Professional Documents
Culture Documents
1. English for Business M2 2024
1. English for Business M2 2024
CERPAMAD
Dr Wôkoudo Marcel
MASSIMBO
Activity 2: WARS: Why are countries fighting over these things? How can we stop them?
Complete this table with your partner(s).
Why? How can we stop them?
1)Information
2)Trade
3)Religion
4)Water
5)Land
6)Drugs
Activity 3: MARKET: Spend one minute writing down 3 different words you associate
with the word "market". Explain your choices.
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Activity 3: VOCABULARY MATCHING
Paragraph 1
1. breaks a. A tax on a particular class of imports.
2. trading b. Starts (especially a fight, war, etc.).
3. investors c. People or companies who put money intofinancial schemes,
property, etc. to try and make a profit (more
money).
4. tariffs d. Give out.
5. goods e. The shares of a particular company, type of company, or industry.
6. issue f. The action of buying and selling goods andservices.
Paragraph 2
8. expert h. Think will happen.
9. import i. When two things are not equal.
10. retaliate j. Keep safe from harm or danger.
11. expect k. Hit back in return for an attack on you.
12. further l. Additional to what already exists or has already taken place, been done.
13. protect m. A person who has a lot of knowledge of orskill in a particular area.
14. imbalance n. Things, goods and services brought into a country from another
country.
Activity 4: Complete the following sentences
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6) Experts on world trade are worried that the import tariffs could ______
a. been the starting
b. be the start
c. being the start
d. be the starts
7) If the tariffs go ahead as planned, then we believe China ______
a. will repatriate
b. will retaliation
c. will retaliate
d. will retaliates
8) And then we expect the U.S. to retaliate further. This ______
a. can turns ugly
b. can turned ugly
c. can turn ugly
d. can turning ugly
9) Mr Trump is not happy with the ______
a. trade in balance
b. trading balance
c. trading in balance
d. trade imbalance
10) Trump wants to try and reduce this imbalance ______ $100 billion
a. by at lost
b. by at least
c. by at lest
d. by at last
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Text 2
Read a blog post about doing business in different cultures to practice and improve your
reading skills.
Before reading: Do the preparation task first. Then read the text and do the exercises.
Preparation task
Match the definitions (a–h) with the vocabulary (1–8).
Vocabulary Definitions
1. …… stark a. subtle differences in meaning
2. …… to be conceived as b. to be useful to someone in the future
3. …… to break the ice c. arrogant and self-important
4. …… nuances d. extreme and obvious, often used with ‘difference’ or
‘contrast’
5. …… to stand someone in good stead e. to be thought of as
6. …… pompous f. boring, uninteresting or ordinary
7. …… to pigeonhole someone g. to do something that helps relieve the tension and get
conversation going, especially between people
meeting for the first time
8. …… mundane h. to label someone and put them in a restrictive category
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Smiling
A famous Russian proverb states that ‘a smile without reason is a sign of idiocy’ and a so-called
‘smile of respect’ is seen as insincere and often regarded with suspicion in Russia. Yet in
countries like the United States, Australia and Britain, smiling is often interpreted as a sign of
openness, friendship and respect, and is frequently used to break the ice.. In a piece of research
done on smiles across cultures, the researchers found that smiling individuals were considered
more intelligent than non-smiling people in countries such as Germany, Switzerland, China and
Malaysia. However, in countries like Russia, Japan, South Korea and Iran, pictures of smiling
faces were rated as less intelligent than the non-smiling ones. Meanwhile, in countries like
India, Argentina and the Maldives, smiling was associated with dishonesty.
Eye contact
An American or British person might be looking their client in the eye to show that they are paying
full attention to what is being said, but if that client is from Japan or Korea, they might find the
direct eye contact awkward or even disrespectful. In parts of South America and Africa,
prolonged eye contact could also be seen as challenging authority. In the Middle East, eye
contact across genders is considered inappropriate, although eye contact within a gender could
signify honesty and truthfulness.
Having an increased awareness of the possible differences in expectations and behaviour can help
us avoid cases of miscommunication, but it is vital that we also remember that cultural stereotypes
can be detrimental to building good business relationships. Although national cultures could play a
part in shaping the way we behave and think, we are also largely influenced by the region we come
from, the communities we associate with, our age and gender, our corporate culture and our
individual experiences of the world. The knowledge of the potential differences should therefore be
something we keep at the back of our minds, rather than something that we use to pigeonhole the
individuals of an entire nation.
Task 1
Choose the correct answer.
1. The British trainee felt that people who want to be addressed as ‘Dr’ must be …
a. hard-working.
b. conceited and self-important.
c. doing a medical degree.
d. from Germany.
