V RAMA

Growth and Development-Sales and Operations-AGM

E 9154254778  shamitharam778@gmail.com
VR
Karnataka / Andhra Pradesh

LANGUAGES
SUMMARY
English
Seasoned professional with a strong track record 16.7 Yrs in sales, Proficient
Operations, Collections, marketing, and Construction management,
targeting senior-level assignments in a reputable organization. Proven
expertise in business development, channel sales, product
HINDI
Proficient
management, and corporate sales. Adept at driving strategic initiatives,
fostering cross- Functional collaboration and delivering consistent
results. Poised to leverage my diverse industry experience and
leadership acumen to contribute to the growth and success of a
leading corporation.

TELUGU
SKILLS Proficient

Consultative selling Negotiation and closing KANNADA

Proficient
Account management and relationship building
TULU
Intermediate
Lead generation and prospecting

Sales forecasting and pipeline management

Multichannel sales strategy development
Sales process optimization Supply chain and logistics
Project management and coordination
Process improvement and efficiency
Inventory management cost control
Vendor/contractor management
Workforce planning and resource allocation
Construction project planning and scheduling
Cost estimation and budget management
Procurement and subcontractor coordination
Site supervision and quality control
Health, safety, and environmental management
PROJECTS
STP
07/2023 - 10/2023
Background The company is looking to develop
a comprehensive STP (Segmentation,
Targeting, and Positioning) module as part of
its marketing strategy. The goal is to create a
systematic approach to identifying and
understanding the most valuable customer
segments, selecting the most promising target
Quality assurance markets, and positioning the company's
products and services effectively in the minds
of the target consumers.
• Objectives The key objectives of this project
are:
Market Segmentation: Establish a robust
segmentation framework to identify distinct
customer groups based on relevant criteria
(e.g., demographics, psychographics,
behaviors, needs).
Target Market Selection: Evaluate and select
the most attractive target segments for the
company to focus its marketing efforts and
resources.
Positioning Strategy: Develop effective
positioning strategies for the company's
products and services to differentiate them
from competitors and appeal to the target
customers.
Implementation & Optimization…Etc

Conflict resolution and stakeholder management

Permit and regulatory compliance

 EXPERIENCE RESPONSIBILITIES
 Strategic Planning,
GROWTH AND DEVELOPMENT  Sales & Operations,
SR SHOPPING  Stakeholder Management,
June 2023 to till date  Store Development and Construction,
S R Shopping is a 18 years 8 months PROPRITIERSHIP FIRM.  Financial Management,
Major activity of S R Shopping is Trading for Availing Benefits of  Team Management.
Priority Sector Lending Psl Only, Sub-classified into Retail trade  Location Identification for Expansion
except of motor vehicles and motorcycles and is primarily engaged in  Managing LL for Docs as per Fin , leg and
the Retailsale. Stake holders Requirement.
Responsibilities Breif : ▪ Develop and manage budgets for new store

▪ Developing and execute a comprehensive strategic plan for store development, ensuring adherence to financial

growth and expansion in alignment with the company's overall targets.

objectives. ▪ Conduct financial analysis and forecasting to

▪ Conduct market research and analysis to identify potential locations, evaluate the financial feasibility and profitability of

target demographics, and market trends. new store projects.

▪ Evaluate and select suitable sites for new store openings, ▪ Monitor and control expenses related to store

considering factors such as foot traffic, competition, and development, construction, and operational setup.

demographics. ▪ Collaborate with finance and accounting

▪ Collaborate with cross-functional teams to assess the feasibility and departments to ensure accurate financial reporting

financial viability of new store projects. and compliance with financial regulations.

▪ Develop and implement sales strategies and initiatives to drive ▪ Recruit, hire, and train a competent team to support
revenue and meet sales targets for new stores. store growth and development.

