Method in Madness: A Psychoanalytical Analysis of Shakespeare’s

Hamlet

By
Abdul Mateen
GAUS/20202021

BS Proposal
In
Computer Science

Grand Asian University Sialkot

Pakistan

Spring, 2024
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 Table of Contents

Declaration by Scholar........................................................................................................1

Declaration by Supervisor...................................................................................................2

Table of Contents................................................................................................................3

Introduction.........................................................................................................................4
1.1 Problem Statement.....................................................................................................6
1.2 Research Objectives...................................................................................................6
1.3 Research Questions....................................................................................................6
1.4 Delimitations.................................................................................................................6
1.5 Relevant Definitions of Terminologies.........................................................................7

Review of Literature..........................................................................................................10

Theoretical Framework.....................................................................................................13

Methodology.....................................................................................................................14

3.1 Overall Research Design.............................................................................................14

3.2 Data Collection Method..............................................................................................14
3.3 Population....................................................................................................................14
3.4 Sampling Design.........................................................................................................14
3.5 Variables......................................................................................................................14
3.6 Procedure....................................................................................................................15

Data Analysis....................................................................................................................15

Significance of Study........................................................................................................16

References.........................................................................................................................17

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 INTRODUCTION

Electronic Media is playing an efficacious role in providing people with in-depth

information to educate people, and create awareness about an event or happening in the
world via Radio, Television, Social Media, Internet, etc. Electronic Media has its
predominant role in bringing advancement in culture and society of the world. However,
its significance cannot be ignored in terms of any product advertising, along with the
representation of one country’s cultural norms and values in a short span of time.
Although these platforms are intermittently used for advertisements, Electronic Media,
especially

1.1 Problem Statement

1.2 Research Objectives

This study holds the followings objectives for research:

1.3 Research Questions

This research explores the following questions for research:

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REVIEW OF LITERATURE

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 METHODOLOGY

The researcher will discuss here the methodology used for the proposed study. The
methodology will involve a Descriptive Qualitative research design, as an instrument for
data collection, materials, variables, procedures, etc.

3.1 Research Design

3.2 Data Collection Method

3.3 Population

3.4 Sampling Design

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DATA ANALYSIS

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 SIGNIFICANCE OF STUDY

This research will assist directly and indirectly both national and international advertising
agencies in launching their commodities by keeping in mind how individuals observe
advertisements and react accordingly

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 REFERENCES

Cook, G. (2001). The discourse of advertising. London: Routledge.

Danciu, V. (2014). Manipulative marketing: persuasion and manipulation of the

consumer through advertising. Theoretical and Applied Economics Volume XXI

(2014), No. 2(591), 19-34.

Dastjerdi, H. V., Mobarkeh, S. D., & Zare, M. (2012). A Multimodal Analysis of

Differences Between TV Commercials and Press Advertisements: A Discoursal

Study of Persuasion-Seeking Strategies in the Mass Media. Studies in Literature

and Language, Vol. 4, No. 2, 115-121.

Faiza, M. S., & Azhar, N. (2015). The Impact of Unethical Advertisements on Women

Buying Behavior in Pakistan. International Journal of Scientific and Research

Publications, Volume 5, Issue 11, November 2015 423 ISSN 2250-3153, 423-431.

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