AKUOL WOMEN CLOTHING BOUTIQUE

P.O BOX: 234

TELL: 0102623660
EMAIL:akuolboutique@gmail.com

PRESENTED BY: AKUOL NYOL PAGUOT

INDEX NO: 5031020106

SUPERVISED BY: MADAM NAOMI

PRESENTED TO: KENYA NATIONAL EXAMINATION COUNCIL IN

PARTIAL FULFILLMENT OF THE AWARD OF DIPLOMA IN

BANKING AND FINANCE

COURSE CODE : 2805

EXAM SERIES: : JULY 2024

COLLEGE : CAMBRIDGE UNIVERSAL COLLEGE

DECLARATION
I hereby declare that this business plan is my original work. I also assert that it has not been

presented to this institution or any other college for any other purposes.

Name: AKOUL NYOL PAGUOT

Signature:…………………………..

Date:………………………………

This business plan has been submitted to Kenya National Examination Council with my

permission as trainee’s supervisor.

Name: MADAM NAOMI

Signature:…………………………

Date:…………………………………….
DEDICATION
I dedicate my dissertation work to my family and friends.
ACKNOWLEDGEMENT

I am very grateful to the Almighty God for giving me good health and strength. A special

feeling of gratitude to my parent have never left my side and are very special.
EXECUTIVE SUMMARY
1. Business Description

This business will operate under the name AKUOL Women Boutique which will

be located at Giriama Trader neat Kilifi Road at Kaloleni. The business will be

operated as a sole proprietor by AKUOL NYOL PAGUOT as the proprietor. The

business address will be P.O Box 264 Kaloleni and will use owners’ number

0102623660 for communication and other in formations. It will be opened on 20th

December 2027. The main activity will be selling of various types of women

clothes.

2. Marketing Plan

The potential of the business will be that of advertising through internet.

Customers will be obtaining information on a business.

3. Organisational and Management Plan

The business will be managed by various personnel, in their respectively sections.

The owner will be the general Manager assisted by the Deputy General Manager

who will give solutions in the absence of the general Manager. All the accounts

will be under the cashier who will control credit, keeps books of account receive

payment and information on behalf of the business.

4. Operational Plan

The business will need mask aprons, e.t.c. The business will require updated

clothes from Dubai which also provides the transport services. The shop will be

rented at the cost of Khs.4000 per month.

5. Financial Plan

The women boutique will need (350,000) Three Hundred and Fifty Thousand to

get the business off the ground. The owner will raise 150,000 and the remaining

200,000 will be borrowed from the Cooperative Bank.

Contents
DECLARATION........................................................................................................................................ii
DEDICATION..........................................................................................................................................iii
ACKNOWLEDGEMENT...........................................................................................................................iv
EXECUTIVE SUMMARY...........................................................................................................................v
CHAPTER ONE........................................................................................................................................1
1. BUSINESS DISCRIPTION......................................................................................................................1
1.1. Personal Background..................................................................................................................1
Involvement of the Business..............................................................................................................1
1.2Nature of the Business.................................................................................................................1
1.3Name of the Business...................................................................................................................1
1.4Business Location and Address.....................................................................................................1
1.5Commencement of the Business..................................................................................................3
1.5.1Products and Services to be offered......................................................................................3
1.5.2Business Rules and Regulations.............................................................................................4
1.6 Industry........................................................................................................................................4
1.7Entry and growth strategy............................................................................................................4
1.8Justification of the business..........................................................................................................4
1.9 Goals of the business...................................................................................................................4
CHAPTER TWO.......................................................................................................................................5
2 MARKETING PLAN...............................................................................................................................5
2.1. Introduction................................................................................................................................5
2.2Marketing area.............................................................................................................................5
2.3Costumers.....................................................................................................................................5
2.3.1. Industry customers..............................................................................................................5
2.3.2. Final Customers...................................................................................................................5
2.4Competitors..................................................................................................................................5
2.5 Marketing Share..........................................................................................................................7
2.6 promotion....................................................................................................................................7
2.7Distribution Strategy.....................................................................................................................8
CHAPTER THREE....................................................................................................................................9
3. ORGANISATIONS AND MANAGEMENT PLAN.....................................................................................9
 3.1. Introduction................................................................................................................................9
3.2. Business manager and Qualification.........................................................................................10
3.3. Personal Number and Duties....................................................................................................11
3.4. Recruitment, training and promotion programme...................................................................12
3.5. Licenses, permits and Bi-Laws..................................................................................................12
3.6. Supportive Professional and services........................................................................................13
3.7. Remuneration and incentives...................................................................................................14
CHAPTER FOUR....................................................................................................................................15
4. PRODUCTION AND OPERATION PLAN.............................................................................................15
4.1. Production facilities and capacities...........................................................................................15
4.1.1. Facilities.............................................................................................................................16
4.2. Regulations affecting the business operations.........................................................................17
4.3. Estimated Daily Sales................................................................................................................17
CHAPTER FIVE......................................................................................................................................18
5. Financial Plan...................................................................................................................................18
5.1. Assumptions.............................................................................................................................18
5.2. Pre-Operational costs...............................................................................................................18
5.3. Classic Women Clothing Boutique............................................................................................18
REFERENCES....................................................................................................................................20
APPENDIX........................................................................................................................................21
CHAPTER ONE