▪ Collaborate with marketing teams to develop marketing and ▪ Provide leadership, guidance, and support to the

promotional campaigns to create awareness and attract customers. team, setting clear expectations and performance
goals.
▪ Monitor sales performance, analyze data, and identify areas for
improvement. Implement strategies to enhance sales and ▪ Foster a positive work environment that encourages

profitability. teamwork, collaboration, and professional

development.
▪ Ensure operational efficiency and adherence to company policies
and procedures in new store locations. ▪ Conduct performance evaluations, provide feedback,
and implement training programs to enhance team
▪ Foster a customer-centric culture, ensuring exceptional customer
performance and productivity.
service and satisfaction.
▪ Build and maintain relationships with internal stakeholders, such as
senior management, cross-functional teams, and department heads.
▪ Collaborate with external stakeholders, including landlords,
developers, and regulatory authorities, to facilitate store growth and
development.
▪ Communicate regularly with stakeholders, providing updates on
store growth progress, financial performance, and key achievements.
▪ Manage and oversee the store development process from inception
to completion, including site selection, lease negotiations, and store
design.
▪ Coordinate with architects, contractors, and vendors to ensure the
timely and cost-effective construction of new stores.
▪ Ensure compliance with building codes, regulations, and company
standards throughout the development process.
▪ Conduct regular site visits and inspections to monitor construction
progress, address any issues, and ensure quality standards are met.
 REGIONAL/TERRIAN MANAGER
RELIANCE RETAIL AJIO
March 2021 to Feb 2023 KARNATAKA and AP
AJIO is Reliance Retail's digital commerce initiative, offering fashionable
and affordable styles. Celebrating inclusivity and uniqueness, AJIO provides a
diverse range of products, from exclusive international brands to reviving
India's textile heritage. With Jio's advanced infrastructure and Reliance
Retail's physical presence, AJIO created a differentiated e-commerce model,
integrating online and offline experiences, and innovating customer service,
delivery, and payment options.
Responsibilities Brief:
▪ Handled reliance retail/B2B e-commerce in 7 districts in worked states.
▪ Digital and physical marketing activities to generate biz and revenues.
▪ Supervision a team consists 85 + 9 (sales officers + territory managers)
around outlets with 3500 brands (apparel/accessories and footwear)
outlets.
▪ Brand designing/posters display and showrooms display monitoring
▪ Customer’s footfall monitoring/customers behavior interns of purchase
and walk-in.
▪ Monitoring business through store front app driven sales, we to
generate business from apparel & footwear manufactures to apparel &
footwear retailers.
▪ Ensuring to penetrate brand message sounds strong to all the
customers and competitors. Competition analysis / price / brands
checking and new arrivals observation.
▪ Identifying new biz sourcing scope to fulfill organization task and goals.
▪ Numeric distribution & expand new outlets & claim management
Highlights:
execute high-class visibility as per defined norms across retails outlets
&manage inventories, to ensure continuous availability and regular
rotation, taking care of route operations, to create secondary claim to
company, to promote in shop activities managing distributors/dealer
return on investment(ROI) by rationalizing investments and driving his
secondary sales
▪ Motivating team members towards target achievement by reviewing
fortnightly. Preparing fortnight / monthly and quarterly reports.
▪ Driven marketing / sales and ops teams on same path to scale up the
revenues and growth. Sharing daily updates to sales officers & retailers
on top row high discount brands, getting updates from manufacturing
clusters and downloading the same info to sales officers & KAM buyers.
▪ Overseeing all sales/distribution and marketing-related activities.
▪ Responsible to increase sales revenue for each of the distributor
