Project Report

On

“ENTREPRENEURSHIP”
(MB20204)

SUBMITTED TO:

Department of Management Studies, SRM Institute of Management Studies, Delhi

NCR for the partial fulfilment of the award of the Degree of Master of Business
Administration

Supervised By: Submitted by:

Dr. Swati Bhatt Abhishek Verma
(Professor)
MBA – 2th Semester
RA2152001030010
2021-2023
 DECLARATION

I, am ABHISHEK VERMA Student of MBA (Semester II), SRM Institute of Management

Studies, hereby declare that this project report is my own work and this work has not been
previously submitted to any other university for any examination.

Date: ………….. Student Signature Place:

………….

Student Name:
ABHISHEK VERMA

Date:…………… ACKNOWLEDGMENT

Life of human is full of interaction. No one is self- sufficient by himself. Whenever anyone is doing

serious and important work. A lot of help from the people concerned is needed and one feels specially

obliged toward them. I cannot forget acknowledging them in few words. Without the guidance &

cooperation of them, this report was not possible.

I would like to thanks (Dr.) Swati Bhatt (Professor) has played an instrumental role in the successful

completion of this research report. Apart from guiding me on how to go about things they have been a

constant support throughout. During these period, I met many people at outlets, and I am indebted to all of

them for their help and co-operation.

Abhishek Verma
MBA 2nd Sem
CONTETNS

• Anyone Entrepreneur from Shark Tank India- Aman Gupta

• Classification of MSME (Old and New)
• Essay on Start-up India
• Objective of Make In India
• Why Government Started - Atmanirbhar Bharat(Self Reliant India)
• How to register your Company/Firm in Ministry of Co-operate Affairs
• Entrepreneur of the year-Rahul Bajaj
• Bajaj Auto-Rajiv Bajaj
• TAFE CMD- Mallika Srinivasana
• OYO CEO- Ritesh Agarwal
• Indian Buisnessman- Karsanbhai Patel
• TVS Owner-Venu Srinivasana
• Founder Infosys- N. R. Narayana Murthy
• MD Maruti Udyog- Jagdish Khattar

• ITC E-Choupal
• Brand from Tihar Jail- TJs
• Turkey Missile- Baykar Bayraktar
 • Pareto Principal
• 753 Rule of Answer Writing
• Proactiveness with Patience
• Passion with pragmatism
• Business plan

Aman Gupta (C0-FOUNDER & CMO OF BoAt)

Aman Gupta is co-founder and chief marketing officer at BoAt, a consumer electronics
brand based in India that focuses on audio technology headware.
Prior to co-founding Imagine Marketing Services (BoAt), Gupta was the director of sales at
Harman International, where he oversaw a portfolio of consumer electronics brands
including JBL, Harman Kardon, and AKG, which Harman International distributes in India.
Gupta worked for Harman International out of the corporation's New Delhi office. He
was also a senior management consultant in KPMG Strategy Services Group in the
consulting firm's Gurugram office.
Gupta's first entrepreneurial experience was as co-founder and CEO of Advanced
Telemedia Pvt Ltd, which helped launch global brands such as Beats Audio, Sennheiser,
and Telex, in the Indian market. In 2021, Aman Gupta invested in the companies
Shiprocket, WickedGud, Anveshan & etc.
Gupta studied for a Master's in Business Administration (MBA) from Kellogg School of
Management in 2011, with a concentration in general management and marketing. His
graduate business education also took place at the Indian School of Business.
Gupta is also a chartered accountant, having studied at the Institute of Chartered
Accountants of India from 1999-2002, where he specialized in accounting and finance.
For his undergraduate degree, Gupta attended Delhi University from 1998-2001 where he
received honour for his studies to receive a Bachelor of Commerce degree.

