NATIONAL ECONOMICS UNIVERSITY

INTERNATIONAL SCHOOL OF MANAGEMENT AND ECONOMICS

BTEC HIGHER NATIONAL DIPLOMA IN BUSINESS (RQF)

ASSIGNMENT BRIEF

Unit Code, Number and

L/618/5036 - Unit 4: Leadership and Management
Title

Semester and Academic

Semester 2 / Academic year 2023 – 2024
Year

Unit Assessor(s) Liam Patrick Maher / Nguyen Thu Tram

Component Number and LM A1: There Goes My Hero (Assessment 1 of 2, Individual

Title Assignment)

Submission Date 16.00PM July 11th 2024

Student Name Phạm Hương Giang

Pearson
NEU Student ID 10220179 ID
10220179

I certify that the evidence submitted for this assignment is my own. I

Learner Declaration have clearly referenced any sources used in the work. I understand
that false declaration is a form of malpractice.

Student Name / Signature Giang Date:

Submission format

● This is an individual assignment.

● The submission format is in the form of an E-report. Please refer the “Turnitin Submission
Rules” that was posted on Moodle.

● The file on Turnitin must be in Word format and include the first page of this cover sheet.
The first page of the cover sheet should be in the picture format in order to ensure the accepted
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 similarity of Turnitin.

● The similarity allowed is up to 25% after excluding references.

● Name of the file includes Student ID_Unit name_Assessment no. (E.g. “1010001_LM_A1.1”)

● Ensure that authenticity declaration has been signed electronically.

● Plagiarism is unacceptable. Students must cite all sources and input the information by
paraphrasing, summarizing or using direct quotes. A Referral Grade is given when Plagiarism
is identified in your work. There are no exceptions.

● Your evidence/findings must be cited using Harvard Referencing Style. Please refer to
Reference guiding posted on Moodle. The Reference page is compulsory to upload on Turnitin.

● This assignment should be written in a concise, formal business style using Arial 11 or Times
New Roman 13 font size and 1.5 spacing.

● The word limit is 1,750 words (+/- 10%).

● You MUST complete and submit softcopy of your work on the due dates stated on Assignment
brief. All late work is not allowed to submit. This rule is not waived under any circumstances.

● Read ALL Instructions on this Page and review the Pass, Merit and Distinction criteria
carefully. To pass the assignment, you must achieve ALL the Pass Criteria outlined in the
marking sheet. To achieve a Merit, you must achieve ALL the Merit criteria (and therefore the
Pass criteria). To achieve a Distinction, you must achieve ALL the Distinction criteria (and
therefore the Pass and Merit criteria).

Unit Learning Outcomes

LO1: Examine leadership and management theories and principles, and their impact on the
effectiveness of an organization.
LO2: Review the influence of different leadership and management styles on the culture of
organizations.

Assignment Purpose and Description

The purposes of this assignment are:

 To apply class topics to a famous leader so that we can illustrate and connect theory
and practice.
 To critically analyses the actions of this leader so that we can learn from what they
have done well and where they might improve.

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 Assignment Activity and Guidance

Select a famous leader that you would like to study and analyze. We will select leaders in class to
ensure that there are no duplicates. Analyze this leader using an array of sources that inform your
research (e.g., biographies, news articles, social media posts, etc.). Then, write a report that details
your findings and analysis. Your paper should be organized as follows:
 Background (1 page): Introduce the leader and provide relevant background information.
What are they famous for and what are some of their primary accomplishments? What is their
overarching mission?

 Individual Differences (1 page): What individual differences (những đặc điểm liên quan đến
leadership &management) separated them from others and informed their leadership style (có
những phong cách lãnh đạo nào, người đó dùng style nào) ?
- đặc điểm nào, gọi tên, đưa ra bằng chứng cụ thể
VD: Phạm Nhật Vượng có tầm nhìn vì sản xuất xe điện

 Management and Leadership Style (2 pages): Analyze the management and leadership
style of your chosen leader (họ sự dụng học thuyết management nào, có style lãnh đạo ntn?).
What values, attitudes, and behaviors inform this assessment? What has made this style of
leadership successful in their industry? Compare and contrast this style with one of their
contemporary/rival leaders.
 Culture (1 page): What type of culture did this leader create within their organization and
followers? What are the values that they espoused and the resulting observable artifacts (giá
trị hiển thị/ hữu hình) and follower behaviors? How did this culture help them be successful in
their mission?
- Apple: Steve Job độc tài, bắt nhận viên lập tức đến làm việc (đổi bảng màu sp) trong giáng sinh,
Timcook cho phép bất kì nhân viên nào đến văn phòng để thảo luận, mỗi trưa đến bàn ăn của các
nhân viên khác nhau
 Missteps (1 page): Evaluate any mistakes your leader made along their journey. What might
have led to these missteps? What can we learn from these mistakes? How might the leader
improve as a leader in the future?

Recommended Resources
Please note that the resources listed are examples for you to use as a starting point in your
research – the list is not definitive.

 Our textbook, lectures, suggested articles and videos, and other class materials will be
necessary to understand the concepts that you will apply and critically evaluate in this report.
 You are expected to conduct your own outside research on your leader. You may use sources
such as:
o Wikipedia – This is a fine starting point to get some summary knowledge and point you to
other primary sources of information. However, this should not be your only source of
information.
o Biographies – Consider finding biographies that detail the life of your leader. These may
be books, articles, or documentaries.
o Social Media – If you are studying a contemporary leader, you may research their social
media posts, as this provides a primary source of information into their thoughts and
behaviors.

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 o News Reports – News reports often give first- or second-hand accounts of relevant events
that pertain to your leader. Stick to the facts of the news report and provide your own
analysis and conclusions.

Pass Merit Distinction

LO1: Examine leadership and management theories and

principles, and their impact on the effectiveness of an
organization

P1 Discuss different theories of M1 Analyze the impact of the

leadership in relation to the application of leadership and
management activities in management theories on the
different organizations effectiveness of a large
organization
P2 Explore different theories of
management in relation to the
management and leadership
LO1 and LO2
activities in different
organizations D1 Critically evaluate the impact of
different approaches to leadership
LO2: Review the influence of different leadership and and management.
management styles on the culture of organizations

P3 Assess different leadership M2 Compare the impact of

and management styles and leadership and management
their application in a range of styles on decision making in
business situations in different different organizations.
organizations

P4 Examine the factors that M3 Evaluate the importance of

influence the development of organizational culture on the
the culture in organizations performance of different
organizations

* Please note that grades are provisional. They are only confirmed once internal and external verifiers
have taken place, and the final decisions have been agreed by the assessment board.
* This grade only reflects the result of this assignment, not for the whole Unit.