territories and achieve sales target for assigned Geography.
▪ Manage various distribution channels (direct, indirect and alternate),
plan and achieve product wise and town wise growth, develop channel
in the new markets
▪ Managing asset of retailers, working with them closely to driven work
orders acquisition at scale.
▪ Driving team on advance payments, collecting amount for the orders,
credit blocked outlets payment collections, on boarding new retailers.
Tracking all sales officers’ performance aligning with targets.
RESPONSIBILITIES
 B2C and B2B E-commerce Management
 Digital and Physical Marketing Activities
 Team Management and Supervision
 Brand Designing and Monitoring
 Customer Behavior Analysis
 Business Monitoring and Growth
 Brand Messaging and Competitive Analysis
 New Business Sourcing and Goal Alignment
 Distribution, Inventory, and Claim Management
 Team Motivation and Reporting
 Aligning Sales, Marketing, and Operations
 Sales and Distribution Oversight
 Revenue and Growth Target Achievement
 Channel Management and New Market
Development
 Retailer Relationship Management
 Collections and On boarding
 Performance Tracking and Incentive Management
 Partner and Merchant Issue Resolution
 Promotional Scheme Rollout
 Data-driven Business Growth and Optimization
▪ ENSURING 87% of TEAM Members to be
@130% of INCENTIVE ACHEIVEMENT.
▪ Worked as the 1st point of escalation for all Partner and
Merchant Issues and extend all possible support in
coordination with the Business operation Team
▪ Rolling out monthly schemes, daily & hourly updating
top row running brands to generate business
▪ Driven Ajio business B2C and B2B E-commerce Finding
the gaps in market segmentation, aligning with team,
planned market routes.
▪ Generated business growth of 300% from 29lakhs
to1.24lakhs with data analysis, approaching KAM buyers
with brand analysis.
▪ Handling Team and motivating team in to organization
roles and responsibilities, recruited Team and fulfilled
gaps
▪ Worked with sales officers and Associates in visiting
markets along with the team getting positive results. On
boarding New and Potential retailers and generating
business from new buyers.
▪ Brand analysis driven which buyers are buying with high
value orders targeting those buyers and driving them
efficiently
▪ Tracking orders,shipment,hub issues, delivery
issues,collections,credit blocked outlets,app
configuration technical
 AREA SALES MANAGER – ROK and AP
MAGMA ASH TEK - VARSHA
Aug 2019 to Feb 2021 KARNATAKA and AP
MAGMA ASH TEK VARSHA is a 15 years Partnership FIRM.
Major activity of MATV is MINERAL WATER and Bottling UNIT..
Responsibilities Brief:
▪ Market Expansion through Distribution and
Responsible for sales, operations, collections, and channel management
across the assigned region.
▪ Ensure achievement of both primary and secondary sales targets.
▪ Drive revenue generation, market expansion, and channel management
for General Trade, Modern Trade key accounts, Corporate, and
Institutional segments across the Region of Responsibility (ROM)
region.
▪ Understand and analyze the market situation, resolve customer and
product queries.
▪ Activate General Trade outlets, new retail outlets, high-volume outlets,
key accounts, and corporate clients to increase market coverage.
▪ Expand the market by adding distributors and infrastructure in the
territory.
▪ Manage sales, operations, and the team; prepare sales reports, handle
costing, and plan the budget.
▪ Coordinate with various co-packers for proper production planning as
per the Annual Business Plan or as per management directives.
▪ Responsible for sales planning, forecasting, logistics, inventory
management, and marketing planning.
▪ Take new initiatives to increase business and drive market expansion.
▪ Carry out any other activities assigned or suggested by the
management.
▪ Drive business growth in the Modern Trade segment in line with
company targets.
RESPONSIBILITIES
 Channel Management,
 Sales Target Achievement (Primary and Secondary)
 Revenue Generation, Market Expansion,
 Market Analysis and Customer/Product Support
 General Trade and New Retail Outlet Activation