2. If you are not sure how to address someone, you should …
a. use the title you see on their business card.
b. make your decision based on cultural stereotypes about their country.
c. address them the way you’d like to be addressed.
d. ask them what they would like you to call them.
3. There might be a misunderstanding if an American smiles at a Russian business
associate because the Russian might think that the American is …
a. being fake.
b. challenging their authority.
c. trying to break the ice.
d. disrespectful.
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4. The Japanese, South Koreans and Iranians might interpret a smiling face as being
a. friendlier.
b. less open.
c. not as intelligent.
d. dishonest.
5. Americans and British people sometimes use eye contact to show that they …
a. like the speaker.
b. are really listening to what is being said.
c. are honest and truthful.
d. are attending to every need of the speaker.
6. The last paragraph warns the reader not to …
a. engage in international business.
b. let national cultures shape the way we behave and think.
c. let miscommunication damage our business relationships.
d. overgeneralize using our knowledge of cultural stereotypes.
Task 2 Are the sentences true or false?
1. When doing business internationally, there is a possibility that we might misinterpret what
each other is saying even though we are speaking the same language.
2. To the German trainee, having a PhD is equivalent to being a medical doctor.
3. Sometimes, the smallest things can trigger a huge emotional response in us, especially
when they are things we are not used to.
4. In the research done to the perceptions of smiles, people from different countries were
asked to rate photos of smiling faces and non-smiling faces.
5. Making eye contact can be interpreted in different ways in different cultures but is almost
always a positive thing.
6. The writer recommends keeping possible cultural differences in the forefront of our minds
when doing business with people with different cultures.
Task 3: scan the text and find a synonym to the following words
1. An attitude
2. A frontier
3. A shortage of
4. Honesty
5. A physician
6. Embarrassing
Task 4: Scan the text and find an antonym to the following words
1. Understanding
2. Communication
3. Respectful
4. Appropriate
5. Fair
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Discussion
What practices have you encountered that seemed strange or even inappropriate to you? How
did you manage?
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TEXT 3: Bank of England
Workers at the United Kingdom's central bank, the Bank of England, have voted to
stage a four-day strike in support of a pay claim. It will be the first walkout by staff from the
bank in over five decades. Over 95 per cent of bankers who voted opted for strike action over
what they deem to be an unacceptable pay rise offer. The Bank offered its workers a
collective one per cent pay rise for its staff. The deal means that a third of staff could get no
pay increase at all. The union that represents the Bank's workers said: "The result of the
Bank's unwillingness to negotiate fair pay will be that the Bank's sites, including the iconic
Threadneedle Street [premises] in the City of London, will effectively be inoperable."
The Bank of England was established in 1694. It is the second oldest central bank in
operation today. Workers at the bank are suffering along with millions more public sector
staff in the UK who have had their annual salary increase capped at one per cent. This is
below the level of inflation, which currently stands at 2.9 per cent. A union spokeswoman
said workers would be taking action, "because of the bank's total refusal to accept that its
workforce is struggling to meet their costs of living". She added: "It is nothing short of
shameful that the iconic symbol of financial services in the UK is choosing to ride roughshod
over the concerns of its dedicated and hardworking staff and impose this derisory pay deal."
Activity 3: PAY: Spend one minute writing down all of the different words you
associate with the word "pay". Put the words into different categories.
Activity 4: WORKER: Rank these with your partner. Put the most important things
at the top.
good pay
good boss
chances for promotion
interesting work
great colleagues
long holidays
job satisfaction
good place of work
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Activity 5: TRUE / FALSE: Read and SAY if a-h below are true (T) or false (F).
a. Bank of England staff will strike for four days. T / F
b. It will be the first ever time for Bank of England staff to go on strike. T / F
c. The Bank offered its staff a one per cent pay rise. T / F
d. The workers' union said the bank will be inoperable during the strike. T / F
e. The Bank of England was set up in 1649. T / F
f. Millions of UK workers have had their pay rises capped. T / F
g. The union said the Bank accepted its workers were struggling financially. T / F
h. A union spokeswoman called the pay deal deserving. T / F
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3) The deal means that a third of staff could get no pay ______
a. increase at all
b. increase a tall
c. increase at tall
d. increase atoll
4) The result of the Bank's unwillingness to ______
a. negotiates flair pay
b. negotiate fair pay
c. negotiated fair pay
d. negotiate flair pay
5) Threadneedle Street premises in the City of London will effectively ______
a. be in operable
b. being operable
c. been operable
d. be inoperable
6) It is the second oldest central bank ______
a. in operation today
b. in operating today
c. in operations today
d. in operational today
7) millions more public sector staff in the UK who have had their annual
a. salary ink crease capped
b. salary on crease capped
c. salary in crease capped
d. salary increase capped
8) A union spokeswoman said workers would ______
a. be taking action
b. be take in action
c. be taking in action
d. be take inaction
9) accept that its workforce is struggling to meet their ______
a. costs off living
b. cost of living
c. costs of living
d. cost off living
10) the concerns of its dedicated and hardworking staff and impose this ______
a. desired pay deal
b. designed pay deal
c. derisorypay deal
d. decidespay deal
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Activity 9: COMPREHENSION QUESTIONS
