H AMAD A NDRABI

+92-317-510-6772 | shsandrabi1@gmail.com | Islamabad, Pakistan | https://www.linkedin.com/in/hamad-andrabi/

EXECUTIVE SUMMARY

Dynamic and highly motivated Strategic Marketing leader with over seven years of experience in building and maintaining strategic
partnerships, driving B2B business development, and supporting executive leadership. Proven track record in developing referral
channels, fostering long-term relationships, and leveraging partnerships to generate new business opportunities. Adept at managing
multiple projects simultaneously and utilizing AI tools to enhance efficiency. Excellent business English writing and communication
skills, with a strong ability to create client-ready marketing materials. Committed to contributing to business growth and strategic
initiatives in a dynamic and collaborative work environment.

KEY COMPETENCIES

• Partnership Development: Referral Channel Building | Relationship Strengthening | Business Opportunity Generation
• Partner Engagement: Long-Term Relationship Management | Mutual Opportunity Identification | Partnership Initiative Tracking
• Strategic Support: Business Development Support | AI Tools Utilization | Project Management
• Communication and Presentation: Business English Writing | Client-ready Material Creation | Stakeholder Communication
• Leadership and Collaboration: Executive Support | External Board and Leadership Role Assistance | Collaborative Teamwork

PROFESSIONAL EXPERIENCE

Head of Marketing and Communications, INSPECTACAR Vehicle Inspection Services 10/2022 – Present
• Launched a comprehensive go-to-market campaign that boosted sales by 35% MoM for the first three months.
• Developed and executed integrated marketing plans leveraging Google Ads and Meta Business Suite, increasing brand awareness
and user engagement.
• Optimized and localized marketing content to enhance brand visibility and drive conversions, contributing to improved MRR and
pipeline growth.
• Collaborated with cross-functional teams (finance, HR, sales, IT) to streamline marketing efforts and feedback key market findings.
• Spearheaded initiatives such as "Earn with INSPECTACAR" referral program, resulting in a 15% monthly increase in sales.
• Built always-on campaigns from scratch, validating and scaling new awareness and acquisition channels.

Portfolio Manager, Scotmann Pharmaceuticals 02/2022 – 10/2022

• Directed targeted marketing campaigns for healthcare professionals, driving a 26% increase in Regular Prescriber Count (RPC).
• Executed email marketing campaigns focusing on product benefits and reduced side effects, leading to a 3% increase in market
share.
• Conducted market research to optimize marketing strategies and feedback insights to product managers.
• Organized national webinars and public awareness campaigns, enhancing brand credibility, engagement and sales growth.
• Built demand generation funnels and owned pipeline/revenue goals.

Product Manager, GlaxoSmithKline Pakistan 10/2018 – 02/2022

• Led national campaigns for World Antibiotic Awareness Week, achieving a reach of over 20 million.
• Developed and localized content from centralized global HQ for national campaigns, ensuring cultural relevance and market
effectiveness.
• Partnered with HQ teams to optimize products based on market research, client suggestions, and industry development reports.
• Spearheaded the "Meet the Experts" webinar series during the COVID-19 pandemic, maintaining healthcare professional
engagement and promoting GSK brands.
• Utilized Veeva Vault’s Content Lab for marketing automation and CRM, enhancing campaign efficiency and data-driven decision-
making.
• Conducted competitive analysis to highlight key product strengths and improve market positioning.

Key Accounts Manager, North, Apollo Telecom 01/2018 – 10/2018

• Increased sales by 30% within three months by expanding the target market to include government buildings and NGOs.
• Implemented strategic email marketing and cold calling techniques, improving customer outreach and engagement.
• Collaborated with technical teams to understand product features and ensure accurate marketing communications.
• Conducted market research and analyzed industry trends to inform strategic decisions and product optimizations.

EDUCATION

Bachelor of Engineering (BE), National University of Sciences and Technology, Islamabad 2012 – 2016

CERTIFICATIONS

• Content Marketing Certification, GSK Learning Lab, GlaxoSmithKline Pakistan 02/2019

• Certified Digital Marketing Professional (CDMP), GSK Learning Lab, GlaxoSmithKline Pakistan 05/2019

• Google and Meta Ads Certification, INSPECTACADEMY, INSPECTACAR 11/2022

• Email Marketing Certification, INSPECTACADEMY, INSPECTACAR 12/2022