Research on the celebrity: ...
➢ Be highly informed, but not misinformed: ...
➢ Be polite while you ask queries: ...
➢ Ask the right questions: ...
➢ Do not go personal or indulge in their domestic life:
➢ Avoid any controversial questions

Click to know

APJ Abdul Kalam: "A Leader Should Know How to Manage Failure"
https://youtu.be/laGZaS4sdeU
Ratan Tata Full Interview
https://www.youtube.com/watch?v=DymFOFnTS-g

23
 8. Lecture Notes

1.4 Overview of Business Communication

BUSINESS COMMUNICATION

Business Communication is a general term for the formal

variety of English used in professional working environments. It paves way to

improve organizational practices, keep employees informed and reduce errors.

Effective business communication is essential for success and growth of
every organization.

Good verbal and written communication skills are essential in order to deliver
and understand information quickly and accurately. Being able to
communicate effectively is a vital life skill and should not be overlooked.

In contrast, poor communication skills can have a negative impact - a poorly

delivered message may result in misunderstanding, frustration and in some
cases disaster.

Verbal communication uses body language and tone of voice to express

meaning and tone. Verbal communication is delivered and received face to
face, by phone, radio, computer, television and other media.

Written communication relies on grammar, punctuation and word

choice. Written communication is delivered and received through printed or
digital media such as letters, e-mails, books, magazines, and the internet.

Importance of Business Communication:

➢ Build highly efficient teams.

➢ Maintain Strong relationship at all levels of an organization

➢ Employees feel valued in sharing ideas and thoughts within the

organization

24
 8. Lecture Notes

1.4 Overview of Business Communication

➢ Improve customer satisfaction and retention

➢ Minimise confusion

➢ Encourages feedback

Internal
Upward

Types of Business Internal

External Communication Downward

Internal
Lateral

Click to know more

Non Verbal Communication

https://www.youtube.com/watch?v=SKhsavlvuao
Advanced Body Language and Nonverbal Communication Skills
https://youtu.be/UGFfEchk7nc

25
 8. Lecture Notes

1.5 Writing Report in Newspaper

A report is a fact of a story that is currently happening or that

just happened. A news report is similar to a news article which concentrates
on facts, context, impact, and emotion.

What are the 5 parts of a newspaper article?

Headline.
Headline is the most important part of the report. The headline should
highlight the reader an almost complete idea of what the report is about and
it should not be too long.
Byline.
Byline is nothing but the name of the author or the reporter and it comes
after the headline.
Lead or Introduction
The introducing paragraph should explain to the readers what the event is all
about. Most of the readers just read this paragraph and leave.so it should
include What happened, where, how, and when.
Body or running text.
The body should include more details about the event. It can be more than
one paragraph.
Conclusion.
The conclusion is a small paragraph where you can mention what is expected
in future, or what happened in the past relating to the event, or it can be
anything. The motive of the conclusion is to give the report a proper closure
so that the report should not sound like it ended suddenly.

Click to know
ESL - Writing a newspaper article (step-by-step guide)
https://www.youtube.com/watch?v=T6C8N-lRd4o
How to write a News Report?
https://www.youtube.com/watch?v=fC77pwqVMVg
26
 8. Lecture Notes

1.6 Self-Awareness

We usually identify our existence with our position in society, our

friends and family, the needs and desires of our body, and the emotional and
intellectual expressions of our mind. For example: We might say ‘I am a student
studying Information Technology. I have three sisters and live in Chennai’. We rarely
take the time to contemplate the real nature of our existence; to ask the question,
"Who am I?"

Self-awareness is the ability to see yourself clearly and objectively

through reflection and introspection of your personality, including strengths,
weaknesses, thoughts, beliefs, motivation, and emotions. It is about learning to
better understand why you feel what you feel and why you behave in a particular
way. Once you begin to understand this concept, you then have the opportunity and
freedom to change things about yourself enabling you to create a life that you want.
Having a clear understanding of your thought and behaviour patterns helps you
understand other people. This ability to empathise facilitates better personal and
professional relationships. It is almost impossible to change and become self-
accepting if you are unsure as to who you are.

Begin with a technique called the ‘Johari Window’ created by

psychologists Joseph Luft and Harrington Ingham in 1955 that helps people better
understand their relationship with themselves and others. The Johari Window can be
looked at from many angles and provides four basic forms of the ‘Self’.

27
 8. Lecture Notes

1.6 Self-Awareness

Why do we need self-awareness?

