SUPERHOUSE LTD

Overview
Superhouse Group , is a multi- unit and multi- product conglomerate with brand
leadership in the field of footwear manufacturing and exports. The Group is well
equipped with the most modern machineries and a specialized workforce and
produces all types of quality leather, leather goods and textile garments that
are appreciated all over the world.

A US $75 million group, Superhouse Group has 15 units, with a workforce of

over 5000 and a presence in more than 35 countries. Our commitment to quality
is reaffirmed by our ISO 9002 certification. Stringent EN 345-norms make us one
of the most respected manufacturers amongst importers from European
countries. Being equipped with requisite infrastructure and strict adherence to
high standards of quality, we are able meet CSA, ANZ & and SABS standards.

A perfect blend of highly technical, skilled and semi-skilled workforce and

competent managers has helped us in carving out an enviable position for
ourselves in the global market.

Nine state-of-the-art units involved in manufacturing footwear and Shoe

accessories, are ably backed by our marketing offices strategically located in the
USA, the UK, the UAE and Romania.

Our four modern tanneries provide us with the finest quality leather for our
footwear production. To meet the exacting demand of clients we also import
leather from Brazil, Italy and Columbia.

The Group has two leather goods manufacturing units including leather
garments units.

The Group is also engaged in the manufacturing and export of Readymade

Garments and Riding Products .In addition, we are approved vendors for global
brands such as Wal-Mart, Filanto, Auchan, Andre, Shoe Fayre, Hudson Bay,
Heckel Securite, Secura and many more.

Our existence in the trade for over three decades has given us a wealth of
knowledge, which allows us to offer our customers the maximum in choice,
value and quality.

Vision and Mission

The last three decades have been dedicated to building strong foundations for
Superhouse brick by brick: from infrastructure to technology, from solid
relationships with employees to market acceptance.

We are now poised to take the next giant leap – to establish ourselves as the
undisputed leader in leather products be it footwear or finished leather or
leather accessories.

Retaining our leadership through growth as a consequence of customer

satisfaction is of paramount important to us.

To achieve our vision, the framework for quality inputs and , processes is in
place, and is constantly monitored and upgraded.

Superhouse Group aims to constantly improve the quality of its products by

fulfilling its customers’ expectations.

History
Superhouse Group is a conglomeration of several companies engaged in
manufacturing and export of finished leather, leather products and textile
garments. The parent company, Aminsons Leather Finishers Pvt., was
incorporated as private limited company on January 14, 1980. It was converted
into a public limited company on December 22, 1984 and its name changed to
Aminsons Limited on February 21,1989. In addition, five group companies -
Super House Limited, Super Garments Limited, Sharp Leathers Limited, Super
Footwear Limited and Allen Shoes Limited - were merged with Aminsons
Limited in 1994, 1995 and 1996 as per the orders of the Hon’ble High Court of
Judicature, Allahabad. The name of the company was changed to Superhouse
Leathers Limited on March 4,1996 and finally Superhouse Limited on
November10, 2006 with the approval of the Registrar of Companies, Kanpur
(U.P.).

From a single tannery in the 1980’s producing finished leather, Superhouse

Group has emerged as one of the largest players in the industry. We started
with a commitment to excel, achieve and deliver the very best. Towards this
end, we engineer, optimize and control every phase of the manufacturing
process from raw material to finished products to ensure that end products are
of the highest quality and also the best value for money for our clients.

The Group have four overseas companies in the UK, the U.S.A., the U.A.E. and
Romania, primarily engaged in marketing and distribution of leather, leather
products and textile garments.

The group has crossed an annual turnover of Rs. 4,000 million.

The Group has 15 manufacturing units located in Kanpur, Unnao, Agra and
Noida

Products

Finished Men’s Ladies Children Safety

Leather Footwear Footwear Footwear Footwear
 Leather Readymade Leather Riding Safety Wear
Accessories Garments Garments Products

Manufacturing Facility
The Co has backward integrated manufacturing facilities with in-house
tanneries and in-house leather product divisions. Its capacity stands at:
Cemented Footwear - 18,00,000 pairs per annum (ppa)
Goodyear Fashion Footwear - 1,50,000 ppa
PU Direct - Moulded Footwear - 3,00,000 ppa
Cemented, Strobel, Stitch down and Moccasin construction - 9,00,00 ppa

Our Brands - Allen Cooper

Until now, Allen Cooper had been enjoying the prestigious patronage of British
and European markets. The brand has now stepped into the Indian market and
is catering to the requirements of corporate and institutional customers,
creating a niche image for its fashion leather products adhering to the high
standards that the British have set, Allen Cooper’s range of products boasts of
an array of international designs through its Italy, UK, China and India based
design studios.

However, Allen Cooper has not rested on its laurels. It is acquiring the best of
Indian patterns and is continuously innovating products with imagination and
realism, leaving competition miles behind. Indian customers have taken very
well to Allen Cooper products and the demand is growing daily among quality
conscious customers demanding international class. The response has been
overwhelming and Allen Cooper will soon be spreading its wings across India to
cater to customers’ wishes..