CLASSIFICATION OF MSME

MSME
(MINISTRY OF MICRO, SMALL & MEDIUM ENTERPRISE)
Micro, Small and Medium Enterprises (MSME) sector has emerged as a highly vibrant and
dynamic sector of the Indian economy over the last five decades. MSMEs not only play
crucial role in providing large employment opportunities at comparatively lower capital
cost than large industries but also help in industrialization of rural & backward areas,
thereby, reducing regional imbalances, assuring more equitable distribution of national
income and wealth.
MSMEs are complementary to large industries as ancillary units and this sector
contributes enormously to the socio-economic development of the country. Ministry of
Micro, Small & Medium Enterprises (M/o MSME) envision a vibrant MSME sector by
promoting growth and development of the MSME Sector, including Khadi, Village and
Coir Industries, in cooperation with concerned Ministries/Departments, State
Governments and other Stakeholders, through providing support to existing enterprises
and encouraging creation of new enterprises.
The Micro; Small and Medium Enterprises Development (MSMED) Act was notified in
2006 to address policy issues affecting MSMEs as well as the coverage and investment
ceiling of the sector. The Act seeks to facilitate the development of these enterprises as
also enhance their competitiveness. It provides the first-ever legal framework for
recognition of the concept of "enterprise" which comprises both manufacturing and
service entities. It defines medium enterprises for the first time and seeks to integrate the
three tiers of these enterprises, namely, micro, small and medium.
Start-up India

In recent years, startups have been receiving increased attention in many parts of the world. In India, the
number of startups has increased fast and more support has become available in all dimensions. It is due
to vast commercial potential for startups, India is often described as “the poster child of emerging
markets”.

Today Startups are being widely recognised as important engines for growth and jobs generation. Through
innovation and scalable technology, startups can generate impactful solutions, and thereby act as vehicles
for socio-economic development and transformation.

However, still there are many challenges that act as a hindrance in realising the true potential of startups in
India.

Opportunities Available
India now has 38,756 officially-recognised start-ups – with 27 unicorns, eight of which achieved this
status in 2020 – and is the third-largest tech start-up hub globally. Apart from it, India’s economy,
demography and government’s active support provides a wide scope for establishing a thriving startup
environment.

▪ Growing Indian Economy: Just before sudden disruption by Covid-19 pandemic, the
Indian economy continued to grow and purchasing power was increasing steadily.
o As economic recovery is expected in the short-term, the rising consumption will
be driven by the growth of upper-middle income and high-income segments of
the population.
 o Thus, the size of indian market provides ample opportunity for startups to grow.
▪ Favourable Demography: The demographics of the Indian population is another advantage.
Half of the country’s population are below the age of 25 years.
o The nearly 700 million people born through the late 1980s to the 2000s carry
material ambitions and have the ability to spend.
o This makes them a huge section of population that has the ability to absorb the
innovative goods and services provided by startups.
▪ Active Government Support: Government of India launched the flagship initiative,
“Startup India” in 2016. The program envisages to build a strong ecosystem that is
conducive for the growth of startup businesses and kickstarted an entrepreneurship
revolution.
o Further, the overhaul of the digital payments ecosystem is being led by State
innovation (NPCI), with Aadhaar, Jan Dhan, UPI, and India Stack.
o As India improved its digital connectivity, market access barriers have been
brought down and created a favourable ecosystem for startups.
▪ High Scope in Rural Areas: As the majority of India’s population still resides in rural areas,
many startups have focused towards providing ease of living in rural areas. For example:
o FIA Global - with a network of 26,000 banking agents - is using Artificial
Intelligence (AI) to deliver financial products and services such as remittance
services and access to credit in rural areas, and has reached over 34 million
customers. o MFine provides an AI-powered health care platform for people
to consult over 3,500 doctors.
o PharmEasy connects local pharmacy stores and diagnostic centres to verify
prescriptions and deliver over 100,000 medicines.