1. Increases Your Social Abilities

Human beings are social beings who thrive on relationships. People who are self-
aware are very successful when creating relationships. This is because they are
able to realize exactly what they want in each person they meet. That certainty
comes from knowing one's own abilities and challenges. Self-awareness also
promotes emotional intelligence. Emotional intelligence helps us relate to the
feelings of other people. Lacking this skill can leave us in conflicts with others.
The best way to improve your level of emotional intelligence is by learning your
own emotional patterns.

2. Improve State of Mind

Our mood and how we tend to feel hour-to-hour is largely dependent on how
we choose to think and behave. When we improve our awareness of the
relationship between thoughts, behavior, and emotion, it becomes easier to
regulate our feelings and moods.

3. Clearer Thinking and Better Decision-making

Poor decision-making often comes from muddled thinking and strong emotional
reactions. When we become more aware of our habits of thought and feeling,
we can more easily distinguish between short term impulses or desires and long
term values and goals.

28
 8. Lecture Notes

1.6 Self-Awareness
4. Effective Communication

Achieving a clearer sense of what you believe and what you really want makes it
far easier to communicate in any aspect of life, whether it’s with a spouse,
manager at work, or best friend. The better we know ourselves, the easier it is to
communicate assertively, to be honest about what we would like and respectful of
the wishes of others.

5. Increase Productivity

The most common cause of procrastination and poor productivity is not a lack of
effort or commitment, it is interference from ourselves. When we struggle to get to
work, it is usually because on some level our own thoughts, emotions, or habits
are getting in the way. Improving self-awareness can help eliminate many of these
hidden obstacles to productivity.

References:

1. https://warwick.ac.uk/services/wss/topics/selfawareness/
2. https://en.m.wikipedia.org/wiki/Johari_window
3. https://sirmotivate.com/5-important-reasons-why-you-
need-self-awareness/
4. https://www.dumblittleman.com/need-self-awareness-3-
important-reasons/
5. https://nickwignall.com/self-awareness/
6. https://www.lifehack.org/585211/quiz-how-self-aware-
are-you-it-can-predict-how-your-life-would-be-like

29
 9. Practice Quiz

Quiz on Stress Management

1. Stressors are more likely to affect health if they are which of the
following?
1. Long lasting
2. Highly disruptive
3. Difficult to control
4. All of the above

2. Which of the following statements is true?

1. The stress response is nonspecific
2. Different kinds of stressors produce exactly the same response
3. Different people respond to the same stressor differently
4. All of the above

3. Which factors improve coping?

1. Social support
2. Optimism
3. Perceived control
4. All of the above

4. Ali is trying to decide whether to give up his current part-time job. He

dislikes the job, but if he gives it up, he will have no spending money.
This is an example of what kind of conflict?
1. An approach-approach conflict
2. An approach-avoidance conflict
3. An avoidance-avoidance conflict
4. None of the above

30
 9. Practice Quiz

Quiz on Stress Management

4. Ali is trying to decide whether to give up his current part-time job. He

dislikes the job, but if he gives it up, he will have no spending money.
This is an example of what kind of conflict?
1. An approach-approach conflict
2. An approach-avoidance conflict
3. An avoidance-avoidance conflict
4. None of the above

5. Which behaviour has been linked to poor health?

1. Suppressing negative emotions
2. Hostility
3. Overeating
4. All of the above

Online Quiz

1. Stress and Anxiety quiz

https://greatergood.berkeley.edu/quizzes/take_quiz/stress_and_anxiety

2.Coping with Stress

https://quizizz.com/admin/quiz/5ce543daab2134001b0e3735/coping-
with-stress

3.How Self-aware Are You?

https://www.proprofs.com/quiz-school/story.php?title=how-selfaware-
are-you

4. Business Communication
https://www.examveda.com/management/practice-mcq-question-on-
business-communication/

5. Effective Business Communication

https://study.com/academy/practice/quiz-worksheet-successful-
business-communication.html

31
 10.ASSIGNMENT

S. K
TOPICS CO
No. LEVEL
Write a newspaper report on the fire accident
1 CO1 K2
witnessed in your locality.

Prepare a presentation on a courageous soldier and

2 highlight instances of astonishing bravery and self- CO1 K4
sacrifice displayed throughout his military service

Brain storm with your friends and introduce one friend

3 CO1 K2
with necessary details.

32
 11. Part-A Questions and Answers

S.No. PART-A K CO
level
Q&A
1 Choose the correct answer K2 CO1

1. The following is (are) non-verbal communication

a. Facial expression b. Appearance c. Posture d. All of the
above

2. Communication is the task of imparting ________

a. Training b. Information c. knowledge d. Message

3. The _____ of business letter is called layout.

a. Body b. Content c. Pattern d. All of the above

4.________ of the letter consists of main message.

a. Heading b. Body c. Greeting d. closing

5. The content of the communication is called:

a message. b. noise c. media richness d. jargon.