1. BUSINESS DISCRIPTION
1.1. Personal Background
The business will be operated and managed by AKUOL NYOL PAGUOT who is

currently taking Diploma in banking and finance.

Involvement of the Business

The business will be involved in selling of different women clothes according to

quality and quantity. This includes erotic, Vibrant, Sexy, Girly, Sporty and many

others. It will be done to satisfy customers allowing expansion of the business in

future.

1.2Nature of the Business

The business will run under sole proprietorship at the start up stage due to the

following:

 A sole proprietor has complete control and decision making power over

the business.

 Few formal business requirements

1.3Name of the Business

The business will operate under the name jetmac Women Clothing Boutique. At

the start up stage it will have one branch, more branches will be opened after two

years of the business.

1.4Business Location and Address
a. Location

AKUOL Boutique shall be located next to Giriama traders few meters

from Kaloleni centre. In the tallest building in the ground floor. The

building is located within the market.

b. Address:

c. AKUOL WOMEN CLOTHING BOUTIQUE

P.O BOX: 264

KALOLENI

TEL: 0102623660

1.5Commencement of the Business

The business will commence its operation in the year 2027 December 20th due to the

following reasons:

 There will be enough capital through personal savings

 The owner would have completed her course and would not like to stay idle with her

entrepreneur skills

 The owner would acquire essential legal documents like license

1.5.1Products and Services to be offered

Classic Boutique will offer different types of clothes like sexy, erotic, sporty and many

others. The personality style assessment helps one to choose on what clothing works well for

her style personality like engaging, romantic and modern. At the cash wrap area there will be

a bulletin board that is frequently updated and that lists and displays the following details:

 Featured designer
  How to wear

 Coming soon

 Services- lists all the additional style services that offers

The style attendant will be available to assist customers with their style assessment, special

orders and personal shopping. A customer can simply call to set up an appointment and there

will be someone there to greet and assist her beyond normal business hours.

1.5.2Business Rules and Regulations

Jetmac women boutique shall have the following rules for the effective customer relations:

 Never overlook the importance of effective customer

 Always be positive

 Teach each customer with royalty

 Communication must be open and honest

 Ensure customer satisfaction through fulfilling his or her needs and solving his

problems

 The customer is always right

1.6 Industry
The business operates within the retail industry

1.7Entry and growth strategy

Creating marketing awareness

Online: Advertise online to build local brand awareness

New product: Introduction of new products in the business

Multiple locations: Opening of additional shops.

1.8Justification of the business

The clothing boutique will generate awareness on the referral networks of personal stylists.
The women clothing boutique will meet our customer where they are focusing on how

women approach shopping by a obtaining mentions and reviews on the top fashion

publications, travel l guides and local papers.