1. How long do the Bank's workers want to go on strike for?
2. What percentage of workers who voted chose strike action?
3. How much of a pay offer did the Bank offer its staff?
4. Who or what is representing the Bank's workers?
5. Where is Threadneedle Street?
6. When was the Bank of England established?
7. Which other sector of society is suffering?
8. What did the article say the level of inflation is in the UK?
9. What are the Bank's workers struggling to meet?
10. What did a union spokeswoman call the pay deal?
Individual writing: Imagine you are a company’s manager and your workers announce you
their intention to go on strike. What will be the actions you will take?
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Text 4
Before reading
Do the preparation task first. Then read the text and do the exercises.
Preparation task
Match the definitions (a–h) with the vocabulary (1–8).
Vocabulary Definitions
1. …… overconsumption a. to hit someone with a lot of something, without pausing
2. …… disposable b. designed to be thrown away after use
3. …… consumerism c. a place where rubbish is buried under the ground
4. …… to bombard d. to appear
5. …… to spring up e. the practice of buying and owning lots of products
6. …… a landfill site f. the act of spending more money than you should
7. …… overspending g. using too much of something
8. …… an influencer h. someone who uses social media to advertise products to their
followers
Task 2
Complete the sentences with words from the box.
Sites hand spending shops fashion away
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Text 5:
The airplane maker Airbus has announced plans to cease production of its A380
aircraft. The iconic A380 is the world's largest passenger airplane and has been in service for
12 years. When it was launched, it was heralded as the future of aviation. However, changes
in the demands of passengers mean the days of giant, four-engine passenger planes are over.
Airbus decided to call a halt to production of the 544-seat A380 due to weaker than expected
sales. The nail in the coffin was when the Dubai based Emirates Airline cut its A380 order by
39 planes. Airbus said it would stop building the A380 in 2021. This will result in significant
job losses at companies linked to the plane's manufacture.
The A380 embarked on its inaugural flight in April 2005 to great fanfare. Then British
Prime Minister Tony Blair called the giant jet a "symbol of economic strength". His Spanish
counterpart called the plane "the realization of a dream". The plane was designed to combat
congestion at airports by reducing the number of planes needed in the skies. However,
booming air travel has generated a higher demand for twin-engine planes that can fly non-stop
to where people want to travel. Giant, four-engine jets usually require passengers to transit at
hub airports. An Emirates spokesperson said the A380 was a "passenger magnet" that was
misunderstood and badly marketed by other airlines.
Activity 1: TRAVEL: Rank these with your partner. Put the best ways of traveling
at the top.
airplane
bicycle
car
horse
motorbike
helicopter
train
Segway
Activity 2: AIR TRAVEL: Students A strongly believe air travel is the best way to
travel;
Students B strongly believe it isn't. Strongly defend your point of views.
Activity 3: AIRPLANES: How can we make them better? Are there any problems
with these ideas? Complete this table with your partner(s).
Problems Improvements
Environment
Fuel
Airports
Routes
Food
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Activity 4: PRODUCTION: Spend one minute writing down all of the different
words you associate with the word "production". Share your words with us. Together, put the
words into different categories of your choice.
Activity 6: TRUE / FALSE: Read and guess if a-h below are true (T) or false (F).
a. The A380 airplane is the world's biggest passenger airplane. T / F
b. The Airbus A380 has been flying for over 20 years. T / F
c. Production of A380s is stopping because of falling demand. T / F
d. Airbus will stop making the A380 in 2021. T / F
e. There was a funfair next to the A380 when it first launched. T / F
f. A Spanish leader suggested the A380 was like a dream come true. T / F
g. There is a higher demand for 4-engine planes then twin-engine planes. T / F
h. Airbus said ending the A380 will not result in job losses. T / F
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Activity 7: SYNONYM MATCH: (The words in bold are from the news article.)