6. To convert a message into groups of words, symbols,

gestures, or sounds that present ideas or concepts is
called:
a. Encoding b. feedback c. noise d. media richness.

7. informal and unstructured communication channel that

cuts across formal channels of communication is called:
a. upward communication. horizontal communication.
c. downward communication d. the grapevine

33
 11.Part-A Questions and Answers

S.No. PART-A K CO
level
Q&A
8. _________is the process by which the receiver
interprets the symbols used by the source of the message
by converting them into concepts and ideas.
a. decoding. Listing b. encoding c. none of the above.

9. The _____________ is the individual or group that

develops the message to be communicated to internal and
external parties.
a. Source b. encoder c. decoder d. jargon.

10) What needs to be complete for there to have been

effective communication?
a. Sentence b) documentation c) Both sending and receive
of the message d) An agreement

Answers
1. d ( All of the above)
2. b ( Information)
3. Pattern
4. Body
5. Message
6. Encoding
7. The grapevine
8. decoding
9. Source
10. Both sending and receiving of the message

34
 12. PART – B QUESTIONS

K
S. No. Questions CO Level
1. Write a Self Introduction in two passages. K2 CO1

2. Answer the following questions in two or K4 CO1

three lines (Self- Awareness):
What kinds of dreams and goals do you
have?
Rank 1-4 of the most important things in
your life - career, family, relationships and
money.
Ask yourself if your personality has changed
since childhood.
What qualities do you most admire in
yourself?
What is your biggest weakness?
What is your biggest strength?
What things scare you?
Of all the relationships you have had,
describe your ideal relationship.
How do you react if you do not like to hear
someone talking?

3. Write about the importance of business

K2 CO1
communication.

4. Mention the benefits of effective

K2 CO1
communication in the workplace.

5. What are the main functions of business

K2 CO1
communication.

35
 13. SUPPORTIVE ONLINE CERTIFICATION COURSES

I. NPTEL online Courses:

1. Developing soft skills and personality

https://nptel.ac.in/courses/109/104/109104107/

2. Business English Communication

https://nptel.ac.in/courses/109/106/109106129/

II. Coursera

1. Business English Communication Skills Specialization

https://www.coursera.org/specializations/business-english

III. Udemy

1. Communicate better
https://www.udemy.com/course/get-happier-
relationships/

36
14. REAL TIME APPLICATIONS IN DAY TODAY LIFE AND
TO INDUSTRY

Self Introduction and

Presentation are part of
the Interview process,
Self Introduction &
Learning the tips and
Presentation
techniques help the
students to perform well in
their Interview

Effective business
communication is
Business essential for the
Communication professional
development of the
students

37
 15. CONTENT BEYOND THE SYLLABUS

➢ Debate

Debate is a process that involves formal discussion on a particular topic.

Participating in debate improves rigorous higher-order and critical thinking
skills. It refines learners' analytical, research and note-taking skills. It helps
learners' ability to form balanced, informed arguments and to use reasoning
and evidence.
Tips on How to Debate:
https://www.youtube.com/watch?v=Kk0NmM3YCbY

➢ Extempore

Extempore speech is an impromptu speech for a minute or two

on any given topic without any preparation

Students are advised to understand the key issues which need to be addressed
and then logically position them to create a coherent and well knitted
presentation.

Giving a Extempore Speech: https://www.youtube.com/watch?v=TIpGZR4ufZo

38
 16. PRESCRIBED TEXT BOOKS & REFERENCE BOOKS

TEXT BOOK:

Parikh, J.P, Anshu Surve, Swarnabharathi, Asma Bahrainwala “Business

Communication: Basic Concepts and Skills”, Orient Black Swan, 2011

REFERENCE BOOKS:

1. English vocabulary in use – Alan Mc’carthy and O’dell.

2. APAART: Speak Well 1 (English language and communication).
3. APAART: Speak Well 2 (Soft Skills)
4. Business Communication – Dr.SarojHiremath

WEB REFERENCE:

1. Train your mind to perform under pressure- Simon sinek

https://curiosity.com/videos/simon-sinek-on-training-your-mind-to-
perform-under-pressure-capture-your-flag/

2. Brilliant way one CEO rallied his team in the middle of layoffs
https://www.inc.com/video/simon-sinek-explains-why-you-should-put-
people-before-numbers.html

3. Will Smith's Top Ten rules for success

https://www.youtube.com/watch?v=bBsT9omTeh0

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 17. MINI PROJECT SUGGESTIONS

Identify a person who inspires you. It should be a

person you are able to interview. Create an article in
the interview format, where you ask questions based
on the values that driven them and the qualities that
makes you to admire that particular person.

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 Thank you

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