Associated Challenges
▪ Issues Emanating From Regional Imbalance: India is a highly diverse country with a
plethora of cultures, languages, ethnicities and religions.
o Due to this, the startups’ understanding of them is often limited to certain regions.
In that sense, comparative advantages are linked to specific regions.
▪ Digital Divide: As nearly 70% of the Indian population lives in rural areas, the customers of
the mass market tend to come from low-income backgrounds in villages.
o This often discourages many startups to come up with a pan-India approach.
▪ Issues of Funding: For running a startup, a significant amount of working capital is
required. Many startups, especially at early stages, are bootstrapped, i.e. self-funded through
the founders’ own savings, or using capital from friends and family.
▪ Hiring Challenge: For many job-seekers, joining a startup as an employee is not an
attractive career option, due to the inherent risk that the startup might fail.
o In addition to this, many job applicants are not sufficiently skilled. Startups see a
gap between the knowledge taught to students in colleges and the knowledge
needed for the jobs, especially in sectors in which technologies change at a fast
pace.
 ▪ Complex Regulatory Environment: The government of India has introduced policies that
aim to ease the business environment for startups. However, the present regulatory
framework in which startups operate is widely seen as difficult, inefficient and unpredictable.
o For example, the government has imposed “Angel Tax”, which was introduced in
2012 with the aim to thwart money laundering, but it also discourages investment
in startups.

Atmanirbhar Bharat Abhiyan

• The meaning of the term ‘Atmanirbhar Bharat’ is self-reliant India

• Atmanirbhar Bharat Abhiyan (Self-reliant India Mission) is a campaign launched by the
Central Government of India which included an Rs.20 lakh crore economic stimulus
package and a number of reform proposals.
• As part of the relief measures in the aftermath of COVID-19, the Prime Minister announced a
special economic package and gave a clarion call for “Atmanirbhar Bharat” or “Self-reliant
India”.

Significance of Atmanirbhar Bharat Abhiyan

• Talking about turning a crisis into an opportunity, he gave the example that the production of
PPE kits and N-95 masks in India has gone up from almost being negligible to 2 lakh each, daily.
• Remaking that self-reliance is the only way out for India, the PM quoted from our scriptures
“Eshah Panthah”, that is – self-sufficient India.
• Self-reliance will make globalization human-centric. The definition of self-reliance has changed
in a globalized world and it is different from being self-centred. India’s fundamental thinking and
tradition of “Vasudhaiva Kutumbakam” provides a ray of hope to the world. This should be seen
in the context of Human-Centric Globalization versus Economy Centralized Globalization.
 • Self-reliance does not mean cutting India off from the world. India believes in the welfare of the
world and India’s progress is linked with the world. The world trusts that India has a lot to
contribute to the development of the entire humanity.
• The PM also stressed the need to be vocal about local products and urged people to buy only local
products.

Steps To Be Taken To Incorporate A New Company

Steps to be taken to get a new company incorporated:
• Select, in order of preference, at least one suitable name upto a maximum of six names, indicative of
the main objects of the company.
• Ensure that the name does not resemble the name of any other already registered company and also
does not violate the provisions of emblems and names (Prevention of Improper Use Act, 1950) by
availing the services of checking name availability on the portal.
• Apply to the concerned RoC to ascertain the availability of name in eForm1 A by logging in to the
portal. A fee of Rs. 500/- has to be paid alongside and the digital signature of the applicant proposing
the company has to be attached in the form. If proposed name is not available, the user has apply for a
fresh name on the same application.
• After the name approval the applicant can apply for registration of the new company by filing the
required forms (that is Form 1, 18 and 32) within 60 days of name approval
• Arrange for the drafting of the memorandum and articles of association by the solicitors, vetting of
the same by RoC and printing of the same.
• Arrange for stamping of the memorandum and articles with the appropriate stamp duty.
• Get the Memorandum and the Articles signed by at least two subscribers in his/her own hand, his/her
father's name, occupation, address and the number of shares subscribed for and witnessed by at least
one person.
• Ensure that the Memorandum and Article is dated on a date after the date of stamping.
• Login to the portal and fill the following forms and attach the mandatory documents listed in the
eForm
Declaration of compliance - Form-1
Notice of situation of registered office of the company - Form-18.
Particulars of the Director's, Manager or Secretary - Form-32.
Submit the following eForms after attaching the digital signature, pay the requisite
filing and registration fees and send the physical copy of Memorandum and Article of
Association to the RoC
• After processing of the Form is complete and Corporate Identity is generated obtain Certificate of
Incorporation from RoC.
Additional steps to be taken for formation of a Public Limited Company:
To obtain Commencement of Business Certificate after incorporation of the company
the public company has to make following compliance
• File a declaration in eForm 20 and attach the statement in lieu of the prospectus(schedule III) OR
• File a declaration in eForm 19 and attach the prospectus (Schedule II) to it. • Obtain the Certificate of
Commencement of Business.

