Contact

Tracy Nguyen
www.linkedin.com/in/ B2B Business Development | B2B Key Account | Business Customer
tracyynguyen1410 (LinkedIn) Experience
bakes-saigon.com (Company) Ho Chi Minh City, Vietnam

Top Skills Summary

Oral Communication
Building Performance
I'm currently a B2B Business Development in the pastries, baked
Contract Negotiation
goods, and catering industry—with a well-rounded experience in
Customer Service and CRM. Skilled in understanding your business'
Languages needs and your customers' expectations, especially in Health or
English (Full Professional)
Food and Beverage Industry.

In a world of many B2B (and B2B2C) supply chain solutions, I work

to understand your challenges to create the best value proposition.

Experience
Bakes Saigon
B2B Sales Manager
February 2024 - May 2024 (4 months)
Develop and build long term strategic relationship with prospect client(s):

✓ Understand client partners and identify areas for growth / improvements.

✓ Identify potential clients in Horeca and create the best value proposition for
them to become the current clients.
✓ Work at the relationships with key decision makers to maintain a high level
of service and client loyalty.
✓ Provide solutions to optimize the ingredients, to improve client’s operation
and customer satisfaction-customer loyalty
✓ Organize the training/ demo/ customer innovation for clients partners
✓ Prepare proposals prior to any negotiations.
✓ Negotiate and keep track of contract terms.
✓ Resolve issues or complaints in a timely manner.
✓ Analyze CRM reports to propose and implement weekly/ monthly sales
activities and plans.

Sales and Marketing strategies implementation:

Page 1 of 4
✓ Plan and implement promotion, launching new products, workshop and
related tasks.
✓ Develop, align and implement Horeca channel portfolio strategies, go-to-
channel routes.
✓ Keep updating on current market changes and trends.

Training Sales Executive and CS team with customer service skills and sales-
upsell skills

Pharmacity
Customer Relationship Supervisor
October 2019 - December 2020 (1 year 3 months)
Ho Chi Minh City, Vietnam

CRM CAMPAIGNS PLANNING:

In charge planning and delivering CRM execution aligning with the CRM
strategies across the organization with a view to retaining existing customers,
increasing brand loyalty and expanding the company brand.
Lead full campaign process including: Analysis, Planning, Visuals, Execution &
Review (report).
Collaborate with other stakeholders to ensure delivering the execution of CRM
campaigns on time with effectiveness.
Development of testing strategies to guarantee the most efficient approach for
the loyal customers.
Coming up with creative ideas, preparing proposals, overseeing the production
process & execution and reporting the results to the relevant people.

CRM OPERATION:

Collaborate with other stakeholders to effectively manage Salesforce and

related CRM Systems with some highlight responsibilities:
Marketing Automation Control & Management
EDM management: Design and implement direct email marketing campaign.
Product Recommendation & Personalization.

INTERNATIONAL BUSINESS INVESTMENT CONSULTANCY CO.,

LTD
Customer Service Manager
March 2018 - August 2019 (1 year 6 months)
Ho Chi Minh City, Vietnam

Page 2 of 4
Execute and manage the Customer Care Department of the company (Call
Center Department)

Take the main lead in handling customer's inquiries

Recruit and train big call center team

Operate strategies to rise up sales revenue

Perform and coordinate works in accordance with related departments to

ensure the greatest operation.

Manage existing client relationships through a consultative approach

Leverage as needed to meet our clients’ needs and translate these

opportunities through Upsells.

Prepare and implement development plans per key account to maximize

engagement and opportunities with clients.

Have the passion and drive to exceed strategic and financial targets.

Collaborate with various teams (sales, marketing, partnerships, operations,

product) and be the voice of the customer.

Share feedback and information on local trends including competitor insights,

customer needs, sales, product and marketing information.

Collaborate with the analytics, business development managers, sales and

delivery teams for developing offerings and cross-selling to existing clients and
prospects.

Build customer service skill success stories and case studies.

Create & articulate product value proposition in coordination with the marketing
team.

Develop long-term strategic relationships with key stakeholders.

ILA Vietnam
Page 3 of 4
Business Support Supervisor
2016 - 2018 (2 years)

OPPO
Customer Service Executive
2015 - 2016 (1 year)

VFS Global
Customer Service Team Lead
2014 - 2015 (1 year)

Education
Hoa Sen University (Not for Profit)
Bachelor's degree, Marketing · (2011 - 2014)

Coursera
Certification of Health and Nutrition, Health Information/Medical Records
Administration/Administrator

Kent International College

Marketing

Lyndale Secondary College(Australia)

Page 4 of 4