Infrastructure
 Sales, Operations, and Team Management
 Collections as per the policy
 Coordination with Co-packers for Production
Planning
 Sales Planning, Forecasting, Logistics, and Inventory
Management
 New Initiatives for Business Growth and Expansion
 Modern Trade Business Growth
 Modern Trade Account Building, Opening, and
Retention
 Modern Trade Marketing and Display Execution
 Modern Trade Team Recruitment,
 Development, and Retention
 Distribution Network Establishment

Motivation and Objective Alignment
 Market Development Tracking
 Trade Financial Review and Budgeting
▪ Regularly track account updates on all market
developments and opportunities in the Modern
Trade segment.
▪ Financial reviews with Accounts to ensure a healthy top
and bottom line, aligned with approved budgets.

▪ Build, open, and retain Modern Trade accounts at the regional and
national level.
▪ Execute marketing and display initiatives in the Modern Trade segment.
▪ Recruit, develop, and retain quality manpower to ensure coverage of
Modern Trade outlets.
▪ Establish a distribution network directly through the company or
through specialized Modern Trade distributors to ensure high
serviceability and availability in the Modern Trade segment.
▪ Motivate and direct the Business Development team to establish
coverage, distribution, and display objectives in line with the Annual
Business Plan (ABP).
▪ Analyze stock movement and availability based on secondary sales in
Modern Trade to maintain complete control on inventory at various
Modern Trade stores state-wise, ensuring zero stock-outs at any point
in time.
 ZONAL RETAIL DM – VMS/ FRM RESPONSIBILITIES
VODAFONE IDEA LTD  Business Operations
 Sales and Service
NOV 2016 to JUL 2019 RAYALSEEMA Districts - AP  Revenue and Profitability
Vodafone Idea Limited is an Aditya Birla Group and Vodafone  Channels and Partner Management
Group partnership. The Company provides pan India Voice and  Customer Service
Data services across 2G, 3G and 4G platform.  Marketing and People Management
Responsibilities Brief:  P & L Management
 Customer Relationship management
▪ Driving Telecom day to day business through Team (12 + 46), Partners
 Retentions
(32), Distributors and Retailers (14 + 138) and Retail outlets (9).
 Intern Decision Making
▪ Overall responsibility for activities at all COCO AND FOFO, Collections,  Recruitment and Reorganization
Channels/Partners/DSA's in a zone spanning customer service, sales and  Training
revenue targets across all products (voice postpaid/prepaid, data etc.)  Revenue Generation Sites Identification
 Distributors on boarding
▪ Launching New STORES, Channels, and DSA to hike the Biz as per the
 Channel partners / Retailers On boarding
Market conditions.  VAS team Management and Ach Goals/Tgt
▪ To develop robust acquisition control
▪ As well as ensure customer acquisition delight
▪ Provisioning & VAS Experience
▪ To manage revenue/Bad Debt/Churn risk from existing customer
▪ Manage churn and customer satisfaction for walk-
▪ To ensure timely and efficient receivables management process in customers at
▪ To ensure timely collections. Channels/Partners/Distributors/DSA's.
▪ Circle Service Experience Opex Optimum utilization ▪ Work with marketing team to execute branding
▪ Compliance to all Audits and promotion activities at
Channels/Partners/Distributors/ DSA's
▪ Lead the implementation of MO strategy for differentiated Service
Delivery based on Customer Segments. Measure and realign Service ▪ Resolve Channels/Partners/Distributors/DSA's-
Cost based on Service Segments specific issues within specific timelines

▪ Facilitate the initiatives on customer delight and engagement for High ▪ Keep team, channel partner motivation levels high
Value Customers. through regular reviews of performance

▪ Prepare and achieve Service Operation Vertical Circle AOP to include ▪ P&L management skills
targets and spend per customer. ▪ Understanding of store management and
▪ Own and deliver Service Communication within Service Experience customer relationship management
Regime
▪ Achieve sale targets for all products (Voice-Postpaid/prepaid, data, VAS,
handset etc.) across Channels/Partners/Distributors/ DSA's in a zone.
▪ Churn % maintained less than Other Zone as per Circle requirement.
▪ Ensure and monitor quality of acquisition through Retailers and Dealers
▪ Ensure availability of stock at Channels/Partners/Distributors/DSA's
while adhering to norms
▪ Deliver overall revenue targets through Channels/Partners//DSA's
channels
▪ Achieve total target for up-selling and cross-selling Profitability
▪ Achieve profitability targets for all Channels/Partners//DSA's in a zone
▪ Facilitate roll-out of stores, Channels/Partners/Distributors/DSA's (incl.
selection of partners, location etc.) and meet expansion targets
▪ Coach Store in charges, channel partners to improve efficiency and
adherence to processes
 CHANNEL SALES MANAGER (PREPAID and RESPONSIBILITIES
 Business Operations
POSTPAID  Sales and Service
TATA TELE SERVICES  Revenue and Profitability
OCT 2015 to NOV 2016 KARNATAKA ( 5 Districts )  Channels and Partner Management
Tata Teleservices Limited (TTL) helps accelerate the adoption of digital  Customer Service
technologies by businesses aspiring to "Do Big." Tata Teleservices Limited along  Marketing and People Management
with its subsidiary, Tata Teleservices (Maharashtra) Limited, is a leading enabler of  P & L Management
digital connectivity and cloud solutions to enterprises
 Customer Relationship management
Responsibilities Brief:  Retentions
• Managed revenue models, process flows, and operations support and  Intern Decision Making
customer engagement strategies.  Recruitment and Reorganization
• Achieved regional sales goal pertains to Region by completing audits,  Training
resolving problems, training staff members and completing action plans.  Revenue Generation Sites Identification
 Distributors on boarding
• Gave benefit-oriented, polished presentations driving dramatic revenue
 Channel partners / Retailers On boarding
growth across multiple sales channels.
 VAS team Management and Ach Goals/Tgt
• Monitored customer buying trends, market conditions and competitor
action to adjust strategies and achieve sales goals.
• Worked with clients to find solutions according to specific needs and
budgets and grew customer base through excellent services.
• Attracted new clientele and developed customer relationships by
hosting product-focused events.
• Monitored weekly, monthly and quarterly achievement goals.
• Identified new product opportunities and target customers.
• Researched customer needs, market trends and competitor activities.
• Grew revenue opportunities by orchestrating resources and multi-
tasking to accomplish sales goals in diverse industries.
• Maintained long-term customer relationships to consistently increase
sales.
• Exceeded targets by building, directing and motivating high-performing
sale team.
• Evaluated staff performance against expectations and established goals.
• Partnered with sale team members and leveraged strong negotiation
skills to close tough deals with lucrative clients.
• Developed new facility operations processes and management
procedures.
• Coached and monitored employees to set productive goals and align
operational practices while meeting and exceeding regional sales quotas.
___________________________________________________________________________ ______________________________________________________