Rahul Bajaj-Entrepreneur of the year

When he was 12 years old, he started dreaming of becoming a businessman. His grandfather had bought a
steel mill and a sugar mill. His father founded Bajaj Auto in 1945. In 1965, Rahul Bajaj took charge of
Bajaj Group and under his leadership, Bajaj Auto has grown to new heights year after year. Scroll down
for his achievements as the CEO of BAL

- He was the only top executive who had served two terms as president of the Confederation of Indian
Industry (CII).

- He was also a member of the International Advisory Committee. His expertise in these matters was
trapped by the New York Stock Exchange.

- In 2001, he was awarded Padma Bhushan, the nation's third-highest civilian honour, for his contribution
to Indian industry.

- In 2006, he was nominated to the Rajya Sabha from Maharashtra with cross-party support from the
NCP, BJP, and the Shiv-Sena.

- According to the Forbes India poll on the top 40 richest persons in India, he was said to be the 20th
richest man in India.

- During 1957-77, the Government of India appointed him as the Chairman of the Development Council
for Automobiles and Allied Industries.
- Mr. Bajaj received the "Man of the Year" Award from the National Institution of Quality Assurance in
1975.

- He was also selected as Business India's Businessman of the Year 1985.

- He was felicitated in 1988 by the Pune Municipal Corporation for his achievements in a public function.

- He was the Chairman of Indian Airlines between 1986-89.

- He received the Bombay Management Association Award for The Most Distinguished Services in the
Field of Management 1990.

- In February 1992, he was appointed by His Royal Highness, The Prince of Wales as a Member of the
Prince of Wales International Business Leaders Forum.

- He was awarded by FIE Foundation the Rashtrabhushan Award in 1996.

- In 2000, Lokmanya Tilak Smarak Trust awarded him the Tilak Award.

- In September 2005, he received the Alumni Achievement Award from Harvard Business School.

- He was ranked No. 722 on the Forbes 2016 list of the world's billionaires.

Also, he received several more national as well as international honours.

BAJAJ AUTO- RAJIV B AJAJ

 • Rajiv Bajaj, an elder son of Rahul Bajaj, was born on 21 December 1966 in Pune, India
(Birthplace, not sure). He is an Indian businessman and the managing director of Bajaj Auto since
2005.
• Bajaj Family is India’s 11th reachest family as per Forbes in 2019.
• Rajiv has worked at Bajaj Auto in the areas of Manufacturing & Supply Chain since 1990-95. Then
he started R+D and Engineering till 1995-2000. After that, he was in Marketing and Sales from
2000-2005. And he has been Managing Director of Bajaj Auto Ltd. since April 2005.
• He worked very hard as a result He ranked on the list of 2225 popular Businesspersons in all over
the world.
• Rajiv Bajaj has many companies like Bajaj Group, Bajaj Auto, Bajaj Electricals, Bajaj Finserv,
Mukand Ltd., Bajaj Hindustan Ltd., Bajaj Consumer Care Ltd., Bajaj Ventures Ltd., Bajaj Energy,
Bajaj Aviation.
• Another Bajaj brands are Bajaj Corp, Bajaj Nomark.

