Business

communication
Presented by

2 o.d.year , general
Roll no: 22d2510
Business Communication
 Communication

• Communication
- The sharing of information between two or
more individuals or groups to reach a
common understanding.

Communications ~ ;:,--_J
Importance of Good Communication

- Increased efficiency in new technologies

and skills
- Improved quality of products and services
- Increased responsiveness to customers
- More innovation through communication
h :.;::;;=:
 Types of communication

• Formal Vs Informal
communication ,
• Verbal Vs Non-Verbal
communication
• Vertical Vs Horizontal
communication
Verbal & Nonverbal Communication

· Verbal Communication
- The encoding of
messages into words, VERBAL35%
either written or spoken
· Non-verbal
- The encoding of
messages by means of NONVERBAL 65%
fada1 Expres;ions
facial expressions, body Tone or Voia
Mowment
language, and styles of Aol)earallCl!
Eye Cootaa
dress. Gestures
l'l16liR
 Verbal communication

Oral communication Written communication

 Non Verbal
Communication
 Non-Verbal communication

• Facial expression
• Gesture & posture
• Vocal characteristics
• Personal appearance
• Touch C O 1'11
.
• Time and space
C ~ ~
~
 Effective verbal communication
• Change the speed of voice
• Shift the pitch of voice
• Control the volume of voice
• Pronounce clearly

•Ogti Annoyi n g L acks aut h o rity

Low Du ll I rrterestln ir • nd
.,ffiactiva

Consist_ent Varied
Pace and pau.se..s
 Effective non-verbal communication
0 Maintain eye contact
D Present pleasant facial expression
D Gesture appropriately
D Maintain good posture
D Keep distance
Appearance
Clothing, Hair Style, Choice of Colors
Gestures
Hand Movements, W inking, Nodding
Non-verbal
Para-~inguistics
lo ,e of ves Cte, µ,t. h lot,dnt ,
F~cial Expression
Eye Contact • I
Moveme,11 of eye<. Blinklna
Postures
Arm Crossing, Leg Crossing, Seatlng Position
 Do's and Don 'ts in Verbal
communication
DO DON'TS

Be clear and direct Don't give more attention to

cell phones than people
Do paraphrase Don't overuse abbreviation

Be respectful Don't monopolize the

conversation
Tailor conversation to Don't react or get upset
audience
Face to Face Don't interrupt
Non-verbal communication do's & don'ts

Eye contact Maintain good contact to Don't avoid making eye contact
foster trust and with your listener or maintain
engagement prolonged contact.
Facial Expression Smile frequently and Don't maintain a poker face.
present a pleasant
expression
Gestures Punctuate speech with Don't exaggerate or lose control
appropriate and of yoor gesture.
meaningful gesture.
Posture Stand and sit with an Don't tum your back to
erect posture to someone
communicate confidence
and competence.

Physical Distance Establish an appropriate Don't ignore signs that listener

proximity. is uncomfortable with your
proximity.
' ·.