STORE MANAGER RESPONSIBILITIES

 Team Coordination
BHARATHI AIRTEL LTD
 Business Development
SEP 2014 to OCT 2015 MANGALORE ,MYSORE and  Customer Service
BANGALORE  General Duties
Bharti Airtel Limited, commonly known as Airtel, is an Indian multinational  Financial Management,
telecommunications services company based in New Delhi. It operates in 18  SPIRIT VALUES
countries across South Asia and Africa, as well as the Channel Islands. Currently,
 Staffing
Airtel provides 5G, 4G and LTE Advanced services throughout India
Responsibilities Brief: ▪ Perform other related duties as required.

▪ Correctly work with team members and coordinate them for any issues.
▪ Understand the market to generate business.
▪ Maintain customer services and facilities.
▪ Communicate up and down to ensure proper
flow of information.
▪ Maintain staffing levels consistent with
business needs to ensure excellent service.
▪ Resolve customer complaints in a timely and
 professional manner.
▪ Safeguard and account for all money received and disbursed, and be
responsible for all banking requirements.
▪ Support company values with regard to SPIRIT (Safety, People, Integrity,
Responsibility, Innovation and Teamwork).
▪ Provide customer service, including assisting with recruiting, hiring and
training employees.
___________________________________________________________________________

TERITORY MANAGER
UNINOR Franchise
AUG 2011 to AUG 2014 KARNATAKA
• Administeringtherenewalbase&persistencyofSalesManagers&ChannelPa
rtnersandproviding assistance to them in closing the sales
• Leading, mentoring, training & monitoring the performance of teams
across all channels to ensure efficiency in operations and meeting of
individual & group targets
• Creating & sustaining a dynamic environment that fosters development
opportunities and motivates high performance amongst team members
• People Manager ,all team members above A3 rating in all year
performance. every team members Earned Minimum incentives .Yearly
minimum 2 Reporters will get promotion
EDUCATION__
___________________________________________________________________________

INBOUND SALES MANAGER Masters in Business Administration

(MBA)
FIRST SOURCE SOLUTIONS LTD
Andhra Pradesh
JUL 2007 to JUN 2011 ANDHRA PRADESH 05/2007
• Delivered sales target for all products
• Ensure availability of stock at retail while adhering to the norms
• Schemes are properly communicated
Bach'lre of Business Management
• Execute promotional activities for drive sales and build market credibility Acharya Nagarjuna University

•
04/2005
Doing branding and other promotional things done.

INTERMEDIATE
Accomplishments Received:
o 19Circle HERO Awards for Sales Rly JR College
03/2002
o 22 Zonal Awards
o 7 Postpaid Awards in circle
o Part of Achiever’s Club 3 times
o TATA TELE SERVICES Best CSM Award 2015-16 (Q4,Q1andQ2InCircle)
o HEROAWARDSfor5Q’sin Vodafone

ExtracurricularActivities
➢ Participated in all the ECF cultural events of VODAFONEIDEA Ltd.
➢ Conducted Seminars to students regarding Management.
➢ Yoga Class Given in Camp to Students 2016 & 2017.

Declaration: I hereby declare that all the information

mentioned in my resume is true and correct to my knowledge
and I take full responsibility for the accuracy of the particulars
mentioned
Place :
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