1.9 Goals of the business

Set sales and profit goals that must be reached

Identify products that sell the best and that have the highest profits

Identify the target and finding unique products that meet the customers interest

The owner of the clothing boutique needs to constantly search for clothes that are hard to find

and not available at the competitors’ stores

 CHAPTER TWO

2 MARKETING PLAN
2.1. Introduction
Marketing is created awareness of goods or services that already exist in the market or being

hoped to be put in the market soon that the customer maybe made aware of it.

2.2Marketing area
Marketing area will be selected according to the availability of market targeted by the

business

2.3Costumers
A business will target customer of different category such as high, middle and low income

2.3.1. Industry customers

These are customer who buys goods to go and produce to others. They include those

customers in urban Ares because most of the customer in urban Areas likes expensive and

classic clothes.

2.3.2. Final Customers

These are the final user of the products. Most of the people from urban are taking clothes to

use for themselves. Our mission is to make every woman to look classic and feel beautiful.

2.4Competitors
There are two mainly competitors who are really active and take 60% of the market share

and are located at Kaloleni Centre .There is no improvement of opening other branches

The main competitors are:

+.

a) Myme's Boutique

i. Address

P.O BOX 68

Kaloleni

ii. Location

Its located just along Kilifi Road

iii. Strengths

 Highly stocked

 Have establish good customer relation

 They sell quality and clean clothes

iv. Weakness

 Sell outdated clothes

 Offer a bet higher price

 Dirty and disorganise workers

b) Uzuri Legacy Boutique

I. Address

P.O BOX 80

Kaloleni

II. Location

Located along jetmac Boutique few metres form Kilifi road

III. Strengths

 Widely known
  Has a person car for personal selling

IV. Weakness

 Lack package facilities

 Argue with the customers

 Little stock

 No specific working hours

2.5 Marketing Share

According to research, the competitors take 60% of the date in total market area. Jetmac

clothes women boutique has only 50% at the start-up but has a vision to increase its market

share up to 75%

2.6 promotion
This will be done purpose to create awareness to the customers of the new classic clothes .It

will be achieve through

a) Personal selling

This will be done by being direct in contact with customers and convincing them

that there is best and classic clothes in term of qualities and

II. Advertising

This will be done through business websites or through frequent customer mailing .This will

be done through posting of the clothes sample through business website or through frequent

customer mailings. It will also give location of the business

2.7Distribution Strategy
The business shall use direct channel of distribution.

Direct from Dubai which will be the supplier the clothes will be transported to the business

premises for sale to customer be other retailers who will also sell to customers as shown

bellow

DUBAI AKUOL WOMEN CLOTHING BOUTIQUE RETAILERS

CUSTOMERS
 CHAPTER THREE

3. ORGANISATIONS AND MANAGEMENT PLAN

3.1. Introduction
Several industries with certain qualifications that suit the business shall be employed to take

respective responsibilities in the business. This in the top position will guide those below

them operating the business

a) Organisation chart

At start up the business will take the organisation structure style as shown in the chat below:

GENERAL MANAGER

DEPUTY GENERAL MANAGER

SECRETARY

MARKETING MANAGER

TREASURER CLEANER
 b) Management Technology

The business manager shall perform the following duties

I. Making decisions

II. Making plans

III. Employing and promoting employees

IV. Controlling business operation

V. Determining salaries

3.2. Business manager and Qualification

The business manager will be the one controlling the business operations.

Qualifications.

 Should be of 25years and above

 Should be faithful and responsible

 Should have an experience of one year

 Should be having communication skills

 Should have sense of humour

 3.3. Personal Number and Duties
The business at start up will be having personnel thought be expects to employ more as the

business grows. The qualifications of these personnel are as shown below:

NO PERSONNEL QUALIFICATION DUTIES AND RESPONSIBILITY

1 MANAGING PHD IN MANAGERIAL  JOB DESCRIPTION

SKILLS  EMPLOYING

 DECISION MAKING

2 DEPUTY DEGREE IN MANAGERIAL  INTERVIEWING EMPLOYEES

MANAGER SKILLS  CHECK ON THE BUSINESS

SHORTCOMING GIVE SOLUTION

IN DIRECTOR ABSENCE

3 SECRETARY DIPLOMA IN  WRITING RECORDS

SECTRETARIAL  REPRESENT BUSINESS

DOCUMENTS

4 MARKETING DIPLOMA IN SALE AND  ADVERTISING

MANAGER MARKETING  COORDINATING

5 TRESURER DIPLOMA IN  RECEIVE PAYMENT

ACCOUNTANT

6 CLEANERS STARD EIGHT LEAVER  CLEANING

3.4. Recruitment, training and promotion programme
a) Recruitment

This will be done to identify the right and qualifies workforce .It will be done under the

following:

 Interviewing both oral and written

 Looking at the certificate level of education

 Age

 Sex

It will be at aimed at promotion of the best and demotion of some who did not do well

b) Training

Training will familiarise the workers with the job. It will enable them to:

 Have the basic skills like communication, public relation and technical

skills.

 Have confidence when dealing with customers.

 The employees will be allowed to attend seminars for more skills.

c) Promotion

Any employee working hard toward the success of the business shall be awarded or promoted

depending on how good the work was done. There will also be a party for the rewarding

which will encourage other employees from working hard

3.5. Licenses, permits and Bi-Laws

a) Licenses

Through this the business will be allowed to operate within the town centre .It will be

obtained at Kenya Revenue Authority licensing office at Mariakani Royal Supermarket.

Bi-Laws

The business shall use the following bi-laws during its operation

 Install CCTV ‘s for security against theft

 Ensure proper ventilation

3.6. Supportive Professional and services.

The business shall rely on the following supportive services for its successful operations:

i) Banking

The business shall bank its money with Cooperativebank in Mariakani. This will provide

security of the business money and its earns some interest.

ii) Advertising

Since it is a start up business, it will use internet in advertising. As the business expands, it

will be advertising through radios and television.

iii) Insurance

When the business will have grown abet, it will insure its premises and assets and other

equipment against fire and theft risk. This will give the business security and hope of

continuity in case of break of this risk. The business will insure with Madison insurance of

Mombasa in TSS building. The insurance goes for ksh. 50000 per year

iv) Electricity

Electricity will be supplied by the Kenya Power Authority. The bill will be paid per month

through Kaloleni water branches.

v) Water

The Kaloleni water shall cater for water supply in the premises. The bill shall be paid per

month through Kaloleni water branches.

3.7. Remuneration and incentives
The business shall use the following remunerations:

1. Allowances

Each employee shall enjoy transport and medical allowance Ksh 1500

2. Salary schedule

The salary shall vary with one’s position and responsibilities as show in the table below:

S/N Personnel Monthly paid without allowance Allowance Net pay (Ksh)

1 M/Director 15,000 1,500 16,500

2 General 13,000 1,500 14,500

manager

3 Secretary 11,000 1,500 12,500

4 Market manager 9,000 1,500 10,500

5 Treasure 8,000 1,500 9,500

6 Cleaner 5,000 1,500 6,500

Total 70,000

3. Incentives

The employees shall enjoy the following incentives in the business as a way of motivating

them.

i. Off duties and leave

Each employee shall be given off duties once in three weeks. No working during holidays.

Each employee shall go a two weeks paid leave in a year.

ii. Parties

There shall be a party for the employees and the best customer at the end of the yea
 CHAPTER FOUR

4. PRODUCTION AND OPERATION PLAN

4.1. Production facilities and capacities
During the start up stage, the business will operate with the available machine and
technologies which will be cheap and easy to maintain and use effectively

The following equipment and stationeries shall be used:

s/n Quantity Supplier Cost(Ksh) Use

1 Furniture
Chairs 2 China Supply 400 For cashier
Cabinets 1 China Supply 2000 Office documents
Shelves 3 China Supply 500 Placing packed
clothes
2 Stationeries China Supply
Files 3 120 Keeping records
Receipt books 2 Capital 100 Showing purchases
Supply
Calculators 1 Capital 300 Doing calculations
Supply
Biro pens 1pkt Capital 300 Writing
Supply
Paper Bags 1pkt Capital 150 Packaging
Supply
Paper Punch 1 Capital 120 Punching file
Supply papers