Suscess story of Baja Auto

Journey to the Most Valuable Two-Wheeler Company: Bajaj Auto
Compared to the December 2019 auto sale of 336055, bajaj auto-recorded 11 percent higher sales in
December 2020. Numbers, a total of 372532 units were sold in December of 2020. The company’s
domestic sales decreased by 9% while comparing December 2020 with December 2019. The auto
company observed an export rise of 27% compared to December 2020. Company exports vehicles to 70
different countries in the world.

Iconic Bajaj Chetak Scooter Comeback

In recent years, Bajaj has become the first famous Indian motorcycle brand to enter electric space and
returns to the scooter segment at the same time with its new Urbanite Model. The Chetak is the brand’s
first product after nearly 14 years, the nameplate returns

Hamara Bajaj song – A historic brand advertisement campaign

When the ‘Hamara Bajaj’ advertising campaign was launched in 1989, India was on the verge of
liberalising its economy. It wasn’t simply an ad; it was an idea that struck a chord with the masses as it
attempted to nudge the consumer’s ‘Indianness.’
Amul Tribute to Rahul Bajaj and Company

Ritesh Agarwal-CEO of OYO

 • Hailing from Odisha, Ritesh Agarwal is a young entrepreneur and the founder and CEO of OYO
Hotels & Homes.
• In 2012, Ritesh Agarwal also launched Oravel Stays to book budget accommodations. Later he
traveled across the Nation at a very young age and stayed at over 100 guest houses, properties and
hotels and realized the need of affordable, beautiful and good-quality hotels and comfortable living
space within a budget for all. With this mindset, later he converted Oravel to OYO in 2013. Today,
this brand is among the world’s leading chain of hotels, homes, and spaces.
• Oyo Hotels & Homes is an Indian hotel chain which has become the largest and rapidly-increasing
hospitality chain of leased and franchised hotels, homes and living spaces. During the initial phase,
OYO was mainly dealing with budget hotels. Later, the startup expanded worldwide with
thousands of hotels and vacation homes in numerous cities of India, Malaysia, Nepal, UK, UAE,
Sri Lanka and many more.
• The company was successfully able to attract investors like SoftBank Group, Greenoaks Capital,
Sequoia India, Light speed India, Hero Enterprise, and Airbnb. Presently, OYO employs over
17,000 people worldwide and around 8000 are in India and South Asia. OYO has also established
26 training centers for hospitality enthusiasts across India. In 2019, the company set a benchmark
by generating revenue of USD 951 million under the leadership of Ritesh Agarwal.

Karsanbhai Patel
 • Karsanbhai Patel is an Indian industrialist and a founder of the Nirma group with major interests in
detergent powder, soaps and cosmetics, and Nirma University. He is sometimes referred to as K.K.
Patel. Karsanbhai Patel was born in 1945 into a farmer family from Ruppur village, Mehsana,
Gujarat.
• Low-profile founder of Nirma, Karsanbhai Patel, started out mixing detergents in his backyard and
selling them door-to-door on his bicycle.
• His low-price Nirma brand sparked a detergents war with bigger rivals such as Unilever and
Procter & Gamble.
• Today Nirma is one of the largest producers of soda ash in the world by volume.
• Patel has long handed over operations to the next generation and took the company private in
2012.
• His cement unit Nuvoco Vistas was listed in August 2021.
• Patel was able to target the lower-middle-income segment. It was an instant success. After three
years, Karsanbhai established a shop at Ahmedabad. Patel branded his detergent powder and
detergent soap, Nirma, after the name of his daughter. He lost his loving daughter Nirupama in a
car accident. The Nirma brand quickly established itself in states like Maharashtra and Gujarat

