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Download Global Marketing Practical Insights and International Analysis 1st Edition Farrell Test Bank all chapters
Download Global Marketing Practical Insights and International Analysis 1st Edition Farrell Test Bank all chapters
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10
Test Bank Instructors
Multiple Choice
1. One of the actions that firms can take against the gray trade is to provide consumers with
stronger reasons to patronize authorized dealers. This is referred to as:
(a) Demand interference
(b) Dealer interference
(c) Public relations
(d) Strategic attack
Answer: (d)
3. In designing a global distribution channel one may attempt to distribute the product through
the largest number of different types of intermediaries and the largest number of individual
intermediaries of each type. This is referred to as:
(a) Exclusive distribution
(b) Intensive distribution
(c) Selective distribution
(d) Normal distribution
(e) Cross border distribution
Answer: (b)
4. Which of the following is a condition for parallel distribution?
(a) A lack of government regulations on international trade
(b) Wide price differences between national markets
(c) Low transportation costs
(d) (a) and (b) only
(e) (b) and (c) only
Answer: (e)
5. In designing a global marketing channel one should be concerned with channel width. This
refers to:
(a) The number of intermediaries of each type in the channel
(b) The number of types of intermediaries in the channel
(c) The number of intermediaries on each side of the national border
(d) The number of intermediaries of each type in the foreign country
(e) None of the above
Answer: (a)
7. Research has shown that Chinese channel leaders tend to rely on coercive power in their
relationships. True/False?
(a) True
(b) False
Answer: (b)