s/n Item qty supplier Cost(Ksh) Use

1 Jackets 20jkts Dubai Fashions 10000 sale
2 Dresses
Tight dresses 30 Dubai Fashions 45000 sale
Pregnant women dresses 10 Dubai Fashions 80000 sale
Teenage dresses 20 Dubai Fashions 20000 sale
Night dresses 20 Dubai Fashions 14000 sale
3 Panties 100 Dar-Salam 5000 sale
wholesalers
4 Brazes 100 Dar-Salam 15000 sale
wholesalers
5 All trousers 20 Dar-Salam 20000 sale
wholesalers
6 Skirts: long short and 40 Dar-Salam 20000 sale
tight wholesalers
TOTAL 350 157000
4.1.1. Facilities
1. Capital

The business source of finance will be from three sources:

 Persona savings 150000

 Bank loan 200000
Total 350000

a) Personal Savings
The operator of the business will have worked for four years after which she shall
save up to 350000 as personal savings. This will be used for start up cost like:
 Paying rent
 Advertising
 Paying first month salary after opening and paying for other legal documents
b) Friends Contribution and loan from Bank
This will cater for the following start up costs
 Furniture and equipment
 Deposit for rent
 Business license and permits
 Legal fees
 Beginning inventory
2. Labour
The business will have capacity of 6 labourers at the start up. They would require
70,000 per salary. They will be having the following skills.
 Communication skills for transferring of information
 Managerial skills for controlling business resources
 Entrepreneurial skills
 Technical skills
3. Materials
This will include clothes like jackets, skirts, trousers and panties and other materials
like receipt books, calculators and paper bags. This will cost the business Ksh. 170890
at the start up.
4. Technology
Calculator will be used at the start up since it is cheap, but as the business grows, a
computer will be brought for all transactions and storage of information.
4.2. Regulations affecting the business operations
External regulations (Government)
 Must have a license
 Must have a required permit
Internal Regulation (Business)
 Employees should be punctual. Report to work at the given time
 Any employee who will not attend work should get permission from the
manager
 Any misconduct shall be punishable

4.3. Estimated Daily Sales

Item Daily Customer Sold Per Day Total Sales

Jackets 9 10 5000
Tight dresses 10 15 22500
Pregnant dresses 8 10 6400
Teenage Dresses 10 20 20000
Night Dresses 9 10 7000
Panties 15 25 1250
Brazes 15 20 3000
Trousers 10 10 10000
Skirts 15 15 7500
Total 96 135 82650

Total daily customers

96

Per week 96*7=672

Total daily sale

82650

Per week 82650*7=578550

Monthly sale 578550*4= 2314200

 CHAPTER FIVE

5. Financial Plan
This involves determining the course of action to achieve desired results

5.1. Assumptions
 Salaries will remain constant for the first year of operation but will appreciate
yearly by 3% from the 2nd year
 Rent will appreciate by 3% yearly as from the 2nd year
 Electricity and water will appreciate 3 year
 Sales will appreciate with 2%

5.2. Pre-Operational costs

Items Cost(Ksh.)
Rent Deposit 8000
Insurance 30000
Water bills 500
Electricity bills 500
Goods 90860
Furniture and Fittings 5000
License 8000
Advertisement 5000
Stationery 2000
Equipment 15000
Total

5.3. Jetmac Women Clothing Boutique

As at opening December 2026, December 2027

Assets 2027 2028

Current Assetst
Cash 50000 20000
Bank 100000 150000
Inventory 150000 30000

Fixed Assets
Serving Machine 200000 15000
Premises 100000 15000
Furniture and 50000 20000
savings
Total Assets 650,000 520000
Current Liabilities 0 0
Long Term Liability 400000 350000
Owner Equity 250000 170000
Total Liability 650000 520000
REFERENCES
The Africana’s (2004) fourth edition
Planning / foundation 2006
Kenya publishers
APPENDIX

JETMAC WOMEN CLOTHING BOUTIQUE

P.O BOX
KALOLENI
TEL: 0705197979

OPENING TIME: 7.30 AM

CLOSING TIME: 7.30 PM