Double Duty
Double Duty is a brand owned by Superhouse Ltd for marketing safety footwear
and garments mainly to Gulf countries and European countries. Double duty is
the only brand in export market under which we produce safety shoes with
Direct Injection PU, PU/TPU, Goodyear welted and Direct vulcanizing process
meeting to all international safety norms.

Research and Development

Superhouse Group is committed to continuous Research and Development,

technological innovation, up-gradation and improvements to achieve ever-
higher standards of quality.

The Research and Development facilities of the Group:

* Separate Research and Development Departments for every factory.
* Separate Design Centers for Shoes, Bags, and Garments.
* Specialized design center in China.
* Renowned designers from various countries.
* CAD-CAM facilities at shoe factories.
* CAD-CAM facilities at fashion garment units.
* State-of-the-art laboratories at the tanneries.
* R & D and design centers.

R & D and Design Centers

Design Center in China Cad-Cam Facilities in CAD-CAM Facilities in
C103, No. 603-613 Xicha Footwear Division-I Footwear Division-II
Road, Baiyun District D-15, Industrial Area, Plot No. A 3, Export
Guangzhou, CHINA Site-II Unnao - 209801 Promotion Industrial Park
UP INDIA Agra – 282007

CAD-CAM Facilities in Laboratory in Tannery

Readymade Garments No. 1
Division A-1, Site-II, UPSIDC
A-14, Sector-65, Phase - Industrial Area Unnao
III Noida - 201303 UP INDIA
INDIA

Focus
The company is focusing to expand geographic presence
to new countries and deeper penetration in existing
market through aggressive marketing and distribution. It is
making efforts to penetrate into fastest growing area of
Sports and Kids Shoes market.
NOW LET’S JUMP TO NUMBERS

ROCE and ROE both are good.

PE RATIO is an intriguing aspect that has caught my attention.
Currently,It is trading at a pe of 11.9. which I found quite
compelling.when compared to it’s peers they are available at
pe of 100+.
In addition to other notable factors, one significant aspect is
that it is currently trading below its book value,whereas its
peers are trading at multiples of their respective book values.
If we examine the market capitalization , it is mere 269 crore
rupees , whereas the saler figures exceeds 700+ crore
rupees(yearly).
Company is constantly posting +net profits.
• Reserves are 435 crore and fixed assets worths 245crore
+ there is 13crore of capital work in progress. Seeing the
market capitalization these numbers are too good.
• Debt is constant.
Promoters are consistently maintaining their
stake,indicating a strong level of confidence in their
company.

LETS CHECK THE TECHNICALS PART

*THE INITIAL OBSERVATION TO MAKE REGARDING THE

TECHNICAL ANALYSIS IS THAT THE STOCK IS
APPROACHING A CRITICAL BREAKOUT LEVEL THAT HAS
NOT BEEN SEEN IN THE PAST 9 YEARS. IT IS ANTICIPATED
THAT THIS BREAKOUT WILL OCCUR WITHIN THE
UPCOMING MONTHS. FURTHERMORE,THE
FUNDAMENTALS OF THE STOCKS ARE ALSO IN
ALIGNMENT AND SUPPORTIVE OF THIS POTENTIAL
BREAKOUT.
HERE ,BULLISH PENNANT PATTERN CAN BE CLEARLY SEEN
ON THE WEEKLY CHART. BREAKOUT IS ALSO LIKELY TO
HAPPEN IN COMING MONTHS. YOU CAN ALSO CONSIDER
THIS AS TRIANGLE OR SIMPLE TRENDLINE.
WHAT SHOULD BE THE TARGET?
TO DETERMINE THE TARGET, I HAVE EMPLOYED A STRAIGHT
FORWARD APPROACH OF CALCULATING THE STRAIGHT
FORWARD APPROACH OF CALCULATING THE DISTANCE FROM
THE LOWESR PRICE TO THE NECKLINE,ALSO KNOWN AS
DEPTH. FOR YOUR CONVENIENCE, YOU CAN REFER TO THE
ORANGE LINE AS A VISUAL REFERENCE.
CURRENT PRICE=244
TARGET=558
TIMEFRAME- I’M EXPECTING THIS TO BE ACHIEVED IN 1-3
YEARS.
ALLOCATION SHOULD NOT REACH MORE THAN 5% OF TOTAL
PORTFOLIO BECAUSE IT IS MICROCAP STOCK. HIGHLY RISKY
AND HIGHLY REWARDABLE.

WHAT DO I DO IF TRADE GOES AGAINST

ME?
I MAINTAIN MY POSITIONS UNTIL THERE IS CHANGE IN THE
FUNDAMENTALS.

My Intent is only to let you know how I

analyse the company.
Risk or reward will be totally yours.

Thanks for purchasing my ebook.

Please don’t forget to read the next

page.
DISCLAIMER-:
The Content provided here is only
for purely educational purpose. I do
not provide recommendations to
buy or sell securities, and I
encourage viewers to conduct their
own research before making any
investment decisions. Please be
aware that I’m not sebi registered.
If I mentioned any company name, I
have no association with the
company neither I’m trying to put
any company in a good or bad
light,I’m only presenting the facts
which are available on thr public
domain. I do not have association
with the company nor the personal
interest with the company stocks.
I will not be responsible for your
profit or loss. Please ask your
financial advisor before taking any
trade.