TVS Owner-Venu Srinivasana

Chairman Emeritus, TVS

Motor Company
Padma Bhushan,
Padma Shri
 Former President of Confederation of Indian
Industry (CII) (2009)
• Venu Srinivasan is an engineer and an MBA from Purdue
University (USA) and took over as the
CEO of Sundaram-Clayton, the holding Company of TVS Motor, in 1979.
• In the same year, TVS Motor Company was born and under Venu Srinivasan's persistent and
diligent work grew to be the third largest two-wheeler manufacturing unit in India.
• After 21 years at the helm, Venu Srinivasan, Chairman of TVS Motor Company, will step down
to let former Jaguar Land Rover CEO Ralf Speth become the new chairman of the two-wheeler

Venu Srinivasan, was conferred with the prestigious JRD Tata Corporate Leadership Award in
the
year 2004, by the All-India Management Association (AIMA)
company in 2023.
•

Founder Infosys- N. R. Narayana Murthy

• One of the brilliant minds behind the founding of the Indian multinational
corporation Infosys Ltd., N. R. Narayana Murthy, is an industrialist counted
amongst the greatest Indian industrialists of the contemporary time.
• Infosys is a major IT company which provides business consulting, information
technology and outsourcing services, and Murthy has played a tremendous role in
ensuring its success.
• From an early age Murthy displayed signs of greatness and received his education
from one of the top technological institutions in India. Before venturing to become
an entrepreneur he had worked with Patni Computer Systems in Pune.
• He had always dreamed of becoming an entrepreneur and hoped to form a big
company which would create job opportunities for the country’s youngsters.
• Blessed with a brilliant mind and astute business sense, he formed Infosys with six
other software professionals including Nandan Nilekani and N. S. Raghavan with an
initial capital of just Rs. 10, 000.
• Over the years the company grew manifold to become one of the top IT services
companies based in India. His company’s contribution to the growth of the IT sector
in India has been immense and the ‘Time’ magazine described him as the “Father
of Indian IT Sector”.
• He has been honored with several awards for his contribution to the Indian industrial
sector.

Narayana Murthy – CEO of Infosys

• From the year 1981- 2002, he was serving as the Infosys CEO.
• He played a pivotal role in channelizing the outsourcing IT industry
bringing in the global Delivery model, which many other IT giants are
currently putting into use.
• His clear vision and hard work have always paved way for Infosys to reach
greater heights.
• With more than 80,000 employees and numerous successful and happy
clients, Infosys is reigning in the IT market.
• From 2002-2011 he served as Chairman for Infosys and later after a small
break he began to continue to be a mentor for Infosys.
Jagdish Khattar

• Jagdish Khattar is the former Managing Director of Maruti Udyog Limited. Prior to
this post, he has been an officer of the Indian Administrative Service with more than
37 years of experience.
• He was the vice-president of 'Society of Indian Automobile Manufacturers'.
• He has overseen a restructuring of the company in face of increased competition
caused by the foray of various foreign car players in the Indian market.
• After hanging up his boots at Maruti Suzuki, he has turned an entrepreneur and
decided to set up an independent multi-brand pan India sales and service network in
the automobile sector.
• On 30 Sep 2008, Mr. Jagdish Khattar announced his next venture - Carnation Auto,
with a vision of developing a multi-brand automobile sales and service network.

RECOGNITION AND AWARDS

• Ernst and Young – Manager Entrepreneur of the Year 2003

• National HRD Network - Pathfinder CEO of the Year 2006
• Progress Harmony Development Chamber of commerce – Udyog Ratna (Gem of
Indian Industry )
• The London Metropolitan University, UK - Doctor of Business Administration
(Honorary)
• CNBC –Auto Car - Man of the Year 2008
• NDTV Profit- Auto Man of the Year 2008
ITC e-Choupal - Rural India’s Largest Internet Based Intervention