1. announced a. flight
2. cease b. strong
3. aviation c. serious
4. expected d. peer
5. significant e. stop
6. inaugural f. overcrowding
7. counterpart g. made public
8. congestion h. change
9. booming i. hoped for
10. transit j. first
3. PHRASE MATCH:
1. plans to cease production a. aviation
2. in service b. stop
3. heralded as the future of c. expected sales
4. due to weaker than d. congestion at airports
5. This will result in significant e. of its A380 aircraft
6. The A380 embarked on its f. strength
7. a symbol of economic g. at hub airports
8. The plane was designed to combat h. job losses
9. twin-engine planes that can fly non- i. inaugural flight
10. require passengers to transit j. for 12 years
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5) This will result in significant job losses at companies linked ______
manufacture
a. to a plane's
b. to their plane's
c. to this plane's
d. to the plane's
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Text 6: Anti-natalism
A man in India is unhappy that he was born. He did not want to be born. He is suing
his parents because they did not ask him if he wanted to be born. The man lives in the city of
Mumbai. His name is Raphael Samuel and he is 27 years old. He is suing his parents for
giving birth to him without his consent. Mr Samuel calls himself an anti-natalist. This is
someone who believes in a philosophy called anti-natalism. This philosophy puts a negative
value on birth. Anti-natalists believe that people should try not to have children. They believe
that having children is morally wrong. They believe that the world is a better place with fewer
children in it. China's one-child policy was a result of anti-natalism.
Raphael Samuel has posted a video on YouTube explaining why he wants to sue his
parents. The video has gone viral. In the video, Mr Samuel answers questions from his
followers and from reporters. He said: "I want everyone in India and the world to realize one
thing - that they are born without their consent. I want them to understand that they do not
owe their parents anything. If we are born without our consent, we should be maintained for
our life. We should be paid by our parents to live." He added: "I love my parents...but they
had me for their joy and their pleasure." Samuel's mother said she would accept fault if her
son could explain how she could have asked for his consent to be born.
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Activity 3: VOCABULARY MATCHING
Paragraph 1
1. angry a. Agreeing to do something or agreeing for
something to happen.
2. consent b. Think that something is true.
3. philosophy c. Having a very strong feeling of unhappiness.
4. believe d. The arrival of a new baby from the body of its mother.
5. negative e. Bad; not good or positive.
6. birth f. A course of action followed by a
government, party, business, or person.
7. policy g. The ideas, beliefs and study of knowledge, reality, and life.
Paragraph 2
8. sue h. A feeling of happy satisfaction and enjoyment.
9. follower i. The blame or responsibility for an accident or misfortune.
10. realize j. Have to pay or repay (something, especially money) in return for
something you got before.
11. consent k. Take someone (or something) to court toget money from them
because they did something wrong.
12. owe l. Someone who follows the ideas, website or plans of another
person.
13. maintained m. Given money and other things needed to live.
14. pleasure n. Become to understand something clearly.
Activity 5: TRUE / FALSE: Read and Guess if a-h below are true (T) or false (F).
a. A man in India did not want to be born. T / F
b. The man is 72 years old. T / F
c. The man is an anti-naturist. T / F
d. Anti-natalists believe people should have lots of children. T / F
e. A video the man posted has gone viral online. T / F
f. The man answered questions from reporters in his YouTube video. T / F
g. The man said we should help to pay for our parents to live. T / F
h. The man's mother said she would accept fault for her son's birth. T / F
Activity 6: SYNONYM MATCH: (The words in bold are from the news article.)
1. unhappy a. bad
2. suing b. blame
3. consent c. uploaded
4. negative d. permission
5. believe e. be in debt to
6. posted f. sad
7. reporters g. looked after
8. owe h. think
9. maintained i. taking legal action
10. fault j. journalists
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Activity 7: PHRASE MATCH:
1. A man in India is unhappy that he a. and their pleasure
2. giving birth to him without b. fewer children in it
3. This philosophy puts a negative c. gone viral
4. the world is a better place with d. maintained for our life
5. China's one- e. his consent
6. The video has f. could explain how
7. they do not owe their g. was born
8. we should be h. parents anything
9. they had me for their joy i. child policy
10. she would accept fault if her son j. value on birth
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8) If we are born without our consent, we should be maintained ______
a. for your life
b. for our life
c. for our live
d. for your live
9) He added: "I love my parents...but they had me for their joy and ______."
a. their pleasured
b. their pleasurable
c. their pressure
d. their pleasure
10) Samuel's mother said she would ______
a. accept faulty
b. accept fault
c. accept faulted
d. accept default
COMPREHENSION QUESTIONS
1. In which city does Raphael Samuel live?
2. How old is Raphael Samuel?
3. What value do anti-natalists put on birth?
4. What do anti-natalists think it is better to have fewer of in the world?
5. What Chinese policy was a result of anti-natalism?
6. Where did Mr Samuel post a video?
7. Who did Samuel answer questions from?
8. What did Samuel say people owed their parents?
9. What feeling does Samuel have for his parents?
10. What did Samuel's mother say she could accept?
Discussion: Are you happy to be born and to live where you’re currently?
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