• e-Choupal is an India-based business initiative by ITC Limited that provides

Internet access to rural farmers.
• The purpose is to inform and empower them and, as a result, to improve the quality
of agricultural goods and the quality of life for farmers.
• ITC Limited (formerly India Tobacco Company Limited) is a consumer product and
agribusiness conglomerate in India known for their production of cigarettes,
specialty paper, food products and packaging services.
• Through the e-Choupal initiative, ITC has created more than 6,500 e-Choupal
computer stations in rural areas that serve an average of six hundred farmers each.
Using this technology, farmers may order supplies, learn about best agricultural
practices, receive weather reports and read about pricing for crops throughout the
region.
• Farmers can use that information to their own prices. They also obtain higher profit
margins because they’re no longer forced to sell through a middleman. ITC Limited
also benefits from the initiative, by simplifying its supply chains and increasing its
profits.

TJ’s Brand
 • The Jail has its own brand called TJ’s, complete with a tagline ‘A Tihar Jail
Initiative’.
• They produce soaps, shampoos, detergent powder, eatables like snacks, cookies,
pickles, masalas under this brand. Another sub-brand for slightly up-market
cosmetics is called Antarkranti. That roughly translates to the ‘inner revolution’.
• The packaging was impressive and tells the story of creating noble citizens through
these initiatives. There were garments – branded men’s shirts, carpets, home linen,
handbags.
• Handmade paper products, stationery items amongst many things.
• Their website tells that the initiative has ISO quality certification. Must say it is
being run professionally and that shows in the products and the store setup. I am
sure the products would be available online soon enough though, their website
mentions no contact e-mail.

Baykar Bayraktar TB3

• The Baykar Bayraktar TB3 is a Turkish medium-altitude longendurance (MALE)

unmanned combat aerial vehicle (UCAV) capable of shortrange landing and take-
off, produced by Baykar.
• It is currently being developed due to the lack of aircraft to be deployed on the TCG
Anadolu amphibious assault ship.
• According to the initial plans the ship was expected to be equipped with F35B
fighter jets but following the removal of Turkey from the procurement program, the
vessel entered a modification process to allow it to be able to accommodate UAVs.

What Is the 80-20 Rule?

The 80-20 rule, also known as the Pareto Principle, is an aphorism which asserts that 80%
of outcomes (or outputs) result from 20% of all causes (or inputs) for any given event. In
business, a goal of the 80-20 rule is to identify inputs that are potentially the most
productive and make them the priority. For instance, once managers identify factors that
are critical to their company's success, they should give those factors the most focus.

Although the 80-20 axiom is frequently used in business and economics, you can apply the
concept to any field—such as wealth distribution, personal finance, spending habits, and
even infidelity in personal relationships.

• The 80-20 rule maintains that 80% of outcomes (outputs) come from 20% of causes
(inputs).
• In the 80-20 rule, you prioritize the 20% of factors that will produce the best results.
• A principle of the 80-20 rule is to identify an entity's best assets and use them
efficiently to create maximum value.
• This "rule" is a precept, not a hard-and-fast mathematical law.

The 7-5-3 Rule of Answer Writing

The name of this rule is taken from the code of discipline that many martial artists use. The
7-5-3 rule is as simple as the numbers given, where:

• SEVEN – Candidates’ should aim to answer questions within 7 minutes per question.
• FIVE – Write 5 points in their answers related to the keyword. It would be better to
break down the answer into bulleted points.
• THREE – Elaborate each point in 3 dimensions as per the requirements listed in the
question. The following are useful pointers:
o Social, Economic, Political and Geographical perspective

o For, against, and conclusion o What/Why/How

Passion with pragmatism

Both pragmatism and passion do have their own merits, as well as demerits.

Regarding passion

Pick a job you love, and you’ll never work a day in your life. Yes, as much as there will never be such a
thing as a perfect job, there’s no denying that the phrase still has some truth to it. By pursuing a job out of
passion, you’re likely to feel motivated to get work done and keep going. And while the monetary rewards
may be smaller, the positive, internal rewards will often make up for it. On the other hand, while it can be
a well-worth endeavour, your efforts may not always bear fruit, especially if you come to find that the
industry you’re pursuing isn’t doing as well as you hoped. Worse, the mounting stress and deadlines may
cause you to turn against what you initially loved.

Regarding pragmatism

With that in mind, it may seem safer to take the road of pragmatism. After all, while money may not be
able to buy happiness, it can certainly alleviate a lot of concerns. Indeed, this is a common path for many,
who choose to put their passions on the backburner and settle for a stable job. The flipside here is that
because you’re settling for what you can, it can be difficult to find enjoyment in a career that you don’t
really have a vested interest in, which can lead to a lot of issues down the line, such as decreased work
performance and increased pressure.

BUSINESS PLAN
The Executive Summary.

1. An overview of your business – Full the mouth with cheese.

2. A description of your product and/or service. PiGeR values every person , Our Main Aim
is to provide the better food in less money.
3. Your goals for the business. We think after one year we open our 2 outlet and after 5
years we open our outlet in delhi and delhi ncr .After 10 years we open outlet in airports ,
ports and in every state.
4. Your proposed target market. Youth
5. Your competition and what differentiates your business. Our Competition is with the mc
Donald, pizzahut and burger but these foodchain are not Indians we have provide that
taste and looks in our outlet that other don’t. Our USP is our Price.
6. Your management team and their prior experience. –They bring new idea and data
which helps us to predict the future.
7. Financial outlook for the business- After one year 5 year I want 10 Crore sales in every
Month.

II. Instructions: Company Description

1. Company mission statement

PiGeR makes you fall in love with cheese.

2. Company philosophy and vision

Our Business Philosophy is to satisfy the Customer Needs.

3. Company goals
The long term goal of the company is to open layout in every state of India and our Short Term
Goal is to Reach as much as Customer.
 4. Target market
Our Target Market is Generally Youth.
5. Industry
PiGeR Comes in Food Industry.
6. Legal structure
a. PiGer is based on a partnership Business, it has its two Owner.
b. There is a 50-50 ownership to both Owners.

III. Instructions: Products & Services

1. Your company’s products and/or services:. Basically PiGeR is a Food retail Chain which make
Pizza and Burger by its self all the recipe are got patent on their name, we purchase several
Material from the Local Suppliers.
2. The problem the product or service solves: We serve the fresh Quality of Food to our
Customer .
3. Any proprietary features that give you a competitive advantage: we have some product that
are Special and we have patent of that Product.
4. How you will price your product or service: Our target Market is youth so parents don’t give
easily a big amount to their Children and that’s why we have a low price strategy.

IV. Instructions: Marketing Plan

Barriers to entry

• High startup costs

• High production costs
• High marketing costs
• Brand recognition challenges
• Finding qualified employees
• Need for specialized technology or patents

Threats and opportunities

• Changes in government regulations

• Changes in Trend
• Changes in the Customer Preference

V.Product/service features and benefits

We provide best Quality of Pizza and burger and there is a lot of desi and vedesi option of that. after-
sale services we product provide, such as:

Product Dilevery
Quality of product.
VI.Target customer
For consumers:
• Age-10-100
• Gender- For everyone
• Location- India

For businesses:
• Industry- Food
• Location- Modi Nagar
• Size- Small Size
• Stage in business- Start Up

Key competitors

MC DONALD
PIZZA HUT
BURGER KING

VII. How will market the product/service

Advertising may include:
• Online
• Print
• Radio
• Cable television
• Out-of-home

Which media will you advertise in, why and how often?

Marketing may include:

• Business website
• Social media marketing
• Email marketing
• Mobile marketing
• Search engine optimization
• Content marketing
• Print marketing materials (brochures, flyers, business cards)
• Public relations
• Trade shows
• Networking
• Word-of-mouth
• Referrals

Key competitors
MC DONALD
PIZZA HUT
BURGER KING

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